Professional Documents
Culture Documents
Event Management
Event Management
Evaluate the event management from the perspective of corporate social responsibility and
ethics..........................................................................................................................................4
References..................................................................................................................................5
What is the role of audience in event planning and management?
The audience is the only the core demographic of the event, but also majorly on whose
reactions, the reception of the event may be adjudged to. The presenter, as well as his
performance or presentation, are directly impacted by the audience, their level of interest and
direct or indirect involvement within the presentation (Puente-Díaz, 2018). With the positive
reactions of the audience to the programme, such as welcoming the presenters and event
managers with affirmative reactions such as cheers and motivating crowd-work, as well as by
interacting when needed to, and called for by the presenter to do so. They may also boost the
image of the event by sharing their experiences regarding the event in the various informal
forums online, which help in promoting the goodwill of the event. Even talking about the
event casually increases those who hear about such programmes through others; believe in
the word-of-mouth of their friends and relatives more than they pay heed to official
marketing. Therefore, the audience plays a primary and important role in the proper
conduction and proceeding of the event. The presence of an enthusiastic audience is directly
managing personnel, the objectives may be broader and may serve as mechanisms and points
which shall lead towards achieving the end-point goals of the event. Therefore, the onus of
formulating the goals and objectives falls upon the event planners (Ziyadin et al. 2019).
Whilst setting the goals of the event to stone, the inherent reasons behind the conduction of
such event must be considered – such as why the event is being conducted, who will be the
attendees of such event, and what such attendees may stand to learn by attending such event;
or how the attendees may be enriched – in any meaning of the word – and how the success of
cost per attendee and how they may recover the same cost.
Evaluate the event management from the perspective of corporate social responsibility
and ethics
During dealing with a subject like that of sustainbility, the event planners must keep in mind
corporate social responsibility. The event planners should plan the events keeping in mind
their commitments and requirements keeping in consent about all the ethical norms and CSR
factors (Mena and Rintamäki, 2020). This would enhance the company's values and create a
positive reputation for the company in the market. Moreover, while the company will
maintain all the ethical norms such as maintain security for audiences and comfort for them
both the event planners would be capable of staying away from trouble and the goodwill of
Ziyadin, S., Koryagina, E., Grigoryan, T., Tovma, N. and Ismail, G.Z., 2019. Specificity of
Puente-Díaz, R., 2018. Using international sport events as part of a brand construction
strategy: The case of the destination brand Mexico. International Journal of Sports