KALAA SPORTS COMPLEX

DEMAND FORECASTING
Simply, it refers to making estimations about future customer demand using historical
data and other information. Proper demand forecasting gives businesses valuable
information about their potential in their current market and other markets, so that
managers can make informed decisions about pricing, business growth strategies, and
market potential.

Without demand forecasting, businesses risk making poor decisions about their products
and target markets – and ill-informed decisions can have far-reaching negative effects
on inventory holding cost, customer satisfaction, supply chain management, and
profitability.

There are a number of reasons why demand forecasting is an important process for
businesses:
 It allows businesses to more effectively optimize inventory, increasing inventory
turnover rates and reducing holding costs.
 It provides an insight into upcoming cash flow, meaning businesses can more
accurately budget to pay suppliers and other operational costs, and invest in the
growth of the business
 Anticipating demand means knowing when to increase staff and other resources to
keep operations running smoothly during peak periods.

Here for our complex we decided to use the most effective method that is SURVEY METHOD
and took survey of every possible people who is either a professional or a student who is busy
with their hectic schedule and couldn’t take out time for any physical activities due to lack of
modern infrastructure available within the city which is our target audience

Survey Method:

Survey method is one of the most common and direct methods of forecasting demand in the short
term. This method encompasses the future purchase plans of consumers and their intentions. In
this method, an organization conducts surveys with consumers to determine the demand for their
existing products and services and anticipate the future demand accordingly.
Specifying the population:

In the above our main target audience or population we’re focusing on all both professionals and
students who doesn’t get all fitness and well as sports amenities all under one roof and thus
making them unwilling to go far to do any physical activity due to non availability of any such
complex

Sample size:

Sample size determination is the act of choosing the number of observations or replicates to
include in a statistical sample. The sample size is an important feature of any empirical study in
which the goal is to make inferences about a population from a sample. Hence our sample size is
comparatively smaller and targeted audience are involved to get correct and desired which would
be unbiased in nature which is more likely can be used in future course of time

Our sample size limits to 20-30

Porter's 5 Forces

What Are Porter's Five Forces?

Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape
every industry and helps determine an industry's weaknesses and strengths. Five Forces analysis
is frequently used to identify an industry's structure to determine corporate strategy. Porter's
model can be applied to any segment of the economy to understand the level of competition
within the industry and enhance a company's long-term profitability. The Five Forces model is
named after Harvard Business School professor, Michael E. Porter

Understanding Porter's Five Forces

Porter's Five Forces is a business analysis model that helps to explain why various industries are
able to sustain different levels of profitability. The model was published in Michael E. Porter's
book, "Competitive Strategy: Techniques for Analyzing Industries and Competitors" in 1980.
The Five Forces model is widely used to analyze the industry structure of a company as well as
its corporate strategy. Porter identified five undeniable forces that play a part in shaping every
market and industry in the world, with some caveats. The five forces are frequently used to
measure competition intensity, attractiveness, and profitability of an industry or market.

Porter's five forces are:

1. Competition in the industry

2. Potential of new entrants into the industry

3. Power of suppliers

4. Power of customers

5. Threat of substitute products

KEY TAKEAWAYS

 Porter's Five Forces is a framework for analyzing a company's competitive environment.

 The number and power of a company's competitive rivals, potential new market entrants,
suppliers, customers, and substitute products influence a company's profitability.
 Five Forces analysis can be used to guide business strategy to increase competitive
advantage.