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MBA (BUSINESS ANALYTICS), FIRST SEMESTER

EXAMINATION, DEC.2021
PAPER CODE. MBA.BA. 104
PAPER NAME- INTRODUCTION TO BUSINESS ANALYTICS WITH DATA SCIENCE
Time- Three Hours
Maximum Marks : 60
Minimum Passing Marks: 21

NOTE:- Attempt all questions. Questions no. I is compulsory.

SECTION.A
Ql. Attempt any five questions. (Not more than 50 words each). (5x2=10 Marks)
i. Define the role of Business Analyst.
ii. What is Data Anal1-sis?
iii. Write Dou,n the steps of Data Science Project Life Cycle.
ir,. Deflne data visualization.
\'. Write a brief note on OLAP.
vi. What is Knowledge data discovery?
vii. Write dou'n an}, three features of Amazon Machine Learning Frameu,ork.
r-iii. Define the Major task of a Statistician.
ix. Define supervised learning.
x. Write down any two expectations of Healthcare Analvtics in decision making.

SECTION -B
Q2. What is Business Analytics? Explain scope, benefits and challenges in business analltics.
(10 Marks)
(oR)
Explain the roles and responsibilities of data scientist in context of business analyics.

Q3. What is Data collection? Explain the techniques to deal u'ith missing or incomplete data.
(10 Marks)
(oR)
What is data classification? Explain the types data classification u'ith example.

Q4. What is data mining? Explain the process with suitable diagram of data mining?
(10 Marks)
(oR)
Explain the concept of cluster analysis and association anal,vsis w-ith suitable example.

Qs. What is Machine Learning? Discuss the frame work for machine learning system. Explain the
difference between supervised and unsupervised learning with example. (10 Marks)
(oR)
Explain the following in brief:
a. Statistics Vs Data Mining
b. Tensor Flow,Framework of Machine Learning with its features.

Q6. What are various applications of business analytics? Explain key factors of Financial
Anall.tics.
(10 Nlarks)
(oR)
What is Marketing Analytics? Explain the challenges faced b,v today's marketing decision
makers