Gap Analysis: Spread Sheet

Co-op Retail Gap Analysis

Retailer Snack/ Meal Cuisine Brand Description

Co-op Snack British GRO (Plant-Based Eating) Vegan Steak Bake
Co-op Snack Jamaican Island Delight Pattie Short Crust Pastry
Co-op Snack Jamaican Island Delight Vegetable Pattie
Co-op Snack Jamaican Island Delights Curried Lamb Pattie
Co-op Snack Jamaican Island Delights Chilli Beef Pattie
Co-op Snack Jamaican Island Delights Mutton Curry Pattie
Co-op Snack Jamaican Island Delights Saltfish Pattie
Co-op Snack Jamaican Island Delights Halal Chicken Pattie

Morrison Retail Gap Analysis on Patties

Retailer Snack/ Meal Cuisine Brand Description

Morrison Snack Jamaican Island Delights Spicy Vegetable Pattie
Morrison Snack Jamaican Island Delights Curried Lamb Pattie
Morrison Snack Jamaican Island Delights Chilli Beef Pattie
Morrison Snack Jamaican Island Delights Mutton Curry Pattie
Morrison Snack Jamaican Island Delights Saltfish Pattie
Morrison Snack Jamaican Island Delights Halal Chicken Pattie
Morrison Snack Jamaican Island Delights Chicken small Pack x 4 Pattie
Morrison Snack Jamaican Port Royal Jerk Chicken Patty
Morrison Snack Jamaican Port Royal Lamb Patty
Morrison Snack Jamaican Port Royal Beef Patty
Morrison Snack Jamaican Port Royal Chicken Patty
Morrison Snack Jamaican Port Royal Saltfish Patty
Morrison Snack Jamaican Port Royal Vegetable Patty
Morrison Snack Mexican Ginsters Empanadas Mexican Chilli x3
Pasty
Vegan
Morrison Snack British Ginsters Vegan Quorn Pasty
Morrison Snack Jamaican Juici Chicken Patty
Morrison Snack Jamaican Juici Beef Patties x 4
Morrison Snack Jamaican Juici Stew Peas Patties x4
Morrison Snack Jamaican Port Royal Vegetable Patty
Morrison Snack Jamaican Port Royal Beef Patty
Morrison Snack Mexican Ginsters Empanadas Mexican Chilli x3

1
 Pasty
Vegan
Morrison Snack British Ginsters Vegan Quorn Pasty

Tesco Retail Gap Analysis on Patties

Retailer Snack/ Meal Cuisine Brand Description

Tesco Snack Jamaican Port Royal Beef Pattie
Tesco Snack Jamaican Port Royal Chicken Pattie
Tesco Snack Jamaican Port Royal Mixed Vegetable Pattie
Tesco Snack Jamaican Port Royal Lamb Pattie
Tesco Snack British Tesco owns Pork % Herb Sausage Patties

Asda Retail Gap Analysis on Patties

Asda Snack Jamaican Port Royal Jerk Chicken Patty

Asda Snack Jamaican Port Royal Lamb Patty (Halal)
Asda Snack Jamaican Port Royal Beef Patty (Halal)
Asda Snack Jamaican Port Royal Chicken Patty (Halal)
Asda Snack Jamaican Port Royal Saltfish Patty (Halal)
Asda Snack Jamaican Port Royal Vegetable Patty (Halal)
Asda Snack Jamaican The Original Patty Co. Lamb Patty (Halal)
Asda Snack Jamaican The Original Patty Co. Beef Patty (Halal)
Asda Snack Jamaican The Original Patty Co. Jerk Chicken Patty (Halal)
Asda Snack Jamaican The Original Patty Co. Saltfish Patty (Halal)
Asda Snack Jamaican The Original Patty Co. Vegetable Patty (Halal)
Asda Snack Jamaican The Original Patty Co. Chicken Patty (Halal)

Task 2 Carry out a gap analysis on chilled 'Ready Meals' (with particular focus on Plant based
options) for both your customer, (Co-op), and their competitor's products. From this information
you should be able to identify gaps in the current market and potential development
opportunities for Co-op.
2
• Gap analysis on chilled ready meals (plant-based option)
• What do you mean by both customers?
• Competitor customer and products
• Co-op customer and products
• Identify gaps in the current market
• Identify the potential development opportunities for CO-OP
• Basic template ( Gap analysis)
• Noting what on the ready meal’s mixture
• What does sainbury supply with regards to vegan
• Asda
• Tesco
• Marks spencer

Retail Gap Analysis

Description Dip Area Weight Price Pack £ per 100g

Curried Lamb Pattie No Prepacked 140g 0.85p 56.6p
Chilli Beef Pattie No Prepacked 140g 0.85p 56.6p
Mutton Curry Pattie No Prepacked 140g 0.85p 56.6p
Saltfish Pattie No Prepacked 140g 0.85p 56.6p
Halal Chicken Pattie No Prepacked 140g 0.85p 56.6p
Jerk Chicken Patty No Prepacked 140g 0.85p 56.6p
Lamb Patty No Prepacked 140g 0.85p 56.6p
Beef Patty No Prepacked 140g 0.85p 56.6p
Saltfish Patty No Prepacked 140g 0.85p 56.6p
Vegetable Patty No Prepacked 140g 0.85p 56.6p
Empanadas Mexican No Prepacked 170g £1 77.1p
Vegan Quorn Pasty No Prepacked 180g £1 £1.00
Stew Peas Patties x4 No Prepacked 150g 0.85p 35.6p
Pork Sausages Patties No Prepacked 325g £2.00 37.7p