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Netflix
Netflix
Netflix uses machine learning algorithms to personalize the user experience and improve the
quality of its content. One of the most well-known features of Netflix is its personalized movie
recommendations. Netflix uses the watching history of other users with similar tastes to
recommend what you may be most interested in watching next so that you stay engaged and
continue your monthly subscription for more 1.
When a user scrolls through Netflix’s extensive catalog of titles, the streaming service employs
neural networks to determine which visuals most likely attract that user’s attention 2. Netflix
uses a deep learning algorithm to understand the users likes and dislikes and then use this data
and evaluate what content the user may like and recommend it to them 3.
Netflix’s machine learning algorithms are driven by business needs. The presence of AI in
today’s society is becoming more and more ubiquitous— particularly as large companies like
Netflix, Amazon, Facebook, Spotify, and many more continually deploy AI-related solutions that
directly interact (often behind the scenes) with consumers everyday. When properly applied to
business problems, these AI-related solutions can provide really unique solutions that scale and
improve over time, creating significant impact for both business and user 1.