October Edition - Corporate Gifting - The Global Hues

The Global Hues | Vol.
3 | Issue 10 | October 2023 |1

INKING STORIES THAT MATTER TODAY AND EVEN MORE TOMORROW
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2 | The Global Hues | Vol. 3 | Issue 10 | October 2023 The Global Hues | Vol. 3 | Issue 10 | October 2023 |3
Contents
Vol 3 | Issue 10 October 2023
44
28 54
10
News
Report Gift Kya De Lifestyle
Crafting Moments Of Joy Is Your

12
The New Chapter: In Every Gift Home Office
Around The Globe in COVER Generative AI Ready for a
STORY
5 Minutes and Beyond Productivity Boost?
18
38 47
Is Your Reading List
Missing These Purple Palette Listing
Bill Gates Adding Signature Touch
Best
Personalised Gifts,
Approved Titles?
Powerful Brands Corporate Gifting
Companies in India
20 40 50
Magnus Cadeaux
Fabuleux 24
Pioneering Excellence In The Perfect Business
Crafting A Story in Gifting Solutions Impressions Factory How to Turn One-Time
Every Gift Buyers into
Gifts That Unite Uniqueness
And Functionality Brand
Advocates
Editor’s
Note Vol 3 | Issue 10 | October 2023
Publisher: The Global Hues
H
Founder & CEO: Himanshu Tyagi
ow do you feel when you receive a gift from
someone? Valued, special and honoured. Editor-in-chief: Tannishtha Mukherjee
Right? Well, Corporate gifting is a world unto Copy Editor: Priyanka Tyagi
itself. The act of giving, be it a token of appreciation or Content Manager: Himanshi Jain
a simple gift, evokes emotions. It is not just a customary Editorial Team: Neha Sharma, Kusum Vats,
Aditi Gautam, Shreya Malakar
practice but an avenue for building relationships,
nurturing loyalty, and leaving a memorable mark. As
Design Head: Himanshu Koli, Monika Gandhi
we are approaching the holiday season, this is the ideal Digital Team: Priyanshi Arora, Amit Sharma
time to explore the wonders of corporate gifting and
express gratitude. -------------------------------------------------
Head of Sales & Marketing: Chetan Kaushik

In this edition of our magazine, we delve into the world Sales Team: Ritu Chauhan, Gaurav Mathur,
of corporate gifting where you’ll find some of the best Abhishek Tiwary, Anushka Gupta, Sanchit
Rathi, Shubham Goel
corporate gifting companies in India, those who have
Data & Research: Naval Kishore,
mastered the art of turning gifts into unforgettable
Saurabh, Aman Sharma
presents. But that’s not all. Marketing & PR: Krishiv Kumar
PR@theglobalhues.com
In this issue, we also unravel the fascinating world of Advertisement: Mayank Gulati
Subscription: Maniraj Reddy
artificial intelligence through a comprehensive report HR: Simran Khanna
on Generative AI and the transformation it will bring Legal Affairs: Adv. Manoj Tyagi
to the business arena in the near future. For those
Corporate Office Address:
who are working from home, we have some tips on 807, 8th Floor, (9th level in Lift),
how to transform your home office for a productivity Westend Mall, Near Hyatt Centric,
Janakpuri, New Delhi, Delhi 110058
boost. We also guide you on “How to Turn One-Time
Buyers into Brand Advocates,” offering tips on how Ph. no. : +91 9871258991
businesses can aim for customer retention and much Email: info@theglobalhues.com
more. The Global Hues does not accept responsibility for returning
unsolicited materials & photographs. All unsolicited material
should be accomplished by self-addressed envelope & sufficient
We hope you have a great time reading this edition! postage.
All disputes are subject to exclusive jurisdiction of competent
courts and forums in Delhi/New Delhi only.
© 2023 Publisher, Reproduction in whole or a part throughout
The Global Hues the world, including image text or anything without written
permission from the publisher, is prohibited. All rights reserved.
editorial@theglobalhues.com
AROUND THE GLOBE IN 5 MINUTES
Whatsapp Plans To Introduce Japan and Vietnam Form A Comprehensive
Strategic Partnership
‘View Once’ Mode For Voice Notes Japan and Vietnam plan to upgrade their partnership to the highest lev-
el possible. Prime Minister Fumio Kishida agreed to boost the cooperative
Meta-owned WhatsApp plans to introduce a feature framework during talks with Vietnamese President Vo Van Thuong, who will
visit Japan as early as next month, the sources said.
that enables users to designate voice notes as ‘view
once.’ This feature is available to Android and iOS This move will add Japan to Vietnam’s “top-tier” countries, including China
users, and the view once feature is already present and the US. Japan wants to leverage this move to boost bonds in the eco-
for other types of media. According to a report from nomic and security realms. This year marks the completion of 50 years of
Tokyo and Hanoi diplomatic relations.
WABetaInfo, the instant messaging app is intro-
ducing a fresh privacy feature to its beta users by
introducing self-destructing voice notes. Tapping
the ‘view once’ icon in the voice message chat inter- Qatar Inks 27-Year Gas Deal With Britain’s Shell
face would help the users send the voice note in the
Qatar agrees to supply the British firm Shell with natural gas for 27
‘view once’ mode. Voice notes sent with this feature
years. Since the invasion of Ukraine by Moscow, European countries
activated cannot be replayed, saved, or shared. are scrambling to replace lost deliveries of natural gas from Russia.
Qatar will supply 3.5 million tonnes of natural gas per year.
Qatari Energy Minister Saad al-Kaabi said, “These agreements reaf-

firm Qatar’s commitment to help meet Europe’s energy demands
SRI LANKA AND IMF REACH STAFF-LEVEL AGREEMENT FOR and bolstering its energy security with a source famous for its supe-
DISBURSAL OF SECOND TRANCHE OF BAILOUT PACKAGE rior economic and environmental qualities.” Deliveries of the Lique-
fied Natural Gas (LNG) to Rotterdam will begin in 2026.
Sri Lanka and IMF settled on a crucial staff-level agreement to release the second tranche of about $330 million
out of the $ USD 2.9 billion bailout package to help the cash-strapped country’s economic recovery. The IMF
approved this fund in March this year under the Extended Fund Facility (EFF) to support Sri Lanka’s economic
policies and reforms.
India And Singapore Work Towards
Expanding The Digital Payment Links
IMF emphasises that despite showing early signs of stabilisation, “the full economic recovery is still not assured.”
It stresses that “Sri Lanka’s external position has weakened due to prolonged debt restructuring discussions,
and reserve accumulation has slowed in recent months.” India and Singapore are eager to expand the scope of their digital payment
link after the linkage between India’s United Payments Interface (UPI) and Sin-
gapore’s PayNow. The countries are looking to add more banks to the dig-
ital link, making the total number of banks 14 from the present six banks
that receive remittances from Singapore. The six Indian banks participating in
the remittances are -Axis Bank, DBS Bank India, ICICI Bank, Indian Bank, Indi-
an Overseas Bank and State Bank of India. They will receive the remittances
through the links.
10 | The Global Hues | Vol. 3 | Issue 10 | October 2023 The Global Hues | Vol. 3 | Issue 10 | October 2023 | 11
BEST
CORPORATE GIFTING COVER STORY
COMPANIES IN INDIA
SPENTACORP
With Spentacorp,
we don’t just
deliver gifts; we
create memorable WHERE GIFTS TURN INTO EXPERIENCES
experiences and
lasting connections.
RAVI VARADARAJAN
D
FOUNDER & BUSINESS HEAD, o you ever wonder what led to the rise
SPENTACORP of corporate gifting? What’s the history
behind this practice? It’s a story that
stretches back to ancient civilizations where
people exchanged gifts and presents during
trade. Merchants engaging in business deals
believed that offering presents helped establish
trust between trading partners. In medieval
times, gift-giving evolved and became more
formalised, finding its way into royal courts and
among nobility. These gifts were not just tokens
of generosity; they were strategic tools for
building alliances and loyalty among kingdoms.
With the arrival of the Industrial Revolution,
businesses went through many changes, and so
did the way companies approached gift-giving.
Emerging businesses started giving gifts to clients,
partners and employees to show gratitude. Fast
forward to the 1990s; corporate gifting became
more popular. Today, we find ourselves in the
digital age, where businesses utilise corporate
gifting as a means to establish and strengthen
their relationships by sending gifts to their
clients, stakeholders, partners and employees,
transcending geographical boundaries to create
lasting connections. The history of corporate
gifting is a beautiful tale of how people have
always used presents to build connections and
show appreciation.
BEST
COMPANIES IN INDIA
Marketing. He is the key interface with

This rich history of corporate gifting clients and holds the key to building
shows how gifts have always brought the company’s prestigious client base,
people together. And now, we see including big and renowned brands
this tradition come alive in a modern like Infosys, Cisco, Accenture, Aditya
way in Spentacorp. Helmed by Ravi Birla Group and many more.
Varadarajan, a man with 28 years of
extensive experience in B2B sales and Ravi is not only suave but also tech-
marketing, Spentacorp specialises in savvy, a combination that perfectly
a range of services, from corporate suits his research-oriented and
gifting to promotional merchandising, problem-solving approach. It is his
employer branding, rewards & empathetic thinking approach that
enables Spentacorp to consistently
recognition and building brand stores.
deliver industry-leading great
customer experience.
With a leadership of veterans
with a combined experience of
On the academic front, he holds a
over 40 years, the success story of
certification in Executive and Business
Spentacorp revolves around growth coaching. He has mentored many
and incremental development. It is businesses to help them achieve their
growing by leaps and bounds. And the goals.
numbers say it all.
“My vision is to make Spentacorp
It serves various large Indian a preferred partner in the business
and multinational corporations, industry, known not just for its
earning the trust of over 125 exceptional & top quality products
customers but also for the trust and reliability,”
reiterates Ravi.
It offers a range of more than
1,000 products
QUALITY IS NEVER
The firm has successfully executed REACTIVE
over 2,000 projects Quality, Spentacorp believes, is never
reactive. It always requires a proactive
“When I got into this business about 30 to growth and development, for itself approach. Its products go through
years ago, there weren’t many companies as well as its clients. multiple quality checks to ensure
offering what we do. I can proudly say we customers get the value they pay for.
were among the pioneers in the industry. The company’s logo which features a
We started off with promotional apparel handshake between Spentacorp and Ravi mentions, “I can say with confidence
and gradually expanded our range. its partners, is a symbol of friendship, that we are not only one of the earliest
Early on, I learned the importance of goodwill, trust and approachability. to get certified for Quality Management
Systems (QMS) but are also among
being reliable and customer-focused, The brand colour scheme features a
the very few with certifications from
something that we breathe even today,” gradient between orange and vivid
international bodies.”
mentions Ravi. raspberry. While orange colour reflects
the energy of red and the happiness Ariba Supplier with a valid D-U-N-S presenting the same products
Spentacorp rides high on its customer
SPENTACORP: SYMBOLISM of yellow, vivid raspberry reflects
satisfaction score, proven expertise, number. Furthermore, it is also a repeatedly to the client, Spentacorp
IN EVERY DETAIL friendship, affection, harmony, inner
and seamless & easy buying Sedex member and SMETA audited for keeps scouting for new products. The
Spentacorp stands true to its name. peace, and approachability. experience. The firm is also compliant ethical trade practices. firm’s philosophy revolves around
The name ‘Spentacorp’ is derived with all necessary certifications ‘need-based’ recommendations,
from the Parsi word “Spenta” meaning MEET THE FOUNDER like ISO 9001-2015 for Quality WHERE SCOUTING IS A ensuring that its product ideation
progress, swell, increase or expand. The man behind Spentacorp, Ravi Management Systems, ISO 27001- COMMON PRACTICE and selection align perfectly with the
The word ‘Spenta’ in ‘Spentacorp’ Varadarajan carries with him a rich 2013 for Information Security (both Rather than following the approach client’s wants.
signifies the company’s commitment experience of 28 years in B2B Sales & from TUV/DAkkS, Germany), and an of cutting, copying, pasting and
BEST
COMPANIES IN INDIA
Spentacorp rides high on its customer

satisfaction score, proven expertise, and
a seamless and easy buying experience.
Proper Knowledge and Credentials

Exploring It’s essential to be cautious of “fly-by-night” operators
Challenges and
in the gifting industry. To ensure the effectiveness of
the gifting initiatives, it’s crucial to choose a gifting
partner with proven credentials. This includes
Team Spentacorp is here to exceed the expectations of its Considerations evaluating their experience, track record, and the
quality of their products and after-sales services. This
customers, solidifying the firm’s position as the go-to choice in the
world of corporate gifting. in the due diligence will help you avoid partners who might
not meet your organisation’s standards.
In the Founder’s words, “First and ‘The key to success is building clients towards a tailor-made solution Corporate Embracing Digital Transformation
Gifting
foremost we analyse the brand needs, relationships that go beyond a that aligns with their requirements. ”
Many organisations are transitioning from traditional
the client’s purpose of gifting and of single transaction. Turning first-time
course the budget.” customers into lifelong clients is the SPENTACORP’S brick-and-mortar procurement models to more
That’s not it! Spentacorp stands

differently in the market for its
ultimate victory.’ Spentacorp does
exactly the name. Most of its clients
are returning customers with whom
STRENGTH: THE TEAM OF
PROFESSIONALS
Spentacorp boasts a dedicated,
Industry efficient and cost-effective digital solutions. This
shift includes integrating gifting processes into spend
management systems like punchout and catalogue-
capability to design and develop the firm has built a relationship of creative and highly professional team based buying. These digital tools can streamline the
products based on the client’s reliability and trust. that works tirelessly to provide the The Corporate Gifting procurement process, enhance transparency, and help
requirements and viability. With an
extensive global network, the firm While commenting on the approach
utmost service to its clients. Each team Industry holds a manage costs. Spentacorp is also using these tools to
member brings their unique talent
sources specific products from across that Spentacorp follows when clients to the table, leading to impressive promising future deliver top-notch services to its clients.
the globe. ask for personalisations, the Founder
shares, “For every client, their company
outcomes while brainstorming for ahead. However,
Company Stores
there are important
new products and services. Through
THE PRESTIGIOUS logo is sacrosanct and this is where our
regular learning opportunities, they
Creating company stores is a great way to empower
CLIENTELE
Since the firm’s inception, Spentacorp
extensive industry experience comes
into play. We don’t see ourselves as
are encouraged to grow and shoulder factors to keep in employees to make personalised merchandise choices.
mind in this evolving
bigger responsibilities.
has added many renowned names just service providers, rather work as This not only boosts employee engagement but also
to its clientele list, which includes
several large Indian and Multinational
consultants and partners for our clients.
We have sometimes recommended our
Mr Varadarajan takes pride when he environment. reinforces brand identity. However, it’s essential to
clients to either change the product
says, “We have team members coming partner with a provider who can effectively build and
clients drawn across varied industry
verticals. The firm has served clients or design so that the branding comes
with zero experience and now they can manage these stores to ensure they align with your
handle complex projects. All with a single-
from different industries like IT, ITES, out in its best form. We deeply analyse branding and purchasing goals.
minded goal - Customer satisfaction.”
FMCG, Pharmaceuticals, Banking and the intricacies of the artwork, and the
Investments. product selection and then advise the
THE RIDE OF A LIFETIME mance. Besides that, the book also becomes a space filled with turmoil and
BY ROBERT IGER suggests how one can improve their brutality.
sleep habits. The major diseases in the As she
RATED: 4.5/5
world like obesity, cancer, Alzheimer’s, continues
The book narrates the life story of and diabetes are linked to sleep defi- her studies
Robert Iger when he started as the ciency. This book puts the limelight on she is forced
CEO of Walt Disney in 2005. The book all such cases and provides actionable to decide
describes the challenges he overcame steps towards getting a night of sound between
to reinvent and establish ‘Walt Disney’ sleep. her family
as one of the most beloved companies and educa-
in the world. Iger made three strategic MEASURE WHAT MATTERS t i o n .
choices, that made Disney so famous. BY JOHN DOERR Through
1) Devote time and capital to create RATED: 4/5 this novel,
high-quality content. 2) Embrace tech- we see how
This book introduces the concept of
nology and use it to the fullest rather education
Objectives and Key Results (OKR). It
than treating it as a threat. 3) Become a can open doors to new opportunities
is a goal-setting framework used by
truly global and help people break from their past
B
companies like Google and Intel. Gates
company. and learn to take challenges head-on.
ill Gates is a man of remarkable intellect and curiosity. His voracious appetite for said recommending this, “A great
R o b e r t
reading, devouring about 50 books a year screams about his love for lifelong learning. introduction
believes in
to OKRs and TAP DANCING TO WORK:
Whether he is on vacation or working late at night, books are his forever companions.
the endless how they WARREN BUFFETT ON
pursuit of can be used PRACTICALLY EVERY-
But what makes Bill Gates’ reading habits truly extraordinary is not just the quantity but the
perfection to drive THING BY CAROL LOOMIS
quality of the books he chooses to immerse himself in. These aren’t just casual reads; they’re
and always success.” At
carefully curated treasures RATINGS: 4.4/5
s t a y s the heart
ready to This book is a collection of articles
Gates has some great books to recommend. Let’s take a look at them: of the OKR
innovate. and essays written by Warren Buffet
s y s t e m
Iger also and edited by Carol Loomis. The book
lies the
believes distinction provides an insight into the invest-
that there is a delicate balance between ment philosophy, business acumen
between demanding people to objectives and personal life of Warren Buffet.
perform their best versus paralyzing and key The book covers topics like Buffet’s
them with constant fear. results. investment
strategies,
WHY WE SLEEP BY Objectives are ambitious and qualita- manage-
MATTHEW WALKER tive goals that define what an organ- ment prin-
isation or team want to achieve. Key ciples, and
RATED: 4.4/5
results are measurable objectives his views
Sleep makes us smarter, healthier, that track progress towards certain on philan-
safer, and more productive. This book objectives. The book emphasises the t h r o p y ,
by Dr Matthew Walker substantiates importance of setting ambitious goals, parenting,
the same. known as “stretch goals,” that push and public
The book individuals and teams beyond their policy. This
provides comfort zones. book is not
insights into merely a
the impor-
EDUCATED BY TARA biography but rather a collection of
tance of
WESTOVER anecdotes, observations, and reflec-
sleep and RATED: 4.5/5 tions of one of the world’s most
how it affects successful investors. The book looks
This book is a memoir of a woman
a human’s into his early years, his partnership
who grows isolated from society and
physical despite having zero education goes with Charlie Munger, and the growth
and cogni- on to earn a PhD at Cambridge and of Berkshire Hathaway into a multina-
tive perfor- Harvard University. Tara’s household tional conglomerate.
BEST
CORPORATE GIFTING
COMPANIES IN INDIA
renowned name in the skincare sector She goes on to emphasise, “We never
Fabuleux
and a household favourite for modern compromise on quality. Quality assur-
cosmetics and makeup. ance stays at the core of our service. We
carefully curate our products, source
But what would make you choose from trusted suppliers, and conduct
Fabuleux? One thing that separates rigorous quality checks. Customer feed-
Crafting A Story in Every Gift Fabuleux from the rest is its ideology– back is invaluable and we continuously
every gift should tell a story and create refine our offerings to meet and exceed
a lasting impression. Its commitment expectations.”
to curated gifting blends thoughtful-
ness, elegance, and creativity together.
A PERSONALISED TOUCH IN
With an expanding range of in-house products and WOMAN BEHIND THE EVERY GIFT
As easy as it sounds, offering person-
a strong network of artisanal and eco-conscious BRAND
Pooja Narang has over 18 years of alised touches that make each gift
brands, we’re excited about the future. experience in sales, business devel- unique is a tough row to hoe. Yet,
opment and strategic leadership. All Fabuleux excels in this aspect as well.
these years, she has honed her skills Keeping customisation and personali-
in spearheading successful sales sation at the heart of the business, the
and marketing initiatives, fostering company leaves no stone unturned
key client relationships, and driving to understand clients’ needs, brand
revenue growth. Her expansive identity and most importantly, the
professional journey has equipped message they wish to convey to the
her with the ability to transform a recipients.
business vision into actionable strat-
egies, proficiently manage cross-func- “That’s where my team scores a victory.
tional teams, and discern innovative
We are proud to have a creative team
solutions to enhance profitability. This
of designers and stylists who create
wealth of experience has profoundly
customised solutions, whether it’s a positioning itself for even greater adheres to its rigorous standards of
moulded her into a visionary leader
and entrepreneur, enabling her to unique theme, personalised packaging success in the near future. quality and aesthetics. A professional
confidently and innovatively navigate or custom-engraved products. It is their and experienced team of designers
the intricate landscape of the busi- dedication, creativity, and commitment Furthermore, Fabuleux looks forward and artisans works diligently to create
ness world. She has collaborated with that has made Fabuleux where it is today. to using technology to simplify the these exquisite pieces, ensuring
many prestigious brands such as TWG Their ability to envision unique gifting gifting experience for its clients, they align with the latest trends and
Tea, Marriott, ITC, and British Airways. concepts and bring them to life, while eco-conscious choices that the clients
making it easy for them to place
adhering to the principles of aesthetics, value.
orders and receive updates on their
Fabuleux is the result of her quench to is what truly sets us apart from the rest.”
elevate the art of gifting by providing gifts’ progress, all while maintaining
mentions the CEO. Furthermore, Fabuleux in its initiative
luxury experiences that ultimately the personal touch that defines Fabu-
to support ‘Make in India’, collaborates
inspire and delight both the giver and THE EXPANSION PLAN leux Gifting Studio.
with indigenous and local artisanal
the recipient. The Corporate Gifting Industry shows brands and empowers communities
all signs of growth in the coming years. ON A MISSION TO CRAFT
SERVING CORPORATES & through employment opportunities.
As the demand for sustainable and MEMORABLE GIFTING
INDIVIDUALS EXPERIENCES
POOJA NARANG Fabuleux’s clientele is extremely personalised gifting grows, Fabuleux is
What really covers under the mile-
“We also partner with brands that share
CO-FOUNDER & CEO, FABULEUX diverse. Under the corporate arena, all set to capitalise on this opportunity our values as these partnerships align
the company had the privilege of by continuing to expand its offering in stones? For Fabuleux, it’s the satisfac-
W
with our mission to provide eco-con-
collaborating with a wide spectrum these areas. Although there are some tion and lasting impressions etched in scious and wellness-focused gifting
ith a desire to transform Fabuleux, with a pledge to deliver
of businesses, from startups to estab- challenges like staying ahead of trends customers’ minds through valued and options. It’s a win-win when the values
the act of gifting into an art fabulous experiences, provides
lished organisations. It also serves and managing the logistics, when you high-quality products. The company resonate with our client’s desires for
form, Pooja Narang took end-to-end gifting solutions. From
individual clients for occasions ranging are committed to excellence, you find takes pride in its commitment to keep
the plunge to incept Fabuleux Gifting the moment an order is placed until meaningful, planet-friendly choices,”
from weddings and birthdays to anni- exploring and crafting new product
Studio in 2022. In terms of its achieve- it arrives at the customer’s doorstep, the way. shares Pooja.
versaries and more.
ment, in just over a year, Fabuleux Fabuleux takes care of everything. offerings. Its latest range of candles,
had the privilege of collaborating with The firm is sustained and nurtured by “We have served many big organisations After a successful inaugural year of potpourri, and eco-friendly products is “Fabuleux Gifting Studio is on a trajec-
big brands, crafting memorable gifting Saurabh Nanda, the visionary behind like Taj Hotels, Mercer, Sodexo, Apollo, operations, the firm is now actively curated in-house and is beyond imagi- tory to become the next top gifting
experiences that resonate with their Coloressence & Nature’s Essence, Marriott Hotels, and Visa to name a few,” seeking seed funding to further nation. This hands-on approach allows company to watch out for,” Pooja
brand identities and values. established over two decades ago, a Pooja states proudly. expand and refine its offerings, the company to ensure that each item signs off.
How Major DP Singh Has Become An Inspiration
It is very easy to QUIT... majority does so... I, however, would like to TRY till last breath,
even if I fail. I know it is hard but then I am chosen by God himself for these challenges so why
should I bother? Let HIM only worry about the result. Jai Hind.
M
ajor Devender Pal Singh is internationally acclaimed motivational “TCO members are called the ‘Chal-
a name that resonates with and TEDx speaker as well. He is also lengers’ and not ‘Challenged’. Therefore,
heroism and resilience. A Asia’s only disabled solo skydiver, the group of Challengers is called ‘The
Kargil War Veteran, India’s Blade endorsing the spirit of adventure for Challenging Ones’,” mentions the Major
Runner, Asia’s only disabled solo all disabled soldiers who suffer inju- with pride.
Skydiver, Asia’s only disabled to fly an ries while fighting for the nation. On
Aircraft and a powerful Motivational 28 March 2019, he attempted a Solo ACHIEVEMENTS TO HIS
speaker, his story can give goose- Skydiving from Advance Landing Heptr NAME
bumps to any. at 9000 ft and landed safely. Apart from earning the title of Kargil
War Veteran and India’s first blade
Major DP Singh was only 25 years old In July 2022, he was diagnosed with runner, Major DP Singh has many
when during Operation Vijay 1999, early signs of Parkinson but as he says achievements to his name.
he got hit by mortar fire during the “Every time life tries to hit me down, in
heavy fire from the Pakistani military. turn, it helps me to bounce back even Limca Record for ‘First Differently
He got severely injured by shrapnel. higher,” Major DP Singh reignited his Abled Skydiver in Asia’ in 2020
The shrapnel pierced several parts of spirit again after a year and success- ‘CavinKare Ability Mastery Award’
his body. The soldier was taken to the fully flew an aircraft, becoming Asia’s in 2019
Army Hospital. On arrival, the surgeon only disabled to fly an Aircraft.
declared him dead but a senior anes- ‘National Award’ for the Empower-
thesiologist, Col Rajinder Singh, inter- ment of Persons with Disabilities
He has also co-authored “GRIT: The
vened and revived him. Due to exces- in 2018, presented by the Govern-
Major Story”, a book that shares a
sive bleeding and infection, his right ment of India in the Role Model
leg had to be amputated. However, perspective on life and how one can
Category for multiple disabilities
the soldier refused to let his disability enjoy life better and make the best out
dictate the course of his life. Major DP of whatever is left to cherish success. ‘Limca People of the Year’ Award
shares, “It took me 24 years to hunt Col in 2016
Rajinder Singh and thank him person- JOURNEY FROM 1999 TO 2009 Part of the historic committee
ally. I finally did so just about a month From 1999 to 2009, DP Singh was established by Mr Manohar Parri-
ago.” exposed to the following realities: kar, the then Defence Minister, to
address litigation and grievances
It took him 10 years to conquer himself Challenges faced by amputees of all Ministry of Defence employ-
when in 2009, he ran his 1st half mara- The state of artificial limbs ees in 2014
thon on a walking prosthetic. In 2011,
he received his first running prosthetic The unfavourable attitudes of Indian Brand Ambassador for
leg called ‘Blade’ from the Indian Army, prosthetic limb manufacturers the Wings for Life World Run, a
and from that point onward, he earned toward amputees global social initiative by Red Bull,
the title of the “Indian Blade Runner.” focused on cancer awareness
People’s mindset regarding
people with disabilities Recipient of the REX Karamveer
“I follow a three-point success mantra- Global Fellowship for 2014-15
Accept the reality, learn & master how Miserable lives of amputees
to control your mind and increase your Limca Record for being the first
capacity to achieve what you dream of,” Blade runner to run at high alti-
“I had pledged to myself during the
says DP Singh. tudes in 2014
amputation surgery that I would never
compromise the quality of my life, so I Limca Record for being the first
Major DP Singh has run 26 half-mara- could learn to conquer myself and lead a Blade Runner of India in 2011
thons, including three half-marathons high-quality life,” shares the veteran.
in extreme conditions at altitudes Limca Record for being the first
of 12,000 feet. Due to his exemplary amputee in India to start running
He soon realised how difficult it would half marathons (21KMs) in 2009
work, he has been featured five times
in the Limca Book of Records, the be for an average Indian amputee to
improve their overall condition. After DNA Exemplar Award presented
latest under the title ‘First differently by ICICI Bank
abled Skydiver in Asia’. He was also successfully completing 4 half mara-
honoured by the Canadian govern- thons, he decided to take the action.
ment and awarded the prestigious Thus, he began a support group for “Despite being 100% disabled,
REX Karamveer Global Fellowship. amputees, The Challenging Ones (TCO) 73 shrapnel in his body, he has
to encourage and motivate people like
him to come forward and rise above
pledged to donate his body and
Apart from shining as India’s first
Blade Runner, Major DP Singh is an their disability through sports. organs to save other lives.”
BEST
CORPORATE GIFTING
COMPANIES IN INDIA
MAGNUS CADEAUX
Cadeaux India Pvt Ltd. Headquartered across various categories, including Furthermore, Magnus’s in-house team
in Bangalore, Magnus is here to serve Electronics (Bluetooth speakers, fire- and print team possess deep exper-
both domestic and global clients with sticks & more), Apparel (caps, jackets, tise in designing and printing a diverse
a strong presence across India and hoodies etc), Handicrafts, health & range of products, and high-end print
an in-house setup for printing and fitness (air purifiers, health monitors, machinery to give the best output.
engraving. fitness accessories), home furnishing
(bedsheets, blankets, foot rests etc), “Our team is the reason behind the
PIONEERING EXCELLENCE IN GIFTING SOLUTIONS In a span of more than 5 years,

Magnus has established itself as a
drink wares (aluminium sippers,
bamboo items, ceramic mug etc),
tremendous growth of our company,”
says Madan with pride. He further adds,
trusted partner for some of the very safety products (dispenser, face mask, “Their dedication to always think out-of-
prestigious clients, including globally sanitisers, disinfectants etc), trophies, the-box sets us apart and enables us to
recognised and influential U.S.-based plants, desk accessories and much shine in the corporate gifting industry.”
multinational corporations. Some of more.
its clients include Amazon, Deloitte, NAVIGATING THE FUTURE
Google, ADP, Samsung, Hondo, Bosch, COMPANY OWNED OFFICES: OF CORPORATE GIFTING
Coca-Cola, Novartis, Synchrony, and Ahmedabad, Bangalore, Delhi, Hyder- The corporate gifting market in India
many more. abad and Mumbai is experiencing tremendous growth,
estimated at Rs. 12,000 crore and is
DHIRAJ MEET THE DIRECTORS

MADAN BABULAL JAIN - MANAG-
CHANNEL PARTNERS:
Chennai, Jaipur, Jabalpur, Kolkata,
growing at over 200% per annum.
Gifting in India, as the Directors
JAIN ING DIRECTOR Nasik, Pune, Surat, Valsad and explain can be segmented into three
Director VIVEK Madan Babulal Jain, who adorns Vadodara key categories: Festival Gifting valued
JAIN multiple hats being an Entrepre-
neur, Trainer, Investor and Socialist, TEAM MAGNUS: THE POWER-
at $7.5 billion, Personal Gifting worth
$20 billion, and Corporate Gifting
Director is the Managing Director at Magnus HOUSE BEHIND THE FIRM worth $2.5 billion.
Cadeaux. Madan leads the charge Individually, we are one drop.
with a vision rooted in the firm's Together, we are an ocean. Magnus
name itself. “Magnus’ in Greek means is a team-oriented company, resulting
'Greatest' and ‘Cadeaux’ translates to in many of the employees choosing to
'Gifts'. We are here to serve the best of
all,” reiterates Madan.
The numbers look
stay with Magnus for years, reflecting
on the trust and culture of the firm.
DHIRAJ JAIN & VIVEK JAIN

appealing, presenting
- DIRECTORS an opportunity to be
Dhiraj Jain and Vivek Jain, being direc-
tors at the firm manage and supervise grabbed with both
the firm’s affairs. With their strategic
acumen, the firm continues to excel in We have a specialised team hands. The path to
its mission to deliver exceptional prod-
ucts to customers.
to take care of packing, success lies in
MADAN logistics, shipping, and consistent team
BABULAL JAIN “We tie up exclusively with well-known
brands across various categories and
delivery. The team works building across
Managing Director only select products that adhere to the tirelessly to ensure that
highest industry standards and quality different markets.
every package reaches its
certifications. Additionally, we have a
This strategy will
team of Key Account Managers who play destination safely. They
‘‘We tie up exclusively with well-known brands across various a crucial role in coordinating with the enable Magnus
rest of the teams including Procurement, maintain constant
categories and only suggest products which meet all quality Delivery, Design, and more. We always
communication with our Cadeaux to navigate
standard certifications.’’ make sure that our clients not only
receive their products on time but also delivery partners until the the complexities of the
enjoy an experience that exceeds their
product is securely in the market, and align with
O
expectations,” explains the Duo.
pportunity knocks softly, but opportunity in the corporate and of experience in this field, Madan
it's always within earshot merchandise market while working recognised the unorganised nature of
hands of our valued clients. evolving trends.
WIDE RANGE OF PRODUCTS
for those who listen. Meet for a personalised gifting store as an the gifting sector in 2018, which even- Magnus Cadeaux takes pride in
Madan Babulal Jain, who saw the intern in the UK. With over a decade tually led to the inception of Magnus offering a wide array of products
blanche
Let’s make the experience pure!
Corporate Gifting & Marketing Consultancy
@blanche @blanchemktg (+91) 9819-046-945 blanchemarketing.com ashwini@blanchemarketing.com
REPORT
D
id you ever imagine a world where you would simply send a few instruc-
tions to a computer program and you would get new, original illustrations,
text and videos? Well, this is the world of Generative AI, and in 2023, it has
become a prominent force with the emergence of tools such as ChatGPT, Bing Chat,
and Google’s Bard. In January 2023, ChatGPT crossed the milestone of 100 million
active users, a figure that surged to 180.5 million by August 2023, as reported by
Reuters. As the adoption of Generative AI increases, so does the creation of more
and more synthetic media i.e. AI-generated videos, texts, and audio.
BUT HOW DOES THIS SYSTEM
WORK?
Have you heard of Machine Learning? If so,
understanding this concept would be very
GENERATIVE AI MARKET SIZE, 2023 TO 2032 (USD BILLION)
easy for you. The generative AI system
is developed with a technique called
machine learning, which involves teaching
an AI to perform tasks by exposing it to
lots of data, effectively ‘training’ it. What
happens next? The system learns to mimic
it.
For instance, consider ChatGPT; it’s a

perfect example. This AI tool is trained
on lots and lots of data available on the
internet. How does it manage to imitate
human language? It is trained with scripts
of dialogue. Another example is Adobe
Firefly which offers new ways to ideate,
create and communicate and allows
you to improve creative workflows using
generative AI.
GENERATIVE AI MARKET WILL

BE WORTH $118.06 BILLION BY
2032
As of 2022, the global market for genera-
tive AI was estimated to be worth approx-
imately $10.79 billion. It is expected to
reach about $118.06 billion by 2032. This
growth is anticipated to occur at a CAGR
of 27.02% during the forecast period from
2023 to 2032.
Why is the demand increasing for generati

ve AI? That is because of the utilisation
of technologies such as advanced image
resolution, text-to-image conversion, and
text-to-video conversion. Additionally, the
growing demand to modernise workflow
is also contributing to the expansion of
the generative AI market.
Major market players like Microsoft and

Apple are increasing their investments in
Artificial Intelligence. Since the beginning
of 2023, Microsoft has integrated OpenAI’s
technology into its Office productivity suite
with new features in Excel and Word. It
has made ChatGPT along with other tools
available in Azure and has also brought AI
upgrades to Bing.
On the other hand, Apple has increased

spending on its research and develop-
ment by over $3 billion as the giant looks
forward to focusing on generative AI, as
confirmed by its CEO Tim Cook. This surge
in AI investment aligns with a report from
July that stated Apple had built a frame-
work to create large language models and
had developed an AI chatbot that engi-
neers nicknamed Apple GPT.
Utpal Chakraborty Applications of Generative Al across modalities
Gartner Ambassador 2023 Data & Analytics, CTO IntellAI, AI Global Ambassador,
an Eminent Data Scientist and Author of 7 Books on AI & Quantum Computing MODALITY APPLICATION EXAMPLE USE CASES
1. How do you perceive the role versatile, capable of generating a Content Creation- From blog Marketing: creating personalised emails and posts
of human-AI collaboration in the wider range of content including posts to advertisements, Gener- Content writing
context of Generative AI, and text, images, code, and music. This is ative AI-like GPT models can Talent: drafting interview questions, job descriptions
how can businesses strike the making them more useful for a wider produce content tailored to
right balance between automation range of business applications. specific audiences. TEXT Chatbots or assistants Customer service: using chatbots to boost conversion on websites
and human intervention to maxi- Design and Art- AI tools can gener-
mise productivity and creativity? Also, Generative AI tools and platforms ate illustrations, designs, and Making more natural web search
Human-AI collaboration is essential are becoming more accessible to busi- even artwork based on textual Search
for the effective use of generative prompts. Corporate knowledge: enhancing internal search tools
nesses of all sizes and industries. This
AI. Generative AI models can be very is making it easier for businesses to Music and Video Production-
powerful, but they are not perfect. IT: accelerating application development and quality with automatic
get started with generative AI and to Generative models can compose Code generation
They can sometimes make mistakes, code recommendations
leverage its benefits. That’s the reason music or generate video clips,
and they may not always be able to Generative AI is being adopted by a enhancing production processes
understand the nuances of human CODE Application prototype
growing number of businesses across in the entertainment industry. IT: quickly generating user interface designs
language and culture. Human input and design
a wide range of industries. This is due Product Development- AI can
is needed to ensure that generative
to the fact that generative AI can help suggest product designs or modi- Data set generation Generating synthetic data sets to improve Al model quality
AI models are used responsibly and fications based on consumer
businesses to improve their efficiency,
ethically and that the outputs of these feedback and market trends.
productivity, and creativity. Stock Image Generator Marketing and Sales: generating unique media
models are accurate and relevant. IMAGE
Research and development:
Businesses should invest in research Generative AI can be used to Image Editor Marketing and Sales: personalising content quickly
Businesses can strike the right balance
between automation and human and development to stay up-to-date generate hypotheses, design
experiments, and analyse data. Text-to-voice generation Trainings: creating an educational voiceover
intervention in generative AI by identi- on the latest trends and developments
in generative AI. This will help them to This can help businesses to accel-
fying the right tasks to automate. Busi-
erate their research and devel-
AUDIO Sound creation Entertainment: making custom sounds without copyright violations
nesses should identify tasks that are identify new opportunities to leverage
opment process and to gain new
repetitive, time-consuming, or error- generative AI in their businesses. Audio editing Entertainment: editing podcasts in post without having to rerecord
insights.
prone. These are the tasks that are
most suitable for automation. Businesses should also experiment Pharmaceuticals- Generative Video games: writing scenes, characters
with different generative AI tools AI can aid in drug discovery by
suggesting molecular structures 3-D object generation
Generative AI can be used to augment and platforms to find the ones that Digital representation: creating interior-design mockups and virtual
human capabilities, rather than that can be potential new drugs. 3-D OR staging for architecture design
best meet their needs. This will help
replacing them altogether. them to get started with generative OTHER
AI quickly and easily. It is advisable to Manufacturing: optimising material design
Product Design &
I feel, businesses should establish partner with AI experts to help them Discovery
clear guidelines for how humans and to implement and deploy genera- Drug discovery: accelerating R&D process
AI will collaborate on generative AI tive AI solutions. This can be a good
tasks. This will help to ensure that option for businesses that do not have Entertainment: generating short-form videos for TikTok
everyone involved understands their
the in-house expertise to implement Video creation
roles and responsibilities. Training or learning: creating video lessons or corporate presenta-
generative AI on their own.
tions using Al avatars
With the rapid advancements
What are some of the most prom-
in Generative AI, what future Entertainment: shortening videos for social media
trends do you foresee in this inent and practical use cases of
field? How can businesses stay Generative AI in today’s business VIDEO Video editing E-commerce: adding personalisation to generic videos
ahead of the curve to leverage landscape?
these technologies? Customer service: Generative AI Entertainment: removing background images and background noise
Generative AI is a rapidly evolving can be used to create chatbots
field, and new trends are emerging all Video dubbing: translating into new languages using Al-generated
that can answer customer ques- Voice translations &
the time. Here are a few trends that I or original-speaker voices
tions and provide support. This adjustments
foresee in the future of generative AI: can help businesses to improve Live translation: for corporate meetings, video conferencing
Generative AI models are becoming their customer service and to
increasingly sophisticated and reduce costs. Source: McKinsey & Company (Exploring opportunities in the generative AI value chain)
GENERATIVE AI TRENDS ideas and concepts very rapidly, it can users often lack the means to confirm
Undoubtedly, we are sure to experi- help product engineers use machine the effectiveness of these security
ence exciting developments in the field learning algorithms to design new measures independently. Companies must respect user
of generative AI that would reshape product features and designs. This privacy and comply with relevant
industries, revolutionise creative would lead to the creation of more COPYRIGHT AND INTELLECTUAL
processes and enhance our daily lives. user-friendly and visually appealing PROPERTY RIGHTS ISSUES
regulations, such as India’s
Here are some generative AI trends products. Copyright is one of the biggest Digital Personal Data Protection
for 2024 and the years to come. concerns. These AI models draw Act, GDPR or CCPA, to maintain
CONTRIBUTION TO SAVING upon extensive internet data for
MACHINES WOULD FEEL LIKE LIVES their training, which is further used
trust and avoid legal
HUMANS Generative AI will transform health- to generate an output. However, this repercussions. Key considerations
Although conversational AI has left all care in the future by aiding drug training process may lead to the use include limiting data access,
discovery, diagnostics and treatment of works that haven’t been explicitly
of us spellbound, the future expects implementing strict access
more lifelike context-aware chatbots planning. As it will continue to improve shared by the original creators. This
and virtual assistants. That would the accuracy of medical imaging and issue becomes particularly complex controls, and conducting regular
mean AI responding to natural predict disease outbreaks, it will help when applied to AI-generated art, audits to ensure that personal
language in a much better way. save lives. especially images and music. and sensitive data is not exposed.
Imagine you are talking to a machine
but feel like it’s a human you are THE OTHER SIDE OF THE HALLUCINATIONS
talking to. COIN No matter how advanced AI models
Generative AI is all set to revolutionise get, they can’t be humans. They always
NEW POSSIBILITIES OF various industries in the upcoming rely on training and data to provide
STORYTELLING years, ushering in a transformative an output. AI models can misinter-
With the help of AI, one can make wave for business models. However, pret your input or provide incorrect
visually appealing videos but imagine this transformation unveils a flip side, answers.
when AI would enable filmmakers as it raises critical ethical concerns
to create not only entirely synthetic that cannot be ignored. LAST WORDS
Ritesh Bhatia
actors but also scenes, and special It’s time that we embrace the transfor-
effects, that too indistinguishable DISCLOSURE OF SENSITIVE mative potential of generative AI with
from reality. INFORMATION open arms but it is equally important
Generative AI is trained on huge to establish strong ethical frameworks
NEW DIMENSIONS TO MUSIC, sets of data, which makes us ques- and mechanisms for accountability. Cybercrime & Forensics Investigator, Certified Fraud Examiner (USA) and
ART & LITERATURE tion the aspects of data privacy and The real challenge is to balance the Cybersecurity and Data Privacy Consultant
Generative AI will add more to the security. There are chances that AI power of Artificial Intelligence with
art, music and literature industry by reproduces snippets of training data. ethics and accountability. After all, it’s
If the training data contains sensitive all about creating a digital world that
1. From a cybersecurity perspec- and biased outputs. As Generative AI GDPR or CCPA, to maintain trust and
creating highly personalised content
information, there’s a risk of it being is not only innovative but also
tive, can you shed light on some becomes more prevalent, organisa- avoid legal repercussions. Key consid-
for users. By using data to generate
content, AI will help in the creation exposed. Furthermore, fair and equitable.
potential risks and vulnerabilities tions need to prioritise robust security erations include limiting data access,
of customised news articles, custom- if generative AI gets its
associated with Generative AI? measures, including thorough data implementing strict access controls,
Generative AI, while a revolutionary protection, to safeguard against these and conducting regular audits to
ised product recommendations and training on personal
technology, poses significant cyber- emerging threats. ensure that personal and sensitive
personalised art and music. customer data
without obtaining security risks and vulnerabilities. data is not exposed.
A REVOLUTION IN THE FIELD OF requisite permis- One major concern is the poten- 2. How important is it for busi-
EDUCATION sions, it can violate tial for AI-generated content to be nesses to ensure data privacy Additionally, adopting privacy-pre-
Think of how AI -tutors and educa- privacy regulations. used in malicious activities, such as when using Generative AI for serving techniques like differential
tional content generators can make creating deepfakes for identity theft tasks like data generation or privacy and privacy by design can help
the lives of both teachers and students C Y B E R S E C U R I T Y or spreading disinformation. More- content creation? What are the protect individual privacy while bene-
easier. Creating exercises, quizzes, and CONCERNS over, the data used to train these key data privacy considerations fiting from AI capabilities. By incor-
projects for students that are person- Generative AI models, with models can inadvertently reveal they can follow? porating these measures, businesses
alised depending on the student’s their advanced skills like coding, sensitive information if not properly Ensuring data privacy is paramount can leverage Generative AI while
current skill will foster better learning can potentially end up in the anonymized, making it a target for when employing Generative AI for upholding data privacy, which is vital
experiences. hands of malicious actors, giving cyberattacks. business tasks like data generation
for maintaining customer trust and
rise to cybersecurity concerns. or content creation. Companies must
staying compliant with evolving data
CREATION OF VISUALLY APPEAL- While companies selling these There’s also the risk of AI models respect user privacy and comply with
protection laws.
ING PRODUCTS AI solutions claim they train their being manipulated through adver- relevant regulations, such as India’s
As generative AI can generate creative models to block malicious requests, sarial attacks, leading to unreliable Digital Personal Data Protection Act,
Sumit Kumar
Youngest National Security Strategist
Working as Asst. Chief Information Security Officer and Project Manager under the
Defence and Strategic Affairs wing of BECIL, Under the Ministry of Information &
Broadcasting, and the Government of India
1. Can you please shed light on GenAI-powered chatbots or virtual Bias in training data is another major
how businesses and organisations assistants help firms quickly discover issue for large organisations or small
can harness Generative AI to information. Chatbots allow staff to businesses. The need to tackle bias
stay ahead of evolving cyberse- request training and ask policy and in AI-generated material to promote
curity threats and maintain data technique questions. justice and equity is highlighted by
integrity? the fact that biased data can lead to AI
Terrorists, criminals, police, defence, Organisations may train GenAI to models repeating negative preconcep-
law enforcement, engineers, creators, decrypt encrypted communication tions and biases.
Doctors, instructors, and students and translate languages for busi-
utilise generative AI every day. Gener- nesses in real-time. Generative AI, for all its flaws, has
ative AI has several uses. Several inqui- proven particularly useful in the
ries emerge, such as “Generative AI will Cybercrime is always changing and realm of quick content develop-
amplify today’s cybercrime “Dark side requires technology, awareness, ment. However, it may have trouble
of Generative AI?” “How Generative AI education, and training. Generative conveying abstract concepts or tech-
Benefits Cyber Security Expert?” “Does AI shouldn’t replace cyber security nical specifics, requiring human moni-
generative AI help improve the skill of specialists’ advice. Technology, Policy, toring to ensure correctness and
investigation agencies and Decision law, and the ever-changing threat dependability, especially in crucial
makers?” “How Cybersecurity Analysts scenario make cyber security a chal- areas.
Are Using Generative AI for Malicious lenging field.
Code Analysis, Predicting Threats,” and There are risks associated with gener-
“Is Generative AI Bringing Advance- 2. What are the key factors that ative AI as well. Information security
ments for Cyber Security as National large organisations and small is in danger from phishing and deep
Security” too. businesses should consider when fake assaults, which are difficult to
spot, and they may be used to dissem-
implementing Generative AI
Cybercrime increased by 600% during inate false information and create
technologies?
COVID-19. Cybercrime cost USD 6 false identities for scams, automating
The potential and difficulties of gener-
trillion in 2021, third in the global processes, which might lead to job
ative AI are reflected in its ability to
economy after the US and China. displacement.
generate content by analysing and
Global cybercrime will cost $10.5 tril-
learning from existing data sets and
lion by 2025.
patterns. AI-generated content is only
as good as the training data it was
GenAI can evaluate large datasets
given, no matter it’s from large organ-
to reveal cybercrime tendencies
isations or small businesses. Content
including attacks, targets, and conceal-
veracity is improved by using accu-
ment. GenAI scripts and procedures
rate, varied, and representative data,
help non-coders analyse big data.
yet problems with data correctness
GenAI may advise on hacker and and reliability continue. Syntactically
intrusion prevention. Software and correct but conceptually wrong or
OS upgrades, password security, and dishonest information can be gener-
two-factor authentication are possible. ated by generative AI, which presents
substantial issues in precision-ori-
Multiple data sets may be analysed ented professions like law and medi-
using generative AI for safety and cine. These problems are exacerbated
security. AI can identify data patterns by outdated training data, making
and irregularities to improve situa- human verification of essential docu-
tional awareness and threat response. ments a must.
BEST
CORPORATE GIFTING
COMPANIES IN INDIA
“We assist our customers in identifying
suitable gift options, offer a diverse
PURPLE PALETTE ADDING

product range, and ensure timely
delivery, thus, positioning ourselves the
go-to choice for corporate gifting solu-
tions,” adds Vijay who carries with him
SIGNATURE TOUCH 20+ years of experience in sales and

business and 12 years of experience in
the core gifting industry with in-depth
knowledge of product range and service
PERSONALISED GIFTS, POWERFUL BRANDS options.
QUALITY FIRST- A PROMISE

DELIVERED EVERY DAY
Team Purple Palette collaborates
closely with clients, and offers them
test products to ensure they observe
a detailed quality checklist to ensure
the quality first-hand before placing
We work closely with the order. It maintains a tight-knit
relationship with the production
each product reaches pristine condi-
tion at the client’s doorstep.
our clients and offer processes, ensuring that the same We either produce these apparels in-house
where we take care of customisable things
To fulfil its commitment to timely
delivery, Purple Palette collaborates
them test products to high standards are upheld throughout.
like colour, size, style or logo print, or we with various trusted logistics partners
for its shipping and delivery like DHL,
ensure they observe the The commitment to quality doesn’t
end here. A rigorous implementa-
procure branded apparels such as Puma,
Adidas, UCB, which then are customised
DTDC, and Delhivery to name a few.
quality first-hand before tion of a deep quality check process

ensures that the products are in the
according to client specifications. There are
instances where customers expect
THE INITIATIVES AHEAD
Purple Palette has a well-defined plan
placing the order. best shape at the time of delivery.
immediate delivery of good quality
for the future. It plans to improve
its packaging and transportation
THE PRODUCT PORTFOLIO products which is difficult for us as a systems, with the overarching vision of
The firm offers a wide array of prod- company to commit to. This takes a lot of expanding its reach to multiple cities
across India.
ucts and services, including corporate patience on our part as we work to manage
merchandising, corporate apparel, and align our customers’ expectations.
G
The primary goal is to act as a bridge
design, and printing services for custo- between local artisans and corporate
ifting is far more than a
misation. Among these offerings, entities, further strengthening the
simple gesture of kind- corporate apparel, which includes mission to promote the talent of local
ness, it’s a potent tool that items such as t-shirts, hoodies, rain- craftsmen and craftswomen.
elevates the sense of value among TEAM IS THE REAL
coats, and jerseys, stands out as the
STRENGTH! AWARDS AND RECOGNITION
employees. Beyond the confines of best-selling product. A company is built through a dedi- Purple Palette has recorded signifi-
tradition, corporate gifting emerges cated team. Vijay takes pride in having cant growth and bagged prestigious
as a powerful means of enriching rela- Purple Palette is also a renowned bulk a team that works round the clock. He awards because of its exceptional
corporate gift supplier in case of festi- says “Our growth is dedicated to all my work in the corporate gifting industry.
tionships. In this world of meaningful
vals and other occasions and celebra- employees who give countless hours of The awards include:
workplace connections, a leading firm, their lives to the company to ensure we
tions. As the customised notes and
Purple Palette, has mastered the art messages are added along with the meet delivery targets while also ensuring “Emerging Top Brands in India for
the top-notch service.”
of corporate gifting, turning each gift VIJAY SINGH RANA gift, it adds personalisation to the gifts, Corporate Gifting” powered by
Brand Empower.
exchange into a canvas of person- FOUNDER & CEO, PURPLE PALETTE thus building a great impact.
To stay abreast of new demands, the
alised gratitude. team keeps researching new require- Recognition under the “10 Most
CUSTOMISATION IS THE ments and constantly keeps itself Promising Corporate Gifting
recognition they received for their work into the picture to not only provide KEY! updated by exploring new markets, Companies in India in 2022”
Vijay Singh Rana, the CEO of Purple
performance.” top-quality products but also deliver Purple Palette understands that the vendors, artisans, and more. Following
Palette highlights, “A recent research
reveals that after receiving gifts from
exceptional customer service. Head-
quartered in Delhi, the firm serves
needs of each client are different, the trends on social media for initial
clues helps a lot.
We continue to build on
therefore there can’t be a one-size-
their employers, 70% of employees
But let’s face it! Finding the perfect
customers from wide industries fits-all solution. Its approach revolves our successes and set new
corporate gift that aligns with
increased their productivity. Further-
employees’ needs can be a challenge.
like automobile, BFSI and Edutech, around understanding the client’s
The production team also has a signif-
icant part to play as they handle the
benchmarks in the corporate
more, 53% of employees chose to stay
This is where Purple Palette comes
tech-based organisations, NGOs and needs and customising the offerings
accordingly.
packaging process while adhering to gifting industry.
with their employers, motivated by the government bodies.
BEST
CORPORATE GIFTING
COMPANIES IN INDIA
are thoughtfully conceptualised and that is deeply rooted in a four-point
The Perfect Impressions

created, ranging from home decor to ethos. When TPIF takes on a project,
pet accessories, grooming to wellness, whether it’s corporate gifts for Diwali
electronic accessories to fashion, or a collection of wedding favours, it
Factory
scented candles to office stationeries follows a four-point process.
and many more aesthetically mean-
ingful products. IDEATION AND
CONCEPTUALISING
GIFTS THAT UNITE UNIQUENESS While corporate gifting is a significant The first process involves under-
AND FUNCTIONALITY part of the company’s portfolio, TPIF’s standing the essence of the event,
scope goes beyond the corporate whether it’s a wedding, corporate
world. It serves hotels, IT companies, event, or any other occasion. The
and large organisations, including purpose is to create a seamless and
renowned entities like TCS, Nissin meaningful extension of the event
Group, Tata Serein, TROSS, CMA itself. The process also includes final-
It is unfair to have an idea that is not shared. Global, Planet Hollywood, Jewel Crest ising the budget and costings.
Builders, Sumer Builders, Volofin,
Zaggle, Indetrans Global Logistics, DESIGNING AND BRANDING
Viterra and many more. Once the concept is finalised, the
focus shifts to designing. This involves
THE WOMAN BEHIND TPIF determining how to incorporate a
Renuka Lewis is a graduate in Adver- logo into the gift packaging, choosing
tising from Mumbai University and a placement, and deciding on design
postgraduate in Television Production elements like ribbons and bows.
from the University of Salford, UK.
Her career trajectory initially led her CUSTOMISATION
into filmmaking where she worked This is where TPIF works to convert “We work around two things, creating
with many media houses, production vision into reality. If, for instance, the uniqueness using innovation and
companies, retail chains, and film project involves a corporate handover creating functionalities. When the
directors. At the tender age of around kit with various items, TPIF takes care product is unique, it’s also functional
8, she used to visit a gift store in her of branding and executing the design, for the person who’s receiving that gift.
neighbourhood. As she explored small ensuring that the entire package aligns Our aim is to create a meaningful experi-
gift items and mementoes, it sparked with the client’s requirements. ence,” mentions the Founder.
a desire in little Renuka to innovate
and create something unique and PERSONALISATION AND GIFT TEAM: THE STRENGTH OF
meaningful. WRAPPING TPIF WHAT’S THE EXPANSION
The last and most important step is Renuka aptly puts it, “The driving force PLAN?
While she was pursuing her MBA adding the final touch of elegance behind the success of TPIF is its team.” TPIF plans to open its first show-
in Los Angeles, she was exposed to through gift wrapping. TPIF offers TPIF has designated departments room at Lodha Signet Mall located
many manufacturing companies in suggestions for wrapping based on to ensure smooth functioning in the at a premium junction in Kolshet
budget and personalisation. The final
RENUKA LEWIS America and the role of China manu-
product is wrapped, presented, and,
organisation. Road Thane, to provide an immersive
facturing. She visited these places and product experience that goes beyond
FOUNDER & DIRECTOR, if desired, personalised with a name
THE PERFECT IMPRESSIONS FACTORY learnt about business. In 2020, she The Design Team brings concepts to what the website offers.
returned to India to set the wheels in or letter to provide a complete and life. Whether it’s crafting marketing
C
motion for ‘The Perfect Impressions memorable gift. collaterals or designing product pack- In Renuka’s words “The aim is to let
arrying with her over 18 corporate events, birthdays, engage-
years of experience in diver- ments, weddings, festivals, baby Factory,’ with a vision to create a place aging, this team ensures that each customers understand the efficacy of
sified sectors, when Renuka showers, housewarming parties, and where creativity and purpose would THE DIVERSE CLIENTELE product has an aesthetic appeal. The each product and that can only come
Lewis decided to give luxury gifting other social events. come together to redefine the art of In the B2B realm, TPIF caters to large Production Team is responsible for once they experience it physically. We
experience to the world, it led to the gift-giving. corporations, and mid-size as well the entire manufacturing process, want to make the experience of gifting
inception of a leading gifting firm, “We believe that a meaningful gift as emerging startups. It extends its ensuring that quality and craftsman- more meaningful. We’re currently
The Perfect Impressions Factory. wrapped impeccably is the perfect ETHOS AT TPIF: services to the B2C market, accom- ship are paramount. The Marketing focusing on opening stores in Maha-
Headquartered in Maharashtra, TPIF way to express love to others,” states A FOUR-POINT PROCESS modating individual clients seeking Team focuses on establishing the rashtra.” While the immediate focus is
is a one-stop shop for all kinds of Renuka. TPIF specialises in curating customised gifts. TPIF welcomes all firm’s presence digitally. All promo- local, TPIF remains open to the possi-
TPIF prides itself on delivering person-
gifting solutions for all occasions like gift items and pre-made hampers that with open arms. tional activities are handled by them. bility of Pan India expansion.
alised and meaningful gifts, a mission
There are many women in society who don’t get the chance to step out of their homes and
pursue their goals. My dream is not just to shine as a cyclist, runner and mountaineer
but to inspire and empower other women.
W
hich is the world’s highest Her passion for sports made her a “My next target is to conquer Mount
motorable road? Sabita national-level volleyball player. She Everest which is currently not possible
Mahato asserts that it’s the then decided to take professional due to financial limitations. However, I
renowned ‘Umling La Pass,’ where she mountaineering training from the firmly believe that although my present
recently etched her name in the annals prestigious Himalayan School of Moun- circumstances may not allow it, with
of world records. She completed a 570 taineering. That’s how she stepped persistent effort and determination,
km run in 19 days to reach Umling into the world of mountaineering. success will eventually come my way.”
La Pass. To put things in perspective,
Umling La Pass is built at a height of While commenting on the challenges THE GOAL
19300 ft and this road passes Umling she faced while conquering Umling Sabita Mahato wants to empower
La Pass in Eastern Ladakh. La, she recalls, “The air in Umling La is every woman in society. She says,
thin, which made it very difficult for me “There are many women in society
Mountains are Sabita’s first love. It to breathe normally. Body and backache who don’t get the chance to step out
is her love for mountains that made were other hurdles. Rising against such of their homes and pursue their goals.
her break the world record and shine challenges, I proved my love for adven- My dream is not just to shine as a
in the world of adventure sports. To ture sports and mountaineering.” cyclist, runner and mountaineer but to
conquer the highest motorable road inspire and empower other women. ”
in the world, she started her journey OTHER ACHIEVEMENTS TO
on the 19th of August and reached HER NAME Sabita believes that mountaineering,
Umling La on the 5th of September. In 2022, Sabita made history by in particular, is a sport that isn’t acces-
reaching Umling La on a bicycle. sible to everyone, and individuals who
RISING ABOVE She completed that journey in have a passion for it often find their
CHALLENGES just 24 days, starting on June 5th progress hindered due to financial
Sabita belongs to the Chhapra district and ending it successfully on June limitations. However, she is of the
of Bihar. She used to sell fish in her 28th. mindset that with determination, she
father’s tiny shop but soon realised can overcome these challenges.
that Sports was her calling. However, She climbed Mount Trishul in
her family was against her decision. Garhwal (23,359 feet) in 2019. “I firmly believe that if you have the
“It’s often the influence of societal norms determination, you can conquer
She also has the Vajra World
that causes family members to become anything. Nothing in this world is
Record to her name. She became
conservative. This is why convincing impossible.”
the first and youngest female to
my family to let me pursue my dreams
travel 12,500 km across 29 states
presented its own set of challenges in my
in 2017
life,” shares Sabita.
She is the first Indian girl who has
No journey is without its peaks and got the title of travelling 12,500
valleys. You must figure out how km.
to climb it, go through it, or work
around it. That’s what Sabita did. She She has also toured other coun-
was determined to pursue a career tries like Sri Lanka, Bhutan, and
in sports and somehow managed to Nepal and covered a total distance
convince her family for the same. of around 35,000 km on her cycle.
BEST
CORPORATE GIFTING
COMPANIES IN INDIA
GIFT KYA DE
to their loved ones’ doorsteps,” says
Suyash with a smile.
A POWER-PACKED TEAM
Each team member is the lifeblood
CRAFTING MOMENTS OF JOY of the company. Therefore, as
Amandeep puts it, “we refer to
IN EVERY GIFT ourselves as ‘GKDians’ Currently, there

are 6 members in the Core Team. The
overall team size stands at 30 creative
GKDians.
In the core team, each member
We have got the perfect

plays a crucial role. Suyash Chandel
oversees all backend and production
solution to your every operations, while Guljeet Singh takes
care of business on Flipkart and
‘Gift Kya De yaar’ Amazon. Rajat Chandal manages
offline sales, Amit Patel masters in
problem! product design and packaging and
Vinay Deshlehra takes care of facility
management, QC and production.
Gift Kya De is currently focusing on
capturing the e-commerce market. It
GKD is backed by its parent company
has established itself in leading market
‘Konsole Group’. The contribution of
platforms– Amazon and Flipkart. In
the creative minds– Harpreet Dhody,
the B2B market, the products have Zamauddin Khan, Pushpendra Singh,
garnered a special affinity among Suyash Chandel and Amandeep
professionals and corporates as they Singh Bhatia play a significant role in
DR RAJESH DHIR are 100% eco-friendly and are made shaping GKD into a successful gifting
in India. The firm has served many firm today in the market.
ENT Surgeon reputed organisations including Tata
Dharam Hospital, Chandigarh Motors, Hyatt Hotels, Indian Express, “From hardly any orders in the beginning
Navbharat, Hira Group, Mercedes, to managing 350+ orders per day, GKD
Amandeep Singh Bhatia & and many more. is reaching heights. We are recording
almost 2x growth every year. Many of
Suyash Chandel “The best part about us is that we our products feature under the ‘Best-
Co-Workers, Gift Kya De don't trade or resell products. We are Seller’ category on Amazon and Flipkart,
a manufacturing company, therefore, securing No. 1 rank in their respective
W
quality control, product design and categories”, shares the duo with great
hen it comes to finding packaging everything stays in our pride.
the perfect gift, it's like
hands,” explains Mr Bhatia.
embarking on a quest.
Frustration sets in, and you find
yourself exclaiming, "Gift Kya De"
WHAT DOES ‘GIFT
in search of the ideal present.
KYA DE’ OFFER?
The firm offers all the
Fortunately, there's a solution for that!
'Gift Kya De,' a prominent name in the utilities you need- Pen
world of corporate gifting, founded by holders, mobile stands,
the duo- Amandeep Singh Bhatia and laptop stands, table clocks,
Suyash Chandel, has got it all covered. calendars, desk organisers
and more. Its areas of
“During the pandemic time, we got specialisation include 3D
some time to delve into the potential popup cards, gift boxes and
of the gifting industry. Since India is a customised/handmade gift
land of events and festivals, this sector items.
holds immense potential. Whether it's
a birthday celebration, an anniversary, “Customisations and
Diwali or any other occasion, gifting personalisations always
remains an all-season business. Realising add emotions to a gift. Our
the potentiality of the sector, we decided customised gifts help our
to incept ‘Gift Kya De,’ recall Amandeep customers to add a personal
and Suyash. touch and deliver happiness
BEST
CORPORATE GIFTING
COMPANIES IN INDIA
Brand Name Designation
Saurabh &
ChocoCraft Co-Founders
Amrita Mittal
Fabuleux Pooja Narang Co-Founder & CEO
Amandeep Singh Bhatia

Gift Kya De Co-Workers
& Suyash Chandel
Kavya Creations Vidhi Maheshwari Owner
Magnus Cadeaux Madan Babulal Jain MD
OffiNeeds Srikanth Acharya Founder & CEO
Purple Palette Vijay Singh Rana Founder & CEO
Founder &
Spentacorp Ravi Varadarajan
Business Head
The Perfect Impressions

Renuka Lewis Founder & Director
Factory
Piyush Suri & Ripun Jai

5by7 Co-Founders
Mehta
All the names have been arranged in an alphabetical order, and it is not a ranking
W
orld Ocean Day celebrated completed 45 dives and given over 70 Environment Day” or “World Ocean
on June 8th each year, isn’t community talks. She has collected Day.” We clean every day, whenever
just another date on the more than 1000 kg of plastic waste possible because every day is an
calendar. This day is a reminder to from scuba diving. opportunity to make a difference.
all the people living on this planet to
realise and appreciate the contribu- 2. WHAT ARE YOUR LONG- 4. HOW DO YOU FEEL WHEN
tion of oceans in our lives. But what TERM GOALS FOR YOUR YOU SEE THE POSITIVE
are we doing in reality? MARINE CONSERVATION IMPACT YOU’RE MAKING
INITIATIVE? HOW DO YOU ON THE ENVIRONMENT
We are adding 8 million to 10 million ENVISION THE FUTURE AND MARINE ANIMALS?
tonnes of plastic waste into the ocean IMPACT OF YOUR WORK? Thaaragai: I dive with my dad when he
each year. To put it into perspective, Aravind: I believe that it’s very diffi- goes for clean-ups. I feel sad when I
if you spread this waste as thin as a cult to change the current generation, see marine life stuck in ghost nets and
plastic bag, it is enough to cover an therefore I am focusing on teaching the consuming plastics. I, with my dad’s
area of 11,000 sq km (4,250sq miles). next generation. I strongly believe that help, free these marine creatures from
That’s about the size of small countries if we educate them properly about the the nets and remove plastic waste.
like Jamaica, Bahamas or Qatar. importance of environmental preser-
vation, our ecosystems, marine life, I’ve even had the opportunity to
Thankfully, some people on planet climate change, and our planet, we release two turtles trapped in floating
Earth are trying their best to undo can prepare them to make informed nets and two more during our dives.
the adversities. A father-daughter decisions in high-ranking positions, One of the turtles had both its legs
duo Aravind Tharunsri and Thaaragai such as in politics, law enforcement, fully cut, making it unable to swim. It’s
Aarathana are on a mission to clean forestry, environmental departments, disheartening to see these creatures
up our oceans. While Aravind is a dive and more. suffering because of humans but there
instructor, Thaaragai is just 9 years old are moments when I feel proud that
and has been following her father’s These future leaders can play a pivotal we are doing something truly special.
footsteps since she was 5 years old. role in reducing plastic production,
controlling industrial waste, halting 5. WHAT DO YOU DREAM OF
Let’s connect with Aravind and deforestation, and much more. Simul- ACHIEVING IN THE FUTURE
little Thaaragai to understand their taneously, we must also work on recti- WHEN IT COMES TO
inspiring mission. fying the mistakes of the past. MARINE CONSERVATION?
Thaaragai: I want to bring change
1. HOW DID THAARAGAI 3. DID YOU FACE ANY CHAL- among kids of my age. I am doing a
BECOME INTERESTED IN LENGES WHILE INITIATING lot of community talks, and college
MARINE CONSERVATION AT THIS MISSION? & school talks to spread awareness
SUCH A YOUNG AGE? WHAT Aravind: Currently, we are conducting about plastic pollution and marine
INSPIRED HER TO GET weekly clean-ups to remove plastic conservation. I understand that I alone
INVOLVED? waste from the shore and bottom of cannot bring about this change; it’s the
Aravind: As a dive instructor, I am the ocean. When my daughter and I responsibility of every individual.
into teaching and marine conserva- used to clean our streets, people used
tion, particularly working for dugongs, to tease and laugh at us. But gradually We are making progress, but change
turtles, whales, sharks and other people have understood the impor- takes time. It happens slowly, one
endangered species. I take Thaaragai tance attached to it. Now, many kids person at a time. We all can start by
with me whenever and wherever I of my friends have joined Thaaragai; making our homes plastic-free, then
go. She closely observes my work, they are 30 in total. cleaning our streets, followed by the
community engagement and public streets in the neighbourhood, roads,
awareness discussions. I also take her We’re not doing this for awards or and nearby water bodies. Eventually,
with me in my underwater clean-up media attention but a small reward we can work our way to the beach
dives. Due to these activities, she like a piece of chocolate can serve shore and oceans. If we all follow
has developed a strong interest in as a motivation to my daughter. We these steps, conservation becomes a
marine conservation. To date, she has don’t wait for specific days like “World natural part of our lives.
BUSINESS
How to Run a survey from a store again, make the delivery experience faster for
them.
Turn One-Time
If you have a phone system, allow customers to give
feedback after each interaction.
FOSTER A POSITIVE CUSTOMER
Feedback boxes
Buyers into
CONNECTION
Once you have received the feedback, analyse it and Corporate Social Responsibility is a vital part of any busi-
make changes to enhance the user experience. Whenever ness, and customers would feel proud to be associated
BRAND
customers provide product reviews, share them with the with companies
product team so that they can make the necessary changes that give back to
to improve customer experience. the community.
P&G- Proctor
SEND A COMPANY and Gamble’s
NEWSLETTER p r o g r a m m e
ADVOCATES
A newsletter is a simple and named P&G
cost-effective way to retain
Shiksha allows
your customers, as these
customers to
newsletters help enhance your
give back to the
company’s reputation and
notability. You can use email community by
automation to send emails to buying P&G prod-
Emily: (Sipping her coffee) Chris, have you ever noticed first time, the staff should be helpful, and if the customer ucts. Every time they buy a product, part of the payment
update your customers about
how some businesses, even startups manage to keep their is visiting the online shop, then the website experience
the latest product releases, goes towards educating underprivileged children.
customers coming back to them time and again? I believe should be smooth, from choosing the things they want to
offers, discounts, and sales.
there must be a secret recipe behind that. buy to payment. Other ways to ensure that the customer
PROVIDE EMPATHETIC CUSTOMER
gets the best onboarding experience are - well-timed
REWARD LOYALTY SERVICE
Chris: (Nodding) You are right! It’s a puzzle that many entre- emails, follow-up messaging, and updates to excite and
Along with offers and discounts, customers love to receive Every customer dreads talking to a customer service
preneurs, including me, would like to solve. I agree that it’s impress new clients.
thank-you notes. It makes representative.
quite important to attain new customers but retaining the The long wait can
PROVIDE A PERSONALISED CUSTOMER them feel valued and appre-
existing ones is icing on the cake. make the expe-
EXPERIENCE ciated. Brands like Life-
No two people are the same. Their choices and expecta- style, Shopper’s Stop and rience torturous,
Emily: Exactly! Returning customers not only spend more, and some people
tions can be totally different. To retain your customers, give others have cashback and
but they can also become your brand’s biggest advocates. don’t understand
them a personalised and tailored experience. Let’s take loyalty points for recurring
But the question is how do we do that? what the chat-
an example of a clothing store; customers coming to buy customers. They also provide
clothes are of different body structures with different body coupons to their returning bots are trying to
Chris: Well, it’s a combination of factors. convey. So, if you
sizes. If they don’t find clothes that fit them, chances are customers so that they can
they won’t return to keep coming back to shop want to retain your
This conversation between two passionate entrepreneurs customers, provide
your shop ever again. with them.
makes us think about a very important subject- Customer Offer personalised excellent customer service to foster a positive relationship
Retention. Let’s try to delve deeper into some strategies that can and tailored services PROVIDE QUICK DELIVERY OPTIONS with them.
help you, as an entrepreneur, maximise customer retention. to the customers, so There was a time when customers would wait for days to
that they feel more get the products they ordered. However, with the coming of As an entrepreneur, you must understand that it is the
PROVIDE A STRONG ONBOARDING inclined to visit and online businesses customer who is the writer of your success story. Implementing
EXPERIENCE buy from your store like Amazon these customer retention strategies will not only help in speedy
When a customer again. success but will create a legacy that speaks volumes about the
and Flipkart,
visits your business quality and value you offer to your customers. With the right
customers expect
online or offline, TAKE FEEDBACK FROM THE CUSTOMER faster delivery of focus on customer retention, you’re not just chasing success;
ensure that they To retain the customers, start asking for feedback on the
their products. To you’re living it.
have a memorable services offered. It is where the customer feedback loop
make sure your
experience. If the comes to help. It is a system that collects, analyses, and
customer comes
customer is visiting distributes surveys and customer reviews. Here are ways
back to the shop
the shop for the to collect customer feedback:
LIFESTYLE
T
his is the age of remote work where your home office is no
longer just a place to clock in; it’s your sanctuary for creativity and
productivity. But, is your workspace a cluttered maze that makes
you procrastinate more than you’d like to admit? Don’t worry! Let’s take
you through some sensational tips to transform your home office into a
productivity powerhouse.
Say goodbye to distractions and hello to the ultimate work haven!
LIFESTYLE
PICK A COOL COLOUR FOR LIGHTING ADD A POP OF COLOUR
THE WALLS Your office should be well-lit WITH STATIONARY
The correct choice of wall colour can as it not only benefits your To make your desk look more colourful
be a game-changer. Say goodbye to health but also cuts down on and attractive, invest in stationary
chaotic and multi-coloured patterned electricity costs. If your products like scissors, post-it stickers,
wallpaper, as the patterned wallpaper office doesn’t receive and different coloured pens. It makes
creates a sense of confusion and much sunlight, you the space pop up and look lively. You
distraction. The walls of your home can opt for energy-ef- can sometimes doodle in a sketch-
office should be like a canvas show- ficient lighting solu- book when you take a break or feel
casing your imagination. You can use tions that brighten stressed.
light colours to make the space look the space. Place the
wide, and you can also use deeper light source like desk
shades of blue and violet to make the lamps in such a way
space look bigger. that it doesn’t create
any shadows.
INCLUDE INSPIRATIONAL KEEP A FEW PLANTS

PIECES Keeping plants in your office helps develop a relaxing mood. Some house plants
Spruce up your office space with moti- like snake plants, money plants, lady palms, jade plants and more can add posi-
vational quotes on your computer or tive vibes to the space. Keeping plants also reduces stress and promotes a sense
decorate the walls with motivational of calm. Moreover, plants also boost productivity, so they are worth investing in!
quotes and artwork. DIY motivational
paintings can also be a creative outlet
INCORPORATE
for your workspace. By doing this, you
MINIMALISM
INVEST IN OFFICE can turn your workspace into a source INVEST IN GADGETS
Get rid of the stuff you don’t need in
FURNITURE of daily inspiration and productivity! There are many tech products that can
your office space, and sort out the
Design a functional home office with crucial files and folders. Invest in add to your productivity. Depending
the right furniture. Start by investing CREATE AN ACCENT WALL on your budget and requirements,
small cupboards to keep your files
in cabinets and cupboards to keep the Many paintings or pictures on the you can invest in laptop standing desk,
and folders neatly arranged. Keep the
office organised. Prioritise your well- wall can become distracting. You can smart extensions, under desk bike
furniture at a minimum to ensure that
being by investing in ergonomic chairs decorate one of the walls with all the pedal exerciser, pocket size projector
the room does not look overcrowded.
and desks. Consider adding a couch precious memories like photos of and many other products.
in the room so that you can rest on it. friends, family, medals, certificates
Invest in multifunctional furniture like you have won, and small souvenirs. It
dual-purpose tables, wall-mounted can be a distraction when you want a
desks, or office napping chairs. break, and it can motivate you as well.
SET UP A SNACK STATION

Imagine getting a craving amidst a
A SERENE WORK OASIS
Maintaining the good vibes in the office video call, and you cannot just run
is also important. To do that, trans- away to get something to eat. To save
form your workspace into a serene yourself the trip to the kitchen, set
oasis by adding picturesque scenes up a mini snack station and fridge. It
of beautiful landscapes and nature. should contain snacks, chips, and dry
These elements can bring a sense of fruits, and the mini fridge should have
calmness to your environment, giving water and juices to help overcome the
you peace when you take a break. craving.
60 | The Global Hues | Vol. 3 | Issue 10 | October 2023

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The Global Hues | Vol.

3 | Issue 10 | October 2023 |1

CONNECT WITH US:

Crafting Moments Of Joy Is Your

Publisher: The Global Hues

Head of Sales & Marketing: Chetan Kaushik

Qatari Energy Minister Saad al-Kaabi said, “These agreements reaf-

Marketing. He is the key interface with

Spentacorp rides high on its customer

 Proper Knowledge and Credentials

That’s not it! Spentacorp stands

PIONEERING EXCELLENCE IN GIFTING SOLUTIONS In a span of more than 5 years,

DHIRAJ MEET THE DIRECTORS

 DHIRAJ JAIN & VIVEK JAIN

Let’s make the experience pure!

Corporate Gifting & Marketing Consultancy

@blanche @blanchemktg (+91) 9819-046-945 blanchemarketing.com ashwini@blanchemarketing.com

For instance, consider ChatGPT; it’s a

GENERATIVE AI MARKET WILL

Why is the demand increasing for generati

Major market players like Microsoft and

On the other hand, Apple has increased

PURPLE PALETTE ADDING

SIGNATURE TOUCH 20+ years of experience in sales and

QUALITY FIRST- A PROMISE

quality first-hand before tion of a deep quality check process

The Perfect Impressions

IN EVERY GIFT ourselves as ‘GKDians’ Currently, there

In the core team, each member

We have got the perfect

Brand Name Designation

Fabuleux Pooja Narang Co-Founder & CEO

Amandeep Singh Bhatia

Kavya Creations Vidhi Maheshwari Owner

Magnus Cadeaux Madan Babulal Jain MD

OffiNeeds Srikanth Acharya Founder & CEO

Purple Palette Vijay Singh Rana Founder & CEO

The Perfect Impressions

Piyush Suri & Ripun Jai

Say goodbye to distractions and hello to the ultimate work haven!

INCLUDE INSPIRATIONAL KEEP A FEW PLANTS

SET UP A SNACK STATION

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Proper Knowledge and Credentials

DHIRAJ JAIN & VIVEK JAIN