K&NS ro See @ (eon) EeaNt) SUR MTC RU eat History PGE RO CMEC URNCUL ORCL Runa nT Reet ea well-to-do family that owned an edible oil mill and his father had encouraged him t CR EC one eM eRe et See eC Cen nC RCC RIUM a nae en eC Roy CO Oe oma Remco ect Renee ee Cnn + 1964. the year in which 960 children dired due to protein deficiencyK&NS CONT: + Khalil Sattar is the only observer of human need for protein. * They started up with a small broiler of 1000 chickens. + Asingle minded objective of providing a better nutrition for health and happiness of the nation, Sattar started up with K&) * Food industry at Raiwind: Everything happens under one roof Dataset lls Co) ete * The K&Ns brand has excelled in poultry for over 50 years, with know-how in evry aspect of Pete sr isa tT ene RT MOnainr enn ireeent an] chickens, and on to production of premium chicken productsCi ons Seer eo nines en enon arom Rn tatoo oe eae US for producing chicken products to serve US, Canada and other countries aro ee CORO eat otc Ren eon hn age ee seco ace at Cora cree monty Products: ready-to-cook and fully cooked chicken products TRC oes een PCR Etc Cae sen} COS Oe OREO Rn tm enna ey ac ec me on one Tc) SC een te Remon tne est te svide opportunities in acquiring knowledge and skills in improved technol Pe eee ee ec soe CU Brice tue oe Se UO Re ene eee Cen Mary re onshore Cec OM Seon ome unr contCy Nites * To intensify the leadership quality of both “individual” and “client” o PO interactive learning models that immerse managers into a transformational experience which een een eeu n ort kar mtens En Rtn sree nye eC cee en ma hape powerful ideas into decisive action plans and to think and behave differently in a etna ne ket) Orci} Sere eats Seon emer icant See nne en een tant Seer Cont. + These are the core of all operations which provide an impelling urge for attaining erent Product oriented mission + K&Ns has a strict plan to follow in terms of target orientation: + Each of product is based on the rule that it should be healthy to eat and according to Preteen naa + In this regard no compromise is solicited on hygiene and quality. SOLS CNT ading producer and a company with huge demand for it Pec ese eT aca,Meet Senet eee ear nor coat e Canoe arta nna Orono ee rer Sos coer ace aT Cong een a nO ae on toate cnet dos use, live by and demonstrate on a daily basis while executing their work respor * “core values are the essential and enduring tenets of an organization’ Nish aed Cont.: Be reo eee toa ny + Mutual care & respect Serie! Se orate + transcendence on uc Clon ee) ry diagnostic & research instituteSeer EEE TTy Senne) BCL Se UNO Ua een ent tere on on) + FSSC 22000:2010 ( food safety management system) rae ad SO en a Oa ann Renee nets cme cn tere Ratan ats eee center eet Rn a es nee Rete > Sup PCa a A sa Coe Lee eed Peo ea ene eee oon nk icra on ene eT nae ra TOR cen mene > Preemptive: competitor needs a lot and lot of hard work to match our standard. nn ea Nee UEC eee Ng Com Coe rt » Profitable: the difference is profitable both for the company and customers.A Current market situation + From very past the tradition of having heavy breakfast along with spice and flavor ee con Meee orem Sy ee curate * Majority of the local consumers prefers chicken to meet and desi food over fast food avery * Our product would be a perfect one enjoying highly profitable sales and customers relationship as it would be providing the very desi look and an absolute desi taste desired by the local consumer CeO Cee Ms en Ca cn Oat ian nmr ont CON eee oie em SNe oe oT ee ems esate] er eo ER Seu Td ee Oe TSM een ae ene eeu CRT con Nay to er CO eS Oe Goran Nae iar Planning Supply Chain Strategi Designing the Business Portfolio Setting Company SC Goals & Objective Defining the Company MissionFRAMEWORK OF SUPPLY CHAIN INK & NTs WHAT MAKES K&N’s SUSTAIN TOP POSITION Employees at K&N Me melee Comte a Teh Pe acme emcee Meee ae eM RU meh Ot eee aN Bey OCCU RCRA oR mat) Oh (aee ema Uma ee Um cre OMe ROLL Coe ia y leave, paternal leave, medical etc. Though there is a very small number of female ST OMe mom MEN Ceho mic etme el bast) Se iB Esra yaa eB ecm m ene il Toma CelK&NS Say Strengths Geese ee ies: the Muslim requirements of halal food products and introduced its Del line so that the people have no more doubts and are comfortable consuming the skinless sausages, cold cuts and smoked meat. Se ac ce eb Tee O Reo Crue aetna) Mee) Se eee inane me ton RC RT Cony Mena ert Cra) + The problem which is faced by K&Ns currently is difficulty in capturing new tar Peete rein emer ata a lecreasing due to competitors offerings at low price Coes to] + Simply Sufi (chicken produets only) + Menu( chicken & sea food) De Ch + Pk (chicken, beef& mutton products)Ci Oran trod SPO Neer w eeu ornare nc ROe a ees mited to specific areas within an urban sectors henc COUT ea Ce under such circumstances has always been an opportunity for K&Ns Pea na oe ees CO Ton SEER eet os enter a emeern ean ust increase in brand equity and can their products demand overall in the rket Bente) en Cen een ea i cer en mpetitors in dealing with different products related to chicken and poultry As present the only threat is the diseases spread amongst broiler chickens v Pn ee eae RO ecg ere N PRICING <&N’s more competitive as the fluctuations in the market prices will be absorbed in the final selling priceTAG LINE FOR COMMERCIAL Ci K&N's Deli Line - Healthy & Happy K&N's Deli Line - Routine Ko Dey Protein K&N's Deli Line - Skinless Sausages, Cold Cuts, Smoked Meats K&N's Kabab Temptation K&N's Shami Kabab - Ghar Jesi Lazzat... Laajawab K&N's Kafta Kabab - A Unique Taste of Lebanon K&N's Fun Nuggets - Din Din, Dazel Aur Delma Ke K&N's Safe & Healthy Chicken PROMOTION ec * K&N’s Advertising — Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, Posters Dummies and display standsK&NS oer Sn ere stig Paar ae Tc Bea iam oe) COTE Ro nurses nL Oe nu Roane gues eto ore neat * Khalil and Adil were satisfied that they had demonstrated that processed chicker could be produced and marketed successfully in an industry regularly challenged by poor quality standards an uncertain re Renee Seneca Seco eo een ata eae eat ‘ong reputation for quality and food safety and was the top umers and international foodservices operators such as KFC, which featured the K&Ns name in its advertisementsons * ‘The most obvious option was to continue to focus on the domestic market in eee emcee nt ete nie Se eC oe ana uu nest eee ORT were leading to more * supermarkets” shopping and an increased demand for eee a ee ee oO Tenner ht nT see ee ae men To MU RGR EMR cog ose Also focused on the health of customers ( growing children's). q Cont. Seer sae On cae Sm O Ron reer ne eke cn eh cee Soccernet Paid many incentives to there customers and provid RO me sh) A fully part of global halal market Khalil was the first person how take imitative for DOs cee u RC at ea gen Pee eca Pere eC eer en eS aor Cn en Recent ny PCa Oe Tes oatrns K&Ns providing batter nutrition’s through poultry for health Our chicken raised Pe ener etn Introduced consumer choice products like parent sock, day-old chicks hatching Deamon MR Reis com cuts & premium boneless meat and all POs The welfare of chicken is always kept in mind to ensure they have been care¢ properly, they grow up in large airy house , freely strut around, eat at will and drink clean water Oe totes men at Ont ene com aan en ere aera Harmful additives Since we use the finest ingredients and premium boneless chicken, we do not need to add any harmful additives to preserve the quality of our products.i oer tet at al vo gy Poultry production activities under one umbretia to ensure quality and food-safety.-.-- AND SUSTAINABLE + K&N’‘s is focused on sustainability of natu Ly resources. The wood for smoking is sourced from trees — grown near the famous Black Forest in Germany — in a sustainable way. rZ