Grooming
the
Bride
for
Christ
(Revelation
19:7-9)

This Book Of The Law Shall

Pastor
(Dr.)
Emmanuel-Sunny
Ojeagbase
Not Depart From Your Mouth! See Page 3
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Vol. 27 No. 2 Sat. September 3 - Fri. September 9, 2022

All You Need To Know How 18 Year

About The Ojeagbase

Old Created A
Multi-Million Pound
Company Despite
A-Level Failure

Internet Millionaire
Page 25

Bootcamp Page 2
The Retailer’s Guide
to Product Page SEO
Page 19

The Leader’s Marketing Superstars

Greatest Return
THE 22 Immutable
Laws Of Marketing
— By Al Ries & Jack Trout

Law Number 12.

The Law Of
Attracting, Developing, and Multiplying Leaders Line Extension
There’s an irresistible pressure to
To find, attract, and connect with potential leaders. extend the equity of the brand.
ive To motivate, train, and empower leaders to be and do their best.
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To teach leaders to work in teams.
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highest possible return.
Page 23

3 Practically Painless
Ways To Expand Your
Network
Page 22
2 SuccessDigest Saturday, September 3 - Friday, September 9, 2022

Editor’s ViewPoint
Samson Ojeagbase

All You Need To Know About The

Ojeagbase Internet Millionaire Bootcamp
W
hat is the Ojeagbase Internet Millionaire bootcamp
and what do you stand to benefit from it?
Allow me give you a sneak peek into what you would gain
from the Ojeagbase Internet Millionaire Bootcamp
Ojeagbase Internet Millionaire Bootcamp Video 1
(Introduction to profitable Internet businesses):
This video would introduce you to the world of Profitable
Internet business and give you the foundational knowledge
required to build your own
In this video,
You would learn:
- The Basics of profitable Internet Businesses.
- Why there is no better time than now to ride the Internet
to your riches and the life you desire.
- A few testimonies from Nigerians who have successfully
built their own profitable Internet businesses.
- Benefits of Building a profitable Internet Business.
- The tools you need to build your profitable Internet
business.
- Critical Information you need to know before you start building
your own profitable Internet Business.
To watch this video, click the button below:
CLICK HERE TO WATCH VIDEO 1
Ojeagbase Internet Millionaire Bootcamp video 2 (How to
become a Casha-nova):
In this video,
We talk about money.
Specifically, how to seduce money into your bank account with
ease.
Money is governed by certain principles.
And if you obey these principles... Irrespective of who you are,
your age, how you look or what you believe in,
Money would come to you.
In video 2 of the Ojeagbase Internet Millionaire bootcamp, you
learn the following:
- The laws of money.
- What you need to know before you can transform yourself into
money magnet.
- How a company used the understanding of the laws of money to
sell rocks as pets...and make a lot of money.
- How you can setup your profitable Internet business using your
new found understanding of money.
CLICK HERE TO WATCH VIDEO 2
Ojeagbase Internet Millionaire Bootcamp Video 3 (The
Almighty Profit Formula):
In this video,
We would talk about an open secret most people looking to
make head spinning profit miss in their Internet business
adventure..
As with other areas of life,
There is a formula for building a profitable Internet business.
And irrespective of whom you are or what you believe in,
If you religiously apply this formula to your Internet
business...there is no way you would not make huge profit in
your business.
This is a formula successful brand like SuccessDigest, Nike,
Apple etc. use to dominant their industries.
What is this Almighty Profit Formula and how can you apply it
to your business?
This is what you would learn in video 3 of the Ojeagbase
Internet Millionaire Bootcamp
CLICK HERE TO WATCH VIDEO 3
Ojeagbase Internet Millionaire Bootcamp video 4 (How
to make your customers beg you with their money):
Imagine for a minute a young man has been stranded in the
desert for days.
He is dehydrated and at the point of death.
Then he sees another man who has an ice cold bottle of
water.
This man is willing to give him that cold bottle of water.
But for a price...
Do you think the thirsty man would argue about the price of
the bottle of water or not?
He would rush and buy it so he can live.
Why did I tell you to imagine this scenario?
It is simple...
If you want to make huge profit in your Internet business,
You need to be able to create Irresistible offers that your
target audience would be eager to buy from you.
After you watch the first 3 videos of the Ojeagbase Internet
Millionaire bootcamp,
You would understand the importance of a starving crowd
to sell to.
But how do you create an Irresistible offer that your
customers would beg you to buy from you?
That is what you would learn in video 4 of the Ojeagbase
Internet Millionaire Bootcamp:
CLICK HERE TO WATCH VIDEO 4
Ojeagbase Internet Millionaire Bootcamp (The basics of
Magnetic Marketing):
By the time you get to video 5 of the Ojeagbase Internet
Millionaire Bootcamp (which is the last video in the series)
You would have learnt:
- What you need to setup your Internet business for huge profit.
- The laws of money and how to seduce money into your pocket.
- The formula for Internet profit and how to identify your target
audience.
- How to create an irresistible offer
In video 5 of the Ojeagbase Internet Millionaire Bootcamp,
You are going to learn the basics of magnetic marketing.
Why?
Because it is one thing to create the best product or service in
the world.
But if you cannot clearly communicate the fact why and how
your product will solve your potential customer’s problems...
They will not buy from you!
You would learn how to do this in video 5 of the Ojeagbase
Internet Millionaire bootcamp
CLICK HERE TO WATCH VIDEO 5

IMPORTANT NOTICE
How to Contact the SuccessDigest Team
Dear valued reader,
Do you agree communication is an important pillar for a successful relationship?
SuccessDigest and SuccessDigest marketplace has official communication
channels you can use to contact us as stated below;
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Any transactions done outside the above lines of communication, is at individual’s risk as
SuccessDigest and SuccessDigest marketplace will not be held liable.
4 SuccessDigest Saturday, September 3 - Friday, September 9, 2022

T
5 Ways To Turn Big Data
he Internet and social media have Image Source: SearchEngineJournal
permanently changed the way
business is conducted.
Companies, both large and small, are
now moving away from the old
interruptive advertising model to a

Into Marketing Data

content marketing model.
When businesses focus on creating
valuable content, they have a better
chance of engaging with their
prospective customers, to build long-
term loyalty.
However, while creating quality blog
posts, podcasts, and videos is paramount to delighting then and
important, it is not the only thing to keeping them as a long-term
consider. There is a seemingly infinite customer.Use your information to
amount of consumer information out uncover such metrics as number of
there today. New information is being subscribers, average time spent on
created every second. With big data, your website, click through rate, and
you can view your customer’s behavior overall customer satisfaction. These
at a truly granular level. numbers are valuable when
Enriching your content with data is the determining the effectiveness of your
latest trend in digital marketing and it can Internet marketing data efforts.
help your digital marketing become When focusing on customer
more effective. retention you need to identify why
What Is Big Data? customers are leaving in the first
First, let’s define some terms. Big data place. By being able to track customer
refers to the massive amount of behavior you can see at what points
information that is being created every they are dropping out and come up
second of every minute of every day. We with a plan to keep them in your
are creating nearly 2.5 Exabytes of ecosystem.
information each and every day. 4 – Topic Discovery
That’s an incredible amount. And this You can also discover what topics
information is being created by your your audience wants to know about.
customers and prospects. You can then serve-up the information
Once you can distill all the raw that they are seeking the most.
information you can start creating blog There are many ways to come up
posts that will resonate with your with topics to create but one of the
customers and that they will be more easiest is through keyword research.
likely to share. What words and phrases are your
How Can You Turn Big Data Into customers searching for the most?
Marketing Data? Once you find this out you can easily
Before embracing this trend it is create blog posts, videos, and
important for you to focus on those infographics around these keywords.
things that are actually helpful. With so Another way to come up with topics
much information out there it is tempting is to look and see what your
to try to use all of it, to think that it is all competitors are putting out. Dive into
important. You do not need to analyze their website and take a look at the
every bit of information to provide value blog posts and lead gen items they
to your customer. are offering. They may have a case
That being said, here are five ways to study or whitepaper that is doing well.
incorporate this trend into your digital It would not be difficult to create
marketing strategy. something similar for your company
1 – Raise Awareness With Your and offer it to your prospects.
Target Audience 5 – Choosing The Right Delivery
If you want to raise brand awareness Channels
with your target audience, there are a The whole point of digital It is important to deliver information
· Brand name searches
number of areas you can measure and marketing is to convert customers to your customers via their preferred
By using a program like Google
analyze. as they travel down the buying channel. Some may want to interact
Analytics you can see the behavior
They are: path. Using marketing data, you can via social media while others may
of your target audience. How often
* Website traffic see your prospect’s behavior along prefer to be contacted via email. By
are they mentioning you?
* Brand mentions on social that path. How long do they stay at a harnessing the power of this
What are they saying about your
media certain point? What kind of information you can discover which
brand? Once you have identified
* Social media followers information are they consuming the channel to send information through
patterns of behavior you can then
* Traffic sources most? Are they abandoning the and the format they prefer.
create information that your audience
* Backlinks generated by your process at a certain point? This will include:
will be more receptive to.
posts “Of critical importance, always * Format type (blogs, videos,
2 – Customer Conversion
remember that you can’t improve infographics, ebooks, etc.)
what you can’t measure. That’s * Desktop vs. mobile
why you need to track your * Length (short social media

By choosing the right conversion rates on both a daily

and monthly basis. Doing so
posts or long form blog posts)
* Value
allows you to immediately correct * Quantity or quality
delivery channel you problems (e.g., why is our
conversion rate so low today?
By choosing the right delivery
channel you increase the chance of
increase the chance of that …oh my, it’s because our website
isn’t loading properly) and make
that information becoming an integral
part of the buying process. Each

information becoming an sure you are improving your

conversion rates over time.”
piece will move the prospect to the
next step in the buying process.
All this information will help you Conclusion
integral part of the buying refine your marketing efforts and
create information that will help move
Big Data is here to stay. In fact, it will
become a larger part of every
process. Each piece will move the prospect on to the next step. By
conducting this type of analysis, you
company’s marketing data going
forward. It is time to embrace this
will be able to identify ideas that growing trend and reap the benefits of
the prospect to the next step convert and deliver value to your
audience.
turning big data into your critical
marketing data.
in the buying process. 3 – Retaining Customers
Providing valuable information after Source: https://www.cazbah.net/
someone has become a customer is
Saturday, September 3 - Friday, September 9, 2022 SuccessDigest 5

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6 SuccessDigest Saturday, September 3 - Friday, September 9, 2022

Success Attitude Development Classics!

Timeless Winning Literature To Feed Your Brain And Mind...

T HIS is your life. Kindly slow

down your reading. The
following words you are about
to read may turn your personal and
professional life around for greater
your time to fight through
discouragement.
This is the time to lay the
foundation for a successful married
life. This is the time to plan
success and happiness. I am about to successfully with your spouse; the
ask you one of life’s most important time to manage your money
questions. Your answer to this successfully; the time to stop all foul
question at this moment and your and notorious habits; the time to stop
willingness to pursue your answer is committing adultery and all moral
your destiny. offences and the time to start
What are the personal beautifying your life for a happy ten,
achievements you desire in the next twenty-five and thirty marriage
five and ten years? Allow me to anniversaries. This, in fact, is your
demonstrate the how to answer this life. You have the vitality and strength
question. to reach your dreams at this stage.
Divide your personal Great achievers achieved great
achievements into personality, achievements at this great
marriage and professionalism. opportunity of life. Don’t wait to act.
For personality, write the moral Don’t look back. Don’t procrastinate.
qualities you desire in five years and Don’t regret. Don’t pity yourself.
ten years time. Don’t sleep in defeat. Arise! and
Next is your plan for a new marital conquer the great battles of life.
life or the progressive marriage. For The supplementary opportunity
the hopeful bachelor or the princess (35-45 years) is what I call the
of distinction, write down the qualities ‘second attempt,’ even though you
you desire in a man or woman Image source: Greater Good Science Center - University of California, Berkeley have failed between 25-35, you will

You And Your Life

targeted for marriage. Be natural and
sincere.
As for the kings and queens
already, in the battle of marriage, write
down what you want (attitude and
achievements) your husband or wife
to be in the next five and ten years.
Lastly, your career as a worker,
write down the post you want to
occupy in five and ten years time. For
the prospective business tycoons,
write down how big you want your
business to be in five and ten years
time.
Remember, don’t limit yourself to
this article. You can write your desires
for the next one or two years. You are
expected to examine your desires
every three months to maintain the
power of focus.
Great achievers wrote down their
desires and sacrificially pursued them
until they discovered gold. Write it
now and get started. Your time is
running out. Travel with me as we
discover the way to fulfilling your
written agenda.
Your life started with, the
fundamental opportunity (first day to
19 years). Your childhood has a
tremendous impact on you today.
According to Arthurt Jerisus of the
Columbia University in his book
Psychology of Adolescence, “the
adolescent not only continues many
tasks of life that he began in earlier
years, he also leaves unfinished many
tasks that are the business of
adolescence, but are carried over into
adult life.”
If you are the type abused by
parents or relatives, you have to
forgive them to live a complete life of
happiness. You must learn not to look
back on failures and misfortune to
capture a successful adult life.
Unforgiving spirit has destroyed the
lives of millions, so, don’t join the
marching team into the land of
destruction. In the United States and
other developed countries, thousands
go through psychoanalysis to get rid of
unforgiving spirit and thoughts of past
failures and misfortune. Why don’t you
correct your life now?
The next is the evolutionary
opportunity (20-25 years). These are
the years of preparation for future
opportunities, this is your student life.
Your attitude, self-evaluation,
judgment and calculative power will
shape out your future performance.
Make the best of your student life
and success will be attracted to you in
your professional world.
If you are unfortunate not to go
through higher institution, keep
working, keep reading, keep
educating yourself through books,
magazines and public lectures. If
possible, sit for professional
examinations created by professional
bodies.
You can’t afford to sit down and
waste your time and life. Give your all
and you will be surprised at 40. Attack
opportunities while the time tarries
and you will join the hardworking
giants in the city of great
achievements.
The apex opportunity (25-35 years)
is the ultimate. This is the greatest
opportunity of your life, you have
started working, your business has
commenced, you are now married.
This is the time to raise that
business with all your might and
strength.
This is the time to give your best as
a faithful worker. This is the time to go
the extra mile, this is your time to
watch, teach and train your kids
sacrificially. This is your time to set
goals and pursue it vigorously. This is
still make it if you can start dreaming
again.
Henry Ford did it, you can do it
also. But, you have to go the extra
mile for wasting time during the apex
stage. You have to work like ants to
reach your dreams. Don’t give up.
Keep pushing and your dream at 40
will come to pass.
The diminishing opportunity (45-
65) is the opportunity for lions to
reach their goals. Only few people
can start and reach their goals,
especially as they approach 60. You
can still do it at 60 if you have a strong
desire to launch out. Don’t let them
tell you, ‘you are too old.’ Life gives
gifts to those that deserve it. If you
deserve it, you will smile at 80.
Finally, have you written down
your desires? If you haven’t, you
can’t start. Remember Robert
Schuller’s words ‘You won’t win, if
you don’t begin.’ I wish you a
successful implementation of your
written desires for a new successful
century, 2000 and beyond.
First Published in October 1996.

Inspirational Quotes To Inspire SUCCESS

” In Your Life And Your BUSINESS
1
You Will Never Change Your Life Until You Change Your Daily Routine
When I dare to be powerful, to use my strength in
2 There are two types of people who will tell you that you
”
the service of my vision, then it becomes less and cannot make a difference in this world: those who are
less important whether I am afraid. afraid to try and those who are afraid you will succeed
--Audre Lorde --Ray Goforth

3 If you don't design your own life plan, chances are you'll 4 A man can be as great as he wants to be. If you believe in yourself and have
the courage, the determination, the dedication, the competitive drive and
fall into someone else's plan. And guess what they
if you are willing to sacrifice the little things in life and pay the price for the
have planned for you? Not much.
things that are worthwhile, it can be done.
--Jim Rohn --Vince Lombardi

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Saturday, September 3 - Friday, September 9, 2022 SuccessDigest 9

Every Success Story Leaves A Clue

... Follow Its Trail From Here

The late Steve Jobs,

Apple founder and
former CEO,
introduces the iPhone
at a conference in 2007.
- Getty Images

O How Overcoming The

vercome your greatest fears by using your goals?”
Tim Ferriss’ fear setting exercise. Bill Gates used failure as a stepping
stone

Fear Of Failure Helped

If the fear of failure is keeping you back from The billionaire has alluded to the importance
professional goals, you’re not alone. Some of of learning from failure on different occasions
the most brilliant minds, including Apple’s and reportedly once said: “It’s fine to celebrate
Steve Jobs, author Tim Ferriss and success but it is more important to heed the

Steve Jobs, Tim Ferriss

Microsoft’s Bill Gates, have had to address lessons of failure.”
this personal setback. Gates took an unorthodox path to becoming
In fact, they’ve all proven in their careers a sensation in the software world. Like Jobs, he
dropped out of college before launching the

And Bill Gates Succeed

that failure is a necessary evil on the road to
success. Here’s what they’ve said about the company that would ultimately lead to his
subject over the years: success. But prior to his enrollment at Harvard,
Steve Jobs said the idea of death motivated the businessman co-founded his first company
him to never fear failure at age 17, called Traf-O-Data.
“All fear of embarrassment or failure — these which may soon be valued at $1 trillion, has Traf-O-Data was a computerized machine
One of the late Jobs’ primary motivations in
things just fall away in the face of death, become an iconic brand and was listed as the company that used a chip to process and
achieving success, albeit morbid, was
leaving only what is truly important.” world’s largest tech company, according to analyze traffic data. Although the company was
realizing that one day he would die. In
Apple’s late founder is arguably the poster Forbes. a failure, according to co-founder Paul Allen,
comparison, failure seemed like nothing. The
child for transitioning from failure to success: Tim Ferriss tackles his fears head on the two used what they learned from that
tech guru even calls death “the single best
The tech mastermind dropped out of college, The bestselling author, investor and experience to create Microsoft.
invention in life” in a 2005 commencement
launched a business, got kicked out of it and podcast host says he has one simple tool for Microsoft is now valued at $507.5 billion and
speech.
later rejoined when it was failing. keeping fears at bay: facing them head-on. with a net worth of $89.9 billion, Gates is the
“Remembering that I’ll be dead soon is the
Each failure, however, brought Jobs one In a June TED Talk, titled “Why you should richest person on the planet, according to
most important tool I’ve ever encountered to
step closer to Apple’s success. The business, define your fears instead of your goals,” Ferris Forbes.
help me make the big choices in life,” he says.
says, “I created a written exercise that I called But even at Microsoft, Gates had to
‘fear-setting,’ like goal-setting, for myself.” repeatedly deal with failure. In 1993, a
Here’s how it works: The author documents database project that he thought would be
Once you embrace unpleasant his fears, lists what may or may not happen as
a result of that fear and then writes down what
revolutionary didn’t work and in the mid-90s,
Microsoft’s TV-style internet shows on MSN
news not as a negative but as he can do to prevent it. The entrepreneur says
that he can trace all of his biggest wins to fear-
were a flop, he writes in his book “Business @
the Speed of Thought: Succeeding in the
evidence of a need for change, you setting. Why? Because his hardest choices
and biggest fears are often what he needs to
Digital Economy.”
The billionaire says that the weight of all of
aren’t defeated by it,” Gates says do most.
In a YouTube post, the author explains
his failures could have made him depressed.
Instead, he accepted these challenges and
in the book. “You’re learning from what he has learned through all of his
experiences: “You need to fail, learn how to
learned from them.
“Once you embrace unpleasant news not as
fail and condition yourself to fail” in order to
it. It’s all in how you approach find success.
a negative but as evidence of a need for
change, you aren’t defeated by it,” Gates says
Ferriss says it’s important to ask yourself,
failures. “Where in your lives right now might defining
in the book. “You’re learning from it. It’s all in
how you approach failures.”
your fears be more important than defining Source: Cnbc.com
10 SuccessDigest Marketplace Advertiser’s Catalog Saturday, September 3 - Friday, September 9, 2022
11 SuccessDigest
This Book Of The Law Shall
Not Depart From Your Mouth!
And as you meditate on this Word and it
becomes clearer and clearer to you, you
will be ready to do what GOD instructs
you to do next in order to achieve the
level of success He wants you to have.
Contd from page 3
who hate you, and pray for those who spitefully
use you and persecute you.”
That’s a clear instruction from our Master, the
Bishop of our soul. That’s something for you to
meditate on if you want to live the life of obedience to
the Word of GOD. James puts it this way in James
1:21-25 (NKJV):
21. “Therefore lay aside all filthiness and overflow of
wickedness, and receive with meekness the implanted
word, which is able to save your souls.
22. “But be doers of the word, and not hearers
only, deceiving yourselves.
23. “For if anyone is a hearer of the word and not a
doer, he is like a man observing his natural face in a
mirror;
24 for he observes himself, goes away, and
immediately forgets what kind of man he was.
25 “But he who looks into the perfect law of liberty
and continues in it, and is not a forgetful hearer but a
doer of the work, this one will be blessed in what he
does.”
See? GOD’s Word always tells you what to do to
have your life decorated.
“You shall meditate in it day and night…”
To meditate is an act of turning things over in your
mind. One dictionary says it is “focusing one’s
thoughts on (something) or reflecting on it or
pondering over it.” That simply means whether it’s
during the day or in the night, you must continue to turn
the Word of GOD over and over in your mind.
And you do this all the time without perhaps knowing
that is what you’re doing. When someone insults you
(we have all been insulted at one time or the other in
our lives), the thought of it goes everywhere with you at
least for the next couple of days. You’re thinking
something else and all of a sudden that insult floats
back into your mind. “So that fellow called me a big-
headed fool?”
And for the next few minutes you’re thinking about
the insult all over again and, if you’re like me many,
many years ago, you start to think of ways you will
retaliate. That is how we meditate on things. So now,
turn that process around and use it to meditate on the
Word of GOD.
Take for example the instruction in Job 36:11. If you
acquire it as part of your new vocabulary, and you’re
saying it over and over, you will get to a point where
you’ll be familiar with that Word. But it will still not
deliver the full benefit to you because you’ve not taken
time to meditate on it.
But when you start to turn it over in your mind, and
you’ve been careful to know what it means to “obey and
serve GOD”, you will naturally want to discover several
ways of serving and obeying GOD. That is what meditation
will do for you. Meditation will ensure that the thought of it
consumes you totally.
And as you meditate on this Word and it becomes
clearer and clearer to you, you will be ready to do what
GOD instructs you to do next in order to achieve the level
of success He wants you to have.
“That you may observe to do according to all that is
written in it…”
This is the most important part of this instruction, “to do
according to all that is written in it.” Success cannot be in
sight in anything we do unless we understand and do this
critical part of GOD’s instruction. It’s that important.
Many people who genuinely crave success fall short at
this point. They will do every other thing that GOD
recommended. But they will either do this part
halfheartedly or they will not do it at all. We all are guilty of
this at one time or the other in our lives.
Yet this is an important element of achieving success
according to GOD’s prescription. This is what separates
the successful from those who are struggling to succeed.
What does it mean to do according to all that is
instructed? One classic example is found in John 2:1-12
where we read about Jesus turning water to wine in His
very first miracle on earth. The key part of this miracle was
that Jesus gave instruction to the waiters serving guests at
the wedding ceremony to fill empty pots with ordinary
water.
But if we don’t turn away from
Him; if we stand firm on His
Word and do what He says
consistently while trusting Him to do
what He says He would do in His
Word, we shall make our way
prosperous and have good success in
all that we do.
Saturday, September 3 - Friday, September 9, 2022
Thank GOD these servants were not like you and me
before we finally learn this principle. They didn’t stop to
question Jesus why they have to fill pots with water when
what was needed was wine that they ran out of in the
middle of the marriage ceremony.
Well, what follows as these servants obeyed the simple
instruction that Jesus gave them? The water was turned
to wine! A wine so good that the chairman of that
ceremony had to wonder why the new wine that was
served was better than the one they had been drinking.
What is the lesson from that miracle? Whatever GOD
ask you and I to do, we must do it
UNQUESTIONINGLY in order to get the result we want.
Do I have a testimony that this has ever worked for me?
Yes. And I am not saying it has worked for me a number of
times. It has worked for me ALL THE TIME I have been
careful enough to follow GOD’s instructions, including
when I fell critically ill between 2012 and 2014 and I even,
at one time, thought GOD was about to call me home.
There was one thing I hung on to throughout the attack
on my health: GOD had assured me in His Word that He
would restore my health in Jeremiah 30:17 (that’s just
one of such promises in the Bible). He had done it many
times before 2012. So I did not have any problem
believing that He would still do it again.
He’s GOD, and the Bible says He changes not
(Malachi 3:6). I said to myself, if GOD did not heal me, no
one else could. That I am alive is evidence of the fact that
if we do what He says we should do diligently (in this case
trusting Him with the whole of our heart without seeking
other alternatives, alternative here refers to babalawo
and the gods they serve); we will get the result that He
promised, no matter how long it takes in our own eyes for
it to happen.
For it is not always that the result will come as quickly as
we want. At least this last healing did not come as fast as I
would have wished. (I’ve had partial stroke which he
cleared off in three short days in 1999 and I’ve had
hypoglycemia on the eve of my 60th birthday during
which I only regained consciousness hours later at the
hospital but early enough for me to be at the Thanksgiving
Service that was planned for my birthday!).
But if we don’t turn away from Him; if we stand firm on
His Word and do what He says consistently while trusting
Him to do what He says He would do in His Word, we
shall make our way prosperous and have good
success in all that we do.
Glory be to GOD!
124SuccessDigest Marketplace Advertiser’s Catalog
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uccessDigest Marketplace Affiliate Program
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14 SuccessDigest Marketplace Advertiser’s Catalog Saturday, September 3 - Friday, September 9, 2022

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Saturday, September 3 - Friday, September 9, 2022 SuccessDigest 15

If You Really Want To Know How To

Prosper In The Digital Economy . . .
Start Your Education Here

T
here’s a certain stigma that leads Image Source: Helium 10
people to believe they can’t do
affiliate marketing without a
website. While operating a website or blog is
the most surefire way to succeed at affiliate
marketing, you can be a successful affiliate
marketer without them.
The key to affiliate marketing is knowing
how to send targets to an affiliate vendor’s
site, and that can be accomplished in a
number of ways. As long as you know how to
get leads to click on links and make a
purchase on your affiliate merchant’s site,
you’re good to go.
In this article, we’ll explore four ways how
to do affiliate marketing without a website.
Let’s dig in!
4 Ways to Do Affiliate Marketing
Without a Website
If you’re interested in affiliate marketing,
but hesitant because you don’t have a
website or blog, we’ve got some good news
for you. Just check out the following four
simple solutions.

How to Do Affiliate Marketing

Keep in mind, the best way to succeed at
affiliate marketing is through a combination
of platforms – including a website and blog.
Consider the following methods great ways
to get started!

Without a Website (4 Ways)

1. Promote Through Social Media
While becoming an affiliate marketer
doesn’t require you to own a blog or website,
it does require that you have an online
presence. Facebook, Twitter, and
Instagram accounts can be a good start.
As long as you have friends or followers,
you have an audience who may be inclined
to click on the affiliate links you post. The
key is to create posts that will have an
impact on your audience and inspire them to
click.
Above all, make sure your social media
posts contain useful content and make use
of images. Visual elements are proven to
attract readers.
Also, ensure the content you post is
relevant to your niche. Posting something
that means nothing to your niche may drive
away potential customers. You need to earn
your audience’s trust, so it’s vital that the
posts you create are meaningful and
attractive to them.
Whichever way you choose to go,
be consistent with your posts, and
provide your readers, viewers, or
followers with fresh and useful content.
Also, make sure to analyze your
progress, be patient, and work toward
eventually operating a website and
blog. Affiliate marketing takes time and
hard work, but it’s certainly worth
it in the end!
AFFILIATE
MARKETING
A-Z
2. Create an ebook
Another good option for promoting
affiliate links is through an ebook
(promoted on social media or forums).
Although this option is more involved, a
successful ebook can have long-lasting
results if done correctly.
Most importantly, when putting together
an ebook, you should choose a topic
you’re knowledgeable about. You never
want to write an ebook simply for the sake
of plugging in some affiliate links. Your
readers will see right through it.
The point is to provide your readers with
helpful information. That is, the goal is to
gain your readers’ trust in the information
you’ve provided. If they perceive value in
the information you’ve presented, they
should be willing to click on your affiliate
links.
3. Promote Through Forums or
Online Communities
Online forums and communities are all
over the internet these days, and they’re
great places to promote affiliate links. To
get started, search for a forum that
discusses topics around the product you
want to promote.
Also, make sure to check the community
or forum guidelines so you understand
what (if any) types of affiliate link posts are
allowed. Once you find a good forum or
community, become an active member.
Your active engagement will help you gain
the trust of other forum members.
Active engagement includes interacting
with people, providing helpful answers to
questions, and offering solutions to
problems. In the context of these
interactions, you can include your affiliate
links. Over time, community members will
grow to trust you and be willing to click on
the links you provide.
4. Use YouTube Videos
YouTube is one of the most effective
platforms for promoting affiliate links. And
all you need is a YouTube account to get
started. Contrary to popular belief, you
don’t need to be a YouTube star with
thousands of followers to be successful
with affiliate marketing on the platform.
As long as the videos you post are
informative, useful, and creative, you
should have no trouble achieving success.
Just make sure your videos are relevant
to the products or services you’re
promoting, and place your links in the
description section. Keep in mind, though,
that YouTube requires you to provide
disclosures letting viewers know you’re
promoting affiliate links.
The Takeaway
There are plenty of ways to do affiliate
marketing without a website. As we
discussed, four of the best are:
1. Promote through social media
2. Write an e-book
3. Create forums or online
communities
4. Record YouTube videos
Whichever way you choose to go, be
consistent with your posts, and provide
your readers, viewers, or followers with
fresh and useful content. Also, make sure
to analyze your progress, be patient, and
work toward eventually operating a
website and blog. Affiliate marketing takes
time and hard work, but it’s certainly worth
it in the end!
Source: https://thirstyaffiliates.com/
16 SuccessDigest
W
hen it comes to creating new blog
content ideas to post, it isn’t
always a cake walk. And unless
you’re already writing on a regular basis,
most employees and owners alike don’t
know where to begin…especially when the
writer’s block sets in.
I’m in the unique position where I write
everyday. So, let me share with you some of
the ways I come up with new content topics
for the Cazbah blog and beat writer’s block
at it’s own game!
Anyone Can Write
Yes, some people will have more of a
natural talent for writing, but that doesn’t
mean that only those born with it can do the
work. If it takes you a little longer to
remember grammar rules, check your
spelling, or even find the words to write,
that’s OK. Content development isn’t a
sprint to the finish line.
However, even the most accomplished
and practiced writers can sometimes
struggle to come up with new and
interesting web content. Sometimes it feels
like you can only write so much. I’ve been
there, and there have been times when I
can’t possibly think of another word I could
write. I get burned out and frustrated. To
help overcome this issue, I’ve scoured
various articles and YouTube videos and
have come up with the best list of blog
content ideas to make sure you overcome
writer’s block every time it strikes!
But, when it comes to blog content ideas,
there are usually two main issues that arise:
how to create fresh content from old content
and how to come up with original content
ideas in the first place.
Let’s go through both!
Where to Find Your Writing Inspiration
You can get content development ideas
from anywhere, the news, podcasts, office
conversation, a customer’s passing
comment etc. The most important lesson
here is to not close off any opportunity just
because it may seem insignificant at the
time. In order to come up with new ideas,
you need to be continually exposed to new
information and viewpoints.
You need to hear about a new topic,
event, or law and research it for yourself.
Read every section of the paper and don’t
always have conversation with your co-
workers just about your businesses. If you
stay in the same continuous environment,
you’ll quickly find your ideas are stale.
Here are just 10 ways to gain better
blog content ideas:
1. Follow a podcast that isn’t specific
to your industry
Creating new blog content
isn’t hard if you know where
to look! Don’t spend unnecessary
time worrying about what you’re
going to post. Instead, read the
tips above to gain fresh content
ideas to engage your audience
and bolster your content
marketing campaign!
Destroy Writer’s Block With
These Blog Content Ideas
2. Make it your routine to read the
whole paper every day (if you read the
news on your phone, make sure you’re
following several diverse news channels)
3. Make sure you interact with your
co-workers or employees at least once a
day
4. Read a new quote every day and
write an article around it
5. Use a personal story to make a
point
6. Go to a store or business and
people watch (pay attention to how
customers and employees interact and
how the business is run)
7. Browse some stock images and
create an article around them
8. Find trending topics on Twitter
and read through those Tweets
9. Find an area of your business you
don’t know about and interview those that
Saturday, September 3 - Friday, September 9, 2022
work in that sector
10. Have themed content for a
specific day of the week (like a throwback
Thursday where you write about your
business’ development over the years)
Successful writing is all about emotion.
Having a mixture of personal (while still
professional) interests, stories, and
experiences is sure to help your audience
connect with you and your brand.
Remember, you’re writing for your
audience to help them solve a problem or
answer a question they might have, so
make sure you have a relatable tone to
your writing.
Ways to Reboot Your Old Content
We’ve all been here. You need to queue
up an article to post on your website and
social media accounts, but you have a
million other tasks to do and no time to write
a brand new article. Where do you turn?
Your already published blog articles of
course! But, you don’t want to re-publish a
tired looking article because it most likely
won’t get you any useful traffic. So instead
of deciding not to post anything, re-create
your existing blog article into a new and
interesting media form!
Neil Patel has a great video with a few
ideas for re-purposing older content you
may not have considered. Check it out!!
So, let’s break down 6 options to
ignite your old content:
1.
2.
Turn your article in a SlideShare
Create a marketing video so
your viewers can watch instead of read
3. Transforms your article into an
informative infographic
4. Publish a guest post with an
interesting spin
5. Take an article about one of your
Image Source: SEOBOX
products or services to create an eye-
catching ad or pamphlet
6. Gather some of your best articles
on a topic to form an e-book or case study
Re-purposing your existing content gives
it a longer shelf life, relieves you of the
burden of having to write an original article,
promotes your business as relevant and
original, and helps to keep your audience
entertained and regularly engaged. Your
followers and viewers don’t want to spend
their whole day scrolling through an endless
supply of article, it’s just not practical.
Give them different methods to interact
with your content that will keep them coming
back to your page or website! Having a
diverse range of content media will help your
posts stand out in a scroller’s social media
feed and will also set you apart from your
competitors who stick to article only posts.
Once you transform an article into a new
media form, you can post your new content
separately on your social media and
website. However, you should also add the
new content form to your old blog article (or
at least a link), so your audience has the
option if they find the article first. Not
everyone prefers the to interact with content
the same way, so you need to give them
options!
In Conclusion
Creating new blog content isn’t hard if you
know where to look! Don’t spend
unnecessary time worrying about what
you’re going to post. Instead, read the tips
above to gain fresh content ideas to engage
your audience and bolster your content
marketing campaign!
Source: https://www.cazbah.net/
Saturday, September 3 - Friday, September 9, 2022 SuccessDigest Marketplace Advertiser’s Catalog 17

ADVERT SLOT

To Book This Advert Space Click Here

18 SuccessDigest
D
o you use Instagram s a marketing
channel but do not get enough
conversions? Social media is
rising so is Instagram with each passing
day. Instagram has more than a billion
users that actively use it daily. As a small
business, you have many opportunities to
market your brand on Instagram and
increase your sales rapidly.
Despite millions of active users on
Instagram, getting their attention can be
challenging. However, there are some
tactics you can use to increase sales. You
can purchase Instagram followers and
also use various strategies that definitely
work. Dive into the article to know some
secret tricks that can generously increase
your sales percentage. Let’s begin!
10 Ways to Increase Sales on
Instagram
Are you new to Instagram marketing?
The ten tips discussed below will
undoubtedly help small businesses make
big money. Here you go:
1. Be Creative
Aesthetic images and videos are an
instant attention grabber and make people
hit the like button. When designing posts
or content for your feed, think from an
Instagram user’s perspective. Staying true
to your business is essential to grab a
user’s attention.
If you design posts for your business
yourself, make sure it’s colorful and
attractive. Add a hook line in the caption or
on the image to make users stare at it 2
seconds longer. You can also use free
graphic designing apps to enhance an
ordinary image to make it more attractive.
2. Be Real and Authentic
The audience nowadays is smarter than
you think. You cannot make your audience
fool for more than two seconds. It is crucial
to engage with the audience and remain
true to them. Deliver something new with
every post and ensure it is attractive for
them.
Plan the content, post at an optimal time,
and engage with them in comments. Make
sure the product you are selling provides
value to the customers. Always ask for
their feedback and post positive ones on
your feed for potential customers to see.
3. Send PRs
As an emerging business on Instagram,
you may need the help of people with
ample audience already. Influencers and
Instagram bloggers are open to helping
small businesses get the attention they
deserve. You can contact bloggers with
sufficient audiences to promote your
product.
If you don’t have the marketing budget to
pay bloggers, offer them a barter deal.
However, it would be best if you did not
continue the barter deal practice for
longer. It is great to kickstart but slowly
keep aside a budget to pay bloggers for
marketing.
Small bloggers with 20K to 40K
following agree to barter deals; you can
target them and still gain a spike in sales.
You can also ask your friends and family to
try and promote your product on their
Instagram through posts and stories.
4. Run Promotional Deals
People love a good sale and a great
value for their money. It will help if you run
Instagram allows you to use up
to 30 hashtags under every
post. You can go all out with the
hashtags and use as many as you
see fit. It is best to use popular
hashtags with thousands and
millions of followers. You can easily
grab your potential customer’s
attention by doing that.
10 Ways to Increase
Sales on Instagram
a sales offer every few months to entice
people to get your products. Do not miss out
on festive occasions and create an urgency
in people. Creating a sense of FOMO (fear
of missing out) in people is a great trick to
get them to buy your products.
You can also issue promo codes that
people can use to get freebies or a certain
percentage off. Promo codes are a great
deal that people love. You can also give
promo codes for the audience to bloggers
promoting your products. Promo codes are
a great way to get people excited to
purchase a product.
5. Run Ads
If you are a fairly new business, you can
use Instagram ads to reach your target
audience. Instagram ads are a great
investment one can make for their business.
According to users, they make unplanned
purchases at least twice a month seeing
Instagram Ads.
Instagram Ads hold power over people
and make them make blind purchases.
Once you start making money from your
business, keep a small percentage aside for
paid promotions. Use targeted ads and use
a banging call-to-action statement.
Businesses get a great chunk of their
sales through Instagram ads. You can either
Saturday, September 3 - Friday, September 9, 2022
post ads yourself or hire a marketing
business to post targeted ads. If Instagram
ads are done right, you will see an
immediate spike in your sales.
6. Make Video Content
Understanding the algorithm is key if you
want to go viral on Instagram and gain more
traction towards your profile. Videos are
Instagram’s best friend and gain two times
more engagement than videos. Instagram
reels are new-age tools that help
businesses reach their sales goals.
Your feed should not only have the best
images of your products but great videos as
well. Make sure to make small snippets of
your product in action. Keep the videos
short, mobile-friendly, high-quality, and raw.
The behind the scene videos also do great
as potential customers get to connect with
you on a deeper level.
7. Don’t Go Overboard with Influencer
Marketing
Influencer marketing is the new-age
strategy that most businesses swear by. It is
one of the best ways to generate more sales
and get high user attention. However, too
much of it can be off-putting for the
audience, and your product might lose its
credibility.
Some brands contact more than 15
famous influencers simultaneously to
promote their product. Seeing the same
product promoted by multiple bloggers at
the same time can irritate the audience.
They might think your product is not that
great, requiring excessive marketing.
Here are some ways to be subtle with
influencer marketing:
· Ask influencers to be natural and
provide unique video or image scripts.
· Do not only contact high-level
influencers, work with small ones as well.
· Work to develop organic
engagement more than using paid
methods.
· Post authentic reviews on your
page as opposed to paid ones.
8. Direct the Traffic to your Website
As a brand, having your website is
essential, especially if you are an online
brand only. One of the best ways to direct
traffic to your website is using stories and
adding links to your bio. You can also ask
influencers to add a link to your website in
their stories.
Image Source: Later
Also, the paid ads should have a ‘Shop
Now’ call to action button that directs the
potential customer to the website. Direct
website visits can also bring attention to
other products you have to offer.
9. Buy Instagram Followers
As a new brand, it can be fairly hard to
emerge on a highly competitive platform.
Initially, you can buy Instagram followers to
increase your engagement and bring more
user attention. Real and authentic
followers can help you gain the exposure
you have been meaning to get.
The Instagram algorithm works in a way
that it shows people what they want to see.
More traction on your profile can help bring
organic followers and increase profile
visits. The bought Instagram followers are
best for temporary support.
10. Use Appropriate Hashtags
Using the right hashtags can do the trick
if you want more exposure on Instagram.
People don’t understand the importance of
hashtags as often. However, hashtags can
make your page appear to the users
scrolling mindlessly and spark their
interest in your page.
Instagram allows you to use up to 30
hashtags under every post. You can go all
out with the hashtags and use as many as
you see fit. It is best to use popular
hashtags with thousands and millions of
followers. You can easily grab your
potential customer’s attention by doing
that.
Final Verdict
Instagram is a versatile platform for
marketing and provides the best sales
results. However, your sales target can be
unapproachable sometimes if you don’t
use the right strategies. The best way can
be to buy Instagram followers and create
attractive content. It can take you some
time to navigate the strategy that works
best for your business.
However, you also have to invest some
money if you want faster results. Make
sure you have a budget for influencer
marketing and paid ads. Using the
strategies we discussed above, you will
sooner or later reach your marketing goal
sooner or later. Best of luck with your sales!
Source: https://startup.info/
Saturday, September 3 - Friday, September 9, 2022 SuccessDigest 19

I
f you’re a small business retailer, you Image Source: TheWebHospitality
know that creating and then
maintaining your product page seo
can be a daunting task. Every page
requires something new so it can be
found in an individual search query.
Many times, you can end of with
hundreds of individual product pages
that aren’t getting any traction at all!
Here are some steps to follow to
better optimize your products’
search engine and social media
traffic:
1. Choosing a Quality Product
Image
A picture is worth a thousand words.
The truth and importance of that
statement can be clearly seen in the
presence (or absence) of your product
page image. If a person is shopping
you’re ecommerce store, they lose the
ability to actually pick up the product
and judge it. Your optimized product
image is what will help you convert a
searcher into a sale. Your product
image will be the only visual guide your
customer has with that specific product,
so you need to make sure it’s high
quality, well sized, and preferably has
the ability to rotate or be seen from
different angles.
I would never buy a product from an

The Retailer’s Guide

online retailer if there was no interactive
product image available. In my eyes,
that’s a big red flag because I’m literally
gambling with my money on my
expectations for the product. Providing
a quality product image helps establish
trust with your customer.

to Product Page SEO

There are several places to take
advantage of product page SEO, some
that you can’t necessarily see. You want
to make sure you include Alt tags for all
your product images on a page. That
way, an online searcher can find your
product image in the normal results or
the image tab in search engines. Having
the ability for your products to be found
and track the keywords for your the product optimized retail websites give the
in several different locations will only
product pages and see how they -Unique product description potential customer the ability to easily
increase your product exposure and
perform. -Customer product reviews see all your products or find items they
hopefully your sales to follow.
Include your keyword in your product Don’t forget to include your long tail may not have originally considered if
2. Long Tail Keywords Only
page, your page title, and your meta keywords in your product listing and they were shopping in person. That way
As a small business, you’re selling to
description to better optimize for description as well! You should also you don’t have to wait to make a sale
a specific group of people. Your
search engine results. include some of the product until someone comes into your store,
keyword choice and product page SEO
3. Create a Comprehensive description in the meta description so you’re making your products available
need to reflect that. As a small business
Product Listing your potential customers can learn a to potential customers anytime,
retailer, you’re product pages won’t rank
Your product page needs to be little about the product before even anywhere! An optimized mobile website
well for generic keywords because
loaded down with all the information a clicking on your result. Your potential equals more exposure, which equals
you’ll be up against bigger businesses.
searcher will need to decide to buy customers will judge your result more revenue for you!
Concentrate your efforts on reaching
your product. Don’t make them go based on how it compares with others Your mobile site needs to be
that niche population with product-
somewhere else to get the whole story, listed, so you want to include valuable designed for speed and easy
unique keywords. Your target audience
put all the info in one convenient place information like descriptive adjectives navigation to get the best return.
will be using specific, industry terms to
for them. Your product page needs to and prices fight from the get-go. Here’s a checklist to follow when
find your products, so you want to
be designed to convert a lead into a Pro tip: creating your mobile site:
optimize your products with keywords
customer immediately and easily Include short paragraphs and bullet -use JPEG images (PNGs often slow
your customers are actually using.
Essential Product Listing points in your product listings. This will down a site’s load time)
Perform an in-depth keyword
Information: encourage the lead to read more of -have clear CTA buttons that differ
research study to determine those
-Price (include any markdowns and the content on the page and stay on from the rest of the page (this will draw
specific, long tail keywords you want
discounts as well) longer. These formatting types help to the lead’s eyes to it)
to use for each of your product pages.
-Clear product name/ title break up a page and make it easier to -limit the amount of redirect links
You can use a keyword planner like
-Additional images and/or videos of reader to understand. You also want (create your own checkout on your site)
SEMRush and Google Analytics to find
to make your descriptions fun and -limit the amount of unnecessary
engaging to read. Don’t be afraid to code (excessive code increases
use light humor and strong adjectives processing time)
As a retailer, you can’t afford to to attract your lead’s eye! With mobile voice search and internet
search on the rise, it pays to optimize for
4. Think Globally, Act Mobily
be left out of that incredible According to a study, 19% of all mobile. Going this extra mile will show
your potential and current customers
US retail e-commerce sales are done
opportunity. Your e-commerce site on smartphones! that you are a dedicated, thorough
small business.
needs to be fully optimized for As a retailer, you can’t afford to be
left out of that incredible opportunity. In Conclusion
There are many ways you can
mobile to access the full scope of Your e-commerce site needs to be
fully optimized for mobile to access implement product page SEO. Every
product page on your site needs to be
your target audience. Mobile search the full scope of your target audience.
Mobile search is becoming more fully optimized before you’ll start seeing
any measurable results. By using the
is becoming more popular by the popular by the day and younger
generations often prefer to search tips above, you’ll be able to ensure your
day and younger generations often and buy online.
Mobile offers buying ease to the
product pages are easy to navigate for
both leads and search engines.
prefer to search and buy online. customer, which often leads to
higher purchase and sales rates for e- Source: https://www.cazbah.net/
commerce retailers as well. Mobile
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Management
M
Reaching Your Goals [3]
y next observation is not
scientific but I advise you to

Tip Of The Day stay away from cottage

cheese. Based on my personal
observation, I have come to the
conclusion that cottage cheese is
fattening. I say this because nobody but
fat folks eat cottage cheese. [Dr. Martin
told me I could eat anything I wanted -
then he gave me a list of the things I was
going to want.]
On the serious side, there are two
things wrong with roller coaster dieting.
First, to lose weight and then gain it
back is destructive to your self-image.
Second, it is hard on your physical body
and puts a strain on your entire system
[ask your skinny doctor why].
Let me also tell it like it is. If you are
going to lose weight you are going to
Micha Bednarski
get hungry- and that’s a fact. It will help
story in detail, not in an effort to get you
$34,000 to over $104,000 in sales in they were easy victims for his awesome
to lose weight but because it involves
just one year. Here is the rest of the skills. When John Wooden sent his
every principle of goal setting and goal
story on how he reached that objective. UCLA Bruins onto the basketball court,
reaching. First of all, the goal was mine.
The thing that made the difference is his opponents were so “snioped” that
Neither my red head nor my doctor had
the reason I tell the story. He learned the issue was often settled before the
“talked” me into going on a diet or losing
one thing that enabled him to multiply opening buzzer sounded. That’s part,
weight. Second, my credibility was at
his business. He learned how to “train but just part, of the reason UCLA won 10
stake since I had said you could be like
fleas.” Do you know how to train fleas? national championships in 12 years.
you wanted to be and I obviously wasn’t
I’m serious. It’s critically important that That’s also one of the reasons
like I wanted to be. Third, it represented
you know how, because until you do, coaches repeatedly teach an athlete to
a strong commitment which you must
you will never make it big. I’ll emphasize fight his own fight or play his own game
have if you are to reach your goal. I
that statement. You are not going to and not let the opposition force him to
committed to paper the fact that I
make it big, success-wise or happiness- play their game.
weighed 165 when in reality I weighed

Empower
if you guys will take a 3x5 card and print wise, until and unless you know how to I have a close friend with the Kirby
202. This was ten months before we
these words on it. “Hungry? You bet I train fleas. [Talking about fleas, did you Company whom I often accuse of
went to press and since no publisher
am, but it’s worth it to change from hear the one about the two fleas at the “snioping” his fellow Divisional
would publish the book [until the fourth
‘lard’to’hard’. “The girls should print: bottom of the hill trying to decide if they Supervisors into fighting for second
printing when they decided it would

Yourself in
“Hungry? You bet I am, but I’m should walk or - take a dog?] That is a place. He just grins, but Jim Sperry has
sell], I financed and published it myself.
changing from ‘poundcake’ to fact. Now, I’ll bet you want to know how been first for fifteen consecutive years
My initial order was for 25,000 copies.
‘cheesecake’.” You will still be hungry, to train fleas, don’t you? Say Yes. and every year he has had an increase
[Can you imagine me with 25,000
but you’ll be laughing about it instead of You train fleas by putting them in a jar in business. Fortunately, Jim is aware of
copies in my warehouse saying I

the Face of
crying. with a top on it. Fleas jump, so they will the fact his fellow Supervisors have
weighed 165 and I go waddling around
Dr. Bruno’s book, Think Yourself jump up and hit the top over and over taken dead aim on his spot and are after
at 202? Now friends, that’s a
Thin, will be helpful as you get serious and over again. As you watch them him. Actually Jim encourages the other
commitment.] Fourth, the goal was big-
about doing something about you - for jump and hit the top, you will notice Supervisors in every way possible
lose 37 pounds.

Uncertainty
you. I also urge you to turn back to the something interesting. The fleas because he knows the tougher the battle
The rule is simple. If the goal is to be
Self-Image section and remind yourself continue to jump, but they are no longer for first place - the more productive his
effective it must affect change. Fifth, the
that you deserve to be slender and jumping high enough to hit the top. own Division will become.
goal was specific [37 pounds] because
healthy. Remember, pleasure [eating Then, and it’s a matter of record, you The “sniop” listens to the negative
you must be a “meaningful specific” and

I
t’s natural to fear the unknown, but
uncertainty doesn’t have to be debilitating.
Here’s how to empower yourself to step
confidently into the unknown and seize the
opportunities it presents.
· Reframe. Every situation has upsides and
downsides. When faced with uncertainty, focus
on the former, rather than the latter.
· Prime yourself. There are many types of risks:
financial, intellectual, social, emotional, physical,
and so on. Identify which ones you have a natural
aversion to or affinity with. This will help you
approach uncertain situations with more self-
awareness and confidence.
· Take small steps. If you’re unsure how a
situation or idea will play out, starting modestly
can be more effective and less anxiety-provoking
than trying to do everything at once.
· Prepare yourself for setbacks. It’s frustrating
when something doesn’t turn out the way you’d
hoped or intended. Allow yourself to feel
disappointed and frustrated, then ask yourself,
“What insights can I take away from this?” You’ll
be able to learn from the setback and adopt a new
approach.
Source: Harvard Business Review
too much for you] is very short lived, but
happiness [being pleased with your
slimmer, healthier, extended life - five to
twenty years longer] is of much longer
duration.
The fringe benefits that go with
weight loss are too numerous to
enumerate, but this I stress. When you
reach the weight loss goal you set, your
self-image and self-confidence will
grow by leaps and bounds and will
spread to many other areas of your life.
Remember - success begets
success.
Don’t get the wrong idea. I tell the
You might have to
compromise and settle for
acquiring an 8 handicap
instead of becoming club
champion and being active
in the PTA instead of
president. At any rate, in
order to accomplish these
objectives, you’ll have to be
organized
not a “wandering generality.”
Sixth, it was long range - 10 months
[or as explained earlier, intermediate].
Seventh, it was broken into a daily goal
of losing 1.9 ounces. Eighth, I had a
plan to overcome the surplus weight
[diet and jogging]. Ninth, a thorough
physical examination had established
precisely where I was [37 pounds
overweight], which you must know in
order to start in the right direction.
BE A FLEA TRAINER
In Chapter Three of this Segment on
Goals, I shared with you the story of the
cookware salesman who jumped from
Zig Ziglar
can take the top off and though the fleas
continue to jump, they won’t jump out of
the jar. I repeat, they won’t jump out
because they can’t. The reason is
simple. They have conditioned
themselves to jump just so high. Once
they have conditioned themselves to
jump just so high, that’s all they can do.
ARE YOU A SNIOP?
Man is the same way. He starts out in
life to write a book, climb a mountain,
break a record or make a contribution.
Initially, his dreams and ambitions
have no limits but, along the roadway of
life, he bumps his head and stubs his
toe a few times.
At this point his “friends” and
associates often make negative
comments about life in general and him
in particular and as a result he becomes
a SNIOP. A SNIOP is a person who is
Susceptible to the Negative Influence of
Other People. That’s the reason we
suggest you be careful about who you
share your goals with. Interestingly
enough, we can also be “snioped” by
the most positive people in the world.
For example, when Joe Louis was
Heavyweight Champion of the world, he
“snioped” his opponents time after time.
They were often so paralyzed with fright
garbage from the “prophets of doom,”
who give him excuses for failure instead
of methods for success. In the process,
he acquires his own Loser’s Limp. Not
so with our enthusiastic cookware
salesman. Not only was he not a “sniop,”
but he had gotten rid of his Loser’s Limp
and had set a big goal. He had a long-
range goal: to break the record and
become the best “pot” salesman in the
world. He had a daily goal: to sell $350
per working day. He also had a result: he
tripled his business in one year.
Incidentally, I know the young man’s
story quite well because he’s my
younger brother, Judge Ziglar. I’m also
proud that he applied these same “goal
reaching,” flea training principles to
become one of the top speakers and
sales trainers in America. He now
teaches others how to reach their goals,
in seminars all over America. As an
officer in our company and as an
instructor for The Richer Life Course he
is busy teaching others how to set
records - and train fleas.
Culled from:
SEE YOU AT THE TOP
Author: Zig Ziglar

This Week’s Briefing

S
ay the word “networking,” the same gender as you? Race?

3 Practically Painless Ways

and most of us die a little Do they look like you? Now
inside. However, there are there’s nothing wrong with social
a few simple steps to take to narrowing. It’s natural to seek out
broaden and deepen your ties, people who are similar to us. But
says business school professor it can be a problem when we need

To Expand Your Network

Tanya Menon.
I started teaching business
school 17 years ago, and I’ll often
run into my students years and
years later. When I run into them,
I’ve noticed that a funny thing
happens. I don’t just remember
their faces; I’ll also recall exactly
where they sat in the classroom
and who they sat with. This isn’t
because I have an incredible
memory — it’s because my
students are creatures of habit.
They have their favorite seats
near their favorite people, and
they stay there the whole term.
The danger of this behavior is
they’re at risk of leaving the
university with close ties to just a
few people who are similar to
them, squandering their chances
to build a diverse network. I’d
guess this is probably far from
their intention. My students are
open-minded people, and they’ve
come to business school in part to
develop great networks.
But it’s not just my students —
all of us do this. Think about your
best friend, the person who you
spend the most time with and who
is not your partner. Is your friend
new ideas, new jobs or new
resources. According to research
conducted by sociologist Mark
Granovetter, people appear to
find their jobs more frequently
through their weak ties, or
acquaintances, than through
their strong ties, which are their
partner or close friends. That’s
Click HERE To Continue Reading
Saturday, September 3 - Friday, September 9, 2022
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Attracting, Developing, and Multiplying Leaders
W
hat is the greatest return on a leader’s time? After leaders have
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In The Leader’s Greatest Return, John Maxwell shares his most
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and Multiplying Leaders Introduction: Everyone Wins
When You Develop Leaders
There is nothing in this world
Key Concepts Covered that gives a greater ROI to a leader
In This Book: than attracting, developing, and
multiplying leaders.
It’s the key to success for any
l To find, attract, and country, family, organization, or
connect with potential institution. As you take the
leadership journey, there are some
leaders. things you need to prepare
yourself for.
To motivate, train, and Developing leaders is going to
be difficult but worthwhile. Many
empower leaders to be people who lead let themselves
and do their best. become comfortable attracting and
leading followers instead of
To teach leaders to seeking out and developing
leaders. Followers usually follow.
work in teams. Leaders, not so much. However,
the work of investing your life in
To mentor, reproduce, developing other leaders has a
and compound leaders high return.
Developing leaders is a job that
to receive the highest never comes to an end. If you
desire to fulfill a bold vision or do
possible return. something great, you have to let go
of a microwave mindset for
leadership. The process can’t be
n.com)
done instantly. It’s slow, like a
Crock-Pot. Anything worthwhile
ailable On Amazo
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life-transforming bo ble.com, You must give up looking to
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or any other good
on
your own internal fulfillment line.
Author: John C. Maxwell is a #1 New York Times best-selling author, coach, and speaker who has sold more than 31 million books in 50 languages. He has been identified as the #1 leader in business by the American Management Association® and the
most influential leadership expert in the world by Business Insider and Inc. magazines. He is the founder of The John Maxwell Company, The John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation, organizations that have trained
millions of leaders from every country of the world.
From The Leader’s Greatest Return: Attracting, Developing, and Multiplying Leaders by John C. Maxwell, copyright © 2020 by John C. Maxwell. Published by arrangement with HarperCollins Leadership, a division of HarperCollins Focus, LLC. 256
pages, ISBN 978-0-7180-9853-7.
Exclusive
You must give up looking to
cross a finish line and instead
find your own internal fulfillment
line. That’s something you can
cross each and every day when
you embrace the process of
developing leaders.
That’s something you can cross
each and every day when you
embrace the process of
developing leaders.
Developing leaders is the best
way to grow any organization.
Grow a leader, grow the
organization. A company cannot
grow throughout until its leaders
grow within.
Developing leaders is the only
way to create a leadership culture.
Culture impacts every aspect of
how organizations function. If
you’re a leader in an organization,
only you can create a positive
leadership culture, and you can do
it only by developing more
leaders.
If you desire to improve your
team and achieve your dream,
you will need to learn how to take
each of the following 10 steps.
1. Identifying Leaders: Find
Them So You Can Develop
Them
For a leader who develops
leaders, there is something
scarcer and much more important
than ability. It is the ability to
recognize ability. Take a look at
these six areas of identification
and answer each of the
corresponding questions, and
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Assessment of needs: What is
needed? Who are you looking for?
SuccessDigest 23
What is your organization trying to
do? Do you possess a clear
target? Do you know what you’re
going after? That will tell you what
kind of leaders you need to find to
improve your organization.
Assets on hand: Who has
leadership potential within the
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place to begin looking for potential
leaders to develop? In your own
organization or on your team. It just
makes sense for so many reasons:
They are a known quantity. They
already fit the culture. They have
already established influence.
Assets not on hand: Who has
leadership potential outside of the
organization? Sometimes you
can’t find who you’re looking for in
your own organization or on your
team. But bringing in outsiders can
create challenges because of the
unknowns. The greatest challenge
is cultural compatibility. David
Walker, CEO and co-founder of
Triplemint real estate brokerage in
New York City, recommends
asking four questions:
1. How did the culture at your
last company empower or
disempower you?
Attitude is a choice, and at
the heart of a good attitude is
willingness to learn, to improve, to
serve, to think of others, to add
value, to do the right thing, and
to make sacrifices for the
team.
2. What were the characteristics
of the best boss you’ve ever had?
3. Describe how you handled a
conflict with one of your co-workers.
4. What kind of feedback do you
expect to receive in this role, and
how often do you expect to receive
it?
Attitude of the potential leaders:
Are they willing?
Attitude is a choice, and at the
heart of a good attitude is
willingness to learn, to improve, to
serve, to think of others, to add
value, to do the right thing, and to
make sacrifices for the team.
Leadership skill may come from the
head, but leadership attitude comes
from the heart.
Ability of the potential leaders:
Are they able? How do you know
potential leaders are gifted in a
particular area? They will be good at
it—that displays excellence.
They will have opportunities to
use it—that creates expansion.
They will draw other people to
them—that shows attraction. They
will enjoy doing it—that brings
fulfillment.
Accomplishments of the potential
leaders: Have they produced
results? What have they achieved?
When given a task, do they
complete it with excellence? Do
they meet and exceed goals? Do
they deliver? If they can produce
results for themselves, they have
the potential to help other people
succeed.
2. Attracting Leaders: Invite
Them to the Leadership Table
Having a leadership table means
creating a place in your
organization or on your team where
people have a place to learn, an
opportunity to practice leadership
with its successes and failures, and
a chance to shine. Having a
leadership table with open seats is
perhaps the best way to attract
leaders, not only within an
organization but also from outside.
Why? Because nothing is more
attractive to a potential
leader than to be asked to sit at
the leadership table.
To make your leadership and
your organization attractive to
potential leaders, here’s what you
need to make sure happens at your
Click HERE To Continue Reading
24 SuccessDigest Saturday, September 3 - Friday, September 9, 2022

Mar r s
ket in
g Su p e r s ta

The 22 Immutable
Laws Of Markting
Violate Them At Your Own Risk

I Law Number 12.

The Law of
f violating any of our laws was a
punishable offense, a large portion
of corporate America would be in jail.
By far the most violated law in our
book is the law of line extension. What’s
even more diabolical is that line
extension is a process that takes place

Line Extension
continuously, with almost no conscious
effort on the part of the corporation. It’s
like a closet or a desk drawer that fills up
with almost no effort on your part.
One day a company is tightly focused
on a single product that is highly
profitable. The next day the same
company is spread thin over many
products and is losing money.
Take IBM. Years ago when IBM was
focused on mainframe computers, the There’s an irresistible pressure to
extend the equity of the brand.
company made a ton of money. Today
IBM is into everything and barely
breaking even. In 1991, for example,
IBM’s revenues were $65 billion. Yet home computer market with the PCjr. plants the seeds for its future problems. Microsoft is the leader in personal
the company wound up losing $2.8 Along the way, IBM dropped millions Take Microsoft, the most successful computer operating systems, but it
billion. That’s almost $8 million a day. on copiers (sold to Kodak), Rolm (sold company in the software field. (Even trails the leaders in each of the
In addition to selling mainframe to Siemens), Satellite Business though the company is one-fiftieth the following major categories:
computers, IBM markets personal Systems (shut down), the Prodigy size of General Motors, Microsoft’s spreadsheets (Lotus is the leader),
computers, pen computers, network (limping along), SAA, stock is worth more than GM’s.) What is word processing (WordPerfect is the
workstations, midrange computers, TopView, OfficeVision, and OS/2. Microsoft’s strategy? leader), and business graphics
software, networks, telephones, you When a company becomes In a word, more. (Harvard Graphics from SPC
name it. IBM even tried to get into the incredibly successful, it invariably “Microsoft Corp. said it is Software Publishing is the leader).
aggressively seeking the dominant Microsoft keeps puffing itself up by
share in every major software expanding into new categories, such

When a company applications category in the personal

computer field,” said the Wall Street
Journal recently. “Michael Maples,
as pen computers. Recently, Microsoft
bought Fox Software for $170 million
in order to get into the data base
becomes incredibly senior vice president of Microsoft’s
applications division, suggested that
software field. (What do you bet the
company kills the Fox and changes it
Microsoft might be able to achieve as to Microsoft?)
successful, it invariably much as a 70 percent share in every
major applications category,” continued
There are ominous signs of softness
in Microsoft’s strategy. The Economist

plants the seeds for its the Journal.

Whom does that sound like? Sounds
reported in early 1992, “Mr. Gates is
putting together a range of products,
like IBM. based on a common core of
future problems. Microsoft is setting itself up as the
next IBM, with all the negative
technology, that will compete across

implications the name suggests.

Click HERE To Continue Reading
Saturday, September 3 - Friday, September 9, 2022 SuccessDigest 25

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32 SuccessDigest
3 Practically Painless Ways
To Expand Your Network
Contd from page 22
because when it comes to strong ties, your networks can
be redundant — in general, you and your close
connections know the same people. But your weak ties,
which include people you just met once in passing, are
your ticket to a whole new social world (TEDxOSU Talk:
Strategies to widen your social universe). However, most
of us don’t use our tickets very well, and we stay awfully
close to home. Here are three easy strategies to try to
expand your sphere of influence.
Strategy #1: Use a more imperfect social search
engine.
There’s no new app you need to download or site to
access. I use the phrase “social search engine” to define
how we find and filter friends and acquaintances. People
often tell me they’re hoping to find a new job or project by
networking. However, for most of us, our networks are
quite predictable and unlikely to present us with these
novel opportunities. Think about your daily path through
the world, and what you’ll probably discover is you start at
home, you take the same route to your workplace or to
school, you might even use the same elevator, staircase or
entrance to get in. During the day, you probably use the
same stall in the same bathroom. After work, you might go
to the gym or stop by a handful of stores, and then you go
home. It’s like set stops on a train schedule. You’ve worked
out an efficient way of living your life, but you end up seeing
the same people because they’re also following their own
routines. Why not make your network slightly more
inefficient? Go to a bathroom on a different floor, get your
morning coffee from a different place, park in a different
spot. You should encounter a new network of people.
Another way we get stuck in ruts is through filtering. We
do this automatically and immediately. The minute we
meet someone, we look at them and decide “You’re
interesting” or “You’re not interesting” or “You’re relevant”
or “You’re not relevant.” What I want to encourage you to
do is to fight your filters. Think carefully about your day-to-
day life, and try to identify the person whom you find the
least interesting. And then connect with them — start a
conversation or ask them for coffee. Force yourself to
connect with who you don’t want to connect with, and you’ll
widen your social world. With my students, I’ve learned not
to let them sit in their favorite seats. I move them around; I
force them to work with different people so there are more
accidental bumps in their networks. Coauthors Arjun
Chakravarti, Chris Winship and I studied this at Harvard
University, where freshmen rooming groups, like at most
colleges, are assigned. As a result, people from different
races, ethnicities and backgrounds are thrown together.
Some students might be initially uncomfortable, but the
amazing thing is by the end of the year many of them
choose to keep living with their roommates, showing that
these random connections between diverse people can
result in positive relationships.
Besides talking to people you’d typically avoid, are there
any places or activities where you can get injections of
iStock
diversity or unpredictable people? For example, some
students of mine play pickup basketball games, which attract
different people every week. The dog park is another place
that brings you together with people you might not meet
otherwise.
Strategy #2: Be more courageous in your outreach.
A few years ago, I went through a very eventful few months.
I lost a job, I managed to get a dream job, I accepted it, I had a
baby the next month, I got sick, I was unable to take the dream
job. In a short span of time, I lost my identity as a faculty
member and acquired a stressful new identity as a mother. I
also got tons of advice from people, and the advice I disliked
more than any other was “You’ve got to go out and network
with everyone.” When your psychological world has broken
down, I can tell you the hardest thing to do is to reach out and
build your social and professional worlds. Coauthors Ned
Smith, Leigh Thompson and I studied this idea. We had
participants classify themselves as high or low
socioeconomic status. Then, we told half of them to imagine
they’d gotten their dream job. We asked the other half to
imagine that they had their dream job but they’d lost it. After
these prompts, we had all the participants activate, or call to
mind, their social networks. After thinking about the job-loss
scenario, we found the low status group tended to reach
inwards, activating networks that were smaller and less
diverse, and the high status group reached outwards,
activating a larger social network.
However, the takeaway here is not about the benefits of
After someone has, for
instance, given you an
informational interview or
had coffee with you, go
beyond “thanks” — find a
way that you can be useful
to them, now or later.
Saturday, September 3 - Friday, September 9, 2022
being high status. Rather, the narrowing we saw with the low-
status group can happen to us when we feel especially
vulnerable, powerless and at risk. It happened to me after I
had a baby. Imagine being suddenly and spontaneously
unfriended by everyone in your network other than your mom,
your dad and your dog. That’s essentially what some of us are
doing to ourselves psychologically. We mentally compress
our networks when we are harassed, bullied or being
threatened by job loss. We close ourselves off, isolating
ourselves, creating a huge blind spot where we can’t see our
resources, allies and opportunities.
How can we overcome this? Go down your lists of
Facebook friends and LinkedIn friends, and most likely you’ll
see people who are in your network but who may not
automatically come to your mind when you’re feeling
threatened or down. Also, remind yourself of your own
strengths and your own values. Coauthors Leigh Thompson,
Hoon Seok Choi and I conducted another study about how we
seek advice from other people. We found that people were
more likely to avoid advice from those they were close to
because they felt envious of them or threatened by them, and
they were more likely to accept advice from outsiders because
they were viewed as less threatening. But when we had
participants affirm themselves by writing down things that
made them proud about themselves (for example,”I love my
family” and “I love animals”), they were more willing to learn
from the people who had been more threatening to them.
Strategy #3: Use “thank you” and “you’re welcome” as
chances to strengthen your relationships.
Think about the last time someone asked you for something
in a professional context, you did it, and they thanked you.
Besides replying with “You’re welcome” or “No problem” or
“Np” or “No worries,” did you say anything else? If not, you’ve
missed an opportunity. Persuasion theorist Robert Cialdini
suggests saying “I know you’d do the same for me” after
“You’re welcome,” which can serve as a subtle reminder that
you might ask for a favor in the future.
This goes the other way, too. When someone recently did
something for you, did you just reply with a “Thank you,” “thx”
or “ty”? Next time, say “Let me know if I can ever help you” or “I
look forward to collaborating again.” Sentences like these can
reinforce our ties with other people. Yes, you’re quietly
acknowledging the transaction that has taken place between
you two, and this might seem cold and calculating and make
some people feel uncomfortable. But these expressions can
help smooth an interaction — they’re respectful of the other
person’s humanity and signal your openness to continue the
exchange. After someone has, for instance, given you an
informational interview or had coffee with you, go beyond
“thanks” — find a way that you can be useful to them, now or
later. The best networkers are able to recognize the the
resources they can get from others and also the resources
they can give to others. It takes little time or effort to be more
intentional about broadening and deepening your social ties.
Source: Ideas.Ted.com
Saturday, September 3 - Friday, September 9, 2022
Contd from page 23
leadership table:
People at the table can experience a leadership
culture. A company’s culture is the expression of the
values of the people within the organization. It is the
sum of the behavior of the people, not a reflection of
what you want it to be. People do what people
see—and they keep doing it.
People at the table participate in the dynamics of
the table. Creating a leadership roundtable allows
you to provide a good environment for your team
members to grow, learn, and begin embracing the
dynamics of leadership. It can be a fantastic tool for
shaping leaders.
People at the table benefit from the power of
proximity. Leadership is more caught than taught.
That’s why one of the best ways for potential leaders
to learn how leaders think, problem-solve, and act is
to spend time with them at the table. Getting the
opportunity to be present in a strategy meeting is
eye-opening. Listening to leaders wrestle through
issues, seeing how they make choices, and
watching how they interact with one another are
some of the best gifts a potential leader can receive
from you.
The power of proximity creates “who luck,” a term
coined by author Jim Collins. Simply stated, it’s who
you know. It’s valuable to you as a leader, and it can
become an incredible asset to the leaders you invite
to the table. Show them the value of who luck. When
you possess who luck, in any
challenging situation,
instead of asking yourself,
“What should I do?” you ask
yourself, “Who do I know
who can help me?”
You don’t need to know
everything. You just need to
know enough people who
between them know
everything.
People at the table get to
practice leadership. In the
end, the only way for any
person to learn leadership is
to lead. Leading isn’t a
theoretical exercise. Lead is
a verb, and to get better at
leadership, people have to
lead, whether they’re leading
as a businessperson, a
volunteer, an employee, a
parent, or a coach.
Everybody has to start
somewhere.
Why not let your potential
leaders start practicing at the
table with you and other
leaders who can help them?
3. Understanding Leaders: Connect With
Them Before You Lead Them
Before you lead and develop people, you need to
connect with them. You need to find common ground
with potential leaders, which is less about ability and
more a function of attitude. Why is it so important to
touch a heart before you ask for a hand? Because
people don’t automatically commit to you and follow
you when they understand you. They commit to you
and follow when they feel understood. The best way
to do that is to try to see the world from their
perspective, always ask questions, and become a
better listener.
Try to see the world from their perspective. Good
leadership requires a perspective shift from “it’s all
about me” to “it’s all about others.” That means we
need to try to see things from others’ points of view.
Learn perspective thinking. While people’s hopes
and dreams may be unique, they share many
characteristics, and as a leader, you can connect
with them when you know those things.
l Most people are insecure. Give them
confidence.
l Most people want to feel special. Compliment
them.
l Most people need to be understood. Listen to
them.
l Most people want direction. Walk with them.
l Most people are selfish. Speak to their needs
first.
l Most people want to be included. Ask their
opinion.
l Most people want success. Help them win.
l Most people want to be appreciated. Give them
credit.
Always ask questions. When you give direction to
your team, you often confine them. When you ask
questions, you create discovery room for
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them—room for articulation, communication,
innovation, and problem-solving. As a leader who
develops leaders, you need to be looking ahead.
Front-end questions set the direction of the
conversation, draw out what they see and compare
it to your perspective, help you discover their
intuitive potential, learn how much they rely on
assumptions, and find out if you are both on the
same page.
Back-end questions prompt leaders to evaluate
and reflect on their experiences. They help gauge
their level of awareness and clarify what they
observed, how they felt, what they learned, and how
they will apply it.
Front-end questions set the agenda, while back-
end questions maximize the agenda. Front-end
questions encourage preparation, while back-end
The greatest leaders
aren’t necessarily the
ones who do the greatest
things. They are the ones who
empower others to do great
things. To do that, leaders
need to be willing to give up
center stage.
questions encourage reflection.
Become a better listener. How many times have
you heard people complain that their bosses don’t
listen? People in authority usually prefer to talk.
However, there is perhaps no better way to connect
with people than to become a better listener.
Listening leads to understanding people, is the
best way to learn, and engenders trust and
connection. Listening draws people to you, which
works much better than trying to push your
leadership on them. Empathy builds trust.
4. Motivating Leaders: Encourage Them to
Give Their Best
Every leader’s organization or team possesses
people who seem to lack motivation. It’s difficult to
get them moving, and if you do succeed, it’s only a
matter of time until they slow back down again. If
getting them to move isn’t a big enough challenge,
keeping them moving is. It can be exhausting.
Author Zig Ziglar was right when he said, “People
often say that motivation doesn’t last. Well, neither
does bathing— that’s why we recommend it daily.”
Good leaders inspire others only to the extent that
they inspire themselves. After they’ve discovered
their own internal motivations, they can fan that
spark into a roaring fire. We also want to coach them
to a place where tapping into their own internal
motivations is a habit.
This process depends on knowing your team
members individually. You must connect with them,
understand them, and know what makes them tick.
Consider the seven motivations of leaders:
l Purpose—leaders want to do what they were
created to do.
l Autonomy—leaders want the freedom to
control their lives.
l Relationships—leaders want to do things with
other people.
l Progress—leaders want to experience
personal and professional growth.
l Mastery—leaders want to excel at their work.
l Recognition—leaders want others to
appreciate their accomplishments.
l Money—leaders want to be financially secure.
How well does each of these motivate you? Give
yourself a score from 1 to 5 for each. Highly
motivated people tend to score themselves highly in
all seven areas. In fact, the more of them that inspire
a person, the higher the odds that person will stay
motivated.
As you develop leaders, you need to learn what
motivates them and tap into that motivation. Focus
first on what motivates them the most, but also
inspire them in every area you can.
5. Equipping Leaders: Train Them to Be Great
at Their Job
It’s at the equipping stage that multiplication
happens.
When you start equipping leaders and helping
them become great at their jobs, you begin
experiencing the compounding of influence, time,
energy, resources, ideas, money, and effectiveness.
It’s one thing to ask people to join your team and
take the journey with you. It’s another to equip them
with a road map for the trip. Good leaders provide a
means for people on the team to get where they need
to go.
Not only that, good leaders also help them rise up
to who they can be. You can be successful in the
process if you focus on six essential practices.
Be an example others want to follow. Developing
yourself comes first because you cannot give what
you do not have. Telling others to do what you
haven’t done yourself isn’t equipping. It’s bossing.
When you learn, experience, apply, and then
develop others, that’s not bossing; it’s leading.
Ask yourself, “What am I learning”? “What am I
experiencing?” “What am I applying?” “Who am I
developing?’
Gather your potential leaders around you. No
matter how busy you are or how demanding your
leadership situation, you will only be able to equip
potential leaders effectively if you take the time to
gather them close to you and invest time in them.
There is no substitute for intentional proximity.
Ask the right questions. Effective equipping
begins with asking the potential leader you intend to
equip the right questions. How else will you know
what direction your equipping efforts need to take
with people? If you don’t ask questions, you may find
yourself teaching the wrong people the wrong things
at the wrong time for the wrong reason.
Encourage potential leaders to learn by doing.
Few things cement learning like actually doing the
work yourself, hands on. Theory and instruction
alone produce limited results. The moment people
get involved, their abilities rise quickly.
SuccessDigest 33
If you want to develop people, stay close to them
and coach them while allowing them to gain hands-
on experience doing things that will expand them
and prompt them to grow.
Set equipping goals with them. At some point in
the equipping process, you need to set goals for
potential leaders. Make sure the goals are tailored
to each person. Make sure the goals are attainable.
Make sure the goals require them to stretch. Make
sure the goals are measurable. Make sure the goals
are clear and in writing.
Remove barriers to growth. Sometimes that
means giving them tools or providing the resources
they need. Other times it means introducing them to
people who can help them—inside and outside the
organization. And it always means creating an
environment that allows people to flourish.
6. Empowering Leaders: Release Them to
Reach Their Potential
If you make the effort to identify and attract
leaders and then understand, motivate, and equip
them but then fail to take the next step of
empowering them, it would be like searching for a
Thoroughbred racehorse, purchasing him, training
and preparing him to race, and then never letting
him out of the stable and onto the track. It would be
such a waste of talent! Racehorses love to race.
They want to run. That’s what they are born to do.
Like racehorses, good leaders want to do what they
were made for. They want to be empowered to lead.
Where does the ability to
empower others come
from? It is based primarily on
earning respect, building
relationships, and providing
an environment of
empowerment.
Respect: Earn the power
of credibility by achieving
success. When you
empower your leaders, you
increase their power to plan,
think, grow, problem-solve,
and act. You give them the
power to be more
successful.
You must have power to
give power away. That
power comes from
credibility. Only after you
have achieved success and
earned influence do you
have credibility. Credibility
develops as outward
success and inward
success. Outward success,
which is what you achieve in
your career, catches the
attention of others. You have
influence with them because of your professional
credibility.
Inner success grows when you lead yourself well.
It comes from the development of good character,
from making the right decisions instead of the easy
decisions, from putting in the work of intentional
growing instead of taking life as it comes. While the
outward career success gives you credibility based
on what you can do, the personal growth that fuels
inward success fills you up so that you have
something to give from who you are.
Relationships: Be secure enough to give your
power away. You cannot empower people if you
allow your insecurities to control you. Why?
Insecure leaders want to be the center of
everything. They love the incredible emotional
return of feeling indispensable. They make
everything all about themselves, and what they do is
motivated by preserving their power, not giving it
away. The greatest leaders aren’t necessarily the
ones who do the greatest things. They are the ones
who empower others to do great things. To do that,
leaders need to be willing to give up center stage.
Environment: Create a place where empowered
leaders can rise up. Take a look at the seven
characteristics of an empowering environment,
make note of how many of them describe your
organization or team, and think about ways you
could promote them where you lead.
Empowering environments
l Embrace people’s potential;
l Give people freedom;
l Encourage collaboration;
l Welcome accountability;
l Give people ownership;
l Value people serving one another;
l Reward production.
34 SuccessDigest
Contd from page 24
virtually the whole of the software
industry: from big computers to small
ones, and from operating systems in the
information engine-room to graphics
programs that draw every picture for
executives.
Nobody in the software industry has
yet managed a venture of that
complexity—though IBM has tried and
failed.”
When you try to be all things to all
people, you inevitably wind up in
trouble. “I’d rather be strong
somewhere,” said one manager, “than
weak everywhere.”
In a narrow sense, line extension
involves taking the brand name of a
successful product (e.g., A-1 steak
sauce) and putting it on a new product
you plan to introduce (e.g., A-1 poultry
sauce).
It sounds so logical. “We make A-1, a
great sauce that gets the dominant
share of the steak business. But
people are switching from beef to
chicken, so let’s introduce a
poultry product. And what better
name to use than A-1. That way
people will know the poultry sauce
comes from the makers of that
great steak sauce, A-1.”
But marketing is a battle of
perception, not product.
In the mind, A-1 is not the brand
name, but the steak sauce itself.
“Would you pass me the A-1?”
asks the diner. Nobody replies: “A-
1 what?”
In spite of an $18 million
advertising budget, the A- 1 poultry
launch was a dismal failure.
There are as many ways to line
extend as there are galaxies in the
universe. And new ways get
invented every day. In the long run
and in the presence of serious
competition, line extensions
almost never work.
Creating flavors is a popular way
to try to grab market share. More
flavors, more share. Sounds right,
but it doesn’t work.
Back in 1978, when 7-Up was
simply the lemon-lime uncola, it
had a 5.7 percent share of the soft-
drink market. Then the company
added 7-Up Gold, Cherry 7-Up,
and assorted diet versions. Today
7-Up’s share is down to 2.5
percent.
Wherever you look, you’ll find line
extensions, which is one reason why
stores are choked with brands. (There
are 1,300 shampoos, 200 cereals, 250
soft drinks.)
Invariably, the leader in any category
is the brand that is not line extended.
Take baby food, for example.
Gerber has 72 percent of the market,
way ahead of Beech-Nut and Heinz, the
two line-extended brands.
In spite of evidence that line
extensions don’t work, companies
continue to pump them out. Here are
some examples:
Ivory soap. Ivory shampoo?
Life Savers candy. Life Savers gum?
The Law of
Line Extension
Bic lighters. Bic pantyhose?
Chanel. Chanel for men?
Tanqueray gin. Tanqueray vodka?
Coors beer. Coors water?
Heinz ketchup. Heinz baby food?
USA Today. “USA Today on TV”?
Adidas running shoes. Adidas
cologne?
Pierre Cardin clothing. Pierre Cardin
wine?
For many companies, line
extension is the easy way out.
Launching a new brand requires not
only money, but also an idea or
concept. For a new brand to
succeed, it ought to be first in a
new category
Levi’s blue jeans. Levi’s shoes?
Colgate-Palmolive: “We want to
leverage our basic core brands and trade
on our brand names to extend into new
categories.” Ed Fogarty, President.
Campbell Soup Company:
“Leveraging and extending high-quality,
repeat-purchase brand names is always
preferred over launching a new name.”
David W. Johnson, CEO.
Del Monte: “We’re dedicated to the
single brand concept. We’re going to
keep extending the Del Monte name into
new areas.” Ewan MacDonald,
President.
Ultra Slim-Fast: “There will be soups,
pastas, salad dressings, soda, fruit
juices and a new, thicker diet drink called
Saturday, September 3 - Friday, September 9, 2022
Ultra Slim-Fast Plus.” Daniel Abraham,
Chairman.
(Good luck and good night, Mr.
Abraham.)
Why does top management believe
that line extension works, in spite of the
overwhelming evidence to the contrary?
One reason is that while line extension is
a loser in the long term, it can be a winner
in the short term (chapter 11: The Law of
Image Source: AbrahamUniversity
Jay Abraham
Perspective).
Management is also blinded by an
intense loyalty to the company or brand.
Why else would PepsiCo have
introduced Crystal Pepsi in spite of the
failures of Pepsi Light and Pepsi AM?
More is less. The more products, the
more markets, the more alliances a
company makes, the less money it
makes. “Full-speed ahead in all
directions” seems to be the call from the
corporate bridge. When will companies
learn that line extension ultimately leads
to oblivion?
Less is more. If you want to be
successful today, you have to narrow the
focus in order to build a position in the
prospect’s mind.
What does IBM stand for? It used to
stand for “mainframe computers.” Today
it stands for everything, which means it
stands for nothing.
Why is Sears, Roebuck in trouble?
Because the company tried to be all
things to all people. Sears was big in
hard goods, so it went into soft goods
and then fashion. The company even
hired Cheryl Tiegs. (Do fashion models
really buy their miniskirts at Sears?)
In the conventional view, a
business strategy usually consists
of developing an all-encompassing
vision. In other words, what concept
or idea is big enough to hold all of a
company’s products and services
on the market today as well as those
that are planned for the future?
In the conventional view, strategy
is a tent. You stake out a tent big
enough so it can hold everything
you might possibly want to get into.
IBM has erected an enormous
computer tent.
Nothing in the computer field,
today or in the future, will fall outside
the IBM tent. This is a recipe for
disaster. As new companies, new
products, new ideas invade the
computer arena, IBM is going to get
blown away. You can’t defend a
rapidly growing market like
computers even if you are a
financial power- house like IBM.
From a strategic point of view, you
have to be much more selective,
picking and choosing the area in
which to pitch your tent.
Strategically, General Motors is in
the same boat as IBM. GM is into
anything and everything on wheels.
Sedans, sports cars, cheap cars,
expensive cars, trucks, minivans,
even electric cars. So what is GM’s
business strategy? If it runs on the
road, or off the road, we’ll chase it.
For many companies, line extension is
the easy way out. Launching a new
brand requires not only money, but also
an idea or concept. For a new brand to
succeed, it ought to be first in a new
category (chapter 1: The Law of
Leadership). Or the new brand ought to
be positioned as an alternative to the
leader (chapter 9: The Law of the
Opposite). Companies that wait until a
new market has developed often find
these two leadership positions already
preempted. So they fall back on the old
reliable line extension approach.
The antidote for line extension is
corporate courage, a commodity in short
supply.