CURRICULUM VITAE

❖ Full name: NGUYEN THI THANH TRUC

❖ Latest position: Account Director
❖ Birthday: 19/03/1988
❖ Cell Phone: 0903 781 143
❖ Email: trucnguyenthanh19@gmail.com

PERSONAL HIGHLIGHTS EDUCATION

CAREER OBJECTIVES EDUCATION

o To run own business o Master of Marketing Sales & Service,
o To be Commercial Director in charge of both Sorbonne University & ESCP (on going)
marketing, sales & client service o Bachelor of Arts Anthropology, University of
o To achieve Master of Marketing Sales & Service Science of Humanities and Societies HCM
SKILLs o Social Media, BMG Vietnam
o Strategic thinking o Copywriter, Vietnam Mar-com
o Problem Solving o Public Relations Manager, ARTI
Vietnam
o Project management
COMPANY TRAINING
o Leadership
o Negotiation o IMC project management
o Market research o Critical Thinking
PERSONALITY o Crisis Management
o Can-do attitude o OKRs
o Humor, honest & straightforward
LIKES:

Comedy, movies, travelling, writing

HIGHLIGHT ACHIEVEMENTS
❖ 3/2020 – now, Integrated Marketing Communication freelancer
• Project leader of Dutch Lady Brand and FrieslandCampina Corporate Brand in 3 years. Handle both
PR, social and IMC consultancy. Successfully help brand to top 3 share of voice and awareness. Key
campaigns:
_Brand Communications: Dutch Nutrition standard for Vietnam kids’ strong foundation campaign including
digital PR, create whole creative assets including animation invitation, PR shooting, factory review clips,
digital talkshow, etc. with social HCPs, TV talkshow and online mainstream talkshow with HCPs/hot
moms/experts (Dinh dưỡng Hà Lan mỗi sáng cho con nền tảng phát triển vững vàng), build strategic media
partnership
_Corporate Branding: Corporate Purpose launch Vì Một Việt Nam Vươn Cao Vượt Trội (Leap Forward
Together with Vietnam) includes series of activities such as Partnership with Ministry of Education to create
Dutch standard playgrounds for primary school students for primary school pupils; CEO PR campaigns,
Welcome Dutch Deputy Foreign Minister to visit the factory, CSR Love Nutrition
_Product launch campaigns: FC-P, Entry Pack, superior Milk with interactive media engagement first time
ever

❖ 2/2019 – 2/2020, Anpr, Senior Client Service Manager

• Set-up a newborn agency
• Win bidding of 3 big retainers: Mobile World Group with 3 brands (Bach Hoa Xanh, The Gioi Di Dong,
Dien May Xanh) and AIA Insurance
• Project leader campaign Be Proud Be Drider – Be Group (vehicles app), contribute to market share
growth and brand loyalty
• Successfully launch big Chinese corporate brand - Want Want Group in Vietnam market – with the huge
media coverage (135% KPI). Want Want brand successfully penetrate into Vietnam market with big support
from local distributors and retails.
• Achieved billing accounted for 40% total company billing and be promoted to Account Director

❖ 5/2017 – 2/2018, Golden Communications Group, PR Manager

• Win big retainers in 2018 & 2019: Samsung, Herbalife, Hoan My group, Vietnamobile
• Project leader of flagship campaign Galaxy S9 – Reimagined Camera: successful create stunts with
celebrities to generate PR & social buzz in 3 phases of launching, always on and wrap-up.
• First time win Tet Campaign of flagship brand Neptune, create new creative and unique Tet story
involved strongly brand story with traditional Tet culture Bếp Ấm, Nhà An, Giàu Sang Sẽ Đến
• Make Herbalife become one of the most active and responsive brands in SEAGAMES and
PARAGAMES 2017 thanks to two strategic partnerships with Thanh Nien and Tuoi Tre
• Manage 3-4 team members
• Be promoted from associate PR manager to PR manager and head of business unit
3/2020 – now: IMC Freelancer
✓ IMC planning: SmartPay, Dutch Lady, Popeyes & Burger King, Loc Troi Group
✓ Digital PR & Social: Dutch Lady, DK Real Estate, Merryland Quy Nhon (Hung Thinh Land)
✓ Creative production: Dutch Lady, BlueScope
✓ Corporate branding: Samsung, FrieslandCampina, Amway, SCG
✓ Influencer marketing: Mobile World Retail, HD Saison
✓ Crisis Consultancy: Dutch Lady, Yomost, Manulife

2/2019 – 2/2020: Anpr – Account Director

Report to Managing Director _ Ms. Trang: 0938 514 467
✓ Market Research and make strategic planning
✓ Lead deployment to ensure all deliverables in line with the business & marketing plan. Deal with all
changes to keep the project management on track
✓ Represent to client to work with stakeholders (government, journalists, media partners, KOLs)
✓ Manage project budget and margin
✓ Translate, write & edit all communication materials: press release, CEO speech, media inquiries,
TV script, PR articles
✓ Organize media engagement activities: launching event, Media Day, year- end gathering
✓ Build a new team including training & coaching specialized knowledge, skills of communication &
project management
✓ Build database of suppliers, freelancers and external & internal rate-cards
Key clients: Retail Mobile World (retainer), AIA Insurance (retainer), AIH Hospital, Want
Want Group, Amway, Be Group, Kusto Group (retainer)

2/2017 – 2/2019: Golden Communications – PR Manager

Report to Managing Director _ Mr. Khanh: 0978 700 495

✓ Manage 3-4 team members

✓ Market research and make executional plan and lead project operation
✓ Media Relations: Nurture and manage media partnerships including top tier
medias, journalists, celebrities, experts (doctors, professors, nutritionists, lecturers) to get the most
supportive & the best endorsement
✓ Crisis management: develop action plan and play as key contact to work with media.
✓ Project management: allocate team member to implement the project with closely tracking
and timely support
✓ Organize media engagement activities: sponsorship, plant tour, abroad trip, press conference, media
launch, media briefing, media day, year-end gathering, press celebration (flower and postcard),
specialized workshop.
✓ Develop/ Review PR materials (both copy and visual): press release, speech, communication
guidance, documentary script, shooting plan, ect.
Key clients: Neptune, Samsung (Galaxy S9, Samsung Pay, Galaxy Note FE, TV The Frame, TV
QLED), Herbalife (SEA GAMES & PARA GAMES), Hoan My Hospital, Vietnamobile

9/2014 – 4/2017: Venus Communications / MSL Group – Senior PR Executive

Report to PR Director – Ms. Yen: 0903 808 175

✓ Build content plan, media tactics and execute the project

✓ Build project timeline, do tracking & weekly report performance to client
✓ Develop PR materials: articles, press release, Q&A, speech, TV script, etc.
✓ Build and maintain good relationship with medias and journalists.
✓ Work closely with KOLs, celebrities for PR endorsement (image shooting and content
writing)
✓ Organize media event: luncheon, press conference, media briefing, plant tour
✓ Make PR clipping report.
 Key clients: Mead Johnson (retainer), City Garden, Vinhomes Central Park, Vinhomes master brand,
Acecook (retainer), P&G (retainer), Calofic (retainer), VAS, Q&B bank, AAA Insurance

2010 – 2012: Tan Hiep Phat Group, PR Staff

Report to PR Supervisor _ Mr. Tran Quan: 0907 602 497

✓ Write press release, PR articles, speeches, media inquiries,THP

magazine/newsletter/bulletin
✓ Do internal communication: Group Ceremony & Staff Birthday organizing, Internal Bulletin,
English Club, movements of singing & art, Lunch Radio, etc.
✓ Update website content
✓ Set up shooting and interview for CEO
✓ Admin tasks: payment, contract, ISO management, media database
✓ Coordinate with related team to organize internal and external events.
✓ Support Corporate Affair Manager in crisis management and press relations (Paper works).