BUSINESS PLAN

12 December 2022

Pismelt
Bekasi, Cikarang
Jababeka
085217461553
Juwina.pasoloran@student.president.ac.id
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 Table of Contents

EXECUTIVE SUMMARY..................................................................................................................................... 3
CHAPTER I COMPANY DESCRIPTION .......................................................................................................... 5
1.1 Company mission statement ..................................................................................................................... 5
1.2 Company philosophy and vision ............................................................................................................... 5
1.3 Company goals ........................................................................................................................................ 5
1.4 Target market ............................................................................................................................................ 6
CHAPTER II PRODUCTS & SERVICES ........................................................................................................... 7
2.1 Business Name .......................................................................................................................................... 7
2.2 Product/Service Idea ................................................................................................................................. 7
2.3 Special Benefits ......................................................................................................................................... 7
2.4 Unique Features ........................................................................................................................................ 7
CHAPTER III MARKETING PLAN ................................................................................................................. 10
3.1 Market research ....................................................................................................................................... 10
3.2 Barriers to entry....................................................................................................................................... 10
3.3 Threats and opportunities ........................................................................................................................ 10
3.4 Product/service features and benefits ........................................................................................................ 13
3.5 Target customer ...................................................................................................................................... 13
3.6 Key Competitors ..................................................................................................................................... 14
3.7 Positioning/Niche .................................................................................................................................... 15
3.8 How you will market your product/service ............................................................................................. 15
3.9 Promotional budget ................................................................................................................................. 15
3.10 Pricing ................................................................................................................................................... 17
3.11 Location or proposed location ............................................................................................................... 18
3.12 Distribution channels............................................................................................................................. 18
3.13 12-month sales forecast ......................................................................................................................... 18
CHAPTER IV OPERATIONAL PLAN ............................................................................................................. 20
4.1 Production ............................................................................................................................................... 20
4.2 Quality control ........................................................................................................................................ 20
4.3 Location................................................................................................................................................... 21
4.4 Personnel ................................................................................................................................................. 22
4.5 Inventory ................................................................................................................................................. 22
4.6 Suppliers.................................................................................................................................................. 23
CHAPTER V MANAGEMENT AND ORGANIZATION ............................................................................... 24
5.1 Biographies ............................................................................................................................................. 24
5.2 Gaps ........................................................................................................................................................ 25
5.3 Advisors ................................................................................................................................................. 27
5.4 Organization Chart ................................................................................................................................ 27
....................................................................................................................................................................... 27
CHAPTER VI CAPITALIZATION ................................................................................................................... 28
APPENDIX ................................................................................................................................................... 29

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 EXECUTIVE SUMMARY

Our company is known as pismelt. Pismelt is a banana wrapped in spring roll

skin and filled with chocolate or cheese. Our product was inspired by a snack
called "piscok," which generally contains chocolate, but this time we wanted to
innovate with this piscok product by making a filling inside of melted cheese,
which not many people sell yet, which is why we named our product pismel. We
initially created this product because many president university students,
particularly those living in dormitories, enjoyed piscok snacks. Since no one was
selling piscok snacks in our dormitory, we believed that selling it would be a
good business venture. This product was created in response to the high level of
interest expressed by students who enjoy piscok and want to snack on it.
We are aware that many piscok consumers have expressed concerns about
the piscok's contents. They complain about the piscok products' lack of filling
and flavor. That is why we "pismelt" are here to address all of these issues with
numerous and melted fillings. Of course, we also have a new feature: a variety
of toppings. Because we are aware of the lack of uniqueness in the Piscok market,
we want to bring something new that is rarely available in the Piscok market,
namely various topping options. Our piscok will be topped with tasty toppings,
as well as plenty of filling and melting.
We wanted to sell in the first year, and our target market was solely
President University students. We initially sold this product because there was a
lot of interest from students in this "piscok" snack. For the coming year, we will
begin to increase and expand our target market, beginning with people who live
around Cikarang and outside the city besides Cikarang, by selling our product in
the form of Frozen Food, which is our goal so that people from various regions
can also taste our products and also make it easier for consumers to consume our
products. For the next year, after our business continues to grow and expand, we

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want to open our business franchise and make our business name remembered
and known by many people as one of the well-known "piscok" products like our
competitors.
At the start of the business year, we intend to target the President
University campus, particularly students. We will then broaden our business
scope to include areas outside of Cikarang, allowing us to grow and expand
beyond the city limits. We will improve the quality of our products to make them
different and unique from our competitors, such as having a lot of fillings and
more melted, crisper longer, pocket-friendly prices and premium quality, having
a lot of fillings, and having a lot of ingredients. Our product sells melted cheese
fillings that our competitors do not sell.
Our business members have extensive experience and have been in the
business world for a long time, so our abilities are unquestionable. Our marketing
and product teams are made up of people who are experts in their fields, so our
products have their own unique charm because they are created and
manufactured by experts.
Our company requires an initial capital of IDR 590,000. We will spend
IDR 390,000 on production costs (materials and tools) to make pismelt. The
remaining IDR 200,000 is for promotional costs via Instagram ads. We are aware
that using social media for promotion is the quickest, easiest, and most effective
method. Instagram is the most popular social media platform, so we chose
Instagram ads to promote our products in the hope that more people will see and
be interested in them.

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 CHAPTER I

COMPANY DESCRIPTION
1.1 Company mission statement

1) Develop innovation and new taste in products

2) Prioritizing taste and quality in making pismelt

3) Make the business known by many people

4) Prioritizing customer satisfaction at very affordable prices

1.2 Company philosophy and vision

Our company's future vision is to be known by many people from many

different regions or cities, rather than just at the spot where it is
manufactured. Some may claim that piscok is a common food that ought
to be provided in all areas. However, we want our product name to be
one of the most well-known and memorable brand names. Next, we want
to launch a franchise and provide our products with frozen food so that
people who live outside of town can try our products. It will also make it
easier for people who want to make piscok but are too lazy to make it
from scratch, as they will only have to fry it with the frozen food.

1.3 Company goals

Our goal is to become one of Indonesia's largest piscok franchises. In

particular, we intend to launch operations in three Indonesian cities
within the next three years. The implementation of this strategy will grow
not only the size of the existing company, but also the breadth of existing
commercial operations. If our firm goes well and all three of our
franchises succeed, we will be able to save some money and possibly
start a fourth franchise. Apart from creating a new franchise, we will also

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 introduce a new feature, namely frozen food; if our firm becomes a huge
success, we will undoubtedly expand the frozen food concept. So that
people who don't live near one of our franchisees but still want to try our
products can do so.

1.4 Target market

For the time being, we are focusing on President University students and
the neighborhood surrounding Cikarang. Then, for the following years,
our target market will be people all over Indonesia.

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 CHAPTER II

PRODUCTS & SERVICES

2.1 Business Name

Pismelt.

2.2 Product/Service Idea

We sell pismelt. Pismelt is a piscok with a completely melted filling.

Typically, piscok has little filling and is frequently dry, but our product is
different. We make a piscok with a variety of fillings that are sure to satisfy
our appetite. In addition to chocolate-flavored fillings, we also have cheese
and chocolate cheese fillings. As a result of these variations, we named our
product pismelt, which stands for "melted banana." It doesn't stop there. Our
products also come with a variety of topping options, allowing our customers
to customize their orders based on their preferences.

2.3 Special Benefits

Very interesting and innovative piscok that are suitable for all ages and
affordable prices.

2.4 Unique Features

1) Toppings

We try to make our piscok more appealing and appetizing by

including a variety of topping features that we guarantee will
improve the taste and appetizing factor.

2) Providers of delivery services

In addition to the topping feature, we also offer a delivery feature

(around the SBH & NBH dorm area). We are aware that many
people are too lazy to leave their room and go downstairs. As a

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 result, we decided to add this feature to make it easier for our
customers who are too lazy to leave their rooms, so they only
need to order and we will deliver the pismelt to the door of their
rooms.

3) Production and Delivery

Thanesa, one of our business group members, is responsible for

the pismelt production at her house. The delivery area is limited
to the President campus and the SBH & NBH dormitories.

4) Suppliers

 Fruit merchants

 Cake supply store

 Supermarket/market

5) Product Service Description

1) Product information

We are aware that many piscok consumers have expressed

concerns about the piscok's contents. They complain about the
piscok products' lack of filling and flavor. That is why we
"pismelt" are here to address all of these issues with numerous
and melted fillings. Of course, we also offer a new feature: a
variety of toppings. Because we are aware of the lack of
uniqueness in the piscok market, we want to bring something
new that is rarely available on the piscok market, namely
various topping options. Our piscok will be topped with tasty
toppings in addition to lots of filling and melting.

2) Benefits and distinct selling proposition

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 We provide a delivery service, which means that we will
deliver our products to our customers' homes (limited to
SBH&NBH dorms only). We offer this feature because we
believe that many people are too lazy to leave their homes to
buy something, so we took the initiative to deliver our
products to the homes of our precious customers.

3) The product's cost

We will charge Rp. 10,000 per mika for our products (1 mica
consists of 3 pismelt). Because the pismelt we sell are very
large in size with lots of chocolate/cheese filling and lots of
toppings, our prices are very reasonable and in line with the
products we offer. We are in the middle because most people
sell pismelt in our size for 3,000, don't have toppings, and are
dry. However, our product costs 10,000, and you can get three
of them, so each banana costs 3.000. We can guarantee that
the fillings and toppings are very appropriate for the price, as
the saying goes "there is a price, and there is a product." Our
prices are determined by the products we sell.

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 CHAPTER III

MARKETING PLAN
3.1 Market research
1. Primary Market Research
2. We discussed pismelt fillings, namely chocolate and cheese and toppings
of tiramisu, cookies & cream on top
3. Secondary Market Research
4. Students prefer pismelt which has a lot of chocolate filling until it melts,
melted cheese and has matcha topping on it.

3.2 Barriers to entry

1. High initial costs so the selling price is raised to cover the capital
2. Coming up with a product name was a bit difficult because we thought
of a unique name but with time, we were able to come up with a name
for our product.
3. Determine the time to make the product because we are all busy so it is
difficult to determine the time. In the end, only five of us made the
product.

3.3 Threats and opportunities

Threat:
1. The emergence of new competitors and innovations that are attractive to
consumers
2. The price of raw materials suddenly rises so that the price of pismelt rises
3. Competitors who sell lower prices
Opportunities:
1. Consumers who want to find snacks and very affordable prices
2. Enormity and interest in unique snacks
3. More like bananas to be used as snacks

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 Strengths Weaknesses Opportunities Threats
Product/ -The Our piscok will Students around Many
Service ingredients we harden if left at President competitors
Offering use are fresh room University want who’s
and premium. temperature for piscok with lots have a same
- Skilled and 6 hours. of fillings and product to sale
experienced different flavors,
internal that's why we
resources. exist.

Brand/ Offering our Our sales range No one has sold Lack of direct
Marketing consumers is limited. products like us. promotion.
with a variety
of toppings
and fillings
that they can
choose
according to
their tastes.
Staff/HR The It's hard to find We had good Few staff who
manufacture the right time to discussions and manage our
of our gather. divided the tasks business.
products can well.
be seen and
checked by us.
Finance The profit Income We can attract The price of raw
earned in the instability investors' materials
business is attention with suddenly rises so

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 high. our business that the price of
innovation. pismelt rises

Operations/ The planning The Can make the Lack of

Management that we do is manufacturing product faster communication
mature so that distance is and not take between
our products difficult to longer time members and
are ready and reach because sellers because
fit for sale of the limited our sales are pre-
manufacturing order.
location
Market Currently There are Our company The emergence
piscok competitors wants to open a of new
products are selling the same franchise in the competitors and
very popular product. next year to innovations that
in the wider expand our are attractive to
community product range. consumers
and our
products offer
interesting
product
innovations
for these
piscok.
Can any of your strengths help with improving your weaknesses or
combating your threats? If so, please describe how below.

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We have limited product ingredients and variations and toppings, so we want to
add and develop existing variations. We realize that our consumers may want
more flavors and toppings than we have previously provided, therefore we will
provide a survey about our products and ask for criticism and suggestions from
our consumers regarding the variants and flavors they want, so that we can
continuously improve our product to be a better product.
Based on the information above, what are your immediate goals/next steps?
We want our product to be better known among student presidents and add
several new, innovative and interesting variants.

Based on the information above, what are your long-term goals/next steps?
In our first year of sales, we will sell our products in the vicinity of our place of
business and then we start selling our products with frozen food so that people
out of town from our place of business can also try our products.Then after our
business products are growing, we want to make our business more widely
known by others by opening franchises in various cities so that everyone can also
experience our products.

3.4 Product/service features and benefits

The most important features is that our pismelt filling has melted cheese and
chocolate and there are toppings on it.
The most important benefits is that our customers feel happy after buying our
homemade pismelt and there are regular customers who buy our homemade
pismelt.
Services that we plan is delivery of pismelt in campus and dormitory areas.

3.5 Target customer

For consumers:
Our target customer is around 6-40+ age and for all gender, around Cikarang or

13
President University, from all various groups can try our products.
For Business:

3.6 Key Competitors

Competitor
FACTOR Me A Importance
to
Customer
Pismelt Sang pisang (banana 3
Products nugget)
Rp. 10.000 Rp. 20.000 1
Price
Medium High 1
Quality
Online only Offline and online 4
Selection
Online service Online and offline 1
Service service
Easy to recycle Easy to recycle 1
Reliability
Can be adapted to According to the menu 3
Stability consumers
There is a cheese filling Various variants 1
Expertise
Dependent on how Reliable, good, and 1
Company service are delicious
Reputation

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 Around PU Already spread in 1
Location Indonesia
Aestehtic, natural,unique Unique 1
Appearance
Promotion via social Discount,social media 1
Sales Method media
Pay at visit Cash, credit card 2
Credit
Policies
Social media Social media, banner 1
Advertising
When the customer’s Interesting 1
Image appetite

3.7 Positioning/Niche
The product that we make and will sell is pismelt, pismelt is a banana with
chocolate and cheese filling topped with tiramisu and cookies and cream.

3.8 How you will market your product/service

We use media social to promote our product like social media marketing, mobile
marketing and content marketing. The element we use for our product is a logo
to increase interest in the product.

3.9 Promotional budget

Our promotional budget is around IDR 100.000 - IDR 200.000

Target Market 1 Target Market 2 Target Market 3

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 IDR 16.000.000 - IDR 16.000.000 - IDR 16.000.000 -
One-Time Laptop Laptop Laptop
Expenses IDR 8.000.000 - IDR 8.000.000 - IDR 8.000.000 -
Office Phone Office Phone Office Phone

IDR 50.000 - E- IDR 50.000 - E- IDR 50.000 - E-

Monthly or Commerce fee Commerce fee Commerce fee
Annual IDR 250.000 - IDR 250.000 - IDR 250.000 -
Expenses Wifi/Internet. Wifi/Internet. Wifi/Internet.

IDR 150.000 General IDR 150.000 General IDR 150.000 General

Manager Manager Manager
IDR 100.000 IDR 100.000 IDR 100.000
Production Manager Production Manager Production Manager
IDR 100.000 Finance IDR 100.000 Finance IDR 100.000 Finance
Labor Costs Manager Manager Manager
IDR 100.000 IDR 100.000 IDR 100.000
Marketing Manager Marketing Manager Marketing Manager
IDR 100.000 Sales IDR 100.000 Sales IDR 100.000 Sales
Manager Manager Manager
IDR 60.000 IDR 60.000 IDR 60.000
Production group Production group Production group
members members members
IDR 60.000 Finance IDR 60.000 Finance IDR 60.000 Finance
group members group members group members
IDR 60.000 IDR 60.000 IDR 60.000
Marketing group Marketing group Marketing group

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 members members members
IDR 60.000 Sales IDR 60.000 Sales IDR 60.000 Sales
group members group members group members

3.10 Pricing

Business Name Pismelt

Which of the following pricing strategies will you employ? Circle one.

Cost Plus Value Other:

Based
Pismel is offered for sale in the Customers are
market at varying costs. Our The design of this able to
investigation revealed that item is distinctive experience
pismelt was sold for IDR 12.000 because the melted chocolate
on the market. On piscok pismelt contains and flavor-
merchants, we performed study. cheese filling in enhancing
The price of the pismelt we sell addition to toppings because
right now is IDR 10,000. chocolate and of the
toppings, and the distinctiveness of
pricing is also our product.
affordable for
students.

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 Provide an explanation of your pricing model selection.
Include strategy info on your major product lines/service offerings. List
industry/market practices and any considerations to be discussed with
your mentor.

We choose the price of IDR 10.000, because the product we sell are very
large in size with lots of chocolate/cheese filling and lots of toppings,
our prices are very reasonable and in line with the products we offer.
Our marketing strategy is through social media and offers directly to PU
students.

3.11 Location or proposed location

We chose the President University dormitory as the location to sell our products
because we use a pre-order system, it's close to where we live, it's a strategic
location, and our target sales of pismelt for the time being are
students/lecturers/people in the Cikarang or President University dormitory.

3.12 Distribution channels

We use an E-Commerce method to sell our product.

3.13 12-month sales forecast

Distribution Channel 1 Distribution Distribution

Channel 2 Channel 3

Ease of Entry Easy N/A N/A

Geographic Direct selling business to N/A N/A

Proximity customer

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Costs No cost needed when N/A N/A
doing marketing
promotions
Competitors’ N/A N/A
Positions
Management Standart N/A N/A
Experience

Staffing Standart N/A N/A

Capabilities
Marketing High N/A N/A
Needs

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 CHAPTER IV

OPERATIONAL PLAN
4.1 Production
For the production we use the following tools:
1. Stove
2. Gas
3. Teflon
4. Knife
5. Spatula
6. Pot
7. Plate
8. Cutting board
9. Spoon
10. Fork
11. Cooking strainer

Steps to make Pismelt:

1. Splitting a banana
2. Placing the spring roll peel on the side of the banana.
3. Add the filling (it can be chocolate or cheese or even both)
4. Fried in a pan or Teflon
5. Drain it till the oil is gone.
6. The food is ready to eat.
We spend Rp 164.500 on our own expenses. We can produce 12 Pcs
of Pismelt. Our products can be eaten by anyone, but they are especially popular
among students who are trying to avoid hunger.

4.2 Quality control

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For quality control, we use quality and nutritious ingredients in the manufacture
of food, and we sterilize it first before working on making a Pismelt, and we
check the quality of the tools we use every week to see if there is bacteria in the
equipment. We monitor all products that will be sold to the market, and we are
responsible for monitoring, analyzing, testing, and verifying product. Monitor
each stage of the manufacturing process, ensuring that all goods meet quality
standards, ordering the remanufacturing of inferior quality products,
documenting inspections and tests performed on products, making notes and
analyzing previous products for reference material and further research.

4.3 Location
The House of Thanesa is located at Perum the Citaville, Jalan Cisoka Raya,
Block B2-2A, Cikarang, Indonesia, for manufacturing and production. The
structure is a private residence. If we open a booth on the President University
campus, we will need a 4x3 space. We have no zoning restrictions, and we make
separate purchases for customer accessibility by pre-ordering via WhatsApp and
Instagram.
For our suppliers, we use private vehicles to pick up materials, for their own
expenses, with vehicle maintenance such as motorbike service every month, and
reserve money in case of road problems such as flat tires or something about Rp
150.000 per month, and for a reserve money of Rp 50.000, we use as much as Rp
50.000 for fuel alone, which can last a month simply to pick up supplier.

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4.4 Personnel
We need cook employees who can not only cook but also understand cooking
spices, have high taste and good cooking time management.
We need -+3 employees

4.5 Inventory
So we have raw material in the form of:
1) Banana
2) Spring roll skin
And for what we keep for ourselves, starting from raw materials, supplies
and ready-made ones such as frozen food, we invest 30 minutes of our time to
make Pismelt itself and about our money + - 200 thousand rupiahs, and we also
hope to play 3x the capital we invest when compared to our own industry we are
still like a bird that just came out of the cage so it can't be compared maybe with
Small and Medium Enterprises (MSME) we can be compared, for our own
spending we don't need a certain season because it is in accordance with the
schedule that we do.
From the supplies we got from 2 place:
1. Modern market
1) Stove
2) Spatula
3) Gas
4) Cheese grater
5) Golden fill chocolate
6) Tiramisu
7) Cheese
2. Traditional market
1) Uli banana
2) Spring roll skin

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 4.6 Suppliers
The name of the places where we made purchases at:
1) Lottemart: and for stall products for the address: Lotte mart Jl. Kp. Pilar,
Cikarang Kota, Kec. North Cikarang, Bekasi Regency, West Java 17530
2) Lombok cake shop: Sunter Niaga 2 Ruko, Jl. Tarum Bar. II No.19,
Jayamukti, Bekasi Regency, West Java 17530 on Jalan Graha Asri
Cikarang, for the availability of our own products we will contract with
the employees there to ask about product availability.
If we experience income problems, we will look for markets elsewhere at
the same price. Of course we have 2 suppliers namely traditional and modern
market. To be honest, we ourselves hope that prices will always be stable, but we
know that in 2023 Indonesia will experience a recession in the form of price
increases, so we have to change prices, of course, with new ones too so that it
will be attractive to buyers, we pay half first and then pay in full when it is due
as stated in ⅔ week time.

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 CHAPTER V

MANAGEMENT AND ORGANIZATION

5.1 Biographies

1. Thanesa Yunita Rahmawati

An undergraduate student from the Faculty of Business majoring in Management
at President University. Have interests in Business, Digital Marketing and
Finance. Her favorite subject is emotional intelligence.
2. Rafli Wahyudi
An undergraduate student majoring in Management at President University who
was interested with entertainment world of influencers. Have some experience in
organizations. Experienced on being an admin on social media like on Instagram,
Facebook about garlic cheese and indekost. His favorite subjects are digital
literacy and managing company.
3. Septiana Sulihin
An undergraduate Marketing Management student at the President University,
have an interest in Business Development, Partnership Development, and
Marketing. Before entered president university, had cooking skills such as
Western food, Indonesian food, Pastry & Bakery. Have experience working at
Bigland Hotel Bogor, one of the favorite hotels in Bogor.
4. Melia Puspita Sari
An undergraduate student majoring in Management at President University. A
member of the karate club. She have been to a championship tournament in high
school. Her favorite subjects are include emotional intelligence and statistic
management.
5. Ni Luh Putu Ardelia Puspita Putri
First year college student majoring in Management at President University who
likes to build connections with other people and connect with the community.

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Passionate, honest, reliable person and has high willingness to accept and learn
new things.can do individual work and can work well with a team. favourite
subjects include organization and management, digital literacy and
communication, managing company. Have interest in business development,
marketing, business analyst, business consultant.
6. Rafael Amelia Putri V Roggen
An undergraduate student Faculty of Business majoring in Management at
President University. She has an interest in Business, Digital Marketing, and
Finance. Her favorite subject is Emotional Intelligence and Managing Company:
Career Planning and Preparation. Friendliness, Determination, and Hard work
are key aspects in defining. She can work as a team or individually, enjoy to
design/photoshop things in social media, and like to find out about new things.
7. Juwina Octaviany Pasoloran
An undergraduate student majoring in management at President University with
more than 3 years of organizational experience including student scouts and choir
members. She has an interest in exploring the field of international business. Her
favorite lesson is Managing Company: Career Planning and Preparation.

5.2 Gaps
Managing a business without accounting assistance is a horrible idea. But what
if we have the appropriate accountant and that is still insufficient? It would be a
tragedy to make no forward progress or worse to lose everything because lack
the financial assistance needed to reach the next level or handle a crucial contract.
Many firms reach a point when a CFO is either required or strongly
recommended. Tactically, a CFO can aid with inventory control, assist with the
development of successful pricing models, and provide visibility into margin-
affecting factors. Strategically, they can contribute to the development of a
beneficial financial and organizational structure and a solid business expansion
plan. These are all crucial parts of our business and a lack of professional

25
leadership in these areas could result in decreased capital and mediocre growth.
So, how can we determine that an accountant is insufficient for our organization
and that a CFO is necessary? Here are some important signs:
Growth
If our firm is experiencing or planning for rapid expansion, we will
require specialized financial counsel. This implies that we require a
knowledgeable professional who can not only oversee our day-to-day financial
obligations but also guarantee that our cash flow obligations are satisfied. Beyond
this, achieving the next level requires considerable strategic planning. Whether
this entails adding more staff, growing our products and services, opening new
locations, or all of the above, we need someone who is adept at evaluating the
profitability and soundness of these changes. The CFO will serve as our right-
hand man to guarantee that we are implementing the optimal growth strategy.
Capital needs
If we are increasing debt or working capital, a CFO will be indispensable.
Selecting the appropriate type of debt can enhance our company's credibility and
growth potential. If we choose the incorrect type, it can cost more than necessary
and damage our monetary position. Whether it's a line of credit, a bank loan, or
an investor's equity infusion, the CFO can help negotiate conditions and handle
the rigorous reporting requirements that come with debt covenants. Additionally,
the CFO can safeguard the existing stake of the company's founders. If we are
increasing debt or working capital, a CFO will be indispensable. Selecting the
appropriate type of debt can enhance our company's credibility and growth
potential. If we choose the incorrect type, it can cost more than necessary and
damage our monetary position. Whether it's a line of credit, a bank loan, or an
investor's equity infusion, the CFO can help negotiate conditions and handle the
rigorous reporting requirements that come with debt covenants. Additionally, the
CFO can safeguard the existing stake of the company's founders.
M&A

26
There are dangers associated with expanding our firm through mergers or
strategic partnerships. Mergers and acquisitions can be a driver for tremendous
business growth, but they can also lead to disastrous mistakes. Whether our
objective is to grow our geographic footprint or product offerings, or to be the
target of a large acquisition, we will require assistance. As our firm approaches
these transactions, the CFO will ensure that it has the most accurate information
and obtains the finest terms, allowing us to reach our objectives.
Complex Financials
Every firm eventually becomes too complex to rely just on the financial
information provided by an accountant. To remain competitive, need not only
precise and timely financial information about firm and its industry, but also
someone who can understand this data and provide advice. Whether our company
is contemplating going public, managing a more diverse portfolio of businesses,
or through some other significant transformation, our decision-making may
become more complicated. A CFO can assist our company in navigating any
procedure, ensuring that avoid unnecessary risks and make decisions that will
improve bottom line.

5.3 Advisors
Mam Filda Rahmiati

5.4 Organization Chart

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 CHAPTER VI

CAPITALIZATION

Capitalization for our business:

For the raw materials needed:
1) Banana Rp 10.000
2) Spring roll Rp 10.000
3) Oil Rp 15.000
4) Chocolate filling Rp 45.000
5) Cheese melt Rp 34.000
6) Vanilla topping Rp 15.000\
7) Tiramisu topping Rp 15.000
8) Mika for packaging Rp 15.000
9) Cheese for topping Rp 13.000
Tool for producing pismelt:
1) Portable stove Rp 126.000
2) Portable gas Rp 12.000
3) Colander Rp 10.000
4) Frying pan Rp 26.000
5) Knife Rp 15.000
6) Spatula stainless Rp 5.000
7) Cutting Board Rp 5.000
8) Spoon Rp 8.000
9) Grater Rp 3.000
10) Plate Rp 8.000
Instagram ads: 200.000
The total amount of capital required by our company:
Rp 590.000

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APPENDIX

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