A STUDY ON

CUSTOMER BUYING BEHAVIOUR

AND

PREFERENCES WITH REFERENCE

TO EXOTIC OIL PRODUCTS IN

BIG BAZAAR, JAMSHEDPUR, JHARKHAND

Submitted in partial fulfillment of the requirement for the Award of the

degree of

BACHELOR OF BUSINESS ADMINISTRATION Of

KOLHAN UNIVERSITY

Submitted By

MR. Hassan Raza

Registration No: KU201826775

University Roll No: 190704275826

UNDER THE GUIDANCE OF

MR. KASHISH KUMAR

JAMSHEDPUR WORKERS COLLEGE

Mango, Jamshedpur, Jharkhand

(A Constituent Unit of Kolhan University)

 DECLARATION
I hereby declare that the project report titled “Customer Buying Behavior and
Preferences With Reference To Exotic Oil Product in BIG BAZAR, Jamshedpur
is my original work and has not been published or submitted for any degree,
diplomas or similar titles elsewhere. This has been undertaken for the
purpose of partial fulfillment of BBA Program at KOLHAN UNIVERSITY
CHAIBASA

Date:

Name: Hassan Raza

Registration No: KU201826775

University Roll No: 190704275826

Semester: BBA V
 ACKNOWLEDGEMENT
It is really a matter of pleasure for me to get an opportunity to thank all the
person who contributed directly or indirectly for the successful completion of
the project report “CONSUMER BUYING BEHAVIOUR AND PREFERENCES
WITH REGERECE TO EXOTIC OIL PRODUCTS IN BIG BAZAR.”

First of all I am extremely thankful to my university for providing me with this

opportunity and for all its cooperation and contribution. I also express my
gratitude to my Project mentor and guide Mr.Kashish Kumar, Lecturer, Kolhan
University for his guidance encouragemt throughout the program. I am also
grateful to all my faculty members for their valuable guidance and suggestions
for the entire study.

I am highly thankful to our respected Company Project guide Mr. Karan

Kukreja (Marketing Manager),Big Bazaar, Jamshedpur for extending their
valuable time, guidance ,cooperation and giving me freedom to conduct my
study in Big Bazaar.

Hassan Raza
Roll No: 190704275826
 ABSTRACT
Buying behavior is the decision processes and acts of people involved in
buying and using products. What influences consumes to purchase products
or services? Why customers make the purchases that they make? What factors
influence consumer purchases?

While knowing a customer’s preferences may help sales, you must also look at
this as a customer service opportunity by adapting to these likes, dislikes and
any special requests a customer might have.

The study attempts to bring under one cover the entire hard work and
dedication put to complete the project work on topic “Customer Buying
Behavior and Preferences with Reference to Exotic Oil Products in Big Bazaar,
Jamshedpur” under Retailing.

Big Bazaar, A Retailing Industry is a district, diverseand dynamic sector. It is

an activity of enormous economic significance to most urban areas. It
generates revenue and wealth formation, encourages investments, creates
employments and creates wealth of the economy. It is a vibrant part of our
changing society and one of the major sources of employment.

Retailing also helps society in general by providing goods and services in

reasonable price and increasing their standards of living .Retailing activity can
be viewed as significant contributor to the economy in general.

This study has been undertaken to understand the customer buying behavior
and preferences in Big Bazaar from one of the product sections of Big Bazaar,
Jamshedpur.

The research adopted exploratory Research Design and Non Profitability

Sampling Design conducted from 100 samples. Data were collected both from
primary and secondary sources.

CONTENTS
1. Introduction
2. Objectives of the
study
3. Scope of the study
4. Importance of the
study
5. Limitations of the
study
6. Research
Methodology
6.1 Area of the study
6.2Research Design
6.3Sampling Design
6.4Sample size
6.5Data collection
6.6Tools of Analysis
7. Company Profile
7.1 Future Retail Ltd.
7.2 Manifesto
(Rewrite ,Rules,
Retain Values)
7.3Group Mission
7.4Core Values
7.5Business Profile
7.6 Board Of
Directors
7.7Companies Of
Future Group
7.8 Products Profile
7.9 SWOT Analysis
8. Theoretical
perspective of
Retailing
9. Data Analysis And
Interpretation
10. Findings And
Suggestions`
10.1 Findings
10.2 Suggestions
11. Conclusion
12. Bibliography