Name of organization: Yathar Cho Industry Ltd

Types of business: Private Company Limited

Type of industry: Fast moving consumer goods (FMCG) industry
Founder: U Wai Phyo
Established year: 1997

Type of Industry: Fast moving consume goods (FMCG) industry

Numbers of employees: nearly between 500- 1000 employees
Email: yumyumsales@chochoco.biz
Contact: +95 1652241, +951652293
Website link: http://yumyummyanmar.com/yumyum/
Facebook page: Yum Yum Myanmar
www.facebook.com/yumyummyanmar

Head office: Building 3, 2 nd Floor, Room 6, Myanmar ICT Park, Hlaing Township, Yangon
Region, Myanmar
Source: (Yum Yum, 2023).
Vision
 To be an internationally competitive company in the instant food industry

Mission
 To deliver only hygienic, nutritious, and healthy food
  To maintain and develop high and consistent quality
 To create distinct and unique taste consistently
 To contribute towards the benefits of customers and benefit the nation as well as the
society welfare

Source: (Yum Yum, 2023).

Core Value

 delicious taste
 safety
 affordability
 convenience

Objectives

To enhance brand awareness by 18% by distributing free tasters of Yum Yum Myanmar Noodles
at in-store sample events or food fairs

To attract 38% more new customers and loyal clients by giving special discounts or offers to the
clients
To increase customer satisfaction by 18% by provide fresh taste flavor match with local
consumers
To increase customer awareness by 58% by gathering customer feedback and correcting as well
as updating their reviews
 Yum Yum
Myanmar

Local Global

Produced Orginal Manufactured

Flavor, Xcite Yum Yum Asaine
Noodles, Ultra cusine, Authentic
Noodles Series Thai, Thai series

Yum Yum Myanmar

Local Global

Yum Yum's thai

Market place, City
products (Yum Yum's
mart, and Convience
Jumbo, SOOD-DED,
stores
Chang Noi)
(Keller, 2013)
(Anon., 2010)

Bibliography
Yum Yum, 2023. About Us. [Online]
Available at: http://yumyummyanmar.com/yumyum/our-vision-and-mission/
[Accessed 14 January 2023].
Keller, K. L., 2013. Strategic brand management. 2nd ed. Harlow: Pearson.
Anon., 2010. Brand Management Paradigms. Journal of Marketing Management, 7(8), pp. 849-
875.