Personal Purpose And Values

Redefining
Wake of theYour Purpose
Pandemic in the
by John Coleman
March 10, 2022

Noel Hendrickson/Getty Images

Summary. For many of us, the pandemic changed our purpose. It’s time to
embrace this period of transition and reimagine both your personal life and your
work.... more
What happened to you these last two years? Did you lose a job, or
quit one? Did you relocate, opting to work remotely from a new
place or to be closer to family? Did you see what life would be like
spending more time (or less) with friends and family? Did you get
seriously ill or lose a loved one?

Life is full of major transitions. People graduate high school. They

leave home. They enter the workforce, get married, have kids, and
eventually retire. And these pivotal life events often lead us to
reflect and alter our lives in major ways. In my book, The HBR
Guide to Crafting Your Purpose, I argue that purpose isn’t singular
(one big thing) but plural — the myriad sources of meaning that
surround us each day. And over the course of a life our purposes
are rarely stable. Instead, they shift over time. The most dramatic
of these shifts come during periods of major transition, like those
listed above, when we fundamentally reevaluate the structure and
focus of our lives.

What’s unique about this remarkable moment in history,

however, is that we all just experienced a major life transition at
the same time during the Covid-19 pandemic. For some it was
brutal. For others, beautiful. But almost no one in the world lived
through 2020 and 2021 without experiencing major change. And,
consequently, for perhaps the first time since at least World War
II, almost everyone in the world is processing major shifts in their
sources of purpose simultaneously.

Insight Center Collection

Reimagining Work
Beyond a return to “normal.”

This is seismic and tumultuous. It’s a primary driver of the Great

Resignation. It’s altering the geography of major countries like the
U.S. It’s led to political instability, mass crises of mental and
physical health, and cultural turmoil. It’s causing all of us to
wonder how we will measure our lives, at home and at work.
The pandemic changed your purpose. The only question now is if
you will consciously embrace this transition and use it to craft an
intentional, meaningful future in its aftermath.

This will be hard. Everyone’s process of reflection and action will

look different. But I’d encourage a few basic principles for each of
us as we embrace this period of transition together and reimagine
both our personal lives and our work.

Identify what’s permanent.

While many sources of purpose are transitory — working as an
intern, living abroad, or searching for a romantic partner — some
are core to our identities. These permanent sources of purpose are
the anchors in life that keep us stable and help us weather life’s
most difficult storm. For me, these include my religious faith, my
role as a father, my commitment to my spouse, and my love of
writing. For you, they may be different.

There are sources of meaning at your very core that will never
change and that help to define who you are. Identifying those,
leaning into them, and learning to build around them is the
foundation upon which you build a fruitful life transition.
Sometimes these are professional — a deep and abiding calling to
be a physician, for example, or to work with children. Other times,
those core identities (e.g., father) may impact the way in which we
structure how we want to work (e.g., more flex time at home).

Reject stagnation.
Your pre-pandemic life is gone, and it’s unlikely your pandemic
era habits can persist unchanged. If you’ve been quietly confined
for much of this period, you’re now (or soon will be) reentering the
world, whether that means visiting restaurants or the office. If
you’ve worked remotely for two years, chances are you’re going to
shift habits again and find a balance between virtual and physical
community. If you’ve been clinging to a job that makes you feel
stuck, now’s the time to reinvent it or move on.
What areas of your life were stagnant two years ago, particularly
in your work? What pandemic habits have you fallen into that you
need to pull yourself out of? Don’t go back to who you were in
2019, but also don’t hold too tightly to who you were in
quarantine.

There’s rarely been as universal an opportunity for reinvention as

this moment, and it requires each of us to reject stagnation. Was
the daily commute unhealthy? What might that look like moving
forward? Were you in a professional rut with your learning
stalled? How might you craft your work to reinvigorate it?

Learn to let go.

A necessary part of rejecting stagnation is letting go. Perhaps you
learned over the last two years that you no longer love your job,
but you clung to it out of fear. Now is the time to reinvent it or
leave it. Perhaps you’ve experienced great grief — the loss of a
loved one, isolation and loneliness, fear and anxiety — that you
now need to slowly move beyond. Maybe you developed habits of
isolation or distance that you need to ditch to feel part of a
community again. And maybe after two years of relocating, you
need to decide whether you’ll actually return to the apartment in
the city you once loved. What is it in your life you need to leave
behind to be happier and more fulfilled in the years ahead?

If you’re beginning to think it’s time to switch jobs (or even

careers), now, during the flux of the Great Resignation, could be a
good time. You should always think carefully about a big change,
but if the signs are there that you should leave, begin thinking
through how to leave for something and not just from something.
Reflect now on what a flourishing work future could look like.
And embark on a structured set of next steps to get there.

Embrace others.
 The best part of us all experiencing this shift in life and purpose
together is that none of us are alone. As you navigate one of the
most important transitions in your life, you’re surrounded by
scores of people experiencing the exact same change.

Reach out to them. Offer your support in their journey and seek
their advice on yours. There’s never been a better time for a peer
mentoring group, a book club, or a job transition group (even
virtually). That empathy you feel for everyone else’s transition?
They feel it for you, too.

Embrace others as you navigate this new phase of life and

experience these shifts in purpose together. This is particularly
true of professional transition. Start or join a “work transitions”
group of friends or acquaintances considering a similar move.
Join a professional association or conference for the field in
which you’d like to work. Surround yourself with others who can
help to think through the transition, demystify it, and make it
more rewarding.

Any major inflection point in life can feel terrifying. Finding new
sources of meaning is hard. And like many life transitions, the
pandemic was not a welcome or pleasant one. The biggest
question we all face now is what’s next — and how can we
embrace purpose in our post-pandemic future.

JC
John Coleman is the author of the HBR Guide
to Crafting Your Purpose. Subscribe to his free
newsletter, On Purpose, follow him on Twitter
@johnwcoleman, or contact him at
johnwilliamcoleman.com.

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