Business Plan
- written description of the business that you will
establish in the future
- this is your guide in establishing your business
- can be written before or during the first few years of
the enterprise
- to guide the entrepreneur on which strategies would be
most beneficial
- well-written document
Components of Business Plan
1. SWOT - planning should be include to know what can
be improved
2. Objectives - specific and realistic
3. Strategies - way to accomplish the objectives
- way for you to know, develop and improve
your business
4. Time Frame - you need to manage your time
Characteristics of Business Plan
1. Objective - it should be catchy
2. Clear - step by step
3. Logical and Simple - the words that you will use should
be simple
4. Flexible - you must have substitute or alternatives
5. Stable - your target is your objectives and purposes
6. Complete and Integrated - complete all parts
Why prepare a Business Plan ?
- Business Plan is the blueprint of your business
1.To test the feasibility of your business idea
- gather the information / data
2.To give your new business the best chance of success
- give attention / what is the step by step procedure of
your product
3.To secure funding
- you must have a capital
4.To make business planning more effective
- you need to review your business plan
5.To attract investors and key employees
- must not sugarcoat
- kung ano yung nasa business plan mo dapat tugma sa
ppt presentation mo.
Identifying Customer Needs
- method of determining what a client needs from
a product.
- you need to observe your customers
- keep products focus only to the customers
- non-technical, and they reflect the customers’
perception of the merchandise, not the
particular style or specifications, though
oftentimes they're closely connected
Identifying Customer Needs
1. Gather raw data - first / primary step to collect
information from customers
★ Three Ways to Gather Data
1.Interviews- one-on-one conference with potential
customers.
2.Focus Groups- they involve about eight to twelve
customers.
Observation- it can be either passive or active
It’s all too easy to collect data about everything you
can, but it’s important to only collect the data that you
actually need.
Consider these 3 questions:
●What information do you actually need?
●What information is available?
●What information will be useful?
2. Interpreting Data
- translate the obscure statements of the
customers into helpful needs
3. Organizing the Data
- After interpreting the information gathered,
organize them. Cluster similar needs together,
order them, etc.
4. Reflect the Process
- reflect on what has been done. Think about the
statements that are gathered and study the
interpretations.
Kano Diagram
- dito makikita kung satisfied ang customers
- Developed by: Professor Noriaki Kano

Attractive Quality
- When the product qualities are met they provide
satisfaction, however, once they aren’t met they do not
cause discontentment.

One Dimensional Quality

- When the qualities are met they supply satisfaction,
and when they aren’t meant they produce
discontentment.

Must-be Quality
- These product qualities are assumed to be met, and
they cause discontentment when they aren’t met.

Indifferent Quality
- These quantities are neither sensible nor dangerous,
and they don’t increase nor decrease customer
satisfaction once met or not.

Reverse Quality
- These qualities cause either satisfaction or
discontentment once met, however, it’s customer
dependent.