Zomato Porfolio Project

“Expolatory data analysis and business insight”

OBJECTIVE:

• The Zomato Data Exploration project aims to

uncover valuable insights from a rich dataset
encompassing user behavior, sales transactions, and
product information. The primary objective is to
delve into the intricacies of customer interactions on
the Zomato platform, providing actionable insights to
drive business decisions. Through SQL queries and
data analysis, the project seeks to answer key
questions, ranging from customer spending patterns
to the impact of the loyalty program.
Scope:
1. Customer Behavior Analysis:
1. Investigate the total amount each customer
spent, identifying high-spending customers.
2. Analyze the frequency of customer visits and the
first product purchased by each customer.
 3. Rank all transactions for every customer,
providing a chronological view of their
interactions.
2. Menu Optimization and Product Popularity:
1. Determine the most purchased item on the
menu and its popularity among specific user
segments.
2. Analyze customer preferences by identifying the
most popular item for each individual.
3. Gold Membership Impact:
1. Explore the impact of Zomato's gold
membership program on customer transactions.
2. Rank all transactions for gold members,
differentiating non-gold member transactions.
4. Loyalty Points System:
1. Introduce a loyalty points system and calculate
the corresponding monetary value.
2. Evaluate total points earned by each user and
product, facilitating insights into customer
engagement.
5. User-Specific Analysis:
 1. Focus on specific users, such as users 1 and 3, to
understand their behavior and loyalty points
accumulation.
2. Identify the first item purchased by users after
becoming gold members.
6. Business Recommendations:
1. Provide recommendations based on the findings
to optimize marketing strategies, enhance
customer engagement, and improve the overall
Zomato experience.
Detail of Dataset:
users Dataset:
 Description: The users dataset provides foundational
information about Zomato users, serving as the
cornerstone for understanding customer
demographics.
 Key Fields:
 userid: Unique identifier for each user.
 signup_date: Date when the user joined the
Zomato platform.
2. sales Dataset:
  Description: The sales dataset captures transactional
details, shedding light on customer purchasing
behavior and interactions with Zomato's offerings.
 Key Fields:
 userid: Identifies the user associated with the
transaction.
 created_date: Date when the transaction
occurred.
 product_id: Identifies the product purchased.
3. product Dataset:
 Description: The product dataset contains
information about the menu items offered by
Zomato, allowing for insights into product popularity
and sales trends.
 Key Fields:
 product_id: Unique identifier for each menu
item.
 product_name: Name of the menu item.
 price: Price of the menu item.
4. goldusers_signup Dataset:
  Description: The goldusers_signup dataset focuses
on users who have subscribed to Zomato's gold
program, enabling analysis of the program's impact
on customer behavior.
 Key Fields:
 userid: Unique identifier for gold program
members.
 gold_signup_date: Date when the user joined
the Zomato Gold program.

 "Customer Spending Analysis"

 Findings on the total amount each customer spent.
 Insights into high-spending customers.
 Slide 5: "Customer Visits and First Purchases"
 Analysis of days each customer visited the store.
 Identification of the first product purchased by each customer.
 Slide 6: "Popular Menu Items"
 Determination of the most purchased item in the menu.
 Analysis of the most purchased item and usage by specific users (e.g., users 1 and
3).

Customer Behavior Analysis

 Slide 7: "Customer Popularity Ranking"

 Ranking of all transactions for each customer.
 Slide 8: "Gold Membership Impact"
 Analysis of transactions for gold members.
 Ranking all transactions for gold members, marking non-gold member
transactions as 'na.'
 Slide 9: "Before and After Gold Membership"
 Analysis of total orders and amount spent for each user before they become a gold
member.
 Insights into customer behavior before and after joining the gold program.
Slide 10-12: Loyalty Points System

 Slide 10: "Zomato Points System"

 Introduction of the Zomato points system and calculation.
 Slide 11: "Total Money Earned from Points"
 Analysis of the total money earned from each point.
 Slide 12: "Points Earned by Users and Products"
 Evaluation of total points earned by each user and product.

Slide 13-15: Specific User Analysis

 Slide 13: "Points Earned by Users 1 and 3"

 Analysis of total points earned by users 1 and 3 in their first year.
 Comparison of who earned more.
 Slide 14: "First Purchase After Gold Membership"
 Identification of the item purchased first after becoming a gold member.
 Slide 15: "Item Purchased Before Gold Membership"
 Identification of the item purchased just before becoming a gold member.

Slide 16: Conclusion

 Summary of key findings and insights.

Slide 17: Future Recommendations