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Twitter Hooks
Twitter Hooks
Twitter Hooks
Twitter threads are the best way to grow on Twitter. But writing them is not
so easy.
Contrary to what some might think, a Twitter thread isn’t simply a “blog post
but on Twitter” But if you are anything like me, starting to write a thread (or
anything else) from scratch is hard.
In today’s article, we’ll explore 10 Fill-In-The-Blank Thread Hooks to give
you a head start on your following thread and hopefully inspire your next
piece of content.
Let’s jump right in
Part 2
#1 - Steal my playbook
What makes this hook so effective is that it generates curiosity (how did he
do it in such a short amount of time?).
But to make the promise even sweeter, you can tell people they can "steal"
your playbook for free.
✍️
Who wouldn’t take it?
The template:
#2 - Dirty secrets
There is nothing better than insider knowledge. Things that feel like
"secrets.”
It generates curiosity and a need to know.
You're likely to have a hit thread if you reveal these secrets. You just need to
✍️
make sure you live up to the hype.
The template:
✍️
rich or, at least, not how you would think you get rich.
The template:
✍️
of "loss" in the audience and make it irresistible.
The template:
✍️
task like Excel, even better.
The template:
Here are (number) (topic) shortcuts that'll save you (number) of hours of
your life
#6 - The basics
This hook is particularly interesting if you are writing for a newbie audience.
'MUST' is the key word here. It makes people click because they need to find
✍️
out if they are making a basic mistake or not.
The template:
✍️
may not seem that way at the time, unless you make it clear)
The template:
If you own a (device), you need to know these (number) tips and tricks:
#8 - Back it up
There are “pains” that everyone has.
If you have explicit knowledge of how to solve something a big part of the
population suffers, there’s a good chance that your tweet or thread does well.
Besides that, Antonio does one very smart thing with his thread: he leverages
his job position to give the thread authority.
✍️
The same advice from a random user wouldn’t hit the same.
The template:
#9 - Give me 2 minutes
Timeframes are another effective way to make your audience more likely to
read your thread.
The "Give Me 2 minutes" line gives the impression that the thread won't take
long, plus if you complement it with something your audience wants to
accomplish, even better.
Basically, you promise your audience something they desperately want in just
✍️
2 minutes.
The template:
We have already written two articles with a total of 19 templates (Part I and
Part II). But there’s always room for more.
So here they are 👇
#1 - Open loops
Open loops type of hooks are one of my favs. They are just so irresistible.
They leave you wondering because the information is incomplete. It’s almost
✍️
impossible not to keep reading if you are interested in the thread’s topic.
The template:
The output?
✍️
what you are promising!
The template:
What if I told you it’s possible to (something that sounds unlikely) by just
investing (short amount of time)?
Here’s how:
#3 - Free Resources
Curating content is a great way to build an audience. You can curate virtually
anything, then compile your findings on a thread using this hook.
This one in particular relies heavily on borrowing credibility from the sources
✍️
you are curation.
The template:
✍️
the effort you put into it.
The template:
I’ve (listened, watched, studied, read…) more than (big number + what you
did) in the last (time frame).
These are the (N) that have helped me (achieve the desire that audience also
has):
✍️
Simple and effective.
The template:
#6 - Superpower
Another one for the curation team. You present something as the “superpower
that will help you achieve your goals.” Then curate a bunch of resources so
✍️
people can “master” that topic.
The template:
✍️
people have to his hook.
The template:
How to (do something that feels impossible)
#8 - The 101
101 types of threads are pretty common and position you as an expert on
certain subjects.
The key here is to provide some elements that add credibility to your
expertise. In this example, Christine does it by mentioning how many people
✍️
she has onboarded over the last 5 years.
The template:
I’ve (something that proves your expertise) over the past (time frame)
#9 - The playbook
“If you are under 25” combined with “and want to be a multi-millionaire”
(who wouldn’t?) makes for a hook that appeals to a bigger part of Clint’s
audience.
I always say to keep your content focused on a specific niche, but in this case,
✍️
Clint breaks the rule by addressing a larger, general audience. And it works.
The template:
✍️
compensation countless times) and his thread (get paid what you are worth).
The template:
We have already written three articles with a total of 29 templates (Part I, Part
II and Part III). But there’s always room for more.
Let’s dive in!
#1 - 2 weeks old
AI is a hot topic right now, so any content related to it does very well. When
paired with curation, it has viral potential, and that’s what Dan leverages
here.
This hook will work especially well with trending topics since it leverages a
✍️
time element (release date) to add urgency.
The template:
✍️
really hard, this approach could be your golden ticket to virality.
The template:
#3 - RIP
RIP video editors.
The line was sure to garner a ton of engagement.
There are a lot of people who oppose AI for creative purposes, as you
probably know. The first line triggers them. It's clear from some of the replies
to the tweet.
However, this also sparks a discussion that draws more attention to Rowan's
tweet.
Now hot takes are risky. It's really easy to get some negative backlash, so be
very careful if you go this route.
✍️
We've warned you!
The template:
RIP (industry/career)
✍️
The template:
Here are (N) (exercises, tips, tricks…) to reverse the damages of (Topic):
The template:
● The specificity grabs the attention of people looking for weight loss tips
(drop 25 lbs in 90 days)
● It also presents a tangible benefit (drop 25 lbs). Something the reader
can picture.
● Promise of value: The author promises to share “every tip I have”,
which makes the reader feel this thread is going to be value packed.
This is a hook that can also be applied to multiple topics. The important thing
to remember is to be very specific about the transformation you’ll help
✍️
people achieve after they read your post.
The template:
✍️
This is a very simple but powerful hook.
The template:
#8 - The breakdown
I like this thread hook because how what we can call “Objection exclusion.”
He paints something most of us are interested in achieving (add 50k
followers in 12 days), then proceeds to refute any possible objection the
reader might have with the bullet points.
Something worth mentioning about this thread, too, is the casual tone. It feels
more authentic because the tone is less engineered (even if it clearly follows a
✍️
template).
The template:
- Objection 1
- Objection 2
- Objection 3
The strategy is so simple that you can implement it today
#9 - Borrowing Authority
Borrowing credibility is a great attention grabber. That’s where authoritative
figures come in. You could share your 10 best business lessons, or you can
share the 10 best business lessons from Phil Knight, the Nike founder.
In this case, despite Chase being an authoritative figure in the Email
Marketing world, with this hook he “borrows” authority from somewhere
else: the best brands in the business.
✍️
This template will allow you to do the same.
The template:
✍️
and want to give tips to others.
The template:
Here are (N) tips that will *instantly* separate you from everybody else:
Types of Call-to-Action
The Classic
The classic CTA is made of two parts:
This works because it relies on reciprocity. You are telling your audience,
"Hey, I gave you this high-value content for free. All I ask in return is that
you follow me and click the retweet button.”
It’s a low-effort request that most people comply with.
Some creators are very casual with it 👇
And others share it in a more structured way with bullet points 👇
Pay attention to how Rob (very casually) introduces his product. The thread
he wrote was about AI, so it makes sense to promote an AI product later.
Sources: Clint Murphy and Rob Lennon
👇
Sometimes all you need is a one-line CTA with just one “ask” for your
audience
👇
Pay attention to how she leverages reciprocity and perceived effort to get her
audience to act on her call to action
Two elements make this CTA so good:
● Making tangible how little time it takes to retweet the thread (0.23
seconds)
● And making tangible how long it took her to write the threads (6 hours)
👇
CTA. When that happens, you can always incentivize them, as Eddy does
here
In the example on the left, he prompts people to comment on his thread (and
boost his reach) by offering a freebie (with Tweet hunter’s AutoDM).
In the example on the right, he prompts his audience to get the thread to 500
RTs if they want to see more.
Everyone needs a nudge sometimes.
Source: Eddy Quan
👇
A great use of thread CTAs could be on asking a question related to the
thread, like Corey Haines does here
This is great for generating more engagement and boost your thread’s reach.
If he asked:
“What's the biggest thing holding people back from living their dream lifestyle?” he wouldn’t have gotten
nearly as many replies as he did.
That question worked so well because he was challenging his audience to reply to his question with
only ONE word.
It’s a game. And games are fun to play.
Lists
Blank space is a tweet writer's secret weapon. Reading is easier when your eyes flow from one element of
the tweet to the next one.
And there’s no better way to do that than with lists
They are the perfect example of how blank space and tweet structure are used.
Now, these lists come in all shapes and formats. We have:
Step-by-step lists
Unnumbered lists
Lists of tools or people
The before-after
Take a look at the tweet above.
It stands out because it tells us a story. Compressed into one tweet, but a story nonetheless.
It shows how Andy’s journey has changed. From making $0 to making over $28k.
The reason these type of tweets do so well is the same reason why the before-after pictures after someone
lose weight are so popular online.
People love to see positive transformations.
Opposed thoughts
It is very common for Twitter to have a structure that is two opposing elements.
There are many variations to this kind of structure. Take a look at this:
This template is excellent both to get your audience’s attention by attacking a common pain point and
to make a strong statement.
It’s short and punchy. Two elements that all good tweets share.
Hidden truths
Twitter may seem like a place where everyone repeats the same ideas, but there's also room for novelty.
Content that reveals things no one else would dare to say, for convenience or because they are unaware of
👇
it, works extremely well.
These can also be classified into two types
The hacks
Things that make you go "Wow, I didn't know that". It's as if something clicked in your brain.
Apply it to your tweets:
1. What’s that one thing that everyone tells you “Wow, I didn’t know you could do that”? Or what's
that one thing you learned that literally changed your perspective?
2. Try to fit it into one tweet. Don’t forget to add “Life hack” or similar at the beginning of the
tweet.
Curate content
It is difficult to create original content. And it’s not for everyone.
The good news?
You don’t need to create original content to succeed.
In fact, some of the most popular content produced by Tweet Hunter users is not created.
It’s curated.
Instead of creating content, curators sift through mountains and mountains of content, pick out the
best bits, and share them with the world.
The curator has a lot of value in today's information-oversaturated world.
They save people time, effort, and money.
Plus, this is a type of content that’s getting super popular lately on Twitter.
We have seen curated movies and documentaries:
Visuals
5. Share a meme
Memes are trending. They are a fun and quick way to share relatable insights. Some people like
@dagorenouf
2022/07/10
6. Harsh/Hidden truths
Harsh or hidden truths are usually tweets that get a lot of engagement, since people love an opinion to
share their thoughts. In your content niche, what is the one thing you are not sure people will agree with?
Tweet it out and see what happens.
image could not be loaded
9. Share a milestone
Let people know you've reached a significant milestone! Some people celebrate reaching a certain number
of followers, or making a certain amount of revenue, or finishing a certain number of books...
😅
years they have.
The only issue is that you can only do it once a year
👇
You probably have some knowledge about something. Let people know that you are willing to help them
in your tweet. See this example
Putting a timeframe to your offer might be a good idea since these tweets tend to get quite popular.
Reference 👍
1. https://tweethunter.io/blog/10-fill-in-the-blank-thread-hooks-templates
2. https://tweethunter.io/blog/10-fill-in-the-blank-thread-hooks-templates-part-2
3. https://tweethunter.io/blog/10-fill-in-the-blank-hook-templates-part-3
4. https://tweethunter.io/blog/10-fill-in-the-blank-thread-hook-templates-part-iv
5. https://tweethunter.io/blog/7-types-of-calls-to-action-for-your-twitter-threads
6. https://tweethunter.io/resources/12-tweet-templates
7. https://tweethunter.io/resources/24-things-to-tweet
8.
9.