Market Segmentation of Bata Shoe Company LTD PDF

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Market segmentation of
Bata Shoe Company
Ltd.
AHMED ISTIAQ MURAD
Mar 11, 2018 • 3 likes • 17,205 views
Marketing
The four bases for segmenting consumer market

are as follows:
• Demographic Segmentation
• Geographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation
MARKETSEGMENTATION
Marketsegmentationistheprocessofdividingabroadconsumerorbusinessmarket,normally
consistingofexistingandpotentialcustomers,intosub-groupsofconsumersbasedonsometype
ofsharedcharacteristics.
BASISOFSEGMENTINGCONSUMERMARKETS
Thefourbasesforsegmentingconsumermarketareasfollows:
•DemographicSegmentation
•GeographicSegmentation
•PsychographicSegmentation
•BehaviouralSegmentation.
DEMOGRAPHICSSEGMENTATION
Demographicssegmentationisacommonstrategywhereitispossibleto
identifymarketsegmentsbasedonshareddemographicorpersonalityqualities.Specific
characteristicsoftenusedindemographicssegmentationincludeage,gender,race,marital
status,income,education,familysize,familylifecycle,generation,socialclass,religion,
nationality,culture,occupationandsub-culture.
Age
Ageplaysanintegralroleinhowcompaniespromotetheirproductsonlineandoffline.
Segmentingmarketbyageofteninvolvesdiversifyingpricingandcoloroptions,andadjusting
featurestofittheanticipatedneedsandexpectationsofeachagegroup.LikeBatareleased
BUBBLEGUMMERSandBATASCHOOLforkids(3-5)&teenagers(8-12).
Gender
Whilethetargetmarketforagivenproductcanincludefemalesandmales,onegendermay
representalargershareofacompany'stargetmarket.Businessescansegmenttheirmarketsby
gender,andcomeupwithvariationsoftheirproductsdevotedtoservingaspecificgenderor
altertheirmarketingcampaignstoappealtothemaleorfemalesegment.Like,BataShoe
Company,thatmanufacturesmenandwomen'sshoes,createdanewsegmentMARIECLAIRE
forthewomencustomersandpromoteanewdressline,whileWEINBRENNERpromotinga
newstylecollectionsforthemen.
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Mar 11, 2018 • 3 likes • 17,205 views

The four bases for segmenting consumer market

Bata Case Study

BATA BANGLADESH LTD

More Related Content

Bata Retail Strategy and

Bata Brand Analysis

Bata BCG matrix, swot

Product line and

Glossier Marketing Plan

Gilette Case Study

Sales and distribution

A shoe maker – who

Similar to Market segmentation of

Customer Driven Market

LinkedIn Small Post -

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PhD Viva PPT

Obesity and Overweight

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