1. What Is Real Estate Branding?

Real estate branding is a strategy that realtors and brokerages use to

communicate their mission, vision, and values to a target audience. The core
components of a brand generally include a logo, tagline, brand colors,
mission statement, and overall design language. A great brand helps
consumers stand out from the competition and can help increase sales.

2. How to Build a Real Estate Brand

a. Discover Your Mission, Vision & Values

Mission, vision, and values (MVV) are at the core of every great brand,
whether they know it or not. So if you want to build a brand, you need to
take the time to discover your MVV.

b. Gather Inspiration From Successful Real Estate Brands

After you’ve nailed down your MVV, the next step to building your brand is to
study great real estate brands for inspiration. Start by gathering branding
elements of local agents and brokerages you’ll compete with, then branch
out to franchises or even brands that are outside of the real estate industry.

The best way to organize branding inspiration is to create a “swipe file.”

Gather brand elements that you like into a centralized file. When you’re
done, you should have a compilation of logos, taglines, brand colors, social
media posts, website screenshots, and any other brand elements that inspire
you.

c. Create an Actionable & Realistic Timeline

That which gets measured gets improved. It can take years to build your
brand, but creating a timeline with realistic goalposts to reach along the way
is a crucial step in this process. The idea is to turn building a brand from a
“wouldn’t it be great!” daydream into a concrete plan.

Setting monthly and quarterly goals will probably give you enough pressure
to keep you motivated, but not overwhelmed. Just remember that like most
long-term projects, building a brand will probably take longer than you think
it will. However, if you give yourself enough time to build your foundation
with a solid MVV, the rest of the process should go relatively quickly.