Consulting Accelerator : The Evolution of a Consultant

Common misconceptions about consulting

– Consultants have Harvard MBA’s and advise on corporate strategy etc.

– You need loads of qualifications, degrees, and certificates
– Fancy office, lots of staff
– Need to consult in person and travel to meet with clients

Real Definition of Consultant

– Somebody who gives advice to a specific group of people

Current Self to Desired Self

– The “Why” or reason for Consulting
– People are looking for “Vehicles” to take them from where they are now
to where they want to be (in terms of their self image)
– There is always a GAP between people’s current self to desired self (This
is why people buy products and services = so they can bridge the gap)
– Everyone just wants “something” to get them from their current situation
to their desired situation
– Smart businessmen figure out what the GAPS are and then create
VEHICLES to help people achieve their desires
– Don’t have the MONKEY SEE MONKEY DO LOGIC where you’re just going
to sell something just because you see another person do it
– You need to understand and look at the market to get a feeling for a
particular niche…how are things trending for them ? what is their current
situation and desired situation ?
– SIMPLE VERSION: Find out what people want and then sell it to them
– Most people when they go out in the market they go, “which one should I
sell?” “Which one are people selling now? Which one am i gonna copy?”
Why do people hire consultants?

. Inability to get there on their own

. Want to get there faster
. They want a proven system, map, or advice from somebody who’s done it

The Recipes

Recipe for Disaster

– Most people come up with ideas which they think people will want and
then spend their time convincing the people that they want it (which they
don’t)
– This is fundamentally flawed because YOU are not everyone, YOUR MIND
is not a representative for all

Recipe for Success

– Find out what people actually want, understand it better than they do
themselves and then sell it to them with ease

Most Important Lesson in Business

– You can’t fight the market! You will drown. But if you ride it, you will have
the time of your life.
 – Only sell what the market wants and needs, never fight the market
trying to convince them to want something they don’t want

Service Delivery Models

– The “How” of Consulting
– How do we give people the advice?

Evolutionary Stages of A Consultant