Professional Documents
Culture Documents
Business Plan
Business Plan
SUBMISSION DATE
3rd DECEMBER 2020
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ACKNOWLEDGEMENT
Bismillahirahmanirahim. In the name of Allah, the almighty ad the merciful, with his
blessings I can complete this business model canvas assignment successfully. I would like to
express my deepest gratitude to several people who are helping me achieve this business model
canvas assignment as well as it is. Throughout this whole semester, we have been briefing on
this task, and what we need to learn and do. First, I would love to show my thankfulness to Sir
Hasnun Anip bin Bustaman for giving guidance to me. Without proper guidance by an
educator, this task will become complicated to finish. I also thank Universiti Teknologi Mara
(UiTM) Kota Bharu for allowing us to learn Principles of Entrepreneurship for this semester.
This subject has helped me to expand my knowledge and understanding that is useful
in my future. Besides that, I want to praise many people especially my friends who promote
my business to their family and friends. Without contributions from all of them, none of this is
would be possible.
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TABLE OF CONTENTS
TITLE PAGE .............................................................................................................................. i
ACKNOWLEDGEMENT ....................................................................................................... ii
1.0 INTRODUCTION.............................................................................................................. 1
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LIST OF FIGURES
Figure 1: Logo of Flore by Nf.................................................................................................... 1
Figure 2: Income Statement Flore Sdn Bhd ............................................................................. 15
LIST OF TABLES
Table 1: Swot Analysis For Flower Chimp Sdn Bhd ................................................................ 5
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EXECUTIVE SUMMARY
Flore is a business which incorporated in 2018 which founded by Nik Farina Azlin binti
Omar that delivers flowers fresh ready stock and custom made bouquet. Flore offers a variety
types of flowers to choose from such as roses, lily, sunflower, baby breath, tulip and many
more. The main product sold by Flore are fresh cut flowers and flower bouquet. The aim of our
company is to provide immense amount of satisfaction towards our customers.
Since Flore is operating online and offline our target market is nationwide and for mass
customer. Specifically, it may focuses more on corporate company, bridal, holidays, birthdays,
and anniversaries. Mostly these people purchase flowers to convey messages. Moreover, one
of the competitive advantages of Flore is by providing both of the services in producing ready
stock fresh cut flowers and custom made bouquet flowers to the customers. Flore also offer
affordable price towards the customers so they won’t feel hesitate to purchase. Unlike other
competitors, our company use high quality of fresh flowers.
Lastly, Flore consist of one administrative manager, marketing manager and a florist
designer in running our business. Nik Farina Azlin binti Omar as owner and florist designer,
Achmad Syahfi-Qal as Marketing Manager and Husna Sofia binti Abdul Rahman as
Administrative Manager.
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1.0 INTRODUCTION
My company name is "flore" which it's bloom in Latin. Bloom also represents the state
of the flowers. On top of that, bloom also defines a form of beauty and freshness. We choose
this to show that we only sell fresh flowers. The earth tone color on the logo's background is
used to express calmness, serenity, and contentment for customers to feels whenever the
customers support our business. To be the number one store that provides fresh flowers in
Malaysia is our vision, and the mission is to ensure that people can get the highest quality of
flowers at an affordable price. Our company's goals are to expand our business by opening new
branches.
Flore Sdn Bhd is a sole proprietorship type of business founded by Nik Farina Azlin in
2018. Nik Farina had an experience in working with a nursery for two years in Shah Alam. She
discovered an inner love for flowers and took this opportunity to open her nursery since it is
hard to find fresh flowers around Selangor. All of her flowers are ready stock and can be
delivered immediately after purchase. This is because the business was conducted as an online
and offline business through social media platforms and other channels.
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Flowers are extensively used in human lives to fulfill those purposes: certain people
use flowers as interior decorating and help lift our moods. Thus, it illustrates that flowers can
be used for different reasons based on each person's needs and preferences. Many of the target
customers will use for event decorations, such as weddings and business events, and may
request their fresh flowers' customization. At the same time, most people would like to get fully
prepared flowers with a simple pattern.
Next, it will cause challenges for clients who have particular preferences and locate
a shop that caters to all of these categories. People find it hard to buy fresh flowers at a
reasonable price, as fresh flowers are very pricey.
As a result, flore would have all the clients' services, making it easy and simpler for
them to shop. Not only can it be personalized or ready for stock, but it is sold at a reasonable
price. Besides that, it doesn't take a very long production time to hit the end customers
effectively. These flowers are freshest in quality.
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Flower Chimp Sdn. Bhd is a Malaysian flower delivery service founded in 2016 by
Maximilian Lots and Niklas Frassa. Flower Chimp is based in Solaris Dutamas. Flower Chimp
offers flower deliveries in Malaysia and closes in countries like Indonesia, Singapore, and the
Philippines. In December 2018, Flower Chimp came out with a new design: live Christmas
trees online. Christmas is just a few days away, and for those who haven't got any Christmas
tree or want a different kind of firs, you guys can give a live fir tree a try. According to Niklas
Frassa, the live fir trees are very different from the plastic ones. Flower Chimp's success in
selling unique designs.
Subsequently, the weakness of Flower Chimp Sdn. Bhd is the limited design they
produced. As well as not taking custom-made orders, the company only focuses on making
designs only on one theme. Besides, Flower Chimp has an ample opportunity to attract
customers from other countries. They could also expand their business to other
countries by promoting the uniqueness of their design. Lastly, this company's threat is that the
price offered by the company is quite expensive, starting from RM600-RM1000.
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Pure Seed Sdn. Bhd is founded in May 1998 and specialized in customization service
based in Subang. The company only provide custom made orders only from customers.
Moreover, Pure Seed is providing mass introduction because they have knowledgeable and
skilled employees in the business. This lead to efficient mass production with fewer errors
and mistakes made—meanwhile, the first weakness of Pure Seed Sdn. Bhd is the customers
need to purchase in bulk quantities, which most of them don’t need that much of flowers.
Moreover, the minimum order for the flowers is 50, and the price is pricey.
The opportunities for Pure Seed is it may attract large companies and organizations to
collaborate more with their custom made order since it is made to produce in a bulk quantity.
Lastly, when a company stimulates mass production, there is a possibility of having high
operational risk. Thus, this could lead to the company being unable to deliver the product and
meet its expectations promptly. Moreover, since the company is only open to customer orders,
they will only make production when there is demand. Therefore, this is a threat for them since
they would lose many customers who wanted readystock fresh flowers.
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For Flore, the target client or demographic is the plurality for people who have always
desired a sign of love, calmness, serenity, and contentment. Most of all, Bridal will use fresh
flowers as a token of devotion. New flowers look and sound richer than artificial flowers. New
flowers have a fragrance about them that will make the room feel fresh and uplift the mood.
Next, anthomania is extravagant love for flowers. So, they usually purchase flowers to reduce
stress and anxiety. Besides, flowers genuinely create happiness. Since our business runs online
and offline, it would reach everywhere since there is no limit on a particular area for online
shopping. But for offline shopping there will be particular locations.
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2.2.3 CHANNELS
Channels are the tools or technologies used by an entrepreneur to distribute goods or
services to buyers. Flore will use online and offline communication to engage with buyers via
social media, website and courier services. For customers who wants to purchase the flowers
or bouquet online platform they can use Facebook and Instagram as a social media site to
decompose products and to approach and engage consumers to make orders or other inquiries.
For example, in order to create a personalized bouquet, the customer would prefer Facebook
to contact us for more details and consultation on the designs. Instagram will be used for
commercial reasons, such as the latest updates and product details. In the meantime the Flore
website is now available for buyers to reach. The layout of the website would be more
functional and accessible for self-purchase buyers. Finally, courier systems are used as a way
of distributing the goods ordered to consumers. J&T Express is the parcel delivery business
used.
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3.0 CONCLUSION
By completing this business model canvas (BMC) for Flore, I can conclude that I
learned a lot in understanding the importance of running a business and my business's critical
area. As well as gaining more knowledge in entrepreneurship, it helps me organize my business
by acknowledging the opportunities and risks that I might encounter in the future. It helps and
guided me in developing my understanding of handling and running my business more
appropriately.
This business model canvas can be used to produce a business proposal. All of the
information provided can be used to develop a good business plan since we can figure and
analyze the problems, risks, weaknesses, and potential in our business, which can help us
recognize the consequences of every decision making. This business opportunity's main goal
was to develop a strategic management plan and create changes and modifications to improve
Flore to become a successful business in the future.
We will ensure that we will satisfy our customers with excellent service and the quality
of our product. Moreover, we will also try our best to increase and improve our customer
service and quality from time to time. To engaged and meet every customer's wants and needs
are our short-term goals. This will enable us to compete with other companies that produce
custom made bouquet and ready stock fresh cut flowers.
In conclusion, this business opportunity has a large possibility to reach its goals since
the development activities are possible to incarnate with future benefits of the business. It also
makes us realize our business's potential to expand and achieve our goals in the future.
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4.0 APPENDICES
1. COST STRUCTURE
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2. COMPANY’S LAYOUT
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3. PRODUCTS
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4. BOUQUET CUSTOMIZATION
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5. FACILITY REQUIREMENTS
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6. TURNITIN RESULT
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