6 Sales

0
Category 1 Category 2 Category 3 Category 4 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Series 1 Series 2 Series 3
The first step is to understand context of your presentation
91%
A B C A B C
Category 1 15% 22% 42% Category 1 15% 22% 42%
Category 2 40% 36% 20% Category 2 40% 36% 20%
Category 3 35% 17% 34% Category 3 35% 17% 34%
Category 4 30% 29% 26% Category 4 30% 29% 26%
Category 5 55% 30% 58% Category 5 55% 30% 58%
Category 6 11% 25% 49% Category 6 11% 25% 49%
Income increased by 25% in past 10 years

$5,900

$4,700

2006 2016

Source: Trading Economics Website

Income increased by 25% in past 10 years

$5,900
+ %
$4,700

2006 2016

Source: Trading Economics Website

Group Metric A Metric B Metric C Group Metric A Metric B Metric C Group Metric A Metric B Metric C

Group1 $X.X Y% Z.ZZZ Group1 $X.X Y% Z.ZZZ Group1 $X.X Y% Z.ZZZ

Group2 $X.X Y% Z.ZZZ Group2 $X.X Y% Z.ZZZ Group2 $X.X Y% Z.ZZZ

Group3 $X.X Y% Z.ZZZ Group3 $X.X Y% Z.ZZZ Group3 $X.X Y% Z.ZZZ

Group4 $X.X Y% Z.ZZZ Group4 $X.X Y% Z.ZZZ Group4 $X.X Y% Z.ZZZ

Group5 $X.X Y% Z.ZZZ Group5 $X.X Y% Z.ZZZ Group5 $X.X Y% Z.ZZZ

 4 4
Cost per mile

Cost per mile

3.5 3.5

3 3

2.5 2.5
Average
2 2

1.5 1.5

1 1

0.5 0.5

0 0
0 1000 2000 3000 4000 5000 0 1000 2000 3000 4000 5000
Miles driven per month Miles driven per month
 Use combo
charts to create
confidence
interval, COOL!

MAX
AVG
MIN
20% 20%

19% 27% 19%

400%
19%
15%
18% 15%

17% 10%

16%
5%
15%
15%

14% 0%
2016 2017 2016 2017
 Strongly disagree | Disagree | Neutral | Agree | Strongly agree
0% 20% 40% 60% 80% 100%

100% stacked bar Survey item A

chart is very useful Survey item B

for survey results Survey item C

Survey item D

Survey item E
 5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3

 Revenue Salesforce
1.6 160

1.2 120
Revenue (Millions)

# of salesforce
2 approaches to
0.8 80
deal with this issue
0.4 40

0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2013 2014
 145
140
130
120 120
# of Sales
110
Employees
100
Revenue (Millions)

Label

# of salesforce
80 $1.0

$0.8
Revenue
(Millions) $0.7

directly
$0.6 $0.6 $0.6
$0.5
$0.4

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2013 2014
 160
# of Sales Employees

Pull
140

120

100

apart
80

60

1
$1.0
Revenue (Millions)
(millions)

0.8

vertically
$0.8
0.6 $0.7
$0.6 $0.6 $0.6
Revenue

0.4 $0.5
$0.4
0.2

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

2013 2014
If you’re wondering what is the right graph for my situation?
 Demonstrating effectiveness is most important consideration when
selecting a provider
In general, what attributes are the most important to you in selecting a service provider? Survey shows that
Choose up to 3 answers demonstration of results is
the single most important
dimension when choosing a
Demonstration of results service provider

Content expertise

Local knowledge
Affordability and experience
working together previously,
National reputation which were hypothesized to
be very important in decision
making process, were both
Affordability of services cited less frequently as
important attributes.

Previous work together

Collegue recommendation

Data source: Storytelling with data by Cole. Page 81.

0% 20% 40% 60% 80%
OKAY -52% -205%
 Demonstrating effectiveness is most important consideration when
selecting a provider
In general, what attributes are the most important to you in selecting a service provider? Survey shows that
Choose up to 3 answers demonstration of results is
the single most important
dimension when choosing a
Demonstration of results service provider

Content expertise

Local knowledge
Affordability and experience
working together previously,
National reputation which were hypothesized to
be very important in decision
making process, were both
Affordability of services cited less frequently as
important attributes.

Previous work together

Collegue recommendation

Data source: Storytelling with data by Cole. Page 81.

0% 20% 40% 60% 80%
0% 20% 40% 60% 80%
Visual clutter creates excessive cognitive load to our audience
•

•
1 2
3 4
Use size, color, position to highlight key insights
•
•
•
•
•
•
http://paletton.com/
 Distribution by customer segment
Segment 7 15% 11%

20%
Segment 6 32%
17%

Segment 5
Segment 4
10%

10%
18% 50%
Segment 3 10% 15%
Segment 2 7%
10%
Segment 1 16%
9%

Thai population Our customers

Distribution by customer segment

Segment 7 15% 11%

20%

Segment 6 32%
17%

Segment 5 10%
18% 50%
Segment 4 10% 30%
Segment 3 10% 15%
Segment 2 7%
10%
Segment 1 16%
9%

Thai population Our customers

 Serif

Diagonal Stress Thick & Thin transition

Horizontal serif

Thick and Thin transition

 Slap no curve serif

Very little thick & thin transition

No Serif

No thick & thin transition

Hello World
https://fonts.google.com/?subset=thai
Think like a designer to improve visual communication
/
/
/
/
Stories are magical. It gets attention and sticks in memory.
3

0
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3

0
50° 55° 60° 65° 70° 75° 80°
3

0
50° 55° 60° 65° 70° 75° 80°
3

0
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