Chapter 5(Quiz)

1 ------ defines the further direction and actions of an organization or part of an organization.(Strategy)

2 Strategic analysis strategic development and ------ are linked together sequentially in prescriptive strategy.(strategy
implementation)

3 Emergent strategy is strategic analysis, strategic development and strategic implementation are ---- and are
developed together.(interrelated)

4 ------ is strengths, weaknesses, opportunities and threats.(SWOT analysis)

5 ------is often the situation for the early adopters.(Market driving strategy)

6 Soft lock-in is electronic------between supplier and customer increase switching costs.(linkages)

7 -------is resources, including skills or technologies that provide a particular benefit to customers.(Core
competencies)

8 Vision or mission for digital business are a concise summary defining the ---- and broad aims of digital channels.
(scope)

9 -----is models of the further environment are developed from different starting points.

(Scenario-based analysis)

10 The proportion of service type processes that are completed using -----channels.(electronic)

Multiple Choice

1 The approach by which applications of internal and external electronic communications can support and influence
strategy is a definition of:

A. Digital-business strategy

B. Corporate Strategy

C. Digital-channel strategy

D. Digital-business responsibility

ANSWER: A

2When considering strategy, the matching of internal resources against external demands forms part of:

A. Strategic definition

B. Strategic objectives
C. Strategic implementation

D. Strategic analysis

E. None of the above

ANSWER: D

3. Within a strategy process model, strategic option, evaluation, plus selection forms part of:

A. Strategic implementation

B. Strategic definition

C. Strategic analysis

D. Strategic objectives

ANSWER: B

4Poor strategic decisions have been the downfall of many well-known Internet companies. One view is that the
biggest mistake failed companies made was to:

A. That new innovations would replace conventional shopping

B. To offer free services

C. Massively overestimate the speed at which the marketplace would adopt dot coms

D. A lack of creativity

ANSWER: C

5What could be an implication for an organization if a digital-business strategy is not clearly defined?

A. Clear direction of e-business strategy

B. Greater opportunities from evaluation of opportunities

C. Effective integration of e-business at a technical level

D. None of the above are applicable

ANSWER: D

6Once segments have been identified, organizations need to define how best to position their online services relative
to competitors according to four main variables: product quality, service quality, and fulfillment time. Which variable
is missing?

A. Customer value

B. After sales service

C. Price

D. Brand perception

ANSWER: C

7An assessment of SME success factors was produced by Jeffcoate and others in 2002 and they suggested critical
success factors applicable to larger organizations. Which of the following could be usefully applied?

A. Content, convenience, control, community, and commitment

B. Brand, price sensitivity, partnerships, and process improvement

C. Interaction and integration

D. All of the above are applicable

ANSWER: D

8Poor strategic decisions have been the downfall of many well-known Internet companies. One reason is:

A. Lack of creativity

B. Learning and growth

C. Manage risks

D. All of above

ANSWER: D

9Don Marchand, shows different ways in which information can create value for organization. The main methods
should include four of the following points but which one is FALSE?

A. Adding value

B. Reduce cost

C. Mange risks

D. Financial measures

ANSWER: D

10.Using marketing communications to maximize conversion of potential customers to actual customers. It is known
as:

A. Vision or mission statement

B. Conversion marketing

C. E-channel strategies

D. All of the above

ANSWER: B

True/False

1Target marketing strategy is evaluation and selection of appropriate segments and the development of appropriate
offers.

A. True

B. False

ANSWER: T

2Larger companies (B2B) is an intranet could be produced to services these customers, and increase their loyalty.

A. True

B. False

ANSWER: F

3Revenue models is described methods of generating income for an organization.

A. True

B. False
ANSWER: T

4Strategy implementation is planning, actions and controls needed to achieve strategic goals.

A. True

B. False

ANSWER: T

5Content is the usability of the website.

A. True

B. False

ANSWER: F

6Control is the effective presentation of products or services.

A. True

B. False

ANSWER: F

7Business-impacting IS strategy is generated from the business strategy through techniques.

A. True

B. False

ANSWER: F

8IS/IT strategy which provide a suitable technological applications and process infrastructure.

A. True

B. False

ANSWER: T

9Co-operation is interactions between competitors and marketplace intermediaries which the attractiveness of a
marketplace.

A. True

B. False

ANSWER: F

10.Image and product information which enquiries are facilitated through online forms.

A. True

B. False

ANSWER: F