26 & 27 Mac 2022

10pagi - 4petang

Zoom

Don't Gelek but Change

Your Business Game
 VIDEO
CONTENT
MARKETING
MODULE

Content Creator's Name:

___________________
 topic
CHAPTER 1
The Art of Online Video Success

Video Distribution Tiers.............

TikTok Trending.........................
3 Strong Element in Video.........

CHAPTER 2
Marketing Persona

Target Audience.........................
Personal Branding.......................
How to Generate Ideas ...............

CHAPTER 3
Craft a Visual Storytelling
Story Elements...............................
Story Line......................................
Headline Intro................................
Rising Action.................................
Call To Action...............................

CHAPTER 4
13 Killer Content Videos
9 High Engagement Videos............
4 Selling Without Selling Videos.....
 Chapter 1

The Art of Online

Video Success

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1.1 Video Distribution Tiers

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1.2 TikTok Trending

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1.3 3 Strong Element in a video

V A T

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 Chapter 2

MARKETING
PERSONA

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Target Audience

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2.1 Personal Branding Process

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2.2 Knowable

2.3 Likeable

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2.4 How to Generate Ideas

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 Chapter 3

CRAFT A VISUAL
STORYTELLING

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3.1 Engagement Element

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3.2 Story Line

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3.3 Headline Intro / Verbal

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3.3 Headline Intro / Visual

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3.4 Rising Action / Verbal

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3.4 Rising Action / Visual

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3.5 Call-To-Action

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 Chapter 4

13 Killer Video
Contents

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1

4
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5

9
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10

11

12

13
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Video-phone Editing Kit
Advance

Content creator’s name:

 CLASS RULES

FULLSCREENKAN SLIDE
SEMASA SESI ZOOM

INSTALL EDITING APPS

‘CAPCUT’

PRINT WORKBOOK
 Editing Kit

Kit 1
High Quality Video Creation

Get To Know About Video Resolution

6 Ways to Improve Video Quality
TikTok vs Camera Phone

Kit 2
Audio That Change Your Video Game

How Voice can Influence Your Audience

3 Ways to Create Impactful Audio

Kit 3
Right Font for Right Audience

Designing an Attractive Headline

Text Positioning
Easy-To-Read Font
 Editing Kit

Kit 4
4 Ways To Edit Like an Expert

Transition
Angle Shot
Keyframe
Loop Video

Kit 5
Reason Why Your Editing is Killing You

Checklist : Common Mistake in Editing

 Kit 1

High Quality
Video
Creation
Get to Know About Video Resolution

What is Resolution?

What is TikTok & IG’s resolution size?

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Get to Know About Video Resolution

Kenapa kualiti video tak sama dengan

original selepas upload di socmed?

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6 Ways to Improve Video Quality on Smartphone
1)

2)

3)

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6 Ways to Improve Video Quality on Smartphone
4)

5)

6)

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 TikTok VS Camera Phone

Direct TikTok Camera Phone

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 Kit 2
Audio That
Change Your
Video Game
 How Voice can Influence
Your Audience?

Notes:

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 3 Ways to Create Impactful Audio

1)

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 3 Ways to Create Impactful Audio

2)

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 3 Ways to Create Impactful Audio

3)

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 Kit 3

Right Font for

Right Audience
 How Text can Grab Your
Audience’s Attention?
1) Clear Headline’s Design

Notes:

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 How Text can Grab Your
Audience’s Attention?

2) Text Positioning

Do’s Don’ts

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 How Text can Grab Your
Audience’s Attention?

3) Easy-to-Read Font

Notes:

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 Kit 4

4 Ways To
Edit Like an
Expert
 1) Transition
Formula Smooth Transition

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 2) Angle Shot

How to Create Best Angle?

Rule 1 :

Rule 2:

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Rule 3 :

Rule 4:

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 3) Keyframe
1) Keyframe’s Arrangement

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2) Keyframe’s Movement Speed

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3) Keyframe: Subject’s Movement

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 4) Loop Video
Step 1:

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Step 2:

Step 3:

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Decide video killer content awak dan pilih cara editing
yang nak digunakan dalam video :

Editing styles Transition Angle Shot Keyframe Loop Video

14 Killer Contents

1) Demonstrative ✓ ✓
2) Star Power

3) Looping

4) Transition

5) Emotional

6) Roleplay

7) Hot Issue

8) React & Challenge

9) Infographic

10) Packing Order

11) Customer Journey

12) Business Journey

13) Product placement

14) Social conflict

 Kit 5

Reasons Why Your

Editing is Killing
You
 Kit 5: Reasons Why Your
Editing is Killing You
Checklist: Tanda (√ ) kalau pernah buat

Unnecessary TikTok’s effect

Tak buang watermark editing apps

Video tak full frame ratio 9:16 (TikTok& IG Reels)

Lighting sendu/too much exposure

Video tak stabilize/bergegar

Voice over tenggelam/suara tak jelas

Text terhalang dengan caption/features

Tak letak ‘Headline’ di awal video

Kurang bermain dengan angle

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