Twitter Hooks

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Twitter Hooks

Twitter threads are the best way to grow on Twitter. But writing them is not
so easy.
Contrary to what some might think, a Twitter thread isn’t simply a “blog post
but on Twitter” But if you are anything like me, starting to write a thread (or
anything else) from scratch is hard.
In today’s article, we’ll explore 10 Fill-In-The-Blank Thread Hooks to give
you a head start on your following thread and hopefully inspire your next
piece of content.
Let’s jump right in

#1 ____ simple principles


to_______
This thread type gives people a simple set of principles to follow to achieve
something.
Our advice is to make that “something” aspirational.
In the example above, we find “accelerate your career.” Others could be
anything your audience aspires to: grow their businesses or audience, make
more money, save time…

#2 ____ sentences that'll make


you _____ than a _______ degree
Curation type of content is pretty popular on Twitter. It’s a format that always
gets good engagement.
To make it even more interesting, this hook uses an unusual comparison. The
promise you are making with this hook is that the audience will learn more
with 20 sentences than with a university degree.
This is a pretty outrageous claim, and that’s precisely why this thread style
always works.

#3 _____ ____ rules everyone


should learn by ____
There’s something about rules. When someone says, “X rules you should
know,” we want to know them, just to see if we follow them or not.
It gets even better if you add an age limit like Kurtis does in the example
above.
This makes people over 25 think, “let’s see if what he’s saying is true.” And
people under 25 “whops, this sounds like something I should know about.”
It’s a solid first line for a thread.

#4 This will make you ______ in


__ days
Thread hooks that feel like a “punch” to your face are awesome. This is one
of those.
The best thing about this thread is that it opens a curiosity gap for the
audience → “This will make you XXX in 30 days”.
“What is THIS?” 👈 This is what goes into the audience’s mind.
Curiosity is one of the best assets you have in your writing arsenal. Don’t be
afraid to use it!
#5 If you want to
fix____________, read this
The best type of copywriting content is the one that offers your content as the
solution to a problem.
I advise keeping it focused on one problem you are 100% certain your
audience faces. But as you can see in the example above, you can also go
broader, as Josh does.
His thread offers to fix 80% of your problems.
Who wouldn’t want to read it?

#6 __ things I know at __ I wish


I’d known at ___
I’ve seen this hook play out on Twitter many times. The reason is people love
giving (and receiving) life advice.
If you could tap into someone with 20 years more experience than you,
wouldn’t you? This is precisely what this thread style plays with.
And you don’t need to be of a certain age to do this! Virtually anyone can use
it, so don’t use that as an excuse.

#7 It feels illegal to know about


these______________
This thread hook plays with a very concrete emotion: the thrill of learning a
secret.
Something others can’t access, but you can.
With this hook, that emotion is even more accentuated with the word
“illegal.” And that’s the key to the success of this thread.
Use this thread to give people the feeling they are accessing something that
should be behind closed doors.
But remember, you better deliver with your content.

#8 ___ habits to get rid of_______


This side of Twitter is big into habits. If you can collect a list of habits that
help people avoid unwanted behavior, you have a viral thread in your hands.
Just take a look at the example above! Who wouldn’t want to get rid of
anxiety?

#9 Here are __ ______ Shortcuts


that'll save you hundreds of hours
of your life
Let’s be honest: if you get offered a shortcut to skip a tedious task, there’s a
100% chance you will take it.
This hook presents your thread as that shortcut. You can top it up by saying
how much time or money that person will save using your shortcut.

#10 _____ people use _____ every


day. But no one uses it effectively.
“Wait what? You are telling me that I don’t know how to use this tool that I
use every day? We’ll see about that”
👆This is what goes into the reader’s mind. It will get people to read it, even
if it's just to prove you wrong.
So if you feel you know a little more than the average user of a widely used
tool, I would try this thread style.

Part 2

But we know that’s not enough, so here are 9 more!

#1 - Steal my playbook
What makes this hook so effective is that it generates curiosity (how did he
do it in such a short amount of time?).
But to make the promise even sweeter, you can tell people they can "steal"
your playbook for free.

✍️
Who wouldn’t take it?

The template:

I (did this amazing thing) in (short time frame)

You can steal my playbook (for free):

#2 - Dirty secrets
There is nothing better than insider knowledge. Things that feel like
"secrets.”
It generates curiosity and a need to know.
You're likely to have a hit thread if you reveal these secrets. You just need to

✍️
make sure you live up to the hype.

The template:

The dirty secret most (your target audience) don't know.

(X tools/frameworks/ideas) I use to (benefit)


#3 - Counterintuitive
The hooks need to stop the scrolling. It's important to catch people by
surprise.
That's what this Hook does well. In the hook, JK introduces the audience's
desire (to get rich), followed by a counterintuitive aspect (to copy others).
This makes people go, “wait a minute…” because copying is not how you get

✍️
rich or, at least, not how you would think you get rich.

The template:

How to (audience desire) by (doing something counterintuitive)


#4 - Loss aversion
This hook turns a conventional structure on its head by making it negative.
Despite what you might think, this is a very smart move.
The human brain is wired to avoid loss. "Negative hooks" generate that sense

✍️
of "loss" in the audience and make it irresistible.

The template:

6 (things) you MUST avoid if you don't want to (ideal outcome)


#5 - Shortcuts
People want one of two things: save money or save time
Shortcuts save time. As in the example, if you can link this hook to a tedious

✍️
task like Excel, even better.

The template:

Here are (number) (topic) shortcuts that'll save you (number) of hours of
your life
#6 - The basics
This hook is particularly interesting if you are writing for a newbie audience.
'MUST' is the key word here. It makes people click because they need to find

✍️
out if they are making a basic mistake or not.

The template:

If you (standard action in your niche), you MUST understand (basic


concept)

Here are (number) concepts you need to know:


#7 - Tips and tricks
Is there anyone who doesn't like to know tricks and tips about their devices?
This is even better if you include a HUGE number of tips like Marius.
It generates what’s called the Labor Illusion, which gives people the
impression that you have done a lot of work for them (which you did, but it

✍️
may not seem that way at the time, unless you make it clear)

The template:

If you own a (device), you need to know these (number) tips and tricks:
#8 - Back it up
There are “pains” that everyone has.
If you have explicit knowledge of how to solve something a big part of the
population suffers, there’s a good chance that your tweet or thread does well.
Besides that, Antonio does one very smart thing with his thread: he leverages
his job position to give the thread authority.

✍️
The same advice from a random user wouldn’t hit the same.

The template:

I'm a (position that generates credibility)

I've (the action that gave you experience) in my career


Do these (X number) things to (prepare action above) and I guarantee
(desired outcome by the audience):

#9 - Give me 2 minutes
Timeframes are another effective way to make your audience more likely to
read your thread.
The "Give Me 2 minutes" line gives the impression that the thread won't take
long, plus if you complement it with something your audience wants to
accomplish, even better.
Basically, you promise your audience something they desperately want in just

✍️
2 minutes.

The template:

Give me 2 minutes and I’ll teach you (audience desire)


The importance of Hooks
Twitter thread hooks are critical because they help to grab the attention of
readers and encourage them to keep reading the rest of the content.
A punchy hook can make a thread more engaging and interesting and will
lure people in.
Most threads don't fail because of the content or idea. They do it because of
the hook.
Minimize those chances by using one of these templates!
Part 3

We have already written two articles with a total of 19 templates (Part I and
Part II). But there’s always room for more.
So here they are 👇
#1 - Open loops
Open loops type of hooks are one of my favs. They are just so irresistible.
They leave you wondering because the information is incomplete. It’s almost

✍️
impossible not to keep reading if you are interested in the thread’s topic.

The template:

I tried (this thing)

The output?

(Mediocre, bad, it failed…)


Until…

#2 - What if I told you…?


The “What if I told you” type of hook is a great way to start a thread.
The idea is to present something that is unlikely to be achieved, in a very
short period of time.
As a reminder when you use these types of hooks, make sure you deliver on

✍️
what you are promising!

The template:

What if I told you it’s possible to (something that sounds unlikely) by just
investing (short amount of time)?

Here’s how:

#3 - Free Resources
Curating content is a great way to build an audience. You can curate virtually
anything, then compile your findings on a thread using this hook.
This one in particular relies heavily on borrowing credibility from the sources

✍️
you are curation.

The template:

N free (resources) to help you (achieve audience desire)


From (credibility sources):

#4 - I’ve done the work for you


This hook type is a classic if you’ve been around Twitter for a while.
It consists of presenting something you did that requires a lot of effort. Then
curating the best resources.
The audience will perceive that your message is more believable because of

✍️
the effort you put into it.

The template:

I’ve (listened, watched, studied, read…) more than (big number + what you
did) in the last (time frame).

These are the (N) that have helped me (achieve the desire that audience also
has):

#5 - Looking for it?


This one is pretty simple. It follows the formula of “want this? then here’s the
solution”.

✍️
Simple and effective.

The template:

Looking for (audience desire)?


I got you.

Here are N (vehicle to reach that desire):

#6 - Superpower
Another one for the curation team. You present something as the “superpower
that will help you achieve your goals.” Then curate a bunch of resources so

✍️
people can “master” that topic.

The template:

(Niche topic) is a superpower

Learn it and you can (achieve audience desire)

Use these N (threads, resources, channels, people) to master (niche topic):

#7 - Challenge conventional wisdom


If someone asked you how would you stay focused for four hours, most
people would say “drugs” (legal ones!)
Matt knows this, so he attempts to confront the initial reaction that most

✍️
people have to his hook.

The template:
How to (do something that feels impossible)

Without (doing this other thing):

#8 - The 101
101 types of threads are pretty common and position you as an expert on
certain subjects.
The key here is to provide some elements that add credibility to your
expertise. In this example, Christine does it by mentioning how many people

✍️
she has onboarded over the last 5 years.

The template:

(Niche topic) 101

I’ve (something that proves your expertise) over the past (time frame)

Here’s the (process/resource/template) I use to (do something very specific):

#9 - The playbook

“If you are under 25” combined with “and want to be a multi-millionaire”
(who wouldn’t?) makes for a hook that appeals to a bigger part of Clint’s
audience.
I always say to keep your content focused on a specific niche, but in this case,

✍️
Clint breaks the rule by addressing a larger, general audience. And it works.

The template:

If you are under (age)

And want to (achieve this desire) by (age)

This is the playbook you can use to do it:

#10 - Mistake that costs $$$


Everyone wants to avoid mistakes that cost them time or money. And what
better if you get advice on how to avoid them from a subject expert?
This is exactly how Dave positions himself (I’ve negotiated employee

✍️
compensation countless times) and his thread (get paid what you are worth).

The template:

I’ve done (this thing) countless times.

Most people make simple mistakes that cost them (time/money)

Here’s how (to do the thing) and (achieve desire):


Hooks aren’t everything
Despite what we’ve said in this article, hooks aren’t the only thing that makes
a thread successful. Once you get people’s attention, you need to redirect it
somewhere once they are done reading.
And how do you do that? Whit a Call to Action.
We wrote a post with seven types of call to action that you can add to your
threads. Combine them with these hook templates and you’ll become
unstoppable.
Part 4

We have already written three articles with a total of 29 templates (Part I, Part
II and Part III). But there’s always room for more.
Let’s dive in!

#1 - 2 weeks old
AI is a hot topic right now, so any content related to it does very well. When
paired with curation, it has viral potential, and that’s what Dan leverages
here.
This hook will work especially well with trending topics since it leverages a

✍️
time element (release date) to add urgency.

The template:

(Hot topic) is (time since release)

Here are (N) ways it can change (life, work, productivity…)

#2 - Demystify complex topics


Another great way to get attention is to demystify complex topics.
In this thread, Codie talks about buying land (really complex) and making
money with it (even more complex).
By adding the line "Anyone can do it,” she completes the hook.
In some cases, things are simpler than they seem.
If you have specific knowledge about something most people perceive as

✍️
really hard, this approach could be your golden ticket to virality.

The template:

You can (achieve something that feels difficult)

And here’s how anyone can do it:

#3 - RIP
RIP video editors.
The line was sure to garner a ton of engagement.
There are a lot of people who oppose AI for creative purposes, as you
probably know. The first line triggers them. It's clear from some of the replies
to the tweet.
However, this also sparks a discussion that draws more attention to Rowan's
tweet.
Now hot takes are risky. It's really easy to get some negative backlash, so be
very careful if you go this route.

✍️
We've warned you!

The template:
RIP (industry/career)

(Introduce WHAT is disrupting that career)

#4 - X is the new smoking


3 reasons made this thread super viral

● Counter-narrative statement_ The first sentence is such a strong


statement that you can’t help but keep reading.
● “That’s me”: That’s what you think after reading this. Most of us sit for
more than 6h a day! It gets you hooked.
● The antidote: then the writer continues and presents his thread as the
solution. He gets you scared that you are “ruining your health” but then
says, “hey, don’t worry, I got the solution.”

✍️
The template:

(Topic) is the new smoking

Here are (N) (exercises, tips, tricks…) to reverse the damages of (Topic):

#5 - The most useful


Taking advantage of trending topics is a great way to attract more viewers to
your content.
Everyone is talking about AI right now.
The hook worked because he shared something people are talking about (AI
and ChatGPT) and gave some actionable advice (the best prompts).
✍️
This hook virtually applies to almost any topic out there.

The template:

The most useful (tips, prompts, advice) on (trending topic)

#6 - Every tip I have


This hook works because of three reasons:

● The specificity grabs the attention of people looking for weight loss tips
(drop 25 lbs in 90 days)
● It also presents a tangible benefit (drop 25 lbs). Something the reader
can picture.
● Promise of value: The author promises to share “every tip I have”,
which makes the reader feel this thread is going to be value packed.

This is a hook that can also be applied to multiple topics. The important thing
to remember is to be very specific about the transformation you’ll help

✍️
people achieve after they read your post.

The template:

Every tip I have to help you (achieve audience transformation)

#7 - This simple thing


The hook promises that a 6-minute warm-up routine has the potential to
"change your life." This bold claim immediately captures attention and
piques curiosity.
Also, by highlighting that the routine only takes 6 minutes, Dan tackles a
common concern people may have (adding a new daily routine).

✍️
This is a very simple but powerful hook.

The template:

This (short time span) routine will change your life:

#8 - The breakdown
I like this thread hook because how what we can call “Objection exclusion.”
He paints something most of us are interested in achieving (add 50k
followers in 12 days), then proceeds to refute any possible objection the
reader might have with the bullet points.
Something worth mentioning about this thread, too, is the casual tone. It feels
more authentic because the tone is less engineered (even if it clearly follows a

✍️
template).

The template:

Spoke/Just heard about (person) who just (achieved something remarkable)

- Objection 1
- Objection 2
- Objection 3
The strategy is so simple that you can implement it today

Here’s the breakdown:

#9 - Borrowing Authority
Borrowing credibility is a great attention grabber. That’s where authoritative
figures come in. You could share your 10 best business lessons, or you can
share the 10 best business lessons from Phil Knight, the Nike founder.
In this case, despite Chase being an authoritative figure in the Email
Marketing world, with this hook he “borrows” authority from somewhere
else: the best brands in the business.

✍️
This template will allow you to do the same.

The template:

N (topic) examples from (authoritative figure)

Replicate these to get more (audience goal):

#10 - Credibility booster


Steve’s first line establishes authority. He has hired “hundreds” in his career,
which adds credibility to what comes next.
Then the hook claims to provide 9 tips that will "instantly" set individuals
apart from other candidates. This promise of immediate impact captures
attention and appeals to people who want to stand out from the competition
quickly and effectively.
This hook is better used when you have a ton of knowledge about something

✍️
and want to give tips to others.

The template:

I’ve (a statement that implies credibility)

Here are (N) tips that will *instantly* separate you from everybody else:

There’s more than hooks to Twitter success


Despite how important hooks are to draw the audience’s attention, it takes
more than a good hook to make it on Twitter.
There’s no point in writing an amazing thread that drives traffic to your
profile if you don’t do anything with that traffic. That’s why you need an
optimized follower funnel and a strategy to convert these new followers into
email subscribers.
Pair that with some of these templates, and Twitter growth just became a little
bit easier for you.

7 Types of Calls to Action for your Twitter


Threads

Imagine you write a thread.


It’s a deep dive into how to do a specific process in your industry. You post it
and it starts getting some traction.
Ten likes, then twenty, fifty…
Good! The thread is picking up some steam.
Suddenly it has hundreds of Retweets. Thousands of people are reading your
content.
You now got a ton of people that are interested in your content and that want
more.
What next?
We know that Twitter threads are the best way to get attention and traffic on
Twitter.
But what some creators fail at is at redirecting that traffic to something
profitable.
What’s the point of getting a bunch of attention if you are not going to do
anything with it?
Here’s where your Call to Action (CTA) comes in.
In today’s post, we’ll explore a few different Call to Action ideas and see
examples of how some top creators use them.

Where should your CTA point to?


Typically, top Twitter creators direct their followers to one of these places 👇
● To the first tweet of the thread so people can retweet it
● To their email list or lead magnet
● To one of their paid digital products
● To a product they affiliate to
A piece of advice: Make sure that the link you provide to your readers is
relevant to the thread you wrote. The closer the alignment between the two,
the higher the conversion rate will be.
Having that said, let’s jump over to the examples.

Types of Call-to-Action
The Classic
The classic CTA is made of two parts:

● A “follow me” prompt


● A “Retweet the first tweet” prompt

This works because it relies on reciprocity. You are telling your audience,
"Hey, I gave you this high-value content for free. All I ask in return is that
you follow me and click the retweet button.”
It’s a low-effort request that most people comply with.
Some creators are very casual with it 👇
And others share it in a more structured way with bullet points 👇

Whatever you choose, just make sure to link the tweet


🏹 Tweet Hunter pro tip: When writing a thread on Tweet Hunter's
composer, add [tweet] to the last tweet. This will enable the tool to
automatically fetch the first tweet of the thread when it is published.
Sources: Eddy Quan, Kurtis Hanni, Kieran Drew and Easlo

The Promotional CTA


A thread CTA is a great place to promote something, either your product,
your newsletter or someone else's.
The only thing you need to remember is to keep it contextual to the topic of
your thread, otherwise it will come off as too promotional.
Some examples 👇

Pay attention to how Rob (very casually) introduces his product. The thread
he wrote was about AI, so it makes sense to promote an AI product later.
Sources: Clint Murphy and Rob Lennon

The Super Simple CTA


Despite what we are saying in this post, you don't need elaborate structures or
CTA formulas if it doesn’t feel good for your content.

👇
Sometimes all you need is a one-line CTA with just one “ask” for your
audience

Source: Matt Gray, JK Molina and Zain Khan

The “Psychological” CTA


Katelyn is a psychology expert, and it shows with her content and CTAs.

👇
Pay attention to how she leverages reciprocity and perceived effort to get her
audience to act on her call to action
Two elements make this CTA so good:

● Making tangible how little time it takes to retweet the thread (0.23
seconds)
● And making tangible how long it took her to write the threads (6 hours)

It’s good, isn’t it?


Source: Katelyn Bourgoin

Incentivize your audience


Sometimes the value of the thread is not enough to get people to act on your

👇
CTA. When that happens, you can always incentivize them, as Eddy does
here
In the example on the left, he prompts people to comment on his thread (and
boost his reach) by offering a freebie (with Tweet hunter’s AutoDM).
In the example on the right, he prompts his audience to get the thread to 500
RTs if they want to see more.
Everyone needs a nudge sometimes.
Source: Eddy Quan

Other Call to Action ideas


Leverage personal story
We always encourage creators to keep it authentic and leverage their personal
stories. Because that’s what makes you unique.
A great example is Adi Verma and this CTA 👇
He shows his transformation and how his newsletter will help you do the
same. Pretty good pitch!

Ask an engaging question

👇
A great use of thread CTAs could be on asking a question related to the
thread, like Corey Haines does here
This is great for generating more engagement and boost your thread’s reach.

Don’t overlook your CTAs


CTAs need to be an integral part of your threads. You can use them to
increase engagement, monetize, or simply drive more traffic to your projects.
When writing your CTA, make sure to think about what action you want your
audience to take and how you can incentivize them to do it. Consider using
the tactics we’ve seen like reciprocity and perceived effort to increase the
chances of your audience taking action.
A CTA may not seem like much, but when done correctly, it can be the
difference between a thread that got a bunch of likes and a thread that got a
bunch of likes but also drives business.
The possibilities are endless. So be creative, have fun, and focus on the CTA
that works for your content.

12 tweet templates that will get you followers and engagement.


Challenge your audience
Engaging your audience on Twitter can be as simple as asking them a question. The problem is that most
people do it wrong.
It is unlikely that you will get a response to a general question.
The situation changes, however, if you "challenge" your audience.
Check this example by Eddy Quan that got 780+ responses:

If he asked:
“What's the biggest thing holding people back from living their dream lifestyle?” he wouldn’t have gotten
nearly as many replies as he did.
That question worked so well because he was challenging his audience to reply to his question with
only ONE word.
It’s a game. And games are fun to play.

Apply it to your tweets:


1. Think of a question related to your niche (it can be something that you get asked via DMs for
example)
2. Write it down and incorporate the challenge for your audience (in one word, in one sentence…)

Lists
Blank space is a tweet writer's secret weapon. Reading is easier when your eyes flow from one element of
the tweet to the next one.
And there’s no better way to do that than with lists
They are the perfect example of how blank space and tweet structure are used.
Now, these lists come in all shapes and formats. We have:

Step-by-step lists

Unnumbered lists
Lists of tools or people

The list format is pretty easy to replicate.


If you pay close attention, almost everything you are about to say can be listed.

Apply it to your tweets:


1. Think about what you are about to tweet
2. Try to play with the blank space and the structure. Can it be divided into different parts? If so, do
it.
Speaking of lists, if you are looking for lists of people to follow, why don’t you take a look at this list of
the best SEO accounts or this other list of the best cold emailing Twitter accounts?

The before-after
Take a look at the tweet above.
It stands out because it tells us a story. Compressed into one tweet, but a story nonetheless.
It shows how Andy’s journey has changed. From making $0 to making over $28k.
The reason these type of tweets do so well is the same reason why the before-after pictures after someone
lose weight are so popular online.
People love to see positive transformations.

Apply it to your tweets:


Think about a transformational event in your life.
It can be how you learned a skill, how you made your first $$$, your fitness journey…anything.
What matters is that there’s a clear transformation.
Then make it fit into one tweet and one tweet only.
This is important because we want people to see the entirety of your journey at a glance.
If you struggle with it, try using a structure similar to this one:
Before:
● State 1
● State 2
● State 3
Today:
● How state 1 changed
● How state 2 changed
● How state 3 changed
One line takeaway

Opposed thoughts
It is very common for Twitter to have a structure that is two opposing elements.
There are many variations to this kind of structure. Take a look at this:

Don’t do this, do that

This template is excellent both to get your audience’s attention by attacking a common pain point and
to make a strong statement.
It’s short and punchy. Two elements that all good tweets share.

Apply it to your tweets:


Think of a pain point your target audience has. the more common it is, the better. for example, “stop
getting distracted by your phone).
Then give a piece of advice or lesson that solves the pain you stated above.
Easy.

You don’t need (this). You need (that)


Again, this kind of template aims to attack your audience’s pain points. As the above, the more common
that is, the more people it will resonate with.

Apply it to your tweets:


Simple.
The first line explains what you don’t need. The second one, what you need.

It’s not this. It’s that.


Another variation similar to the ones above. Structures like this are typically used to address
misconceptions about a niche or industry.

Apply it to your tweets:


1. The first line addresses this misconception.
2. In the second line, the "truth" is revealed.

Hidden truths
Twitter may seem like a place where everyone repeats the same ideas, but there's also room for novelty.
Content that reveals things no one else would dare to say, for convenience or because they are unaware of

👇
it, works extremely well.
These can also be classified into two types

The harsh truths


We all know and experience these things, but they can be hard to swallow at times.
It's easier for people to agree or disagree, engage or not engage, if the truth is already out there.
If you are the one that says it out loud, you’ll get the engagement.
Apply it to your tweets:
1. Think about that hidden truth you know about your niche
2. When you tweet it, don’t be afraid to “announce” it. Type “harsh truth” or “Hidden truth” at the
beginning of your tweet

The hacks
Things that make you go "Wow, I didn't know that". It's as if something clicked in your brain.
Apply it to your tweets:
1. What’s that one thing that everyone tells you “Wow, I didn’t know you could do that”? Or what's
that one thing you learned that literally changed your perspective?
2. Try to fit it into one tweet. Don’t forget to add “Life hack” or similar at the beginning of the
tweet.

Curate content
It is difficult to create original content. And it’s not for everyone.
The good news?
You don’t need to create original content to succeed.
In fact, some of the most popular content produced by Tweet Hunter users is not created.
It’s curated.
Instead of creating content, curators sift through mountains and mountains of content, pick out the
best bits, and share them with the world.
The curator has a lot of value in today's information-oversaturated world.
They save people time, effort, and money.
Plus, this is a type of content that’s getting super popular lately on Twitter.
We have seen curated movies and documentaries:
Visuals

And even excel shortcuts!


No excuses! You can virtually curate anything.

Next step: get to writing


These are all proven formats that every top Tweet writer uses.
In most cases, it works because they present the information in a recognizable, easy-to-read format. The
audience can often understand these ideas in under two seconds.
The fast-paced nature of Twitter makes this a huge advantage.
Don't be afraid to use these formats. Your Twitter engagement will appreciate it.
24 tweet ideas for when you run out of content.

“What should I tweet today?”


There's a good chance you've asked yourself this question a million times. I know I did. That means you
just run out od tweet ideas.
But a tweet is short. Should be easy to come up with tweet ideas, no?
Precisely, the short nature of tweets makes them a little more challenging. You need to compress complex
ideas into 280 characters. It’s very easy to get stuck there.
Luckily for you, we prepared 24 tweet ideas for when you run out of content.

1. Make a list of tools


People on Twitter are suckers for tools list. I don’t know what it is but we are always looking for new
tools to play with.
A few ideas:
● Make a list of tools you are currently using
● Make a list of tools you are wishing to try
● Make a list of tools for one specific niche (eg Twitter creators)
Plus, putting it into a list format is an easy way to make sure your tweet is being read

2. Making a list of people


If people like tools lists, they love people lists. A few ideas:
● Suggest people that are must follow
● List people who are inspiring for you
● List people relevant in one niche
It's best to avoid overdoing this one, as it can be considered spam by some users if you tag them
constantly on your content.

3. Make a step-by-step list


Lists are also great to showcase the steps that go into something. Use it to:
● Explain how you do something
● Explain how someone else is doing something

4. Give away a freebie (with Tweet Hunter’s auto DM feature)


Tweets like these are great for generating leads or increasing email subscribers. In essence, you offer
something for free (a lead magnet) in exchange for someone commenting or RTing your tweet.
Here's the how-to:
● 1st line: Make your pitch. Attack the audience’s pain and offer something that solves it (get better
at X, get more Y…)
● 2nd line: Add more. Sweeten your offer.
● 3rd line: Tell people it’s for Free
● 4th line: Make the rule. Ask them to reply with a certain word or emoji
Example 👇
image could not be loaded

5. Share a meme
Memes are trending. They are a fun and quick way to share relatable insights. Some people like

Dago Renouf - founder who went back to a job 🥲


Dago Renouf - founder who went back to a job 🥲
@dagorenouf

@dagorenouf
2022/07/10

Startup meme from the archives #22 https://t.co/tgH4QWLOnz


440
55
or Trung have built an entire audience around it.
If you don’t know where to start, places like imgflip or kapwing have excellent templates to get started.

6. Harsh/Hidden truths
Harsh or hidden truths are usually tweets that get a lot of engagement, since people love an opinion to
share their thoughts. In your content niche, what is the one thing you are not sure people will agree with?
Tweet it out and see what happens.
image could not be loaded

7. Share a “life hack”


Is there something everyone tells you "wow, I didn't know you could do that" when you do it?
Share it on Twitter. There is a good chance that more people will find it interesting
8. Tell people what they are doing wrong. Then offer an alternative.
I’m sure you’ve seen plenty of tweets that start with “Stop doing (this one thing). Do (this other thing)
instead”.
That's another tweet idea for you. Pick one thing so many people do wrong. Tell them what the alternative
is, according to you.

9. Share a milestone
Let people know you've reached a significant milestone! Some people celebrate reaching a certain number
of followers, or making a certain amount of revenue, or finishing a certain number of books...

10. Share something you are struggling with


There is a good chance that someone else is facing the same problem as you. Share that and you might
just find someone who can help you.

11. Incentive people to participate with “What did I miss?”


The idea is to ask people to add their two cents to whatever you're posting. List tweets are a great
complement to this type of tweet.
Rather than ending the list as it is, you can ask people to let you know if anything was missed. This
prompts engagement and audience participation.

12. Challenge your audience


The idea is simple: challenge your audience by asking their opinion on a topic related to your niche.
The key is to limit their options for responding. What do I mean by that? Ask them to answer your
question in one word or one sentence. This type of tweet is guaranteed to get higher engagement.
An example: “in one word, what’s your best Twitter tip?”
13. Do a “birthday thread”
This is a classic. Some Twitter users use their own birthday as an excuse to write a thread. It’s often
paired with “life lessons” from those users. And the number of lessons is always related to how many

😅
years they have.
The only issue is that you can only do it once a year

14. Give people a platform to celebrate or promote themselves


It's always exciting to share wins. Let your audience use your Tweet as a way to share them.
Ask people “What’s one win you had this week?” or “What are you working on?”
They can then use the replies to share a win or a link to what they're working on. Your role is merely to
provide them with a platform.

15. Ask people if they agree or disagree with something


This is how you should do it:
1. Make a statement (For example, Lebron James is the GOAT)
2. Ask people if they agree or disagree with it.
3. See what happens

16. Share your journey


On Twitter people love to read about what you are doing. But they also love to know more about the
person behind it.
Think about a transformational event in your life. It can be anything!
How you learned something, how you mastered a skill… The important thing is that your tweet reflects
both states: before and after
Then use this template to share it:
Before:
● State 1
● State 2
● State 3
Today
● How state 1 changed
● How state 2 changed
● How state 3 changed
One line takeaway

17. Offer to do something for your audience

👇
You probably have some knowledge about something. Let people know that you are willing to help them
in your tweet. See this example
Putting a timeframe to your offer might be a good idea since these tweets tend to get quite popular.

18. Recommend one piece of content you just consumed


This could be a book, a movie an article…Better if you tag the author so they might interact with it!

19. Ask people to complete your tweet


Write a “fill in the blanks” type of tweet and let your audience complete it for you. This is a fun game that
often generates a huge amount of engagement.

20. Tweet about something you just learned


Maybe you are debugging your code or writing an article when you realize something. Tweet about it!
Start your tweet with “I just realized that…” or “I just learned that…”

21. Appreciate someone that was helpful


Twitter is a social network. If someone was helpful, let them know in public! This is how you build
relationships.
22. Introduce yourself to your new followers
Every now and then it’s a good idea to re-introduce yourself to your followers, especially if you had a
grwoth spur. Take the chance to present yourself and let them know what to expect from your tweets!

23. Share your analytics


People love to see growth. Log into Tweet Hnter’s analytics tab or find it natively on Twitter. Then update
everyone about your progress! This is a good idea to do once a month.

24. Share your plans for the day


Tell everyone what you’ll do today. Use a list format and feel free to include emojis. Think of Twitter as
your daily journal.

Reference 👍
1. https://tweethunter.io/blog/10-fill-in-the-blank-thread-hooks-templates
2. https://tweethunter.io/blog/10-fill-in-the-blank-thread-hooks-templates-part-2
3. https://tweethunter.io/blog/10-fill-in-the-blank-hook-templates-part-3
4. https://tweethunter.io/blog/10-fill-in-the-blank-thread-hook-templates-part-iv
5. https://tweethunter.io/blog/7-types-of-calls-to-action-for-your-twitter-threads
6. https://tweethunter.io/resources/12-tweet-templates
7. https://tweethunter.io/resources/24-things-to-tweet
8.
9.

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