ALCOHOL STOVE

BUSINESS PROPOSAL
 PRODUCT

749
PHP/set
 PRODUCT

3900
PHP/set
 BUSINESS/PRODUCT DESCRIPTION

Alcohol Stove Corp. is a Manufacturing Business that

offers an alcohol stove, a portable cooking device that mainly
uses alcohol as fuel. It consists of an assembled burner (can be
a single or double burner) and a container filled with fuel. Alcohol
Stove Company prioritizes to target the university renting
students, restaurants like samgyupsal, and lower/middle class
families who frequently uses such kind of cooking device. Our
company also accepts refilling service for that particular fuel
container they've purchased.
Our product features a lightweight design and promotes
a low cost yet efficient cooking solution that can help individuals,
especially students to save money from fuel expenses, thereby
contributing to poverty alleviation and improving financial
wellbeing.
 Our Alcohol Stove is designed to be a lightweight and
compact, making it easy for you to carry and let go your bulky cooking
gear. It won't take up valuable space or add unnecessary weight to your
load, and it is incredibly user-friendly, hassle-free, and have minimal
environmental impact. It has no complicated setup or know-how
required. Furthermore, our alcohol stove utilizes affordable denatured
alcohol fuel. It’s metal is made of aluminum which is a good heat
conductor that makes the stove hot enough to cook the food that is on
it. It i’s more portable and affordable than other stove because it is
designed for portability and are lightweight, making them convenient
especially for renting students who only have limited space. Alcohol
stoves generally have a lower price compared to ordinary stoves. They
have a lower initial cost due to their simple design and construction.

- A set of single portable burner with 8 oz fuel canister costs 749 pesos
and 39 pesos for fuel refilling;
- A set of two-burner stove with 11 kg fuel content tank costs 3 900
pesos and 1100 pesos for fuel tank refilling.
 TARGET MARKET

A target market is a group of customers

with shared demographics who have
been identified as the most likely buyers
of a company's product or service.
 TARGET MARKET PROFILE

Name: Mark Lester V. Peru

Age: 20 years old
Gender: Male
Role/Status: UEP Student
Personality: He loves to cook
Pain point: Portable Butane stove (butane set) is too expensive.
Needs: A Portable Cooking Stove that is affordable for students budget like
AlcoStove.

Lester spends 500 pesos for his monthly butane refilling and he uses a
maximum of 10 canisters a month, depending on the amount of food he cooks.
 TARGET MARKET PROFILE

Business Name: Roadside Samgyupsal

Business Nature: Frequently uses multiple butane in a day
Pain point: A Portable butane stove and refilling of fuel is too
expensive.
Needs: A Portable Cooking Stove and fuel that are low cost, and
efficient for daily use.

Roadside Samgyupsal consumes a maximum of 50 pcs of butane per

month which costs them 2 000 pesos for refilling.
 TARGET MARKET PROFILE

Name: Peterson T. Gallano

Age: 26 years old
Gender: Male
Role/Status: Father
Personality: He loves to cook for his family
Pain point: A double burner stove and the refilling amount of fuel is too
expensive.
Needs: A convenient, efficient, yet affordable everyday cooking device.

Peter spends 1 118 pesos for his maximized monthly Gasul purchase.
 LOCATION

UEP ZONE 1, Catarman, Northern Samar

Landmark: GSU Office
 POSTER’S FIVE FORCES
ALCOSTOVE

Nature of competition in the industry

• Competitors count and size must be expected
• Customers loyalty
• Product differentiation

Major Customers
• Renting Students of UEP
• Low class and middle class families/restaurants
• Restaurants like samgyupsal corners

Product Substitute
• Kalang de uling ( charcoal stove )

Possible Competitors
• Businesses that are related in selling stoves
might be the future competitors.
• The business needs initial capital and legal
requirements in order to get into industry.
 POSTER’S FIVE FORCES
ALCOSTOVE

Major Suppliers
• Businesses who sell steel, aluminum and iron are one of the major suppliers.
• As well as substances such as alcohol and cooking oil as a raw product for
making fuel.
• Suppliers has the power to control over the business such as material
scarcity, switching cost and material substitutes.
 ANALYZE COMPETITION
Product Uniqueness
Butane is a hydrocarbon and a highly flammable, colourless, odourless,
easily liquefied gas. It is typically used as fuel for cigarette lighters and
portable stoves, a propellant in aerosols, a heating fuel, a refrigerant and
in the manufacture of a wide range of products.

Relative Product Quality

Some related product of a butane is a isobutane. They are different
molecules with different chemical and physical properties. Butane has its
four carbon atoms bonded in a continuous chain while isobutane has a
branch structure.

Price
A new purchase butane is worth 80 pesos and as for the refill of fuel
gas, it costs 50 pesos per canister. The Hanabishi portable butane gas
stove is worth 1 500 pesos.
 ANALYZE COMPETITION
Availability/Convenience
Butane is less readily available in some stores inside UEP Town.

Reputation/Image
Butane is very useful and simple to use, which is why customers prefer
it. It is useful not only at home but also in outdoor activities such as
camping, beach parties, and many more.

Location
Butane is only available in a few store both inside and outside of UEP
Town.

Advertising/Promotional
Butane was discovered in crude petroleum in 1864 by Edmund Ronalds,
who was the first to describe its properties and commercialized by Walter
O. Snelling in early 1910s.
 ANALYZE COMPETITION
Product Design
Butane is stored in gas canister with a portable gas stove.

Raw Material Cost

Butane is also produced by refining crude oil or coal tar. One liter of
crude oil costs 66.17 pesos and a liter of coal tar ranges from 160-600
pesos, depending on the brand. The two most common type in making a
burner are aluminum and brass. Aluminum is worth 80 pesos per kilo
and a brass is 300-400 per kilo.

Financial Condition
Butane’s financial situation shows a good result in various places.
Customers prefer it because of its simplicity and ease of use.

Production Capability
While propane produces more heat than butane and is more efficient in
combustion, butane has a characteristic that is also beneficial to the
environment.
 SWOT

Strengths
• We offer a highly efficient stove
• best choice for cooking
• Its fuel is environmental friendly than any other fuel
• Light weight
• Simple Design
• Affordable
• Odorless during cooking

Weaknesses
• Alcohol performances are dependent on the weather
• Slightly slower cooking time than other portable stove

Opportunities
• Increasing environmental problems due to green
house gases
• Most people specially students now are aware
of global warming
 SWOT

• Restaurants specially Chinese restaurants prefer traditional like objects

• Students who rents most likely only cooks in their respective rooms, they
need cooking device that doesn’t produces odor.

Threats
• Other companies continue to create modernized portable stoves.
• Butane cooks slightly faster than alcohol stove
THANK YOU
MARKETING PLAN
 MARKETING PLAN
AlcoStove
Reputation/Image • Alcostove is much easier to
use and carry than any
gas/fuel stove due to its
lightweight and compact
design. And also less
expensive than other latter.
Location • Alcostove will be available
inside and outside UEP Town
Product Design • Alcohol fuel is stored in a
canister with a lightweight
portable alcostove
Raw Material Cost * Alcohol that is suitable in our al- * Butane is also produced by refi-
costove product is worth 50.00
per bottle. Aluminum and brass
is also used and is worth 80.00
for aluminum per kilo and 300.
00-400.00 of brass per kilo.
Butane
• Butane is easy to use indoors
and outdoors rather than the
gas stove we use in our
houses, especially, the Gasul.
• Butane is only available in few
stores, both inside and outside
of UEP Town.
• Butane is stored in a gas
canister with a portable gas
stove.
ning crude oil or coal tar, for 1
liter of crude oil costs
66.17 and 1 liter of coal tar
that has a price range of
160.00-600.00 depending on
the brand.
 MARKETING PLAN

AlcoStove Butane

• The 2 most common type in

making a burner are aluminum
and brass.

Aluminum is worth 80.00 and a

brass is 300-400 per kilo.

Financial Condition • Alcostove's financial condition • Butane’s financial condition

shows an excellent result shows in various plans.
because of its low prize than
any other Gas/fuel Stove
Product Capability • Alcostove has a characteristic • Propane produces more heat
that is beneficial to the than butane and is more
environment and that is also efficient in combustion.
safer than any other fuel.
 MARKETING PLAN
Two burner AlcoStove
Product Uniqueness • Designed to be lightweight
and compact making it easy
for the customers to carry
Price • A set of two burner alcostove
costs 3 900.00 and 1100.00
for fuel tank refill.
Reputation/Image • A Two burner alcostove is
much more easier to use and
carry rather than any stove
due to its lightweight and
compact materials.
LPG
• The liquidity is the unique
characteristic of LPG that
makes it a widely used fuel.
• The brand new LPG tank itself
can already costs up to 3
000.00 and 1100.00 for the
refill of fuel gas. It doesn’t
include yet the 1 000.00
minimum price of a good
quality stove.
• LPG tank is a heavy container
for fuel gas because it is made
up for pure metal and the gas
is not easy to carry rather
than the Two burner
alcostove.
 MARKETING PLAN

Two burner AlcoStove LPG

Product Capability • Alcostove has a • The high pressure needed to

characteristics that is store LPG results in
beneficial to the environment occasional tank bursts in
and also safer than any other canister are not stored
fuel. properly and maintained.
Commercial Sources
A multitude of research support and data on products ared available
from each of these sources. A few of these websites release reports
that can be found online;

EMO Outdoor alcohol stove (www.outdoorline.sk)

Trangia (www.wikipedia.org.Trangia)
Alcohol stove (100r.co)
Titanium alcohol stove (hammockgear.com)

Free Internet Marketing Resources

Global alcohol stove (https://www.linkedin.com/pulse/global-alcohol-
stoves-market-research-report-flair-insights). Flair insights provides
research that fuels innovation. Today’s modern world runs on sound
research and development for which big data is required. We now live
in the world of information where everything can be qualified.

Alcohol Stove (energypedia.info). They are mainly used in areas where

such stoves and fuels have been fostered and promoted by studies and
projects.
 Questionnaire
1. Of the following, please check the kind of Stove you have.

_____ Electric Stove

_____ Alcohol Stove
_____ Gas Stove

2. Of the following, please check what kind of feature does your Stove have.
_____ Single burner
_____ Double burner

3. How many days in a week do you cook?

_____ 1 day _____ 4 days _____ 1 week
_____ 2 days _____ 5 days
_____ 3 days _____ 6 days
4. How do you frequently refill in a month?

_____ every 1 week

_____ every 2 weeks
_____ every 3 weeks
_____ every 4 weeks

5. The following information is needed for categorizing the results of the survey. Please check the appropriate
box.

Sex: _____ Male _____ Female

 Questionnaire
Age: _____ below 20
_____ 20-30
_____ 31-40
_____ 41-50
_____ 51 and above

Household Income:
_____ below 10 000.00
_____ 10 000.00 – 20 000.00
_____ 20 000.00 – 30 000.00
_____ 31 000.00 and above.

Status:
_____ Student
_____ Single Parent
_____ Married
 Marketing Strategy and Action Programs

PRODUCT

 Product option and style:

Single Burner: For Students Double Burner: For families and fast
food business

 Features and components of materials used:

o Top layer made aluminum and stainless
o The bottom layer made of 70% stainless and 30% iron.
o Durable
o Lightweight
o Rust free
 Marketing Strategy and Action Programs

 Brand Name

 Packaging

For Single Burner For Double Burner

 Marketing Strategy and Action Programs

 Product Availability
Our business will ensure to have easy and fast access to our products. We can
guarantee to the customers the availability of sufficient stock of the products to meet the
customer’s needs, immediately.

 Warranty
Our product will have a warranty one month after the customer purchases the pro-
duct. We will have replacement if the products have a problem after purchase. The pro-
duct can be exchanged if:
• There is a leak in the pipe line
• The stove seems to be malfunctions
• The stove already has a defect

Other problems may not applicable in the warranty:

• Mishandling of the product
• Product defect due to modifications
• And so on...
 Marketing Strategy and Action Programs

PRICE

749 3900
PHP/set PHP/set
 Marketing Strategy and Action Programs

 A 749 PHP single burner ALCO STOVE comes with an alcohol fuel that included in a set.
 A 3900 PHP double burner comes with an alcohol fuel that also included in set.

 ALSO OUR BUSINESS OFFERS:

• Fifteen percent (15%) discount for the first purchase of the product.
• Refiling that cost 39 PHP for the single burner and 1100 PHP per tank for double burner.
 The business offers one (1) time payment only

CHANNELS OF DISTRIBUTION
As a manufacturer we will use wholesaler or retailer for the distribution of our products, and
indirect channels involves intermediaries such as sales agent and dealers. Our target market for single
burner of alcohol stove are mostly the students of the University of Eastern Philippines (UEP), in that case
we will hire students as sales agent to promote our products to their fellow students and we will have
collaboration with the businesses within UEP just to endorse our products. Furthermore, we will cooperate to
the businesses within Catarman area to promote our product such as Gaisano Grand Mall, 578, John John
and HXR. Length of channel may depend on our products. A set of single burners is a lightweight and can be
easily transported to other channels hence it should be longer channel. While a set of double burners is
might heavy to transport due to its heavy weight, bulkiness and may cause additional fees to transport, thus
it should be in shorter channel. A distribution we will use a truck to transport our product to local retailers and
wholesalers.
 Marketing Strategy and Action Programs

PROMOTION

We promote our products in the following ways:

o Direct selling to the customers
o Sales promotion
o Social media campaigns
o Organic channels such us website and blogs
o Video clip advertisement on YouTube, TV and radio
o On a newspaper
o Events
 MARKETING PLAN

AlcoStove Butane

Product Uniqueness • Designed to be lightweight • A hydrocarbon and highly

and compact making it easy flammable, colorless,
for the customers to carry and odorless, easily liquefied gas.
let go their bulky cooking gear.
Price • A set of alcostove costs at • A new purchase butane is
749.00 and as for the refill of worth 80.00 and as for refill of
fuel, it costs 39.00 per fuel gas, it costs 50.00 per
canister. canister. The Hanabishi
portable butane gas stove is
worth 1 500.00.
Availability/Convenience • Alcostove is highly accessible • Butane is less readily
for customers inside UEP available in some store inside
Town because it will only be UEP Town.
located at UEP Zone 1,
Catarman, N. Samar
ORGANIZATIONAL PLAN
 Organizational Chart

MARK ADRIAN
TAGABAN
CHIEF EXECUTIVE
OFFICER

BABE LESCEL ANDRITZ GUY

RYAN BASIERTO JONEL SENOBIO
MARTIREZ BATILES
FINANCE MANAGER HR MANAGER MARKETING MANAGER PRODUCTION MANAGER

STAFF STAFF SALES AGENT WORKER 1 WORKER 2

WORKER 3 WORKER 4

WORKER 5 WORKER 6
WORKER 5 WORKER 6

WORKER 7 WORKER 8

WORKER 9 WORKER 10

WORKER 11 WORKER 12

WORKER 13 WORKER 14
Job Specification
• Chief Executive Officer (CEO) – the owner of the business is responsible in
implementing the vision and mission of the corporation.

• Finance Manager performs data analysis and advise senior managers on profit-
maximizing ideas. He is responsible for the financial health of an organization, and
creates financial reports, direct investment activities, and develop plans for the long-term
financial goals of their organization.

• HR Manager duties will involve managing activities such as job design, recruitment,
employee relations, perform management, training & development, and talent
management.

• Marketing Manager is responsible for developing, implementing and executing strategic

marketing plans for an entire organization in order to attract potential customers and
retain existing ones.

• Production Manager is responsible for the technical management, supervision and

control of industrial production processes. Shift and ‘on-call’ work may be required,
particularly where manufacturing/production equipment is in continual 24-hour operation.

• Staff include performing employee support roles and ensuring the effective running of the
organization. They fulfill administrative functions such as scheduling meetings, retrieving
data, draffting documents, scheduling events, and answering staff queries.
Job Specification

• Sales representative is assigned to sell or endorse products to the

customers. Our sales representative also will be doing an
endorsement through media such as advertisement on TV, radio and
print advertising.

• Laborer who will be responsible in the production of AlcoStove.

 Operational Plan

 Our business will aim to produce 520 units of alcohol stove every month. The business will
operate from Monday to Saturday every week with the maximum working time of 8 hours. Thus,
the business will be expected to produce 20 units per day.
 The total number of people required in the production as assigned by the production manager are
14 people. This will meet the needs and goals of completing the amount of product required per
day.

Production Process
Tasks Resource (Material used) No. of workers assigned in the task
Sketching and shaping the body Stainless steel sheet, aluminum & iron 5
of a stove burner and the gas tank

Welding of joints and edges Welding machines for stainless and 3

iron, welding rod
Polishing (grinding of edges and Grinder, grinding disk 2
joints)
Assembling (installing knob Gas pipes & plastics (used in making 2
button for control of the gas knob)
burning and fitting gas pipe for
testing)
Painting (gas tank) Paints 2
COMPANY’S ENTREPRENEURS

BABE LESCEL C. MARTIREZ

MARK ADRIAN U. TAGABAN
ANDRITZ GUY C. BATILES
JONEL A. SENOBIO

RYAN R. BASIERTO