WF23 Impact Report v3

W F 2 3 I M PA C T R E P O R T
I M PA C T R E P O R T 2 0 2 2
Exploring wonder through art, music, culture and nature.
An exploration into the impact of

Wonderfruit twenty twenty two.
01 02
Contents
03
SECTION
01
Develop
SECTION
Introduction
*PA G E 3 7
*
How we Develop
02
PA G E 3 9
SECTION
04
PA G E 0 5 Builds
SECTION
From the Founder
PA G E 4 5
PA G E 0 7 Chefs
De ning Impact
Encourage
Innovate
*
PA G E 4 7
* 05
PA G E 1 0 Merch
SECTION
Ethos PA G E 2 5
PA G E 4 9 PA G E 6 0
How we Encourage
PA G E 1 2 Talks How we Innovate
WF: Beyond PA G E 2 7 PA G E 6 1 Thank you
*
The Fields Water re ll stations PA G E 5 1
Food experiences +
Food vendors workshops
PA G E 1 7
PA G E 2 9
Festival 2022 PA G E 5 3 PA G E 6 3 PA G E 6 9
Waste management
stats Family Sound + music Thank you, Partners
PA G E 3 3
PA G E 2 0 Energy and carbon PA G E 5 5 PA G E 6 5 PA G E 7 1
Impact goals emissions Wellness Land + nature Contact
03 04
fi
fi
From the
founder
Culture has shaped me for as This year, we will examine this
long as I can remember, from the relationship more closely and
music I listen to, the art I lean even more on culture as a
connect with, to the flavors and catalyst for growth.
forms I love.
Still with so much more to come,
Since our inception, we have Wonderfruit continues to ready
always been exploring how we itself to welcome everyone back
can live more closely with nature. to blur the boundaries between
Through it, I realized the worlds. A creative exploration of
significant connection with our culture and human rituals.
minds, and the intersection of
the external and internal worlds
we all live in.
“I am recognizing that
to be vulnerable
through this lens is to
grow and engage with
it. And it’s in these Since the last time we gathered,
moments that life it feels like we have left behind a
different world. The pandemic
expands.” gave us the opportunity to pause
for a long moment, think back at
where we had started, and look
ahead more clearly to where we
want to go.
While life ahead is unknown, I PRANITAN ‘PETE’

am recognizing that to be PHORNPRAPHA
vulnerable through this lens is to
grow and engage with it. To
focus on the things that matter.
And it’s in these moments that
life expands.
05 06
D E F I N I N G I M PA C T
Holding
ourselves
accountable
01
The business of events and festivals often comes with

an impact on the environment. As Wonderfruit
crosses and integrates multiple pillars and disciplines,
we are aware of the effects of our work and revelry.
So we endeavor to look at impact more holistically;

we don’t just look for ways to reduce the footprint we
leave behind. Instead, we look for ways to connect Innovate. These are our aspirational concepts
with ourselves and grow alongside our land, and big swings. We use these to challenge
deepening our relationship with mind and nature. ourselves and create more than things people
can see or touch. This is where we push the
And this doesn’t just mean coming in carbon intersection of culture, nature and mind.
negative; this process starts with transferring
knowledge within our community, selecting materials
to build with, employing certain techniques to create
Develop. Not yet a standard, these initiatives
are exploratory and tested through our own
and even how we program content. The dialogue and
programs and on our own land. These are
knowledge along the way restarts the circularity,
unique to Wonderfr uit; our goal is to
becoming the intersection of impact between
experiment with them to learn more until they
physical, mindful and environmental sustainability.
become standard practice.
Encourage. These are practices and initiatives

that have become a minimum requirement for
Wonderfruit. These are used to encourage and
educate our community to adopt a similar
mindset and learn more about circularity along
the way.
07 08
ETHOS
At Wonder uit, culture is

the catalyst for growth.
We engage the curious through the
intersections of art and culture to
encourage, develop and innovate
meaningful relationships with
ourselves and with nature.
09 10
fr
Produced by Thailand-based
Scratch First, Wonderfruit has
seen seven iterations of its
annual four-day celebration of
art, music, food and ideas in
The Fields. As a cultural
platform, Wonderfruit creates
opportunity for diverse
communities in an
environment where
innovation, creativity and
social impact go hand in hand.
EVOLUTION OF WONDER
Beyond
Wonderfruit welcomes visitors
from around the world to share
The
in experiences from world-
class live music acts and DJs,
Fields
perspective-shifting talks and
workshops, tantalizing tastes
by award-winning chefs,
family-friendly activities,
holistic wellness journeys,
sustainable architecture and
immersive art installations.
11 12
During this evolution, we will

continue to see wonder as a
continuous relationship
between curious minds and
the nature that surrounds
them. With a focus on growth
and the evolution of culture,
we experiment to engage and
impact communities.
Transitioning from content-

led events to a year-round
cultural organization, we plan
to foster purposeful
collaborations that are uid in
their approach yet authentic
in their expression. Our
vision is to develop a space
for creators, partners and our
Our commitments to sustainable community to explore and
development and the promotion deepen their connection
of sustainable living and social between mind and nature.
responsibility principles have
remained the same since the
festival was rst launched by
founders Pranitan Phornprapha
and Montonn Jira in 2014.
As we move into 2023, these

commitments will extend beyond
the festival and evolve further
into a continuous year-round
cultural platform.
13 14
fi
fl
15–18 December 2022

• The Fields of Siam Country Club,
a 300 rai (48 hectares) plot of land near
Live. Love. Wonder. Pattaya, Thailand
• 5 days, 4 nights. 24 hours per day
• 99 hours of continuous programming
• 25,000+ Wonderers from 135 countries
15 16
S TAT S F R O M W F 2 2
The Wonderers
T O TA L AT T E N D E E S AT T E N D E E S B Y C O U N T RY
WF22 (RESIDENCE)
41%
25,152 22%
14%
15%
2% 3% 3%
(UNIQUE)
TH SG HK MY
US UK ROW
AT T E N D E E S B Y A G E AT T E N D E E
(RANGES) G E N D E R R AT I O
9,000 13,500 18,000
59%
3%
2%
5%
4,500
30%
Gender
Below 18 18-23 24-34

35-45 46+
Male Female Other
17 18
S U S TA I N A B I L I T Y TA R G E T S
Impact goals
03
#1 #2 #3
Divert 100% of Replace a water Source loca y and

waste om packaging with sustainably
land s aluminum cans
03
#4 #5 #6
Plant 20,000 trees Expand the range of

on-site Reduce transportation
Wonder Cups
carbon emissions
19 20
fi
ll
fr
ll
ll
Divert 100% of waste Replace a water packaging Source loca y and Plant 20,000 Expand the range of
Reduce transportation
om land s with aluminum cans sustainably trees on-site Wonder Cups
carbon emissions
#1 #2 #3 #4 #5 #6
ACHIEVED ACHIEVED ACHIEVED ACHIEVED ACHIEVED ACHIEVED
Wonderfruit takes place in Single-use cups contribute to Wonderers come from all
An event of our size and Some items are more easily The carbon footprint of
the last remaining area of a huge amount of waste, even around the world, which
caliber naturally comes with recycled than others and can travel doesn’t just apply to
primary forest in the district. compostable and generates a lot of emissions
an impact on the planet. Our be recycled again and again. guests; the distance that food
Now protected, it was once a biodegradable ones generate from travel. Every year we
goal is to minimize this To f u r t h e r e n h a n ce o u r and materials travel to get to
vast wilderness. This year, we waste. To strengthen our o set the carbon footprint
impact wherever we can. To percenta ge of recycling the site also has an impact on
planted 20,000 trees to commitment to being a zero- from our operations and our
reduce our footprint, we content from our waste, we emissions. This year, we
rewild our land and replenish waste event, we don’t allow guests attending Wonderfruit
endeavored to send zero have pivoted to using looked inwards more than
its ora and fauna. The aim single-use cups of any kind in to e n s u r e t h a t we a r e a
trash to land lls, meaning all aluminum cans from ever before and, where we
for this forest is for it to The Fields. carbon-neutral event. The
on-site waste was diverted to Greener y as a vessel for could, we promoted the use
become home to an funds raised are donated to
be either recycled or purchasable drinking water. of locally sourced and
abundance of functional and Wonderers are welcome to Mae Fah Luang Foundation
repurposed in external . sustainable ingredients and
medicinal species and bring their own cups made u n d e r Ro y a l Pa t r o n a g e
facilities. We did this to ensure that products.
cultural experiences. from stainless steel, enamel (MFLF) for forest
materials were being recycled
or hard plastic. This year, we maintenance purposes at Doi
Food waste and containers back into raw materials at We worked with farmers who
The project is a collaboration expanded our range of Tung.
were composted on-site and the correct facilities. We also grow food in innovative ways
with SUGi, a conservation Wonder Cups to include a
all recyclables were sent believe that aluminum cans located not far from us, and
organization dedicated to version that is made with To u n d e r s t a n d w h a t
offsite to be recycled. exemplify our approach to we sourced materials for our
increasing biodiversity coconut husk produced emissions from travel are, we
Biohazard waste like toilet circularity: not only do they builds from communities
through native plant locally by Sonite, giving this developed a carbon
paper and face masks were become new cans in their close to us. Not only does
rewilding projects and a local waste a second life. This adds calculator for Wonderers to
properly treated at a medical- second life, but we’ll also give this reduce the carbon
forest planting team from to previous collections made o set their travel, presented
grade incinerator. back to the community any footprint of the raw
Baansuan Onsorn. The core from steel and rice husk. by Bangkok Bank in 2022.
money we get from returning materials, but it also supports
concept of this initiative is to
the resource. the local economy and trade.
create an area where people
and nature can coexist
harmoniously. ADDITIONAL ACHIEVEMENTS
• Reduced non-recyclable waste sent

to cement kilns by 23%
• 100% of organic waste was
composted and recycling waste was
sent to recycling facilities
• Complete adoption by vendors of
our compostable or reusable
containers policy
21 22
fr
ff
ff
fl
ll
fi
ll
ll
fi
EN
CO
UR
We encourage.
These are practices and initiatives
that have become a minimum
requirement for Wonderfruit.
These are used to encourage and
educate our community to adopt a
similar mindset and learn more
about circularity along the way.
AG
E
23 24
W H AT T H I S M E A N S
We don’t just want to share our impact

report. We want to tell you more about
how we think about and approach
sustainability because the more you
k n o w, t h e m o r e y o u c a n h o l d u s
accountable.
Ac t u a l l y, s u s t a i n a b i l i t y i s j u s t a
minimum requirement. We believe it’s a
lot more complex than just announcing
bans and sharing data. We believe in
implementing best practices across all
facets of development, from
infrastructure to waste management,
recycling (everything!), composting and
our approach to water.
encourage
To d o t h i s , w e e n c o u r a g e o u r
community to adopt a similar mindset
and learn more about circularity along
the way.
How we
‘Encourage’ initiatives at Wonderfruit
2022 are in the following chapters:
Water re ll stations: pg. 27-28

Waste management: pg. 29-32
Energy and carbon emissions: pg. 33-34
25 26
fi
01
P R O U D LY O F F E R I N G F R E E WAT E R
Water refill
stations
At Wonderfruit, we provide drinking
water stations where attendees can re ll
their cups or bottles free of charge. Ten
water stations are scattered across The
Fields for Wonderers to ll their bottles
and stay hydrated all day and night. For
Wonderers without bottles, water was
available in cans by Greenery.
Waste reduction is also achieved, with

water stations encouraging guests to bring
their own bottles or re llable cups,
ultimately reducing the amount of waste
from single-use containers.
Water is essential to life

and we believe everyone
should have access to
free water.
27 28
fi
fi
fi
1. COLLECTION
Cleaners and collectors work

around the clock at Wonderfruit to
keep over ow at bay. Waste is
placed into six di erent types of
receptacles in The Fields: non-
recyclable waste, food waste,
drinks, food containers, recyclables
and coconuts. Ziggurat with Singha
also had an aluminum can return
station.
2 . S E PA R AT I O N
All collected waste was dropped o

at a local recycling center, separated
and stored into categories of
recyclables, organic, non-recyclables
and biohazard waste.
3 . T R E AT M E N T
Non-recyclable waste: To extend the

usability of the waste materials from
the event, rather than sending waste
to be used as alternative fuels in
cement kilns, we transferred certain
materials to be made into pellets.
Recyclable waste: Recyclables were
transported to facilities, and that
4 . WA S T E P R E V E N T I O N & R E D U C T I O N
02 included glass bottles, aluminum cans,
To reduce waste in The Fields, we cardboard boxes and used cooking
oils. Organic waste: Things like
Waste management
established many new policies and
measures for attendees, vendors and coconuts, food containers, food
sta . utensils and food waste were
composted on-site and used to nourish
Ve n d o r s : We g u i d e d v e n d o r s b y our land.
Turning trash In 2019, we implemented a zero- preparing a checklist of guidelines
land policy. Knowing that we were
into resources welcoming 40% more people in 2022,
made up of 20 recommended and 22
prohibited items. 5. TRASH CANS
we expanded our e orts to e ectively
manage waste. Waste collected in The Attendees: Guests are encouraged to There were ve types of trash cans
Fields was rst separated and then bring their own cups. In 2022, only in The Fields: drinks, food waste,
stored at our recycle center before it 7,195 Wonder Cups were purchased, food containers, recyclable and non-
was transported o site and treated. meaning that out of 25,000 people, recyclable. There was also a
71% brought their own re llable cups. coconuts trash can specially
designed to gamify the
29 experience for Wonderers. 30
ff
fi
ll
fl
fi
fi
ff
ff
ff
fi
ff
ff
More people means

more waste.
To ensure that our waste
management systems weren’t
overwhelmed, we kept operations
going 24/7 this year.
The total amount of waste collected

in 2022 was 49 tons compared to 36
tons in 2019.
• The switch to aluminum cans for

drinking water created almost 1 ton
of additional waste
Wonder fact: every trash can is • Data from the amount of toilet
decorated to match its contents. paper used on-site helped calculate
the volume of biohazard waste
from the event, coming in at a total
of 2.9 tons
31 32
03
Energy & carbon

emissions in
The Fields
ENERGY CONSUMPTION CARBON EMISSIONS CARBON OFFSETTING
As a large event, we know

we consume a lot of It’s important to us to not When we have to, we
resources to power The just o set emissions, but o set our emissions by
Fields. We are always look for ways to reduce buying carbon credits
looking for ways to emissions during the from projects veri ed by
improve energy e ciency planning stages. the Thailand Greenhouse
as a way to reduce our Gas Management
emissions. This year, we focused a lot Organization (TGO). This
on data to better year we bought 3,000 t-
Measures to achieve this understand our carbon CO2e credits from
included installing solar footprint so we could both Mitphol, a major sugar
lighting, using energy- design and build in ways producer in Thailand that
e cient LED lights, that use less energy. uses sugarcane waste as
placing generators feedstock for their boilers.
strategically across The
Fields and planning
downtime for the
generators.
33 34
ffi
ff
ff
ffi
fi
DE
VE We develop.
Not yet a standard, these
initiatives are exploratory and
LO
tested through our own
programs and on our own
land. These are unique to
Wonderfruit; our goal is to
use them to learn more until
they become standard
practice.
P
35 36
We are fortunate to own our land,

which gives us the luxur y of
designing with longevity in mind.
We introduce more permanent
structures each year and build
them using resources close to us.
We create long-lasting solutions

to environmental problems, from
drinking water to toilets to the
ingredients in our food. The
initiatives that unfold on our land
are unique to us and inform how
we work with our community. We
also look inwards, and by
removing the unnecessary, these
limitations spur innovative
curiosity—this is how we
develop.
How ‘Develop’ initiatives at Wonderfruit
we develop
2022 are in the following chapters:
Builds pg. 39-44

Chefs pg. 45-46
Merch pg. 47-48
Talks pg. 49-50
Food Vendors pg. 51-52
Family pg 53-54
Wellness pg 55-56
37 38
01
In our planning, we always consider the
BUILDS
impact that materials will have on the
e n v i r o n m e n t . We s o u r c e n a t u r a l
Exploring
materials and reuse and repurpose
existing ones to extend their lifecycle
the art of
beyond one year. Most of our materials
are natural, like bamboo, plywood,
natural
timber or second-hand resources
purchased from recycling companies.
Our relationship materiality CHALLENGES
Low-impact materials are often hard to

with builders source or are limited in availability.
explores the art of Natural materials also have a shorter life
cycle than synthetic ones as they can
natural biodegrade over the years or be eaten by
materiality. termites.
39 40
The Moonlight and then

Lounge was returned to be
decorated with used for other
Sangsom glass events by the
bottles company.
Re-using
materials
Open Kitchen reuses
existing materials,
giving second life to 30-
year-old hardwood
timber discarded from
a nearby tobacco
factory.
41 42
N AT U R A L M AT E R I A L S
The Quarry is made of

timber, including its
parquet oor.
Forbidden Fruit is housed under

a tapestry made of wood and
hand-woven prayer mats from
Narathiwat province in Southern
Thailand.
Ziggurat’s bar area was

built using oriented
strand board (OSD) Reducing the usage of
and empty Singha beer materials during
bottles, which were construction on
returned to the permanent structures.
contractor and sent to Food vendor stalls are For example, when
local recyclers. built of bamboo and building toilets, we
wood sourced from utilized a homemade
local communities. formula developed in-
house that uses less
concrete.
43 44
fl
THE FOOD TRUST

02 @ T H E AT R E O F F E A S T S
GULF TO GOURMET
@WONDER KITCHEN
CHEF EXPERIENCES
The concept minimized negative societal and
Cooking with chefs whose kitchens

environmental impacts by using locally sourced This ocean-to-plate
ingredients and adapting cooking methods, service Wonder Feast reduced
embrace sustainability
style and waste management. carbon emissions by
omitting the
But the real spirit of this feast was beyond the plate: transpor tation of raw
every dish was presented by minority farmers who materials usually coming
Dining experiences at Wonderfruit are a In 2022, over 755 meals were eaten brought the culinary traditions of their tribes to the from the south of
unique opportunity to explore culture across our ticketed dining table at Wonderfruit. Thailand.
through food in a way that puts experiences in The Fields. And as
sustainability and local traditions on the the event grows, so do our It served up local, fresh
plates of our community. Each chef is kitchens, showing our community F R O M PA D D Y T O P L AT E and seasonal seafood
chosen not for their celebrity status but that food served in quantity can @WONDER KITCHEN sourced just a few miles
for their values around sustainable be as sustainable as it is delicious away on the Chonburi
sourcing and responsible consumption. and grand. This experience looked beyond rice as a side dish and coastline—a coastal dining
explored all things related to rice: from the many experience straight from
stages of the grain to rice bran, straw and husk, and the sea to The Fields.
even the animals that live in the rice paddies it grows
in—leaving no waste behind.
45 46
03
MERCH
A L U M I N U M S T R AW S
Designing thoughtful pieces We barely use straws at all, but when
with the planet in mind

we do, we’ve long ditched plastic. By
providing a re-usability option, we
encourage attendees to reduce the
number of single-use straws in
We like to wear our ethos Each item has been carefully land lls.
on our hats from time to selected to promote
time and have developed a sustainable living and re ects
line of merchandise that is our ethos to source sustainable
available to our community materials and promote re-
to do the same. usability.
WONDER CUP
We’ve banned single-use cups at

Wonderfruit, this is important to us
because even compostable cups create
waste, and this policy not only lowers
the resources needed to treat the waste,
it develops a mindset in our community
to consider how their food and drinks
are packaged.
P O R TA B L E B A M B O O A S H T R AY
We get it, people smoke—but cigarette

butts littered across The Fields create
environmental contamination. We pick
up what we can but also make portable
cigarette pouches made of natural
materials available for Wonderers.
47 48
fi
fl
04
TA L K S TA L K S H I G H L I G H T S
Sharing ideas
about the
Climate & Entrepreneurship Culture: Radical
Catalyst for Change
future This talk explored investing in climate

adaptation instead of climate mitigation or
prevention.
Ethos Pavilion is a natural
amphitheater designed by Ab Sustainable Cultivation and the Future of Cannabis
Rogers that is made using soil from
The Fields and decorated with its Panelists looked at how to grow cannabis in a
natural surroundings. It’s the home regenerative and sustainable way and how
of Scratch Talks, born in 2015 to nanotechnology is improving not only with
give Wonderers a platform to share growing practices but also with product
ideas. The program explores the Scratch Talks: We share ideas about the future development.
intersection of culture, nature and
the mind through discussions that How to Build Things We
unpack topics like spirituality,
sustainability, empowerment and Together, four distinguished architects broke
wellness. down what it takes to make something
meaningful and sustainable, both
environmentally and culturally.
Becoming a Biodiversity Builder
This combination walk and talk explored how

SUGi approaches the re-wilding experience,
pulling references from both their work
worldwide and on the Wonderfruit site.
Making Spirituality Relevant & Meaningful in the

Secular & Hyper-partisan World
Dr. Asia shared stories and insights on how

colleagues and networks make spirituality
relevant and meaningful for people from all
walks of life by using these concepts:
connectedness, empathy and volunteerism.
49 50
ll
FOOD VENDOR
HIGHLIGHTS
Meatly
Meatly o ered for plant-based
05
variations on classic festival fare
like “katsu cheese” and
FOOD VENDORS
“crispy pork”.
Baba Eatinghouse Championing

diversity
A café with vegetarian
and vegan options.
Kad Kokoa
Thai Craft Chocolate Makers
through food
on a quest to promote
Thai cacao beans Wonderfruit 2022 welcomed 90+
and foster a new culture vendors from all over Thailand,
of Thai chocolate. separated into nine zones across
The Fields for Wonderers to enjoy.
Mo y A ay We encourage all vendors to source
Award-winning, fully ingredients locally and from
plant-based ice cream. sustainable sources. Vendors must
also add at least one vegan item to
Plantiful their menu. We also provide
A fun and innovative recommendations for food
plant-based kitchen ingredients and materials screened
that is nutritious yet delicious. to support companies working to
reduce environmental impact of
Sea’s Kombucha their production process.
Artisanal zzy fermented
teas brewed with natural
fruit avors with
organic Assam tea
from Chiang Mai.
51 52
ll
fl
ll
ff
fi
FA M I LY H I G H L I G H T S
Natural Playground by Get Growing
Here, little Wonderers reconnected with

nature through games, hands-on activities,
design, informative walks and rides.
Seed Bombs, Meditate with Clay, and Natural Tie

Dye by Little Fields
Attendees learned about the tools needed for

the seed to survive and how to re-seed natural
plants in wild areas. Guests also experimented
with natural dye colors to create an art piece
04
to take home as a souvenir. Finally, little
FA M I LY
Wonderers created ceramic products, such as
plates, bowls, coasters and jewelry boxes, for
Innovation
themselves or as personalized gifts.
starts with
Making Connections by JUMP!
the next
The JUMP! Foundation is a non-pro t
organization that hosted mindfulness and
generation
group activities meant to inspire and bring
families and friends closer against the
backdrop of nature and beauty.
Children and young-at-heart play Big Kids Party by Yamaha + Kids DJ

together at Camp Wonder; they
learn and grow through hands-on This event created a space for big kids to
activities that engage the mind. dance along to the sounds of Thailand's young
Workshops, performances and emerging DJ superstars, as well as award-
entire playgrounds are dedicated winning bands from Yamaha.
to exploring nature.
My Footba Kit by Nendo
In this workshop, every experience also

contributes to an experience for someone in a
less fortunate area. Participants explored their
creativity while making a football and got to
enjoy using it afterwards.
53 54
ll
fi
WELLNESS HIGHLIGHTS
05
Workshops at Wonderfruit averaged
around 50 guests alongside practitioners WELLNESS
Reconnecting &
that came together as a community to
engage in a sustainable lifestyle with a
rebalancing
focus on the well-being of mind and
body.
Zen Rock Weaving by Sang Does Weave

Welcomed participants to explore our inner selves
Japanese traditional stone wrapping with
a strip of natural cane. Wellness and lifestyle activities are
core components to Wonderfruit and a
Wim Hof Method Fundamental Workshop by sustainable society, mostly held at
Devrim Zahir saw guests plunge their Wonderness. Under the concept of
body into a subzero temperature tub to Axis Mundi, Wonderers were invited
cool down, sleep better and recover to realign their own axis in a haven
faster. where the atmosphere is serene and
peaceful.
Eco Print for your Body, Mind and Soul by
Klae explored the sustainable technique At Wonderfruit 2022, there were 54
of dying natural fabrics by extracting activities designed to be inclusive and
pigments directly from plants. act as a place to revive and rebalance.
Here, Wonderers could also browse 71
Last Quarter Moon Sound Bath by Ali Young retail vendors based on sustainable
was an hour of total bliss as the cosmic products and lifestyle stores that we
celestial tones of the crystal bowls took hand selected. Wonderers were able to
Wonderers on a trance-like journey into support local businesses working
a deep meditation. towards integrating sustainability into
their products.
Exploring Nature with Your Five Senses by
Pearypie allowed Wonderers to
experience nature through the ve
senses in a creative way.
55 56
fi
IN
NO We innovate.
These are our aspirational
concepts and big swings. We
VA
use these to challenge
ourselves and create more
than things people can see
our touch. This is where we
push the intersection of
culture, nature and mind.
TE
57 58
innovate
How we
Exploring culture means more than just

creating material things that Wonderers
can see and touch in The Fields.
By creating new, unique experiences that

explore the space between mind and
nature, guests leave Wonderfruit and
remember the moments long after the
event has ended. The permanence of this
evolution is how we transfer knowledge to
future generations.
‘Innovate’ initiatives at Wonderfruit 2022

are in the following chapters:
Food Experiences & Workshops pg. 61-62

Sound & Music pg. 63-64
Ancestral Forest pg. 65-68
59 60
HIGHLIGHTS
Akha Style Steamed Curry Cooking
Workshop by Akha Baan Paa Khea Akha,
who are hill tribe people that have lived
01
in many places across Asia. Wonderers
were welcomed to try Akha-style curry
FOOD EXPERIENCES + WORKSHOPS that was steamed-cooked in banana
leaves over a bon re.
Interactive spaces Honey Tasting Workshop by Hin Lad Nai
paired with
invited Wonderers to try wild honey to
better understand the complexity of
earthen avors
honey’s taste, which can be sweet or
slightly bitter.
Isan Rice Tasting by Tomogram Studio

supported by the Tourism Authority of
Our approach to food isn’t just about Thailand (TAT) hosted a rice-tasting
eating it; it’s also learning about the workshop aimed at changing the
ingredients used in the process, the perceptions of rice, appreciating the
story behind the process and the hard varieties, diversity, and signi cations in
work needed to get food to your each own authentic
plate. value and hear stories about rice
culture.
Wonderfruit 2022 hosted 13 food-
based experiences. Each workshop Terpene Bar by Patom Organic Living was a
o ered was selected from a unique workshop that combined traditional
pool of instructors to help Wonderers wisdom and modern methods to create
better understand the ingredients we products under organic living.
consume daily and the varieties and
methods used to make a meal. Rice Water Pickling Workshop by KAEN and
by Tourism Authority of Thailand (TAT)
taught participants to make their own
pickled cabbage, carrots, or any other
organic, local vegetables using rice
washing water.
Open Kitchen is a new permanent addition

to The Fields and is based on the
empowerment of women, mothers, aunts
and grandmothers who are living
scriptures and pillars of their
communities in Thailand.
61 62
ff
fi
fl
fi
02
SOUND + MUSIC
A music program
informed by nature
SOUND HIGHLIGHTS
Wonderfruit 2022 welcomed 700 SONIC ELEMENTS

Amnesia Mole artists: 227 international artists and
Wild Minds 473 local artists. To reduce the Sonic Elements is a cross-
Wonderers were treated to a emissions of traveling artists, we continental eld recording
symphony of natural sounds Wild Minds is a series of made a conscious e ort to book project produced with
and vibrations intermixed to guided meditative soundscapes Embrace local artists where possible and to MSCTY studio that began
create a new language through by Howie Bee that looks to scout for artists already in Asia or when travel was restricted
1 6 h o r n s p e a ke r s i n a n unlock the inner qualities of the Housed in an earthen structure en-route to Australia. during the pandemic. These
installation called Amnesia mind in new ways, to help made by Nanu Youttananakorn, collected air, water, wood,
Mole. bridge the gap between our a soundscape produced by Hear Each sta ge had dedicated earth and metal recordings
minds and ourselves. & Fo u n d , a c o l l e c t i v e o f equipment in place and DJs could w h i c h we r e b r o a d c a s te d
Rueng Loy indigenous communities from just bring their devices to plug in, throughout the elds from
Ancestral Forest around Thailand, connected us reducing the need for Wonderfruit site-speci c structures.
Showcased in our freshwater with nature. to move equipment across the site.
lake, the sounds of whale songs The sound of ancient trees
and rapid currents from the played in the Ancestral Forest
deep ocean were captured by to inspire our newly planted
Chris Watson to call for greater saplings. 64
environmental awareness.
fi
fi
fi
ff
03
L A N D + N AT U R E
Ancestral forest:
a rewilding
project
Together with the rewilding experts
at SUGi and a local forest planting
team from Baansuan Onsorn, we’ve
designed a 10 rai (4 acre) forest that
will become home to an abundance
of functional and medicinal species
as well as cultural experiences.
We l e a n e d o n l o c a l a n d
international wisdom to rewild our
land to expand the last remaining
area of primary forest in the region.
Using the Miyawaki method, which
replicates the true forest ancestry
as if humans stepped away by only
planting native species, we planted
2 0, 0 0 0 t r e e s a l o n g w i t h o u r
community. Though only a few feet tall, at
Wonderfruit 2022, guests were invited
This area is called the Ancestral to participate in the growth of the
Forest and will evolve into a space forest by planting trees and exploring
lled with peaceful meditative integrated experiences built into the
areas, buildings and art installations interactive sensory forest.
that blend into the forest to allow
immersion and deepening of the Through workshops, sound
abiding connection between people installations and experience, a transfer
and nature. of knowledge will ensure that we grow
alongside the saplings.
65 66
fi
67 68
2 0 2 2 PA R T N E R S
Thank you,
Partners.
69 70
CO
NT
For general enquiries
info@wonderfruit.co
For sponsorship & partnership enquiries

partner@wonderfruit.co
AC
Join our team
Wonderfruit Careers
Fo ow our conversation
T
Instagram | Facebook | YouTube | Soundcloud
71 72
ll
Thank you, Wonderers. I M PA C T R E P O R T 2 0 2 2
An exploration into the impact of

Wonderfruit twenty-twenty two.
73 74

WF23 Impact Report v3

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

WF23 Impact Report v3

Uploaded by

Copyright:

Available Formats

W F 2 3 I M PA C T R E P O R T

An exploration into the impact of

While life ahead is unknown, I PRANITAN ‘PETE’

The business of events and festivals often comes with

So we endeavor to look at impact more holistically;

Encourage. These are practices and initiatives

At Wonder uit, culture is

During this evolution, we will

Transitioning from content-

As we move into 2023, these

15–18 December 2022

Below 18 18-23 24-34

Divert 100% of Replace a water Source loca y and

Plant 20,000 trees Expand the range of

• Reduced non-recyclable waste sent

We don’t just want to share our impact

Water re ll stations: pg. 27-28

Waste reduction is also achieved, with

Water is essential to life

Cleaners and collectors work

All collected waste was dropped o

Non-recyclable waste: To extend the

More people means

The total amount of waste collected

• The switch to aluminum cans for

Energy & carbon

ENERGY CONSUMPTION CARBON EMISSIONS CARBON OFFSETTING

As a large event, we know

We are fortunate to own our land,

We create long-lasting solutions

How ‘Develop’ initiatives at Wonderfruit

Builds pg. 39-44

Our relationship materiality CHALLENGES

Low-impact materials are often hard to

The Moonlight and then

The Quarry is made of

Forbidden Fruit is housed under

Ziggurat’s bar area was

THE FOOD TRUST

Cooking with chefs whose kitchens

Designing thoughtful pieces We barely use straws at all, but when

with the planet in mind

We’ve banned single-use cups at

We get it, people smoke—but cigarette

future This talk explored investing in climate

Becoming a Biodiversity Builder

This combination walk and talk explored how

Making Spirituality Relevant & Meaningful in the

Dr. Asia shared stories and insights on how

Baba Eatinghouse Championing

Natural Playground by Get Growing

Here, little Wonderers reconnected with

Seed Bombs, Meditate with Clay, and Natural Tie

Attendees learned about the tools needed for

Children and young-at-heart play Big Kids Party by Yamaha + Kids DJ

In this workshop, every experience also

Zen Rock Weaving by Sang Does Weave

Exploring culture means more than just

By creating new, unique experiences that

‘Innovate’ initiatives at Wonderfruit 2022

Food Experiences & Workshops pg. 61-62

Interactive spaces Honey Tasting Workshop by Hin Lad Nai

Isan Rice Tasting by Tomogram Studio