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gbfr2015 20 1 071
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Article
A financial ratio-based predicting model for hotel
business failure
Suggested Citation: Zhai, Shan-Shan; Choi, Jeong-gil; Kwansa, Francis (2015) : A financial
ratio-based predicting model for hotel business failure, Global Business & Finance Review
(GBFR), ISSN 2384-1648, People & Global Business Association (P&GBA), Seoul, Vol. 20, Iss.
1, pp. 71-86,
https://doi.org/10.17549/gbfr.2015.20.1.71
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GLOBAL BUSINESS & FINANCE REVIEW, Volume. 20 Issue. 1 (SPRING 2015), 71-86
pISSN 1088-6931 / eISSN 2384-1648∣Http://dx.doi.org/10.17549/gbfr.2015.20.1.71
ⓒ 2015 Global Business and Finance Association
A B S T R A C T
The purposes of this study were to find financial ratios that uniquely characterize failed hotel firms, and develop
a multiple discriminant model which can predict business failure in the Korean hotel industry. Nine financial ratios
that classify 86 hotel firms into failed and non‐failed groups were identified. Of these nine ratios, two, including
debt ratio and fixed assets turnover ratio, were extracted and their prediction accuracy in terms of hit ratio was
91.9%. The model suggests that debt‐burdened firms with low fixed asset turnover ratio are more likely to fail.
It means that a prudent debt financing policy is necessary to avoid business failure and fixed assets must be used
effectively in order to maintain a viable enterprise. Prediction models for business failure are not homogeneous
across all countries. Hotel investors and creditors can benefit from the model in screening out failing firms and
lowering their investment risk.
Keywords: Korean hotel industry; Business failure; Multivariate Discriminant Analysis; Z‐score.
the need for financial risk management and planning is occurs (Gu, 2002).
paramount in the hospitality industry due to the capital A number of studies have used prediction models
structure, the vulnerability to business cycles, and the to identify warning signs of business failure. Many studies
competitive nature of the industry. (Platt, 1989; Wight, 1985; Rutledge, 1985) suggest that
Korean firms in the hospitality industry have been facing prediction models for business failure are not
great challenges in recent years. A recent study reported homogeneous across all industries, and different
that more than 70% of hospitality firms fail within the prediction models are the result of different characteristics
first 5 years of operation (Choi, 2008). A report by National that are unique to a specific industry. Bettinger (1981)
Statistical Office showed that about 124, 299 new lodging suggested that it is necessary to consider that a business
and restaurant firms, which accounted for 20.88% of the failure prediction model should reflect the unique nature
whole industry, were established in 2011, but about 127, of a given industry. Most failure prediction studies have
443 firms which accounted for 22.07% of the industry been conducted using U.S. firms and only a handful
went bankrupt or were closed in the same year. The of studies have developed failure prediction models for
hospitality industry has the most business failures of all Korean business firms (Youn & Gu, 2010a). This study
businesses in the retail industry (Kim, 2011). fills the gap by developing an appropriate and reliable
Rapid expansion, accompanied by fierce competition business failure prediction model for the Korean hotel
and poor market conditions, have been blamed for a industry.
significant number of hospitality firms going out of The effective business failure prediction models will
business (Gu, 2002). The overall market saturation in be useful to managers, stockholders, investors, creditors
the hospitality sector has not only led to the dreadful and employees. Reliable models for predicting business
operating performance of individual firms (Park, Choi, failures will enable managers to take steps to avoid its
& Ahn, 2008) but also intensified the high competition occurrence. It will be useful to stockholders by providing
among these firms. The Bank of Korea in 2008 reported them a signal and allowing them to take preventive actions,
that the intensity of service industry competition in Korea including portfolio diversification, and shorten the length
is higher than in Japan or the United States. The report of time in which losses are incurred. Hospitality investors
found that in Korea, there were 0.9 hotel firms per 1,000 and creditors could use the model to screen out failing
populations compared to 0.5 firms in Japan and 0.2 in firms and lower their investment risk (Youn & Gu, 2010b).
the U.S. In addition, the financial performance of firms Furthermore, such pre‐warning signals will assist in
in this industry has not been good recently. According making good career planning decisions. The specific
to the Ministry of Culture, Sports and Tourism (2009), purposes of this study are summarized below.
the tourist hotels are experiencing significant difficulties,
because of low occupancy rates. The current occupancy
rates dropped around 10% compared with 10 years ago. B. Purpose of the Study
Firms operating in this highly competitive environment
are vulnerable to failure especially under poor market The objectives of this study were as follows:
conditions. The current credit crisis and the extended (1) To identify financial ratios, representing the
slowdown of the nation’s economy are likely to make financial characteristics of failed hotel firms in
market conditions even tougher in the near future and contrast with those of non‐failed hotel firms.
may lead to more hospitality firms’ failure (Youn & (2) To derive a discriminant function to separate the
Gu, 2010a). failed hotel firms from the non‐failed hotel firms.
Previous research on bankruptcy has shown that (3) To develop a classification matrix to assess the
not all firms fail in an unforeseeable manner (Altman, prediction accuracy of the discriminant model.
1984). The problems that lead to the bankruptcy of a (4) To provide guidance that can be used for strategic
business seldom arise overnight. Warning signals decision making in hotel business and provide
preceding failure may emerge much earlier than the actual recommendations to failed hotel firms.
failure. Therefore, the troublesome signs of a firm can
be used to predict the business failure before it actually
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Shan‐Shan Zhai, Jeong‐Gil Choi, and Francis Kwansa
In 1996, Dimitras, Zonakis, and Zopounidis, extensively There are some researchers who have investigated
reviewed a total of 47 published journal articles that industry‐specific business failures. For the hospitality
developed failure prediction models between 1932 and industry, there are a few documented business failure
1994. Comparing the literature on business failure Dimitras prediction studies.
et al. (1996) found that the primary failure prediction Olsen, Bellas, and Kish (1983) used graph analysis
methods employed were discriminant analysis and logistic of financial ratios instead of sophisticated models. The
regression analysis. drawback of the study is its lack of sophisticated statistical
Beaver (1966) first used profitability, liquidity, and analysis but it is easy to apply. Others have also attempted
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GLOBAL BUSINESS & FINANCE REVIEW, Volume. 20 Issue. 1(SPRING 2015), 71-86
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Shan‐Shan Zhai, Jeong‐Gil Choi, and Francis Kwansa
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Shan‐Shan Zhai, Jeong‐Gil Choi, and Francis Kwansa
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GLOBAL BUSINESS & FINANCE REVIEW, Volume. 20 Issue. 1(SPRING 2015), 71-86
Hypothesis 2: The MDA discriminant Z‐score for Korean though the significance was less than 0.05, the sensitivity
hotel firms are significantly different for failed and non‐ of the test to factors other than just covariance differences
failed firms, and thus, comparing the Z‐score of individual (e.g. normality of the variables and increasing sample
firms with the critical cutting score value, can separate size), make this an acceptable level.
the failed group from the non‐failed group. There are two computational methods that can be utilized
A basic assumption of MDA is the multivariate normality to derive a discriminant function: the simultaneous method
of the classifying variables. According to Jackson (1983), and stepwise method. Simultaneous estimation involves
in the case of a single discriminator X, the assumption computing the discriminant function so that all of the
is that the X variable in each group follows normal independent variables are considered concurrently
distribution. With more than one discriminator, the regardless of the discriminating power of each. Step‐wise
assumption is that the discriminators follow multivariate estimation is an alternative to the simultaneous approach;
normal distribution. Shapiro‐Wilk test and Kolmogorov‐ it involves entering the independent variables into the
Smimova test were used to test the normality of the 17 discriminant function one at a time on the basis of their
candidate variables. The test failed to reject the null discriminant power (Hair, Black, Babin, & Anderson,
hypothesis, which predicts that variables follow a normal 2010).
distribution versus the alternative hypothesis that variable In this study the SPSS program was used to estimate
distribution is different from a normal distribution. The the MDA model and two procedures (discriminant stepwise
test results showed that 17 financial ratios, all followed procedure and simultaneous procedure) were used for
normal distributions and the null hypothesis failed to be variable selection. This enables the comparison of the
rejected at the 0.05 significance level, except total ordinary two procedures for classification accuracy. In the step‐wise
profit ratio in group 2. procedure, the variables in the discriminant model were
The assumption of equal covariance or dispersion entered one by one based on a cut off F value for pre‐
matrices is usually tested by statistical programs. The most specified statistical significance level set at the 0.05 level.
common test is Box’s M. In this study Box’s M significance The discriminant stepwise procedure selected two variables
is 0.000. Between each group for testing the equality of from the 9 candidates for the model which could best
covariance matrices, Box's M statistic is presented. Box's discriminate the failed hotel firms from the non‐failed
M significant probability is less than 0.05 to 0.000 at hotel firms. The constant and the coefficients of selected
5% significance level. It means the null hypothesis that variables are presented in Table 3.
equality covariance is rejected. The discriminant analysis In the simultaneous procedure, all of the independent
itself does not mean anything. But in reality, equality variables were considered concurrently, the 9 discriminant
of the covariance matrix does not violate the assumptions variables were used for the model which was better in
extremely, and especially if the sample size is large enough, discriminating the failed hotel firms from the non‐failed
it does not cause any problems (Choi, 2000). Hair (2010) hotel firms. The constant and the coefficients of selected
stated that the significance of the differences in the variables are presented in Table 4.
covariance matrices of the two groups was 0.0320. Even The model computed Z‐score of the sample companies,
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Shan‐Shan Zhai, Jeong‐Gil Choi, and Francis Kwansa
X1=Current ratio, X2=Quick ratio, X3=Debt ratio, X4=Ratio of net income to net sales, X5=Return on equity, X6= Total
ordinary profit rate, X7= Normal profit to net worth, X8= Fixed assets turnover ratio, X9=Growth rate of total assets
their reclassified group membership, probabilities of being firms from the non‐failed firms, and the accuracy rate
classified as failed, and probabilities of being classified was approximately 91.9 percent. While using the
as non‐failed, are shown in table 5. In estimating the model, simultaneous estimation, 9 independent variables were used
the SPSS program adjusted the dividing point to a cut‐off to discriminate the failed firms from the non‐failed firms.
value of zero. Companies with Z‐scores above zero were The accuracy rate was 94.2 percent. The classification
classified into the non‐failed group, whereas companies accuracy using simultaneous estimation was a little higher
with Z‐scores below zero were classified into the failed than step‐wise estimation. It means that although debt
group. Table 5 shows that with step‐wise procedure, ratio and fixed assets turnover ratio were the best
companies associated with higher Z‐scores had lower discriminating variables, more financial information would
probability of being classified into Group 1 ( failed group) improve the ability to discriminate between the two groups
and companies with higher Z‐scores are more likely to more accurately.
be classified into Group 2 (non‐failed group). Among the The predictive accuracy of the discriminant function
86 hotel firms in the sample, 7 companies were is measured by the hit ratio, which is obtained from the
misclassified. One failed company DML firm was classification matrix. What is the acceptable level of
misclassified into the non‐failed group and 6 companies predictive accuracy for a discriminant function, and what
Juro International, Mibong Co., Ltd. River Ville Inc., is not considered acceptable? To answer this question,
Sunrise Leisure Group Corp, IB Hotel and YS Investment the analyst must first determine the percentage that could
Corp., were misclassified as failed firms. With the be classified by chance without using the discriminant
simultaneous procedure, among the 86 hotel firms in the function. Hair et al. (2010) provided a statistical guideline
sample, only 5 companies were misclassified. One failed for estimating a chance classification when the sample
company, DML Firm, was misclassified into the non‐failed sizes of the groups are equal, and it is obtained by dividing
group and 4 companies Juro International, Mibong Co., 1 by the number of groups. The formula is C=1/number
Ltd., Sunrise Leisure Group Corp., and YS Investment of groups. For instance, in a two‐group function the chance
Corp., were misclassified as failed firms. probability would be 50%, for a three‐group function the
Table 6 shows the classification results using step‐wise chance probability would be 33%, and so on (Hair et
estimation and simultaneous estimation. Using the step‐ al., 2010). In this study, the hit ratio is 91.9% and 94.2%,
wise estimation, there are 2 independent variables (debt which is bigger than 50%. It shows that the discriminant
ratio, fixed assets turnover ratio) from the 9 candidates function is effective and the chance of classifying by chance
for the model which could best discriminate the failed is low.
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GLOBAL BUSINESS & FINANCE REVIEW, Volume. 20 Issue. 1(SPRING 2015), 71-86
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Shan‐Shan Zhai, Jeong‐Gil Choi, and Francis Kwansa
43 TaeJin Tour Co, Ltd. 1 1 ‐0.691 0.826 0.174 1 1 ‐0.363 0.703 0.297
2 2 0.981 0.901 0.099 2 2 0.738 0.853 0.147
44 Sentro 2 1* ‐0.094 0.553 0.447 2 1* ‐0.078 0.547 0.453
45 Juro International 2 2 0.402 0.712 0.288 2 2 0.857 0.885 0.115
46 Raemian Tourist Development
2 2 0.529 0.767 0.233 2 2 1.557 0.976 0.024
Co., Ltd
47 Siheung Tourist Hotel 2 2 3.519 1.000 0.000 2 2 3.564 1.000 0.000
48 Seoul Garden Co., Ltd. 2 2 0.337 0.681 0.319 2 2 0.462 0.750 0.250
49 Samwha Development 2 2 0.781 0.854 0.146 2 2 0.608 0.810 0.190
50 Sky‐Sea Resort 2 2 1.001 0.907 0.093 2 2 1.117 0.935 0.065
51 YuSong Hot Spring
2 2 0.332 0.679 0.321 2 2 0.402 0.722 0.278
Development Co., Ltd.
52 New Regent Hotel 2 2 1.092 0.922 0.078 2 2 0.994 0.914 0.086
53 Ocean valley Co.,Ltd. 2 1* ‐1.140 0.929 0.071 2 1* ‐1.325 0.959 0.041
54 Mibong Co., Ltd. 2 2 2.531 0.997 0.003 2 2 3.294 1.000 0.000
55 Tovice Leisure Industry 2 2 1.205 0.938 0.062 2 2 1.221 0.948 0.052
56 Nam Young Co., Ltd. 2 1* ‐0.552 0.777 0.223 2 2 0.160 0.594 0.406
57 River Ville Inc. 2 1* ‐0.275 0.651 0.349 2 1* ‐0.301 0.672 0.328
58 Sunrise Leisure Group 2 2 0.582 0.788 0.212 2 2 0.725 0.849 0.151
59 Sunshine Co., Ltd. 2 2 0.608 0.798 0.202 2 2 0.794 0.869 0.131
60 Sung Dong Leisure 2 2 0.334 0.680 0.320 2 2 1.109 0.933 0.067
61 Sejong Wedding Co., Ltd. 2 2 3.817 1.000 0.000 2 2 3.297 1.000 0.000
62 Teachi World Jeju Hotel 2 1* ‐0.505 0.758 0.242 2 2 0.009 0.505 0.495
63 IB Hotel Co., Ltd. 2 2 1.492 0.967 0.033 2 2 1.686 0.982 0.018
64 You Eal. Co.,Ltd. 2 2 0.329 0.678 0.322 2 2 0.307 0.675 0.325
65 Daewoo Songdo Hotel 2 2 2.114 0.992 0.008 2 2 2.025 0.992 0.008
66 Hotel Prima 2 2 1.012 0.907 0.093 2 2 0.910 0.897 0.103
67 Hotel Kukie 2 2 0.501 0.756 0.244 2 2 0.249 0.644 0.356
68 Jiri Mountain Spa Land 2 2 0.893 0.882 0.118 2 2 0.932 0.902 0.098
69 Hotel Park Business 2 2 2.320 0.995 0.005 2 2 2.296 0.996 0.004
70 Yeonjen Development 2 2 1.031 0.911 0.089 2 2 0.962 0.908 0.092
71 Royal Kingdom Hotel 2 2 0.577 0.786 0.214 2 2 0.385 0.714 0.286
72 Shin Wha Tourism Development 2 2 0.310 0.668 0.332 2 2 0.369 0.706 0.294
73 Sun San Terminae 2 2 1.553 0.971 0.029 2 2 2.007 0.992 0.008
74 Jooyoung Twenty‐one 2 2 1.698 0.979 0.021 2 2 1.119 0.935 0.065
75 Hotel Sorak Park 2 2 1.196 0.937 0.063 2 2 1.551 0.976 0.024
76 Woo Young Development 2 1* ‐0.548 0.775 0.225 2 1* ‐0.778 0.864 0.136
77 YS Investment Corp. 2 2 0.451 0.735 0.265 2 2 0.289 0.665 0.335
78 Seoul Lake Side 2 2 3.797 1.000 0.000 2 2 3.641 1.000 0.000
79 Sejong Investment &
2 2 3.578 1.000 0.000 2 2 3.694 1.000 0.000
Development Co.
80 Paik Nam Tourist 2 2 1.486 0.966 0.034 2 2 1.583 0.977 0.023
81 Prado Hotel 2 2 1.088 0.921 0.079 2 2 0.927 0.901 0.099
82 Hando Tour Co., Ltd. 2 2 1.266 0.946 0.054 2 2 1.395 0.965 0.035
83 Hotel Paragon 2 2 2.385 0.995 0.005 2 2 2.313 0.996 0.004
84 Deoku Hot Spring Hotel 2 2 3.565 1.000 0.000 2 2 3.168 0.999 0.001
85 Yongchang Ind. 2 2 0.926 0.890 0.110 2 2 0.927 0.901 0.099
86 Hotel Taegu Co., Ltd.
Source : Korean financial supervisory service database and Korean companies information database
Note: Group 1= failed firms, Group 2= non‐failed firms, Cutting score=0.
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GLOBAL BUSINESS & FINANCE REVIEW, Volume. 20 Issue. 1(SPRING 2015), 71-86
B. Discussion of model variables that the company has been more effective in using the
investment in fixed assets to generate revenues, assuming
Z1= ‐0.19X1+0.04X2+1.25 there was no significant decline in the book value of the
X1= Debt ratio fixed assets. In this discriminant function, a higher fixed
X2= Fixed assets turnover ratio assets turnover ratio will help achieve a bigger positive
Z‐score. Due to the positive sign of its coefficient in the
Debt ratio (total debt/total assets) is a ratio that indicates model, a higher fixed assets turnover ratio will make the
what proportion of debt a company has relative to its Z‐score more positive. So the positive sign of the fixed
assets. The measure gives an idea to the leverage of the assets turnover ratio makes the Z‐score bigger and reduce
company along with the potential risks faced in terms the probability of being failed.
of debt‐load. A debt ratio of greater than 1 indicates that In the hotel industry, a high fixed asset turnover ratio
a company has more debt than assets (or their assets are means that fixed assets are able to generate revenue
“under water” as happened during the 2008 recession), effectively for the firm, all things being equal. On the
while a debt ratio of less than 1 indicates that a company other hand, a low ratio means that fixed assets have not
has more assets than debt and also shows the percentage been used effectively to drive revenues. Both fixed assets
of total assets financed by debt. A higher debt ratio will turnover and total asset turnover are relatively low in
result in a smaller negative Z‐score. Because of the negative most hotels because the hotel industry is a highly capital‐
sign of its coefficient in the model, the higher debt ratio intensive industry (Choi, 2009). For the hotel industry,
will make the Z‐score less positive. Therefore, the negative the finding suggests that the fixed assets should be used
sign of the debt ratio suggests that higher debt leverage effectively, and if the fixed assets turnover ratio is too
makes the Z‐ score smaller and increases the probability low, the firm should consider seriously the disposal of
of being a failed firm. For hotel firms, relying heavily some of the fixed assets. The two variables retained in
on debt financing results in being burdened with high the model, debt ratio and fixed assets ratio, were stability
interest expenses in addition to other short‐term liabilities. ratios and activity ratios respectively. Gu (2002) concluded
Such companies are more likely to default on those short‐ that the debt ratio (stability/solvency ratio) was the most
term payments when the debt service is relatively high. significant classifying ratio. The model’s retention of only
This finding suggests that a prudent debt financing policy two variables from 9 candidates does not mean that the
is necessary to avoid business failure. failed group differs from the non‐failed group in only
Fixed asset turnover ratio is a financial ratio of net two financial ratios. The two groups were still significantly
sales to fixed assets. The fixed‐asset turnover ratio measures different in 9 ratios. The discriminant step‐wise procedure,
a company’s ability to generate net sales from fixed‐asset selected only two variables that could best classify failed
investments. A higher fixed‐asset turnover ratio shows firms from non‐failed firms. For the purpose of
non‐failed
6 37 43 4 39 43
firms (count)
failed
97.7 2.3 100.0 97.7 2.3 100.0
firms (%)
non‐failed
14.0 86.0 100.0 9.3 90.7 100.0
firms (%)
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Shan‐Shan Zhai, Jeong‐Gil Choi, and Francis Kwansa
classification, an MDA model does not need to include increases the probability of being failed. In the hotel
all ratios that are different. industry, it is hard to acquire assets only using equity
financing. Borrowing money from a bank is an efficient
Z2=0.002X1‐0.003X2‐0.014X3‐ way to acquire assets. But the important thing is to generate
0.002X4+0.011X5 +0.046X6‐ 0.014X7+0.041X8‐ revenue efficiently; otherwise high growth rate of total
0.009X9+0.853 assets, leading to high debt service, may become a heavy
burden to a hotel firm, especially in a recessionary economy.
X1=Current ratio, X2=Quick ratio, X3=Debt Table 6 suggests that the classification accuracy with
ratio, X4=Ratio of net income to net sales, simultaneous procedure (94.2%) is a little higher than
X5=Return on equity, X6= Total ordinary profit step‐wise procedure (91.9%). It means that when applying
rate, X7= Normal profit to net worth, X8= Fixed the model in reality, although debt ratio and fixed asset
assets turnover ratio, X9=Growth rate of total turnover ratio could be the best discriminant variables,
assets considering more financial information will help
discriminating the two groups more accurately. When more
Though the simultaneous procedure, selected 9 variables financial data can be collected, the other significant
that could best classify failed and non‐failed firms, debt variables, current ratio, quick ratio, ratio of income to
ratio and fixed assets turnover ratio emerged again in net sales, return on equity, total ordinary profit ratio, normal
the discriminant function by simultaneous procedure. It profit to net worth, and growth rate of total assets, could
means that, if financial information is limited, then debt emerge as significant discriminant variables.
ratio and fixed assets turnover ratio would be the best The two groups’ ratio differences and the inclusion
discriminant variables. If more financial information is of the stability variables (debt ratio) and activity variables
available, then the other significant variables would emerge (fixed assets turnover ratio) in the model imply that the
in the discriminant function. fundamental causes of hotel business failure lie in the
Current ratio and quick ratio are well‐known liquidity firms’ financing policy and profitability.
measures. Liquidity ratios are used to determine a
company’s ability to pay off its short‐term debt obligations.
Generally, the higher the value of the ratio, the larger
the margin of safety that the company possesses to cover Ⅴ. Conclusion
short‐term debts. Therefore, they should have a direct
impact on the firm’s default risk. Ratios of net income
to net sales, return on equity, total ordinary profit rate, A. Conclusion & practical implications
and normal profit to net worth belong to profitability ratios.
Profitability ratios show a firm’s ability of covering all The purpose of this study were to find the financial
costs and providing some returns relative to sales or ratios that can distinguish failed hotel firms from non‐failed
investments. Therefore, having higher profitability ratios hotel firms, and then develop the discriminant function
relative to a competitor’s ratios indicates that the firm which can separate the failed firms and non‐failed firms.
is performing well financially. Unprofitable firms with In this study, 43 failed hotel firms and 43 non‐failed hotel
cumulative losses are likely to end up with negative net firms’ financial data from 1999 to 2008 were used to
worth and eventually head for bankruptcy. Growth rate establish the discriminant model. Among 17 candidate
of total assets is an indicator of firm growth. Growth variables, 9 variables were included to establish the
ratios show the relationship between sales and profit. discriminant model. Through stepwise procedure 2
Increasing the value of total assets without the assets being variables from the 9 candidates for the model could best
productive simply is not a good thing. If there are a lot discriminate the failed hotel firms from the non‐failed
of assets but they do not generate increased revenue hotel firms. They are Debt ratio and Fixed Asset turnover
efficiently, it signifies nothing. Therefore, the negative ratio. The estimated model using these two variables
sign of the growth rate of total assets suggests that higher classified the sample firms with a 91.9 percent accuracy
growth rate of total assets makes the Z‐score smaller and using the stepwise procedure, and 94.2 percent accuracy
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