Advantages of E-Commerce Paper

Gold rush era of E-Commerce is absolutely bustling. The Internet provides business a great
source to use of the most advanced state of technology, trying to gain a lot of revenue, while
tremendously reducing the huge overhead cost.

Advantage in Marketing E-Commerce

Turban, King and Wang (2003) describe that E-commerce allows people to perform business
activities without obstacles of distance and time. Another important advantage is the direct cost
of sales programs. This option allows almost no human interaction this reduces errors and
improves production efficiency. In addition, by marketing online it effectively removes
processing errors as well as more convenient for visitors.

Web Development

• Placement: through web design, we want place our product where we get maximum response.
With this placement the only prop is that we attaining our maximum profitability opportunity .It
is depend upon a team to build a basic platform, where customers can shop comfortably. Web
design needs to be customer centered (Duyne, Landay and Hong, 2002). The product entering to
the right market is also a placement concern. Attempt to survey the market in the national level
or the internationally is a challenging task. As a team, we will make a plan to indicate that who is
the target customer, to see whether the product would be better served on a national or
international level to earn higher profits.

• Merchandise and Audience Size: products and visitors have two questions. One is what types
of items sold in the shop and second the number of consumers that will be shopping in the stores.
These two issues are affected by the storage size. If the store is very small, the traffic has a
“trickle" than the product can reduce the number and also the display can be reduced. If you
store a larger selection than the product of a great customer traffic will require a more items to
fill a more display.

• Presentation Online Customer Service: Online presentation there is various components

within its increase or decrease from one product to attract customers. Two of them are the store
layout and customer service.The store layout, often by vendors and merchants closely watched
and layout project the type of customers that store desires to hold. Then the buyer’srequirements
and intentions become more feasible element. Such as shops, there is a significantly establish
expensive presentation and layouts are more likely to avoid seeking thrift store.

• Payment: For their primary exchange funds a large number of the businesses decided to use
PayPal accounts along with cash, personal check, debit cards, credit cards. With Options
Network are more open than ever before. Now we have phone bills, mobile account charges
debit card, credit card, bank accounts, PayPal, checks and travelers’ checks. Offer more choices,
more people will trek to the site to outlook and possibly purchase. While cash is the easiest way
of payment to take many small business owners do not take into account the cost of the bank's
cash, which can be a high expense.

• Security: A lot of security issues are related to e- commerce. (Turban, et.al 2009) “Merchants
must address three primary aspects of credit card security: the transfer of data from the
customer’s computer to the merchant’s e-commerce store, the transfer of data from the merchant
to the payment processors, and the protection of customer data stored in the merchant’s
database”. (Rayport & Jaworski, 2004)

• Fulfillment:Fulfillment is an important component of online sales. It contains all the merchants

to use, complete customer order activity. For example processing, distribution, packaging, and
return the product. Company's UPS will be a good example of this. They specialize in processing
orders and shipping materials.

• Infrastructures of e-commerce:E-commerce managers must be well versed in 4 key areas, in

order to succeed. These are technology, media, capital, and public policy infrastructure.
Although these are not self-evident that they represent, managers must keep their knowledge of
these infrastructures, and their company in order to make the appropriate choice.

• Online and Brick and Mortar:There is very well defined assessment showed that the
similarities exist when we are preceding comparison in between the brick mortar business and
online business. By comparing the cost level of Amzon.com and Barnes and Noble Company,
come to know that amzon.com not as much high ranked business as compared to Barnes and
Noble Company who have more than few brick and mortar stores in the United states.

• Value Propositions: Within this segment value it needs to manage, designated three target
markets, focusing on the interests of customers and important resources to help provide their
products better than their competitors. Like E-book readers are in high demand, and often people
decisions are based on reviews. So the company must try to find out a way to increase the value
of their products more than their competitors.

• Online Offering: Today where we say that this is the world of technology or this digital era
various online businesses can be “product specific”.Among them, the company can sell and
becomes the dominant product, but provides a variety of amenities to go with product

• Resource System: When any business line up with their resources that will help company to
provide a better value scheme. When big brands like Amazon Set alight inherent benefit as a
product, and enhance the credibility of the product.

So we conclude that anyone who was put in charge as manager of e-commerce must prepared
and familiar to infrastructure of e-commerce.
References

 Duyne, D. K. V., Landay, J., & Hong, J. I. (2002). The design of sites: patterns,
principles, and processes for crafting a customer-centered Web experience. Addison-
Wesley Longman Publishing Co., Inc.
 Rayport, J.F., & Jaworski, B.J. (2004). Introduction to E-Commerce (2nd Ed). New York,
NY: McGraw-Hill
 Turban, E., King, D., & Wang, J. (2003). Introduction to e-commerce (p. 537). Upper
Saddle River, New Jersey: Prentice Hall.

 Turban, E., Lee, J. K., King, D., Liang, T. P., & Turban, D. (2009). Electronic commerce
2010. Prentice Hall Press.