UNIVERSITI TEKNOLOGI MARA

LESSON PLAN

Course Code : ENT300

Course Name : Fundamentals of

Entrepreneurship
Credit hours : 03

Contact hours : 03

Lecturer : Arnida Jahya (Pn.)

+447517757624
arnida@uitm.edu.my
Teaching Methodology : Lecture
Cooperative learning
Project based
Blended learning

Course Learning Outcomes (CLO)

At the end of the course, students should be able to:

1. Explain the fundamentals of entrepreneurship using verbal and non-verbal

communication.
2. Demonstrate the entrepreneurial mind in identifying business opportunities.
3. Demonstrate entrepreneurial skills in preparing a business plan.

COURSE DESCRIPTION

This course provides an overview of the requirements for launching an entrepreneurial

career and starting up an entrepreneurial venture. After an appreciation of the concept of
entrepreneurship, students will be exposed to the critical role of opportunity recognition
and evaluation. The course also shed light on the entrepreneur as the main success factor
in the new venture formation and development. The central focus of the course is to prepare
the students with the essence of entrepreneurship and business planning skills that is
essential for the success of new ventures. The subject delivery combines both theoretical
and practical aspects of entrepreneurship. Theoretical aspect is looking at the important
elements in understanding entrepreneurship, while practical aspect is engaging the student
to develop and propose a viable Business Plan.

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 Week Topics
1 INTRODUCTION OF THE COURSE
(3/9/2019-
6/9/2019) Topic 1: Theories & concepts of entrepreneurship
1. Evaluation of entrepreneurship theory
2. Islamic view on entrepreneurship
3. Definition of entrepreneur and entrepreneurship
4. Entrepreneurship and SMIs in Malaysia
5. The role of entrepreneurship in Malaysian economic development

2 Topic 2: Entrepreneurial behaviors and competencies

(9/9/2019- 1. Entrepreneurial motivation
13/9/2019) 2. Entrepreneurial competencies

3 Topic 3: Creativity and innovation in entrepreneurial ventures

(16/9/2019- 1. Definition of creativity and innovation
20/9/2019) 2. The importance of creativity and innovation in business venture
3. Creativity process
4. Components of creativity
5. Common creativity techniques and tools
6. Blocks to creativity
7. Types of innovation
8. Sources of innovation
9. Promoting creativity and innovative environment in organization
10. Common characteristics of creative and innovative entrepreneurs

4 Topic 4: Identification, evaluation and selection of opportunities

(23/9/2019- 1. Introduction
27/9/2019) 2. Definitions of opportunity
3. Opportunity development process
4. SWOT Analysis
5. Business Model Canvas

5 Topic 5: Business formation

(30/9/2019- 1. Starting from scratch
4/10/2019) 2. Buying an existing business
3. Family business succession
4. Acquiring a franchise

6 Topic 6: Business legal structure

(7/10/2019- 1. Sole proprietorship
11/10/2019) 2. Partnership
3. Private limited company
4. Limited liability partnership
5. Cooperation

7 Topic 7: Business regulation and support system

(14/10/2019- 1. Business license, permit and letter of authority
18/10/2019) 2. Type of business extension services and the agencies involved

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 8 Topic 8: Business plan
(21/10/2019- 1. Definition and reasons for preparing a business plan
25/10/2019) 2. Who needs a business plan
3. Format of a business plan
4. Business plan checklist
9 Topic 9: Business plan: Marketing plan
(4/11/2019- 1. Definition and concepts of marketing
8/11/2019) 2. Steps in preparing marketing plan
3. Define the product concept
4. Identify the target market
5. Determine market size and competitors
6. Market share and sales forecast
7. Develop marketing strategies
8. Marketing budget
10 Topic 10: Business plan: Operational plan
(11/11/2019- 1. Process planning and operations layout
15/11/2019) 2. Production planning
3. Business and operations hours
4. Material planning
5. Machine & equipment planning
6. Manpower planning
7. Location plan
8. License, permits and regulations required
9. Overheads requirement
10. Operation budget
11. Implementation schedule
11 Topic 11: Business plan: Organizational plan
(18/11/2019- 1. Developing business vision, mission and objectives
22/11/2019) 2. Developing organizational structure and organization chart
3. Job analysis
4. Human resources in small business
5. Determining task and responsibility
6. Training and development
7. Remuneration
8. Organization budget
12 Topic 12: Business plan: Financial plan
(25/112019- 1. Importance of developing a financial plan
29/11/2019) 2. Process of developing a financial plan
3. Project implementation cost
4. Sources of financing to finance project implementation cost
5. Pro forma project cash flow statement
6. Pro forma income statement
7. Pro forma balance sheet
8. Basic financial analysis
13 Preparation of business plan
(2/12/2019- 1. Students prepare business plan according to the given format
6/12/2019)
14 Business plan presentation
(9/12/2018- 1. Poster Presentation/Video Pitching
13/12/2018)

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 ASSESSMENT

Group Project - Case Study 20%

Students are required to gather information through document reviews,
personal interview with the owners, observation and etc. Students are
also required to prepare a written report accordingly.

Group Project – Business Opportunity 20%

Students are required to identify a business opportunity based on the
given guidelines – Refer to Topic 4 in syllabus.

Group Project – Business Plan 30%

Students are required to prepare a business plan based on the
business opportunity.

Presentation – Business Plan 30%

Students are required to do presentation based on their business
plan. Presentation will be slide power point and video /poster
presentation. Students will be assessed individually.

TOTAL 100

IMPORTANT DATES:

ACTIVITIES DATES REMARKS

Entrance Survey 3 – 29 Sept 2019
Case Study Report submission
Business Opportunities submission
Business Plan Report submission
Business Plan Presentation
Midterm break 27 Oct – 3 Nov 2019
Week Without Wall
Students Feedback Online (SuFO) 12 Nov – 29 Dec 2019
Exit Survey 25 Nov – 29 Dec 2019
Final Exam 30 Dec 2019 – 20 Jan 2020

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RECOMMENDED TEXT

Sarimah Hanim Aman Shah & Cecilia Soon Teik Lan (2016). Entrepreneurship. (4th ed).
Oxford Fajar.

REFERENCES

Mariotti, S. & Glackin, C, Entrepreneurship: Starting and Operating a Small Business, 4th ed,
Upper Saddle River: Pearson., 2015, ISBN: n/a

Scarborough, N.M. & Cornwall, J. R., Essentials of Entrepreneurship and Small Business
Management, 8th ed, Boston: Pearson, 2016, ISBN: n/a

Sodri Ariffin & Syahira Hamidon, Introduction to Entrepreneurship, 1st ed, Selangor: Oxford
Fajar Sdn. Bhd., 2017, ISBN: n/a

Spinelli, S. & Adams, R. J., New Venture Creation: Entrepreneurship for the 21st Century, 9th
ed, New York: McGraw-Hill/Irwin., 2012, ISBN: n/a

Syahira Hamidon, The Development Of Malay Entrepreneurship in Malaysia, 1st ed, n/a, 2014,
ISBN: n/a

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