NIDHI BHUTORIA

Email: nidhibhutoria15@gmail.com | Mob: 9831255206 | LinkedIn: www.linkedin.com/in/nidhi-bhutoria-1508/

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EDUCATION

Narsee Monjee Institute of Management Studies, Bengaluru June 2017 - April 2019
Post Graduate Diploma in Management, Majors: Finance (CGPA: 2.91/4)

St. Xavier’s College, Kolkata July 2013 - June 2016

B. Com(H) | Finance and Accounting (68.43%)
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WORK EXPERIENCE

Experienced Product Manager with a track record of delivering successful products and product features that meet both business and user
needs. Proficient in product strategy, user research, user experience design, feature prioritization, and cross-functional team leadership.
Seeking a mid-level role to contribute product expertise and drive growth in a dynamic organization.

Affinity Global Inc., Mumbai

Associate Manager- Product March 2022- Present
• Led the development and management of marketplace mobile applications, catering to Brands and Publishers for negotiating their
marketing campaigns which now contributes to 60% of the product revenue.
• Oversaw the design of the user interface and user journey for the website version of the marketplace, ensuring a seamless and intuitive
customer experience.
• Implemented a Wishlist feature, empowering Publishers to curate and prioritize the brands they wish to collaborate with, resulting in a
significant 10% increase in customer engagement.
• Developed an Internal DIY report generation tool, streamlining and accelerating the process for sales and operations teams, reducing
report generation time by approximately 24 hours.
• Leveraged Amplitude analytics tool to establish a robust framework for comprehending and analysing user behaviour, facilitating data-
driven decision-making and enabling the alignment of product roadmap with evolving user needs.

Kotak Mahindra Bank, Mumbai

Senior Product Manager April 2021- Feb 2022
Product Manager July 2019 – April 2021
• Designed the user journey of an internal application for the Digital Current Account opening process, resulting in a remarkable 50%
reduction in account opening time and cost.
• Led the development and implementation of product variants, driving a notable 5% increase in current account penetration.
• Conducted comprehensive customer transaction analysis and user interviews, unveiling valuable insights and identifying lucrative
opportunities for segmental offerings, which contributed to an impressive 20% surge in sales.
• Successfully reduced the rate of inactive accounts by 10% and enhanced the customer onboarding experience through a strategic
redesign of the Customer Life Cycle Management Program.
• Strategically executed Business Collaborations to generate leads for the sourcing channel, generating a substantial 10% increase in sales.
• Spearheaded the redesign of the account opening form, enabling effective cross-selling and activation of related business products.
• Managed both internal and external stakeholder communications, ensuring alignment of Marketing Strategy with business goals.
• Demonstrated exceptional leadership by mentoring interns with collaboration with senior manager and other teams.

INTERNSHIPS

Srei Infrastructure Finance Limited, Kolkata April 2018- June 2018

• Developed product portfolio for the rural infrastructure arm of the group (Sahaj) basis market mapping
• Generated insights on business information representation to shareholders by business conglomerates.
• Explored allocation roadmap for the produce from the agricultural business of the group

Saahas Zero Waste, Bengaluru February 2018

• Helped create awareness about different kinds of waste and waste segregation by volunteering in events like Oxfam-Trailwalker and
IIM-B annual cultural fest, visiting apparel stores around the city and developing educational game module for school children.
• Designed Social Media Marketing content for the recycled products made by the NGO

CERTIFICATIONS
• Adobe XD for Designers through LinkedIn Learnings and Foundation of User Experience (UX) Design by Google

KEY SKILLS
• Digital Product Development • Cross-functional Team Management • Product Strategy Development

• Market Research and Analysis • User Testing & Feedback Implementation • Attention to Detail

• Excellent Written and Verbal • Ability to Work in Fast Paced

Communication Skills Environment