COLLEGE DEPARTMENT

SCHOOL OF BUSINESS AND ACCOUNTANCY

Cookie Corner

Submitted by:

Group 3

Medallon, Kenny Imman

Nabung, Charlize Adrienne

Orfinada, Jan Renzo

Sampana, Kim Aira

Santos, Divine

B-222

Submitted to:

Mr. Danzen B. Olazo

Marketing Management Professor

(MKTGMGMT-6296)
MARKETING PLAN
MAY 8, 2021
 Table of Contents

I. Executive Summary -------------------------------------------- 1

II. Situational Analysis

Company Background ------------------------------------- 2

Product Background --------------------------------------- 3
Market Analysis --------------------------------------------- 4
Competitive Analysis -------------------------------------- 6 - 8
III. SWOT Analysis ------------------------------------------------ 9 - 13
IV. Objectives

Marketing Objectives ------------------------------------- 14

Financial Objectives -------------------------------------- 15 - 18
V. Target Market ----------------------------------------------- 19
VI. Marketing Strategy

Product Strategies ---------------------------------------- 21 - 28

Pricing Strategies ----------------------------------------- 29 - 30
Distribution Strategies ----------------------------------- 31
Promotion Strategies ------------------------------------ 32 - 46
VII. Timetable of Activities ----------------------------------- 47 - 50
VIII. Financials -------------------------------------------------- 51 - 56
VIX. Controls ---------------------------------------------------- 57 - 59
X. Learnings ----------------------------------------------------- 60
Appendices ----------------------------------------------------- 61 - 64
References ------------------------------------------------------ 65
 Executive Summary
Cookie Corner is a company owned by five persons: Kenny Imman Medallon; Charlize
Adrienne Nabung; Jan Renzo Orfinada; Kim Aira Sampana; and Divine Santos. It is a home-
based business offering freshly-baked goods that are aligned to the health preferences of the
people. Our main and top priority is the health of society, especially in this time of pandemic.
Therefore, we guarantee that everyone can satisfy their cravings for home-baked pastries, and
enjoy, at the same time, without worrying too much about worsening the conditions of their body
and health.

The main product that we offer is cookie sticks. Cookie sticks are basically home-baked
cookies that, instead of the typical round shape, we twisted and gave our own unique feature by
turning them into sticks. This is like munching fries but thick, chunky, chewy cookie sticks that are
easier to dip in a glass of milk or chocolate. We have three flavors to choose from, depending on
the health preferences of our customers: Sweet-dipped Chocolate Chip Cookie Sticks, perfect for
everyone who do not have any problems with their health; Almond Cookie Sticks, a healthier
alternative containing large amounts of minerals and nutrients including fiber, protein, and
vitamin E, perfect for those who are dieting and working out; and lastly, Sugar-Free Cookie
Sticks, perfect for those with diabetes and who cut the sugar in their diet.

Cookie Corner is an online home-based business in Tarlac City, but covering, too, the
areas of Mabalacat City, Angeles City, and City of San Fernando, Pampanga. Since it operates
during this time of crisis, we distribute our products directly into the homes of our customers,
keeping their health and safety away from risks or the virus. To manage and cater all orders, we
created our own booking system, setting different schedules on the booking of orders and
delivery. For the booking schedule, we set it every Monday, Wednesday, and Friday. On the
other hand, for the delivery schedule, we set it every Tuesday, Thursday, and Saturday.

Going online also means the use of the internet, specifically the social networking sites like
Facebook, Instagram, and TikTok. And so, for Cookie Corner, we use these sites as our main
platforms for the promotion of our business. This is where we incorporate different marketing
strategies such as offering promos, discounts, and special deals or combos like "buy 1 take 1"
and "2 flavors in 1 purchase" on particular dates (1.1, 2.2,...). We collaborate as well with known,
local social media influencers to extend and enhance the awareness of our brand and product.
Other than these, we use our main platforms to reach and to communicate with our customers.
They can use these to contact us and to book their orders, as well as to give their comments and
suggestions toward our products and services.

Cookie Corner offers these cookie sticks with the following prices: Php 115 for the Sweet-
dipped Chocolate Chip Cookie Sticks; Php 140 for the Almond Cookie Sticks; and Php 160 for
the Sugar-Free Cookie Sticks. With that, we ensure the affordability of our products compared to
its highly-priced competitors.
 SITUATIONAL ANALYSIS

Company Background
Cookie Corner is a company that offers freshly-baked cookies with a variety of
flavors to choose from. Our cookies being home-made is one of the greatest assets of
the company. It allows us to incorporate our own unique features for our product to
standout in the business world. These include the chewiness and healthy features of
the cookies since our company prioritizes the health conditions of the consumers.
Another would be its stick-like or brick-like shape which is thicker and is very much
distinctive when compared to the regular cookies which are circular in shape.

With our cookie sticks’ finger-food feature, we named our company after the most
famous French-fries company, Potato Corner. Just like eating fries, our consumers can
enjoy our products by eating it as it is or dip it into milk or chocolate, depending on their
preference. This is also where the company’s tagline, “Like fries, but cookies!”
originated from. The company is owned by Medallon, Nabung, Orfinada, Sampana, and
Santos.

Cookie Corner is here to satisfy the cravings for delicacies of the people and who
are, at the same time, conscious when it comes to their health. It offers cookie sticks
that are aligned to the people’s health preferences. These include those who has a
sweet tooth, those who are fond of foods with nuts in it, and those who are dieting and
diabetic.

Our company ensures the high quality of our food and services, and guarantees
that our customers will enjoy and will keep coming back in Cookie Corner. This cookie
company is a haven of comfort and relaxation for our customers that in spite of the
pandemic, we can still carry the sensation on within our grasp. Furthermore, we inspire
other people to do the same by starting to run their own businesses at home,
maximizing the talents and skills they have.

As a company, we highly prescribe to run this business continuously. Cookie

Corner does not just aim for a higher profit. But we primarily desire to indulge your
cravings for sweet pastries while addressing your health as our top priority. In this way,
we aspire to spread health awareness especially when it comes to eating despite the
pandemic and limited outdoor activities, reminding everyone to have and to maintain a
healthy body and lifestyle.
 SITUATIONAL ANALYSIS

Product Background
Home-made cookies are one of the company’s specialties in baking. We are well
aware that many people love the idea of chewy, golden brown, chocolate chip cookies,
and that includes us. That is why cookies are the product that we want to offer to our
customers but with a twist. We think of a fresh and bold idea for the chocolate chip cookie
lovers out there. Instead of the typical round chocolate chip cookies, we come up with the
idea to change them into sticks. This new cookie shape will be easier to dip in a glass of
milk. Everyone can bring this anywhere because they are now easy to bite. It is like
munching fries but chunky, chewy chocolate chip cookie sticks, and it does not end there.
Our cookies come in different varieties. Since we are in the middle of a pandemic, we
also considered making healthy alternatives for those who want to maintain their healthy
lifestyle. Of course, we all wanted to have a stronger body and immune system.
Therefore, we come up with three different choices.

First is the Sweet-Dipped Chocolate Chip Cookie Sticks. It is for those who are
craving for sweets and does not have any problems with their health. It is perfect for kids,
teenagers, young adults, and adults who want to munch cookies as a snack.

The second is the Almond Cookie Sticks. Compared to the sweet-dipped chocolate
chip cookie sticks, this is a healthier alternative. Almonds contain a large amount of
nutrients including fiber, protein, fat, vitamin E, magnesium, manganese, and
phosphorous. Therefore, this type of nut is perfect for those who are undergoing diet and
spend their time in the gym since these help lose weight and restore body energy after
workout.

Lastly, we have the Sugar-Free Cookie Sticks. We introduce a sugar-free snack so

that everyone with a high-sugar level or diabetes will not have to worry about their cookie
snacks. Besides, this is good for chocolate chip cookie lovers who cut the sugar in their
diet.

With our products and services, we desire to give our customers a delightful snack,
not only to satisfy their cravings but to consider their health as well especially in this time
of the pandemic. With Cookie Corner, we want to satisfy our customer's cravings and turn
their cookie snacks into another level.
 SITUATIONAL ANALYSIS

Market Analysis

Ever since the pandemic and lockdown have started, most of the people start to think
of alternative ways or activities to ease their boredom inside their houses. Some began to
resell products online and to sell clothes online and live. There are others, too, who
enhanced their cooking and baking skills by running their own business selling cookies,
chicken wings, and baked sushi to name a few. Lately, the people also began to be
health conscious to serve as their protection against the virus. They engage themselves
in different physical activities like home workouts, jogging, and biking. However, these
exercises are not enough to be physically fit and healthy. They also must be conscious in
the foods that they intake. This prompted Cookie Corner to align the home-made cookie
sticks with the customer’s health conditions, particularly the healthy ones, the athletics
and the diabetic.
 SITUATIONAL ANALYSIS

Competitive Analysis

DIRECT COMPETITORS

COOKIES BY THE BUCKET

Cookies by the Bucket is known for their affordable freshly
baked round cookies. They offer different types of cookies such
as Classic Chocolate Chip, Double Chocolate, and Peanut Butter.
Their cookies are placed in an eco-friendly container. They have
branches in SM City Clark and Marquee Mall.

We consider them as one of our direct competitors because

just like Cookies by the Bucket, Cookie Corner offers budget
friendly products so that a lot of people will be able to purchase,
enjoy and satisfy their cravings for sweets. Other than this, our
company also uses an eco-friendly and reusable packaging to
help protect the environment. However, what makes Cookie
Corner better than Cookies by the Bucket is the convenience we
provide our customers – home delivery service. Since our
business will go online, the people’s health and safety will not be
put to risk anymore, especially during this crisis, since the
products that they will purchase from us will be delivered straight
into their homes.
 SITUATIONAL ANALYSIS

Competitive Analysis

DIRECT COMPETITORS

MRS. FIELDS
Mrs. Fields' Original Cookies Inc. is an American
franchisor in the snack food industry. They are one of the
largest retailers of freshly baked cookies and brownies. They
have more than 300 retail shops all over the world. Mrs.
Fields cookies offer different flavors of cookies such as Semi-
Sweet Chocolate Chip, Oatmeal Raisin Walnut, Cinnamon
Sugar, Triple Chocolate & White Chocolate Macadamia Nut.

We also consider Mrs. Fields as our direct competitor because

they, too, are famous for their cookies. But, in terms of product
price, product variety, packaging and service, Cookie Corner is a
lot better. First, our company offers budget-friendly cookie sticks
ranging from Php 115 to Php 160. Second, our cookie sticks may
also have a lot of flavors to choose from, but our advantage is
that we aligned our flavors to the health preferences or conditions
of the market, and not just simply incorporating or mixing two or
more ingredients to create a new flavor. Third, our packaging is
reusable. Hence, it can still be used as a container for other
things. Lastly, our home-delivery service and high-quality
products that we provide our customers will surely be one of the
company’s advantages. That in spite of the pandemic, Cookie
Corner is just one call or message away to satisfy the people’s
longing for sweet pastries, without the need for them to go out of
their homes since it will be delivered to their homes right away.
 SITUATIONAL ANALYSIS

Competitive Analysis
INDIRECT COMPETITORS
THE COFFEE BEAN AND TEA LEAF
The Coffee Bean & Tea Leaf is one of the world’s first and
largest privately held specialty coffee and tea retailers. It
provides quality coffee because they choose only the top 1%
Arabica beans that the world has to offer. It offers unique
flavors that suits their customers’ tastes and handcrafted
beverages. The Coffee Bean & Tea Leaf sells a variety of
products including coffee beans, whole leaf teas, baked
goods, planner, and mugs. But is known for its Original Ice
Blended Coffee and tea drinks. Therefore, they are
considered as one of our indirect competitors.

STARBUCKS
Starbucks is known to be the largest coffee shop in the
world. It has changed the way people drink coffee outside
home and work. It also provides a very relaxing ambiance
where their customers can enjoy and relax while drinking
coffee. Moreover, it offers a wide range of products from
hot and cold beverages, coffee beans, baked pastries,
mugs, tumblers, and planners. Since Starbucks is a well-
known company for coffee drinks and frappes and not for
cookies, we consider them as one of our indirect
competitors.

COFFEE PROJECT
Coffee Project aims to provide excellent coffee
and good service that will create memorable
experience to their customers. They offer different
types of coffee and mouth-watering foods. Coffee
Project already has sixteen branches around
Luzon. They also serve cookies but the hot and
cold beverages they offer are what makes them
known for. This is why we consider them as one
of our indirect competitors.
 SITUATIONAL ANALYSIS

Competitive Analysis

INDIRECT COMPETITORS

SUBWAY
Subway is an American fast-food restaurant that offers
sandwiches, salads, and beverages. They are considered to be
the fastest-growing franchises in the world. The company
operates in more than 100 countries. They offer nutritious meals
that customers will surely enjoy. Subway also sells cookies.
However, they are most famous for their sandwiches, making
them as our indirect competitor.
 Analysis
S W O T

STRENGTHS WEAKNESSES

Cater health conscious Limited budget and/or

people resources
Home-made products The company is not yet well-
Affordable products recognized.
Customer convenience Limited employees
Well-trained employees
Booking system

Online selling Inflation of raw materials

Extensive market Strict COVID-19 protocols in
Door to door deliveries some areas.
Customer loyalty

OPPORTUNITIES THREATS
 Analysis
S W O T

STRENGTHS
Cater health conscious people

The customers' health conditions are Cookie Corner's top priority in operating the business.
Along with the current situation that we are all experiencing, we offer products that are to cater
health conscious people. To be in particular, we sell Almond Cookie Sticks to those who do
regular exercises and workouts, and Sugar-Free Cookie Sticks to the diabetic. Moreover, we
consider this as one of our strengths because this is what make our products unique among our
competitors. Rather than just simply mixing ingredients to create new flavors, we consider and
align our ingredients to the health situation of our customers.

Home-made products

The products being home-made is one of the great benefits of the company and to its
community. This primary feature does not just make the company outstanding in the industry for
having unique features, tastes, and flavors of cookie sticks. But this also allows the company to
give off positive effects to the environment since these products do not undergo processes that
emit toxic wastes, smoke, and other pollutions which are harmful to the surroundings. Moreover,
the packaging used for these products is recyclable. Cookie Corner prioritizes the welfare of
society, both the people’s health and the environment. Hence, initiating an environment-friendly
company.

Affordable products

As Cookie Corner being established during this crisis, the company is well-aware of how much
people got lay-off in their works. Furthermore, how much people who now earn less than their
regular income. In line with these, the company ought to impose a price that is affordable to
everyone. Primarily, the reason behind this is to achieve the main goal of the company which is to
satisfy the cravings for a sweet pastry of everyone in the society in a healthier way. Thus,
establishing a budget-friendly company.
 Analysis
S W O T

Customer convenience

Cookie Corner is a company operating online where people can easily order with just one
message or call away. In an instant, they could also receive their orders without risking their
health when going out since the products will be delivered straight to their households. And so,
despite the pandemic, our customers could still enjoy and be relaxed while purchasing, waiting,
and consuming our products in their homes because they do not need to go outside and put
themselves at risk anymore.

Well-trained employees

Having well-trained employees in a company is a great asset. Tasks can be done efficiently,
employees can be easily managed, and there can be an increase to the company’s productivity
and profit. Therefore, acquiring the required skills, specifically baking, mixing or blending the
perfect flavors, observing consistency in the production, and proper overall management, these
could lead the company to its success, growth, and development in the industry.

Booking system

For Cookie Corner to be able to manage all orders and to maintain the freshness of products
upon delivery, we agreed to have a booking system. A booking system is where we set different
schedules for booking orders and delivery. Specifically, for the booking schedule where they can
contact us and place their orders, we set it every Monday, Wednesday, and Friday. On the other
hand, for the delivery schedule where we deliver the products to them, we set it every Tuesday,
Thursday, and Saturday. We consider this as one of our strengths because having organized
operations will allow us to monitor all processes done in the company like in receiving orders,
sales, and profit in a day to a year. It will also gain us loyalty from customers since our products'
freshness are maintained upon delivery, and our services are of high quality.
 Analysis
S W O T

WEAKNESSES
Limited budget and/or resources

Due to the fact that Cookie Corner is new and a small business in the industry, the company
does not have yet much budget and resources. The company then could not yet offer a wider
range of products, as well as have more and better baking equipment to even have a more
efficient productivity.

The company is not yet well-recognized

Our company, Cookie Corner is new to the business world. As soon as it starts to operate, it
will just be a small company since it is not yet well-known to the market. This then could be
difficult for the company to attract enough customers and earn enough profit, unlike those
companies that are now developed and notable.

Limited employees

Cookie Corner is a company owned and operated by five (5) persons. Considering that the
company has a limited number of employees, there can only be a limited work to be done. Hence,
a slower productivity even though the company is able to produce and meet its target.

OPPORTUNITIES
Online selling

With the recent happenings brought by this crisis, different marketing strategies and techniques
arise and evolved. One of which is online selling which is very much efficient, effective, and
beneficial especially for business managers, resellers, and practitioners. In view of the fact that
online selling gives convenience to the customers, as well as gives a greater opportunity of
earning more consumers and profit to a business, this prompted Cookie Corner to go online.
 Analysis
S W O T

Extensive market

Considering that Cookie Corner goes online, the company acquires a greater opportunity of
having an extensive market. Online selling easily reaches out the people from different areas or
cities. Therefore, anyone and everyone can be the company’s customers.

Door to door deliveries

Since Cookie Corner is an online business, the company is also open to deliver the goods
directly to the houses of the customers. This, in fact, is one of the great opportunities that the
company has because not all businesses have the time, have the means, and have the capability
to apply this method or strategy, especially in this pandemic.

Customer loyalty

As the company comprises of well-trained employees, consistency in the product’s quality may
be attained as well. And with that quality consistency, it is possible for the company to earn the
loyalty from its buyers and consumers. Thus, the increase on the company’s profit.

THREATS
Inflation of raw materials
The inflation of raw materials or ingredients is considered to be one of the company’s threats
because this could lead the company to either increase its prices, or minimize the number and
quality of products being produced and sold. Furthermore, this could lead the company to have
lesser customers due to its higher price, lower quality, or fewer quantity.

Strict COVID-19 protocols in some areas

Due to the effects of COVID-19 in the country, some areas imposed stricter rules and protocols
to prevent the entering and spreading of the virus within the vicinity. Included here is the
promulgation of lockdown in some barangays. Accordingly, the company will not be able to reach
those places and deliver the products, decreasing the number of potential customers that the
company may have.
 Objectives
The following are the marketing and financial objectives that the company strives to achieve:

Increase brand awareness

The company aims to promote products through the most adapted, most efficient, and
most known social media platforms of today such as Facebook, Instagram and TikTok.
The weekly posts will include pictures of the different variants of our products and
videos of its baking process and ways on how to consume it, as well as promos or
special deals. We also plan to collaborate wit local social media influencers to further
extend our brand's reach and awareness. This objective further aims to attract first 20 to
35 customers by the end of May 2021.

Develop and increase customer loyalty

The company aims to build a relationship, to develop trust, and to increase loyalty from
customers by providing them high, efficient and effective product and service quality.
Also, by acknowledging and applying their feedbacks and suggestions toward our
products and services.

Attract more customers

The company aims to attract more customers by launching a new home-baked product
aligned to one market segment at the start of a new year, 2022.

Create incremental sales

The company aims to create incremental sales by developing and incorporating a new
marketing strategy or special deals in selling the products such as two flavors in one
purchase (combo) and monthly promos like discounts on 1.1, 2.2, and so on.
 Objectives
The following are the marketing and financial objectives that the company strives to achieve:

Maintain stability then gradually increase revenue

The company aims to maintain stability in its revenue for the first two years of
operation then gradually increase it by 5% within five years. We intend to maintain our
revenue for the first two years to see that the company is able to reach its target for
the first year and can maintain it for the second year. Afterwards, we aim to gradually
increase our revenue by 5% within five years to prove that the company can operate
in the industry in the long run.

Maintain stability then gradually increase profitability

The company aims to maintain stability in its profitability for the first two years of
operation then gradually increase it by 10% within five years. For the company to
maintain stability in its profitability, we ought to properly manage and monitor our
revenue and expenses where revenue exceeds expenses. Consequently, gradually
increasing our revenue by 5% leads us to gradually increase our profitability by 10%
within five years because we aim for a higher profit than revenue. Earning a higher
profit will allow us to have more opportunities such as more special deals in the
distribution of our products, better baking equipment, wider range of products, and
possible hiring of more employees in case of higher product demand.

Reach the target amount set for May to June 2021

The company aims to reach a total of 216 orders, a revenue amounting to Php 29,880
and a profit amounting to Php 8,398.80 for the months of May and June 2021. The
tables below show the breakdown of the company's targets:
 Objectives
The following are the marketing and financial objectives that the company strives to achieve:

Table1.1 Breakdown of Projected Total Sales for May - June 2021

In finding the projected total sales of May to June 2021 which is 216, we first finalized our
booking and delivery schedule. For the booking or ordering schedule, we set it every Monday,
Wednesday, and Friday (MWF) while for the delivery, we set it every Tuesday, Thursday, and
Saturday (TThS). In one day, our goal is to acquire three orders for each flavor, thus a total of
nine orders. In one week, we multiplied the total of nine orders to three, representing our
booking schedule, MWF, thus a total of 27 orders. In one month, May, we multiplied the total of
27 orders to four, representing the four weeks of the month, thus a total of 108 orders. Lastly, in
two months, May to June, we multiplied the total of 108 orders to two, representing the two
months, thus an overall projected sale of 216 orders.
 Objectives
The following are the marketing and financial objectives that the company strives to achieve:

Table1.2 Breakdown of Projected Total Revenue for May - June 2021

In finding the projected total revenue of May to June 2021 which is Php 29,880, we
calculated first our revenue for each flavor, from one day to two months, then got their
summation. And so, for the Sweet-Dipped Chocolate Chip Cookie Sticks, to get its revenue for
one day, we multiplied the target sales for that day which is three to its selling price which is
Php 115, thus a total amount of Php 345. To get its revenue for one week, we multiplied Php
345 to three, representing our booking schedule, MWF, thus a total amount of Php 1,035. To
get its revenue for one month, we multiplied Php 1,035 to four, representing the four weeks of
the month, thus a total amount of Php 4,140. To get its revenue for two months, we multiplied
Php 4,140 to two, representing the two months, thus a total revenue of Php 8,280 for the
Sweet-Dipped Chocolate Chip Cookie Sticks. Following all these steps in finding the revenue
of the Almond Cookie Sticks and Sugar-Free Cookie Sticks, while using the selling prices
amounting to Php 140 and Php 160, respectively, we came up with an overall projected
revenue of Php 29,880.
 Objectives
The following are the marketing and financial objectives that the company strives to achieve:

Table1.3 Breakdown of Projected Total Profit for May - June 2021

In finding the projected total profit which is Php 8,398.80, we multiplied the amount of
mark-up of each flavor to the total projected sales which is 216. For the Sweet-Dipped
Chocolate Chip Cookie Sticks, we applied a 53% mark-up to its net price of Php 75.34,
amounting to Php 39.66. Then, we multiplied Php 39.66 to 72, thus a total amount of Php
2,855.52. For the Almond Cookie Sticks, we applied a 47% mark-up to its net price of Php
95.34, amounting to Php 44.66. Then, we multiplied Php 44.66 to 72, thus a total amount of
Php 3,215.52. For the Sugar-Free Cookie Sticks, we applied a 25% mark-up to its net price of
Php 127.67, amounting to Php 32.33. Then, we multiplied Php 32.33 to 72, thus a total amount
of Php 2,327.76. Adding all the total profit of each flavor, we came up with an overall projected
profit of Php 8,398.80.
 Target Market

GEOGRAPHIC
Cookie Corner is a home-based business in Tarlac City. But
since our business will be conducted online, it will also reach and
cover the areas of Mabalacat City, Angeles City, and City of San
Fernando, Pampanga.

DEMOGRAPHIC
The business focuses on the age group ranging from 7 to 70
years old and above. This includes children, teenagers, students
and adults. All genders, especially those who are fond of eating
cookies are also targeted by the company. In terms of income
classification, the business targets middle-class income earners.
Lastly, the business prioritizes the health conditions of the market,
specifically those who have a sweet tooth and always craves for
sweet foods, those who are fond of nutty foods, those who maintain
a healthy body and those who are diabetic.

PSYCHOGRAPHIC
Since a lot of people are very conscious of their health, Cookie
Corner focuses on individuals who prioritize their health and are
living a healthy lifestyle. The targeted customers are those
individuals who always eat sweet pastries or baking goods, and also
customers who exercise regularly and prefer to eat nutritious food to
have a fit and healthy body because Cookie Corner’s priority is the
health of the society.
 Product Strategies

Product Name We introduce our cookies as sticks so our

consumers can eat them like fries. That is
why our company name was inspired by a
well-known french fries store in the country,
Cookie Corner Potato Corner.

Sweet-Dipped Chocolate

Chip Cookie Sticks

Almond Cookie

Sticks

Sugar-Free Cookie

Sticks
 Product
Description

Sweet-Dipped Chocolate Chip Cookie Sticks

Chunky, chewy, chocolatey goodness that will truly satisfy

your cravings. A perfect snack for any occasion.

Almond Cookie Sticks

Packed with high amount of nutrients and minerals

like phosphorous, magnesium and protein. A truly

healthy snack that contains essential fatty acids,

vitamin E, and fibers that the body requires.

Sugar-Free Cookie Sticks

Contains 0% sugar so you don't have to worry about

having high sugar levels. Guaranteed to still satisfy

your cookie cravings.

 Product Logo

We added a little fun to our logo by including our company name,

Cookie Corner, our company tagline, "Like fries, but cookies!" and a mini
art of our product which are cookie sticks so that our consumers can
easily identify the product they can get from us. We incorporated a
minimal design, so it looks clean in the eyes. Moreover, we made sure
that our color scheme matches the color of the cookie sticks.
 Packaging

Our packaging has a distinct package for our cookie sticks so

that the sticks will remain upright and eliminate the chances of
breakage. Also, our consumers may have the option to pour some
milk since our packaging is a cup. We made sure that the cups are
reusable and eco-friendly.
 Labelling
FULL

LEFT-BACK
SIDE

RIGHT SIDE

TOP

FRONT

The product label has the company logo at the front. On the backside, we decided to
include allergen information because we care about our consumers. We have to make sure that
they are well-informed about the ingredients that can trigger allergic reactions. Also, we included
a slogan and instructions on ways to enjoy the cookie sticks. The product label will be a sticker
type that will be wrapped around the cup. Also, we included a sticker of the logo on the top lid of
the cup as a detail.
Product Hierarchy Level

ITEM
Cookie
Corner
PRODUCT TYPE

Cookie Sticks

PRODUCT LINE

Cookies
PRODUCT CLASS

Snacks
PRODUCT FAMILY

Health and Nutrition

NEED FAMILY

Food
 Product Hierarchy Level

The figure shown above is the product Hierarchy level of Cookie Corner. It will classify
our product into its essential components. As stated by Belyh A. (2017), the product
hierarchy will be displayed starting with the most basic needs and will progress to specific
items that satisfy customer needs. The company needs to provide a classification of our
product so that Cookie Corner will be easier to navigate by the target audience.

Need Family: Food

Based on Maslow’s Hierarchy of Needs, food is in the physiological or basic needs of
humans. The primary reason for the existence of Cookie Corner is to provide a need for
food. It exists to fulfill one of the needs of people which is food where it satisfies hunger.
Therefore, the need family of the Cookie Corner is food.

Product Family: Health and Nutrition

In this category, the focus is on the core need that a product satisfies. Since Cookie
Corner offers three varieties of cookie sticks, two of them promote health and nutrition for
our customers which are the Almond Cookie Sticks and Sugar-free Cookie Sticks. The
products are aligned to the market's health conditions or preferences, including those who
undergo workouts, diet, and are diabetic. That is why we classify our product under health
and nutrition for the product family.

Product Class: Snacks

In Product class, it is similar to the product family, but the product family's community
of products is known as having a certain functional coherence. Therefore, we classified our
product under the snack category because it is intended to be eaten as a snack to satisfy
cravings for sweets or delicacies, and at the same time, contribute to the customer’s healthy
lifestyle.
 Product Hierarchy Level

Product Line: Cookies

As for Belyh A. (2017), the entire group of products included in a class of products is
referred to as a product line. Furthermore, these products are related because they perform
similar functions which are purchased by the same group of consumers, or are within a
certain price range. Our target market is cookie lovers with different health preferences.
Therefore, our product line is cookies since it is targeted at those people who are fond of
eating baked goodies, specifically cookies.

Product type: Cookie Sticks

Since Cookie Corner incorporated innovation to cookies that made round cookies into
sticks, its product type is cookie sticks. It will provide a unique and fresh look to those
customers who love cookies. It is cut into rectangular pieces so that it is easier to dip in milk
or chocolate that can provide convenience to the customers.

Item: Cookie Corner Cookie Sticks

The main item that the company offers is the Cookie Corner Cookie Sticks. The brand
itself distinguishes us from other competitors in the market because we are independent
with our prices, size of the product, packaging, operations, promotions and other features.
Therefore, Cookie Corner is already an individual product, serving three variant flavors
namely Sweet-Dipped Chocolate Chip Cookie Sticks, Almond Cookie Sticks, and Sugar-
Free Cookie Sticks.
 Pricing Strategies

Cost-plus pricing is used primarily because it is easy to calculate and requires

little information. It is a pricing strategy in which a fixed percentage is applied to the
cost of making one unit of a product (unit cost) to arrive at the product's selling price.
Moreover, Penetration pricing is a pricing strategy that is used to quickly gain market
share by setting an initially low price to entice customers to purchase. We used Cost-
Plus Pricing or Mark-up pricing strategy because we top up a mark-up for each flavor:
53% for Sweet-Dipped Chocolate Chip Cookie Sticks, 47% for Almond Cookie Sticks
and 25% for Sugar-Free Cookie Sticks. At the same time, we used Penetration
Pricing because as a new business, we intend for our cookie sticks to be at a low
price so that we can attract more customers.
The mark-up price for 5 pieces of cookies was derived by first, dividing the cost of
ingredient to the number of times it can be used in a baking batch. Second, add the
total cost of all ingredients in a single baking batch. The sum is the net cost of the
product for 10 pieces of cookies. However, in order to keep up with the competition
and ensure a cheaper price, we decided to go with serving 5 pieces of cookies per
container. Thus, we divided the net price for 10 pieces by 2 in order to get the net
price for 5 cookies. Lastly, we adjusted the mark-up percentage based on our desired
selling price. The tables below show the pricing computations for each flavor:

Table2.1 Pricing Computation for Sweet-Dipped Chocolate Chip Cookie Sticks

Pricing Strategies

Table2.2 Pricing Computation for Almond Cookie Sticks

Table2.3 Pricing Computation for Sugar-Free Cookie Sticks

Distribution Strategies

For the product distribution, Cookie Corner will apply direct distribution strategy. Direct

distribution is a strategy wherein products will be straightly delivered to the consumers, without

the use of any intermediaries or middlemen like retailers, agents, and wholesalers. As mentioned,

Cookie Corner is a business that will take place online, using social media platforms, specifically

Facebook and Instagram, as the means for direct communication with customers, and for the

placement or booking of their orders. Furthermore, we set our booking schedule every Monday,

Wednesday, and Friday of the week so that we will have ample time to gather, to prepare all

orders, and to make sure that the cookie sticks are freshly baked before delivering it to them.

Moving over to the delivery of products or the product distribution itself, Cookie Corner will be

incorporating door-to-door deliveries, one of the company’s opportunities in the SWOT analysis.

Through this opportunity, we are able to deliver our products straightly to the consumers’ homes,

particularly around Tarlac City, Mabalacat City, Angeles City, and City of San Fernando,

Pampanga. In this way, the consumers can still find the pleasure while enjoying our products

without risking their health during these hard times. Moreover, we agreed that all orders will be

delivered based on schedule. This will take place every Tuesday, Thursday, and Saturday of the

week.
CC
 For the promotional strategies of Cookie Corner, we will be developing and incorporating deals
in selling the products such as two flavors in one purchase (combo) and monthly promos like discounts
on 1.1, 2.2, and so on. These will be promoted through posters which will be posted and uploaded
through our main platform, the Internet. Since we are all in the midst of a pandemic, Cookie Corner will
be operating online. Therefore, we will be utilizing the Internet as our main channel for communication,
specifically the social networking sites like Facebook, Instagram, and TikTok to still cater our customers
with the products we will offer despite this crisis. We also plan to collaborate with local social media
influencers to support us in the promotion of our products in a wider audience.

Special Deals
Integrating special deals in a business is a good marketing strategy, primarily to create
incremental sales. Moreover, it is one of the many ways that a business can apply to attract and pull its
target customers. Thus, enhancing and extending the quantity of consumers, profit, brand awareness,
brand loyalty and a lot more business opportunities. These are the reasons why Cookie Corner will be
developing and applying such deals in its operations. The company plans to assure the people that
they will be enjoying our products a lot more since they can purchase more products in a lower price.
To be in particular, we will keep pace with the trend nowadays which is deals on 1.1, 2.2, and so on
because we have seen how much people really awaits and prepares to purchase products with lower
prices on these days. Therefore, on those dates, Cookie Corner will also be having product discounts,
as well as combo deals, like “Buy 2, Take 1” or “2 flavors in one purchase.”

Collaborations with Local Social Media Influencers

Nowadays, social media influencers have also taken a major part in the promotion of businesses,
products and services. Their roles, to be specific, are to review, to give comments, feedbacks, and
suggestions through vlogs or blogs as ways to promote. In their vlogs or blogs, they mainly discuss the
quality, the appearance, the price, and their whole experience before and after acquiring and using the
product or service. Afterwards, at the latter part, they sometimes give their personal ratings towards it,
and inform their audience whether the product or service is good and is worth of purchase or not.
Influencers are considered as one of the promoters of any businesses because they, too, help a
business to attract more customers. Thus, increasing sales, profits, and awareness. This is why Cookie
Corner will also be collaborating with social media influencers, particularly around Pampanga. We will
be communicating and will be reaching out to local and known influencers out there to help us review
and promote our products. We also plan to invest on a collaboration with “Where in Pampanga,” a well-
known group of people who discover, give reviews and promotions to great places, restaurants, foods,
and many more around Pampanga. This will be one of the great investments of Cookie Corner because
they will be able to support and boost up our business and opportunities.
Social Media Platforms
As for the special deals mentioned above to reach and to inform the market, Cookie Corner will
use one of the world’s greatest inventions, the internet. The internet is the business’ greatest platform
for promotion, especially during this pandemic. Due to the fact that everyone is obstructed to go out, the
Internet has been the means to connect with the people, including those beyond one’s vicinity. Other
than this, it helps new and small businesses to promote and to gather customers efficiently and
effectively without costs. Hence, Cookie Corner will actively operate and connect online in the Internet,
specifically through the social media platforms like Facebook, Instagram, and TikTok.

FACEBOOK
Facebook is one of the important tools that can be used in this time of pandemic in terms
of business promotion. A company or a business’ products can be marketed in local areas, and
even worldwide by creating and boosting the page. And so, Cookie Corner will have its own
Facebook page where different information will be posted. This includes the cookie sticks and its
descriptions and prices for each flavor, the ordering process, the mode of payment, and the special
deals that we will promote on particular dates. We will also be including our contact information,
such as the company’s cellphone number, for a quicker way to communicate with us, especially for
those who do not have access with the Internet. In this platform, our customers can as well send us
a message about their feedbacks and suggestions about our products and services’ further
improvements and quality preservation. Lastly, we will also incorporate the use of one of
Facebook’s features which is My Day. This feature will be our platform as well to upload our
posters, promos, photos, videos, and other information on the product and the processes to be
made by our customers.
 INSTAGRAM
Instagram is also a significant marketing platform that any business can utilize in its
promotion. Just like Facebook, this platform also supports the business in developing and
increasing brand recognition and reach to its potential customers. And so, as Cookie Corner will
be boosting up its Instagram account, we will have another marketing and communication
channel to connect with our customers. In our Instagram account, we will also be providing them
the information that they will need, specifically the products and its description, the prices, the
ordering process, the payment methods, the special deals, and contact information. Our account
will be open as well for their comments and recommendations regarding our products and
services. So, they can also leave us a message using this platform. Furthermore, since Instagram
also has a feature of Facebook’s My Day which is Story or IG Story, we will also use this feature
to promote more our business. In here, we will be uploading, too, our posters, promos, and other
information, including photos and videos about our products and processes.

TIKTOK
TikTok is a platform where videos are uploaded and circulated to educate, to inform, and
mainly to entertain its users. With its immense popularity since the beginning of the pandemic, a
lot of people, worldwide, are invested in using it. Therefore, Cookie Corner will, as well, be
incorporating this platform to extend our brand awareness and market reach, and also to keep up
with the trend. In this platform, we will be uploading videos, particularly demonstrating the
process of making our cookie sticks and showing how we assure our customers that our products
are indeed healthy, safe and clean to consume. We will be demonstrating, too, the step-by-step
process of ordering from us, the process of packing our products, and finally, the delivery process
and how we secure and assure the safety of our products when being delivered.
THE COOKIE STICKS
ARE NOW

IN
TOWN!

CHECK US ON:
@CookieCornerPamp
@Cookie__Corner_
@_CookieCorner
 The Cookie Corner Anatomy

Sweet-dipped Rich and smooth chocolate

Cookie Sticks

Chunky,
chewy, golden
crust

Chewy semi-
sweet cookie
Almond Cookie

Sticks

Vitamin E-
rich almonds

Fiber-rich
Almonds

Sugar-free Cookie

Sticks

0% sugar
cookie
COOKIE LOVERS ARE GOING CRAZY!
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 TIME TABLE o f A c t i v i t i e s
Product Conceptualization. We brainstormed and gathered
different kinds of products that we want to pursue for the
January 30, 2021 Marketing Plan. The first product that we thought of was iced
coffee or coffee shop.

Product Conceptualization. We discussed what the name of

our coffee company would be, and we came up with “kape
king alaya.” We also planned the different things that the
company would need. This includes the variety of products we
January 31, 2021
would be offering, which were iced coffee, along with pastry
foods like cookies and banana bread. We also talked about
the packaging, the delivery process, and the division of tasks
among the members.

Making of Marketing Plan Part 1 (Draft). Before the group

proposed our product in class, we made a draft of our
Marketing Plan Part 1, with the product, iced coffee and sweet
February 1, 2021
pastries, and company name, “kape king alaya.” We have
accomplished the parts, beginning from the Company
Background, until the SWOT Analysis.

Product Proposals and Approval. On this day, the group

presented and proposed the said product. However, it did not
reach the expectations of our professor because our product
lacked uniqueness in terms of its flavors. Thus, our first plan
was not approved.

On the same day, we were given a time to brainstorm and to

conceptualize again the kind of product we would be offering.
As said by our professor, the product must have a unique
February 2, 2021 feature or a twist. For example, pizza balls. Therefore, the
group planned again and thought of unique ideas to
incorporate with a particular product. We ended up with
Korean balls with cheese-filling and chocolate-filling as its
flavors. We thought of this idea since there are still no
businesses selling this kind of Korean food around
Pampanga. But, then again, our second plan was not
approved because we might struggle with gathering our
market since not everyone loves and enjoys Korean foods, as
commented by our professor.
 Before the day ends, we researched and brainstormed again
for a different product. This time, we came up with two
products and plans. The first plan was freshly-baked cookies,
since one of us has a background in baking. But, the unique
factor of our cookies was, instead of the normal round
cookies, we made them into sticks. We also planned the
flavors we would be selling: sweet-dipped chocolate chip
cookie sticks, almond cookie sticks, and sugar-free cookie
sticks. On the other hand, the second product that we planned
was personalized double-walled glass. Once we finalized
these two, we immediately proposed it to our professor.
Finally, both of these plans were approved.

Product Finalization. Since we have two approved

proposals, we have to choose only one product to focus on in
February 3, 2021 our Marketing Plan. And so, we decided to go with our cookie
sticks since, as mentioned, one of us has the skills in baking.

Product Sampling and Assessment. Due to the fact that it

was said in the class that we would be having our Online
Bazaar, the group decided to have a sample of the products
that we would offer. Kenny, the one who baked the cookie
sticks, delivered it to each of our houses. Afterwards, all of us
February 8, 2021 assessed the cookie sticks, particularly the taste, quality, and
appearance or features. We gave our comments and
suggestions on how we can still improve the product so that it
will be more prepared, more tremendous and distinctive in the
Online Bazaar.

Making of Marketing Plan Part 1. After a long time, the

group was able to begin with the writing of the first part of the
Marketing Plan. The different parts were distributed. For the
first half of the Marketing Plan Part 1, Medallon was in-charge
of the Company Background; Nabung was in-charge of the
SWOT Analysis; Orfinada was in-charge of the Market
Analysis; Sampana was in-charge of the Competitive
Analysis; and lastly, Santos was in-charge of the Product
March 4 – April 9, Background.
2021
For the second half of the Marketing Plan Part 1, Medallon
was in-charge of the Pricing Strategies; Nabung was in-
charge of the Marketing and Financial Objectives, Orfinada
was in-charge of the Promotional Strategies; Sampana was
in-charge of the Target Market and Distribution Strategies;
and lastly, Santos was in-charge of the Product Strategies.
 Additional tasks were also distributed. This includes the
documentation of the cookie sticks, which was entrusted to
Medallon; the editing and the graphic designing of the paper,
which was entrusted to Santos; and lastly, the finalization of
the paper’s content, which was entrusted to Nabung.

On April 3, 2021, the documentation was done. We also

discussed and finalized the design of our logo, and the
material that we would be using as our packaging.

On April 5, 2021, we discussed all the financials of our paper.

We first identified the prices of ingredients used for each
flavor, the number of ingredients per bake batch, the cost per
bake batch, and the number of pieces of cookie sticks per
pack. Then, we finalized the prices of our cookie sticks with
five pieces per pack, the mark-up price and percentage, and
the projected total sales, projected total revenue, and
projected total profit for the months of May and June 2021.

Submission of Marketing Plan Part 1. We submitted the

whole Part 1 of the Marketing Plan which comprised of the
Company Background, Product Background, Market Analysis,
April 10, 2021
Competitive Analysis, SWOT Analysis, Marketing and
Financial Objectives, Target Market, Product Strategies, and
Pricing Strategies.

Editing of Marketing Plan Part 1. As commented by our

April 17, 2021 professor, we have to improve and re-evaluate our SWOT
Analysis and Product Hierarchy Level.

Making of Marketing Plan Part 2. For the making of the

Marketing Plan Part 2, the parts were distributed once again.
Medallon was in-charge of the Timetable of Activities; Nabung
was in-charge of the Financials or the Forecasted Sales or
Income for two months; Orfinada was in-charge of the
Promotional Strategies and Controls; Sampana was in-charge
of the Distribution Strategies and Learnings; and lastly, Santos
was also in-charge of the Learnings.
April 17 - 29, 2021
Additional tasks were as well distributed again. The editing
and graphic designing of the paper was entrusted to Santos;
and lastly, the finalization of the paper’s content was entrusted
to Nabung.

On April 29, 2021, the group had their group photo to be

included in the group’s Appendices.
 Submission of Marketing Plan Part 2. We submitted the
whole Part 2 of the Marketing Plan which comprised of the
April 30, 2021 Distribution Strategies, Promotional Strategies, Financials,
Controls, Learnings, and Appendices.

Making of the video presentation. On these days, we did

the planning for the concept of our vide presentation, as well
as the editing of the video itself. Tasks were also distributed:
May 1 - 5, 2021
Nabung was assigned to be the presenter; Santos was the
editor; Medallon, Orfinada, and Sampana were the "social
media influencers" in the video.

Submission of the video presentation. We submitted our

May 6, 2021 video clip or the video presentation of our product to be used
for the Product Exhibit on May 13, 2021.

Final submission of Marketing Plan Part 1 and 2. On this

May 8, 2021 day, we had the final submission of our Marketing Plan, both
parts 1 and 2, with the Executive Summary.

Product Exhibit. We will showcase our product on this day

May 13, 2021 via Facebook Live, together with the outputs of all 2nd year
Management Students .
 In finding Cookie Corner’s forecast or projected income statement for the months
of May to June 2021, the following tables must be needed again to see the process
clearly and justifiably expound how the company was able to come up with such
quantities and amounts:

Product Cost and Pricing

 Table3.1 Product Cost and Pricing

The table above shows the costs of each product flavor. This includes the
ingredients, the packaging and utilities expenses issued in each bake batch. For the
Sweet-Dipped Chocolate Chip Cookie Sticks, we have an ingredient cost of Php 125.68,
packaging expense of Php 5, and utilities expense of Php 20. For the Almond Cookie
Sticks, we have an ingredient cost of Php 165.68, packaging expense of Php 5, and
utilities expense of Php 20. And lastly, for the Sugar-Free Cookie Sticks, we have an
ingredient cost of Php 102.67, packaging expense of Php 5, and utilities expense of Php
20. In the Projected Income Statement below, the ingredient and packaging costs of each
flavor are reflected as Cost of Goods Sold, while the utilities costs are reflected as
Operating Expenses. As for the prices of each flavor, the Sweet-Dipped Chocolate Chip
Cookie Sticks cost Php 115; the Almond Cookie Sticks cost Php 140; and lastly, the
Sugar-Free Cookie Sticks cost Php 160. In the Projected Income Statement, these costs
are presented in the Sales.
May to June 2021 Targets

Table3.2 May to June 2021 Targets

 The table above shows Cookie Corner’s projected targets for the months of May
to June 2021. For the projected total sales, the company aims to sell 72 packs for each
flavor. Thus, a total of 216 packs. For the projected total revenue, the company aims to
reach the following amounts: For the Sweet-Dipped Chocolate Chip Cookie Sticks, we
aim for a projected revenue amounting to Php 8,280 by multiplying 72 packs to the
product price of Php 115. For the Almond Cookie Sticks, we aim for a projected revenue
amounting to Php 10,080 by multiplying 72 packs to the product price of Php 140. And
lastly, for the Sugar-Free Cookie Sticks, we aim for a projected revenue amounting to
Php 11,520 by multiplying 72 packs to the product price of Php 160. Thus, a total of Php
29,880 for the projected revenue in the months of May to June 2021. In the Projected
Income Statement, this is reflected as our Total Sales. Finally, for the projected total
profit, we aim to reach an amount of Php 8,398.80. To get this amount, we multiplied 72
packs to the following amounts of mark-up of each flavor: Php 39.66 mark-up for Sweet-
Dipped Chocolate Chip Cookie Sticks; Php 44.66 mark-up for Almond Cookie Sticks; and
lastly, Php 32.33 mark-up for Sugar-Free Cookie Sticks. In the Projected Income
Statement, the amount of Php 8,398.80 is reflected as our Net Profit.
Projected Income Statement

Table3.3 Projected Income Statement

 The table above shows Cookie Corner’s Projected Income Statement for the
Months of May to June 2021. For the total sales, we aim to sell 72 packs for each flavor
amounting to Php 115, Php 140, and Php 160 for the Sweet-Dipped Chocolate Chip
Cookie Sticks, Almond Cookie Sticks and Sugar-Free Cookie Sticks, respectively. Thus, a
projected total sale of Php 29,880. For the cost of goods sold, we have a total expense of
Php 18,601.20. The said amount was computed by multiplying the number of bake
batches by the cost of ingredients per bake batch. For the Sweet-Dipped Chocolate Chip
Cookie Sticks, since two packs can already be made in one bake batch, we divided its
projected total sale of 72 packs by two. Hence, the 36 bake batches are to be multiplied
by its cost per bake batch amounting to Php 130.68. Thus, the Sweet-Dipped Chocolate
Chip Cookie Sticks’ cost is Php 4,704.48. The same process goes with the Almond
Cookie Sticks. Since two packs can already be made in one bake batch, we divided its
projected total sale of 72 packs by two. Hence, the 36 bake batches are to be multiplied
by its cost per bake batch amounting to Php 170.68. Thus, the Almond Cookie Sticks’
cost is Php 6,144.48. However, for the Sugar-Free Cookie Sticks, since only one pack
can be made in one bake batch, we did not divide its projected total sale of 72 packs by
two. Rather, we directly multiplied the 72 packs by their cost of per bake batch amounting
to Php 107.67. Thus, the Sugar-Free Cookie Sticks’ cost is Php 7,752.24. Combining all
the total costs, we end up with an amount of Php 18,601.20 for the total cost of goods
sold. Subtracting this amount from the total sales, we have a gross profit of Php
11,278.80. This gross profit is then to be subtracted from the operating expenses to find
the company’s projected net profit. For the company’s operating expenses, we have two,
namely the utility expense or the expense of the electricity used for baking, and the labor
expense. In computing these expenses in each flavor, we first projected that an amount
of Php 10 will be the cost of both electricity and labor per bake batch. Afterwards, we
multiplied this amount by the number of bake batches which are 36 bake batches for the
Sweet-Dipped Chocolate Chip Cookie Sticks and Almond Cookie Sticks, and 72 bake
batches for the Sugar-Free Cookie Sticks. Combining all the operating expenses, we end
up with an amount of Php 2,880. Therefore, subtracting this amount from the gross profit,
Cookie Corner’s projected net profit from May to June 2021 is Php 8,398.80.
Product Page Boosting

Customers should always be updated to increase brand awareness. Product page

boosting means that the company will be active in boosting the page on our main
platforms. The main social media platforms that the company will utilize in promoting the
products are Facebook, Instagram, and TikTok. Cookie Corner will be posting two to
three times a week on all social media platforms. Designing Facebook, Instagram, and
TikTok posts will be done consistently as well. The posts will consist of the product
descriptions, promos, plugging of other social media platforms, modes of payment,
booking schedules, and delivery dates. With these, the company will attract more
customers to further achieve one of the company’s marketing objectives, which is to
attract 20 to 30 customers for May 2021.

Polite and Accommodating Approach

Quality customer service is what the company also aims to achieve. Creating and
developing customer relationships can also increase the loyalty of customers. To do this,
the company will actively engage in communication with the customers to answer their
queries in a polite and accommodating way, and with simple greetings like “Good
morning!” “Thank you for booking your order!" and "We are glad to hear your feedback
and recommendations. We'll surely apply it for your satisfaction." Furthermore, we plan to
answer as fast as possible by being attentive in the coming messages and calls. In terms
of delivery, we will assure the safety of our customers and also not break the community
guidelines because it is our responsibility as a company. Despite that, we will express our
sincere gratitude even at a distance and tell them to have a nice day. Lastly, we will keep
our platforms open for our customers’ comments and suggestions, both the positive and
negative ones, towards our products and services. These will all be gratefully and
respectfully accepted and fulfilled by the company.
Extensive Communications

Online collaboration with small social media influencers will help the company
reach out to more people and be aware of our product. These influencers will be our
extension in promoting the product through posting it to different social media platforms
even on YouTube. Therefore, we will keep reaching out to collaborate with nearby
influencers. From, time to time, we will also now collaborate outside the province to
thoroughly expand our audiences. Furthermore, this will also lead our company to earn
greater opportunities like developing its brand awareness not just in Pampanga, but also
in other neighboring provinces, as well as opportunities for greater sales, revenue, and
profit.

Quality Sustainability

Cookie Corner’s quality products and service, and consistency in these are our
way to build customer relationships and gain customer trust and loyalty. Therefore, the
quality of our products and services is assured to be consistent. We will continue to
satisfy our customers by giving them the best and a high level of quality that they most
deserve and not give them the bare minimum. If there will be minimal changes in our
products, we assure that it is about the further improvement and for the betterment of our
products and services. As a result, this control that the company will do, will be of great
contribution to the retention of customers. Moreover, the further improvements that the
company should observe and exert will also help in gaining a larger number of buyers
and their loyalty. Thus, leading to an increase in sales, revenue, and profit, as well as
grander business opportunities.
Keen Monitoring of Sales and Expenses

Bookkeeping will be the main tool of the company to monitor the sales and
expenses every month. We will keep an eye on the amount of money that enters in the
business, and, on the other hand, we will manage the amount of money that comes out of
the business to avoid financial problems, such as indebtedness and bankruptcy, from
happening. Furthermore, we will keenly observe and make sure that our revenues and
profits always exceed our expenses. In this way, it will help us achieve the target sales
we forecasted for May to June 2021, as well as in the following months and years. This
will also be the company’s determinant to prove that the business has the capability to
operate and to progress in the longer run. And lastly, this will also create better
opportunities for the business. This includes the acquiring of better equipment, the
opportunity of hiring more employees, wider product line or variety, better promos or
product deals, and a lot more. Controlling and keeping track of the financials is indeed
important in a company. Therefore, Cookie Corner will be consistently controlling this in
its operations.

Tapping of Large Retailers

In the event where our products are now in-demand, Cookie Corner will enhance
its marketing strategy through tapping of large retailers. This means that once our
delivery of products cannot be properly managed anymore due to large demands, and
the customers are now beyond our range, we will be tapping or placing our products on
well-known and large retailers like Susie’s Cuisine and Nathaniel’s. We will be in
partnership with these establishments to help us extend the reach of our products. In this
way, we are able to cater even more consumers, including now those outside of our
target location. Thus, a more essential and effective strategy to boost the company’s
product distribution and its sales, revenues, profits, and opportunities.
 Planning and doing the marketing plan was very tough, especially we are currently studying
online. We found difficulties in thinking of a product to sell that will boom and remain in demand

because we have to consider our current situation in this crisis. Some of our product proposals were

not approved, but it did not hinder us to move forward and be creative in our product. After multiple
brainstorming, we decided to sell food, specifically cookies, since one of our members has
experience in business in which he sells baked goods. In doing the actual marketing plan, we
needed to maximize our time because we have other requirements needed to submit. However,

creating this in this setup will equip us in our future careers, and this is a great opportunity for us to
widen our creativity and enhance our skills as future marketers. Although there were things we
worried about, such as the thought of doing the bazaar online, we still managed to do the marketing
plan successfully. Furthermore, since we are not allowed to go outside, we had a hard time looking

for the resources we need for our product. Despite that, we were able to look for alternatives and to
work successfully as a team. We learned that to successfully set up a business, you have to think of
an innovative product that will catch the attention of your customers. We realized that we need to

consider a lot of things, such as the company name, the target market, the pricing, the objectives,
and a lot more. Also, taking risks is very important when creating your brand because you have no
idea how your customers will react. Without our solidarity, cooperation, support, effort, and time, we
will not be able to reach and produce the output we have today. Teamwork is vital and it greatly
matters in achieving the best output. We learned that in every situation, we always have to look at
the brighter side. As much as possible, we try to avoid thinking about the negative things we might
encounter. If there were problems within the group, communication is our key because if we will not
talk about it, we will not be able to get to our desired outcome wherein each of us agree with one
another. We are very glad that every one of us exerted our best efforts and are able to work
harmoniously. Overall, this online setup of crafting a marketing plan opened us to a new experience

that strengthened our creativity as an individual, and our unity as a team.

 Appendices

Making of the Marketing Plan

 Appendices

Discussion of Marketing Plan in Zoom Meeting

 Appendices

Photoshoot of the Cookie Sticks

 Appendices

Raw Pictures of the Cookie Sticks

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