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ARTHUR GUEZ

Account Executive

Experience
Feb 2022- Present
BlueKanGo (SaaS) - Mexico City, Mexico
+52 56 22 04 90 36 Area Manager LATAM
Implanting the company on a brand-new market
arthur.guez7@gmail.com MX & LATAM Market Studies (hospitality, health, manufacturing, services sectors)
Cold prospection of partners and final clients (C-level profiles) from scratch
www.linkedin.com/in/arthur-guez/ Leading the marketing strategy to create new leads (email campaigns, LinkedIn Sales
Navigator, associations networks...)
Mexico City Participation at fairs, webinars and talk shows to promote the platform
Managing the full sales circuit from first contact to contract closure
-> 8 new key accounts in Mexico
-> 3 new partners to cover LATAM needs
-> Average deal size: 10K to 30K€ yearly
EDUCATION Aug 2020 - Nov 2021
Webedia - Mexico City, Mexico
Master in Sales and Marketing Account Executive / Team Leader LATAM
ICN Business School, France
Cold prospection of marketing campaigns briefs: final clients (brands), media agencies,
Exchange in International Trades influencers' managers
Chung Ang University, South Korea Project management: leading a team of 5 (designers, influencer managers, IT) to fulfill
Bachelor IBC campaigns expectations
Wolverhampton University, England Account management: retention and development of existing clients
Influencers scouting through LATAM matching with campaign briefs
Licence in Business & Management Representation in fairs & webinars to attract new leads
EDHEC Business School, France -> 9 new strategic accounts + 3 renewed contracts
-> Average deal size: 20 to 500K MXN (40% avg agency margin)
-> Total income: 2.3M MXN

EXPERTISE Feb 2018 - Apr 2020 (COVID-19)


Expédia Business Travels (SaaS) - Paris, France

SaaS BDR (SMB) - New markets (CH, BE & LU)


In charge of opening 3 new markets
Qualification & creation of potential prospects
Cold Prospection
Building prospection strategies per market, per zone
Cold prospection: company mapping, relationship building, meeting creation
Leads Strategy Discovery meetings and demos (Videoconference, physical)
-> 140% annual target
New markets opening -> 2nd BDR Worldwide Outbound + Inbound
-> Average deal size: 100 to 800K € yearly

Hobbies
LANGUAGE

English

French
Peaks Travel Chess Gaming
Spanish 35 visited 1200 elo ex-#1 Team FR CoD 4, 6, 7
3 x 5000m
countries Twitch enthusiast
2 x 6000m

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