OUTREACH PLAN FOR CUBET

The outreach plan is to craft and deliver message that will resonate with the
target audience and drive more business over a period of time

To resonate with the target audience, Sales and marketing team need to
align activities according to the buyers journey

The buyer's journey for Cubet's target audience of IT decision-makers

typically involves several stages as these professionals navigate through the
process of identifying, evaluating, and selecting a technology solution or
service for their organization. Here's a

Creating an effective outreach plan for Cubet based on the B2B buyer's
journey involves understanding the stages that potential customers go
through when making a purchasing decision. The typical B2B buyer's journey
consists of three main stages: Awareness, Consideration, and Decision.
Here's a tailored outreach plan for Cubet aligned with each stage:

According to the Gartner report, in the B2B buying process, 6–8

stakeholders are involved. Therefore, the sales outreach team will
reach,connect build trust , educate and influence through consultative
selling approach
Buying Stakeholders or Buying Committee

Designation Role Interest

CEO Decision maker ROI
CTO Influencer Technology Innovation
CFO Influencer Cost Efficiency
Technical Head Influencer Performance
Technical leads Influencer Performance
Head of procurement Influencer Vendor Reliability

1. Awareness Stage:

Objective: Introduce Cubet to potential customers who may not be aware

of the brand or its solutions.

Target Audience : CTO,CEO, VP of Technology , Director of Technology

Target industry : software, internet, marketing, and advertising;

education; Manufacturing

Sales outreach plan:

​ Research and Segmentation:

​
● Conduct thorough research to understand their specific needs,
pain points and also consider buying signals

● Segment the target audience based on their roles (CTO, CEO, VP

of Technology, Director of Technology) and industry.
Create a Compelling Value Proposition:

​
​
● Craft a clear and concise value proposition highlighting how
Cubet's solutions can address the unique challenges of each
industry.
● Emphasize key benefits and competitive advantages.

Personalized Outreach:

​
● Develop personalized outreach messages for each segment,
addressing the specific concerns and interests of CTOs, CEOs,
VPs of Technology, and Directors of Technology in each industry.
● Use personalized email templates, social media messages, and
other communication channels

Multi-Channel Approach:

​
● Utilize a mix of communication channels such as email, LinkedIn,
to reach out to the target audience.
● Ensure consistency in messaging across all channels.
Activity Targets

Target Daily
Activity Per Resource KPI
20 % Open
Email Outreach 120 rate
Linkedin connect and 20% of
outreach 30 acceptance

Messaging template sample:

Dear [Decision Maker's Name],

I trust this email finds you well. My name is [Your Name], and I am reaching
out to introduce you to Cubet Services, a dynamic solution designed to
revolutionize your IT infrastructure and propel your organization to new
heights.

In today's rapidly evolving digital landscape, the demand for robust and
efficient IT services has never been greater. At Cubet, we understand the
challenges faced by IT decision makers like yourself, and we are dedicated to
providing tailored solutions that align with your organization's goals.

Why Cubet Services?

Comprehensive IT Solutions:

​ Cubet offers a comprehensive suite of services encompassing cloud

solutions, cybersecurity, data analytics, and more. Our goal is to be
 your one-stop destination for all your IT needs, streamlining processes
and enhancing overall efficiency.

Cutting-edge Technology:

​ Stay ahead of the curve with Cubet's commitment to incorporating the

latest and most advanced technologies into our services. From
AI-driven analytics to state-of-the-art cybersecurity protocols, we
ensure that your organization remains at the forefront of innovation.

Customizable Solutions:

​ Recognizing that every organization is unique, our services are highly

customizable. We work closely with our clients to understand their
specific requirements, tailoring our solutions to address the unique
challenges faced by your IT infrastructure.

Scalability and Flexibility:

​ As your organization grows, so do your IT needs. Cubet Services are

designed to scale seamlessly, ensuring that our solutions evolve with
your business. Our flexible approach allows for easy adaptation to
changing requirements and industry trends.

Proven Track Record:

​ Trust is earned through performance. Cubet has a proven track record

of successfully implementing and managing IT solutions for a diverse
range of clients. Our satisfied customer base is a testament to our
commitment to excellence.

I would welcome the opportunity to discuss in more detail how Cubet

Services can specifically benefit your organization. If you are available for a
brief call or meeting at your convenience, please let me know, and I will be
happy to arrange a suitable time.
Thank you for considering Cubet Services. We look forward to the prospect
of enhancing your organization's IT capabilities.

2. Consideration Stage:

After the gap of 7 business days in the awareness stage , Outreach team will
nudge the prospects into consideration stage

During the consideration stage of the buyer's journey, potential customers

are actively researching and evaluating different solutions to their needs.
The goal of outreach activities at this stage is to provide valuable
information, build trust, and position your product or service as a viable
solution. Here are some effective outreach activities for the consideration
stage:

Objective: Position Cubet as a viable solution for the specific needs of

potential customers.

Outreach Tactics:

Personalized Campaigns:

Send targeted emails that highlight how Cubet addresses specific pain points
or challenges faced by the prospect

Follow-up and Nurturing:

Implement a systematic follow-up process to maintain engagement with
prospects

● Provide additional information by sharing success stories from

existing clients who have benefited from Cubet's solutionsbased
on their responses and concerns

● Nurture leads with whitepapers/eBooks and create in-depth

content that educates prospects on industry trends and how
Cubet's solutions align with those trends through targeted
content and regular updates

Message template 1

Subject: Real Success Stories: How Cubet Transformed Businesses Like

Yours

Dear

I hope this email finds you well. I wanted to share some inspiring success
stories with you, showcasing how Cubet's solutions have made a significant
impact on businesses facing challenges similar to yours.

Case Study 1: Enabling Smarter Aviation Training

[Provide a brief overview of the client's situation, the challenges they faced,
and how Cubet's solution addressed those challenges. Include quantitative
results if possible, such as increased efficiency, cost savings, or revenue
growth.]

Testimonial from [Client Name]:

"Cubet's innovative solutions not only met our immediate needs but
exceeded our expectations. We've experienced a [percentage increase] in
[specific metric], and our team is more streamlined and productive than
ever."

Case Study 2: How Insights help drive Productivity in Business

[Provide a brief overview of the client's situation, the challenges they faced,
and how Cubet's solution addressed those challenges. Include quantitative
results if possible, such as increased efficiency, cost savings, or revenue
growth.]

Testimonial from [Client Name]:

"Implementing Cubet's solutions was a game-changer for our organization.

The [specific process] is now more efficient, resulting in a [percentage
decrease] in [specific metric], and our team's collaboration has reached new
heights."

Your Concerns Addressed:

We understand that you may have specific concerns or questions about

integrating Cubet into your business. I would be happy to address any
queries you may have and provide additional insights tailored to your unique
situation.
[Include a call-to-action encouraging them to reach out for more information
or to schedule a personalized consultation.]

Thank you for considering Cubet as your strategic partner. We look forward
to the possibility of helping your business achieve similar success.

Target Daily Per

Activity Resource KPI Note
3
Email Qualified
outreach 120 lead
2
Qualified if more than 3 views in the email
Warm calls 30 lead campaign

3. Decision Stage:

The decision stage is where potential customers are ready to make a

purchase decision. At this point, they've narrowed down their options and
are looking for the best solution. Your outreach tactics during the decision
stage should focus on providing the final push needed to convert leads into
customers.

Objective: Convince potential customers that Cubet is the best choice and
encourage them to make a purchase.
Outreach Tactics:

Personalised offers: Giving customised discounts based on the future of

the engagement

Nurture leads :Nurturing leads with strong existing customer references is

a powerful strategy for winning deals in business. This approach leverages
the positive experiences of current customers to build trust and credibility
with potential clients.

Activity KPI
Win the
deal 4 New Businesses