Archit Kejriwal +91 9769282522

Over 10+ years, I’ve built & scaled several products across 0-1 & 1-10; archk19@gmail.com
currently leading the 10-100 phase of product life-cycle linkedin.com/in/archit-kejriwal

PROFESSIONAL EXPERIENCE
Paytm- AVP Product, Devices [Jun ‘23 – Present]
Leading engagement charter for SoundBox devices- Notifications, Merchant Commerce & VAS
BlackBuck [Jan ‘19 – May ‘23]
4 promotions in 4 years; built products from scratch and led product+design teams
Director, Product Management- GPS SaaS+Devices [May ‘22 – May ‘23]
Led a team of 5 PMs & analysts to scale revenue from an ARR of ₹ 100 cr and a user count of 200k
Revenue: Major goal was to increase ARPU for both new sales & renewals >15%; both were achieved
● Launched user-led `organic renewals` (earlier it was only tele-based); scaled it to 15% of all renewals
○ 10% higher ARPU, 25% higher profit margin
● Monthly plans were plagued by low renewal rates- rca led to eligibility criteria → app stickiness+wallet health
○ M3 retention 55% → 80%; monthly sales held steady
User Experience: Users were complaining about data accuracy issues
● Deep-dive into how GPS devices+firmware work; attribution of failure scenarios back to chronological stage in journey
● Created a 6 month roadmap to reduce/gracefully handle ux issues→ problem statements, solutions & expected impacts
[Oct ‘20 – May ‘22]
Associate Director, Product Management- Supply Marketplace
Built & scaled a team of 7 PMs, analysts & designers to increase monthly converting users from 10k to 175k
Growth: Daily Conversions: 1.5k → 48k (50x increase); 7D CAC: 90% decrease
● Increased signup funnel conversion 7% → 11.5% by redesigning the signup flow
● Increased activation funnel conversion 0.25% → 4% by building an audio-visual assistance feature
● Increased daily conversions by 2.5k (5% of total) by building `Set Alerts` feature and enabling a 2-way marketplace
● Increased notifications CTR 3% → 8% by adding personalisation, images and custom sound
Retention/Trust: M6 Retention (Conv/Conv): 12% → 20% (70% increase)
● Extensive user research and surveys painted `Trust` as a major problem statement hindering M6 retention:
○ Captured more than 900k ratings and 100k reviews of demand users to gather trust data
○ Distributed rich profiles across both supply and demand via in-house caller id cards; 250k views/day
○ Daily KYC acquisition 100 → 500, Verification TaT (mins) 180 → 2 by building `Instant KYC Verification`
Monetisation: ARPU: 0 → ₹ 7200/yr
● Launched `Subscriptions`; MRR ₹ 0.7 cr
[Oct ‘19 – Sept ‘20]
Principal PM, Product Management- Supply Marketplace
The supply marketplace was in a standalone app (50k MAU), it needed to be merged into the existing supply app (600k MAU)
● Led the merger+redesign of the supply marketplace to make it cross-sell first; scaled daily conversions to 1.5k
Sr. PM, Product Management- Corporate Business [Jan ‘19 – Sept ‘19]
● Built the supply side marketplace from scratch; enabled bookings worth MRR ₹ 130 cr
Co-founder, Indiez.io [Sept ‘16 – July ‘18]
Fully-managed global marketplace of freelancers to build technology products; raised $500k angel funding; scaled $60k MRR
Head, Product Management
Led 20 Product Managers, 20 Designers & 80 Developers (across 10 countries) to successfully deliver 70+ projects
● Improved on-time delivery: 60% → 90%, client satisfaction: 3.2/5 → 4.1/5 in 9 months by creating best-practice playbooks
● Led product development on Cosmos (Indiez internal product); drew intelligence from JIRA, GitHub, Sketch, etc
Head, Freelancer Community
Selected 500 top freelancers from 10k applicants; doubled average freelancer’s MRR to $4k
● Built an applicant tracking system using Zapier+Google app script across Airtable,Typeform, Gdocs, Gmail & Slack
Head, Business Products & Strategy, Housing.com [Jan ‘14 – Dec ‘15]
Led a 25 member team to build 7+ business products for supply side- advertisements, digital marketing, design & BI
EDUCATION
Institute Degree Major CGPA Years
IIT Bombay (IITB) B.Tech+M.Tech [Dual Degree] Mechanical Engineering 8.15/10 2008 - 2013