SATYAM BARKATAKY

Noida 201305

+91-9818360846

barkataky.satyam@gmail.com

SUMMARY Creative Retail Marketing Manager with 11 Years of solid understanding of Sales Support, Sell out
Strategy, BTL, Trade Retail Marketing. Recognized for quickly understanding customer needs and
consistently delivering timely and cost-effective solutions.

SKILLS  Trade Marketing  Performance Evaluations

 Sellout Drive  Budget Forecasting
 Market Intelligence Report  MS Office
 Sellout Team Management  Stakeholder Management
 GFK Data Analysis  Product Promotion
 Category Marketing  Contract Negotiation
..
 Marketing Campaign  Vendor Management

EXPERIENCE Deputy Manager- Retail Marketing, 05/2019 - 01/2023

Whirlpool of India Limited, Gurgaon
 Channel-wise, Region-wise and Category-wise Sellout Strategy to boost Secondary sale.
 Responsible for Market Intelligence Report on monthly basis.
 Coordination for setting sellout target with sales team for the month.
 Preparation of different reports- Top TP Display, GFK data etc.
 Weekly Review with TLs and planned/ surprise visit to outlets with sales team/TLs
 Annual ISD Meet, TL Meet and R&R Program to motivate and boost sellout.
 Plan for ATL/ BTL Activation within the stipulated budget allocated for the branches.
 Deploy plans; Audit shop-floor display materials (POPs, OPS & danglers) and consumer offers.
 Negotiated with agencies/vendors to obtain most cost-effective pricing for product distribution.
 Drive in-shop and out-shop visibility (Road Show, exhibition & coordination with local media, shop-
floor activations
 Delivered marketing strategy updates to upper-level management.
 Managed creation of marketing materials, collateral and sales support tools.
 Developed and supervised marketing campaigns and events to enhance footfall and brand visibility.
 Formulated and launched marketing and promotional campaigns to maximize profits.
 Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
 Evaluated and reported on campaign performance to relevant stakeholders and leadership across
organization.
 Planned advertising campaigns for online, offline and print mediums.
 Collaborated with other departments to coordinate strategic marketing activities.
 Prepared marketing campaign A&P budgets with finance personnel.
 Expanded personnel skill sets by mentoring marketing team both individually and in groups
Key Account Manager, 06/2018 - 05/2019
Quess Corporation, New Delhi
 Responsible for drive Sell Out for multiple clients.
 Handled 7500 ISDs, 300 Team Leaders- Pan India Level and working closely with sales team for sellout
and other Marketing Activities.
 Preparation of Incentive Schemes to enhance sell out.
 Review and analyze on Weekly/Monthly Sellout performance with Management.
 Total Retail Manpower management.
 Coordinate and review with regional Branch Managers , Sales Managers, Team Leaders and push them
for sell out enhancement
 Ensure all elements of BTL i.e. visual merchandising, In Shop Branding in place for stores PAN India
 Managing the marketing budget on a day to day basis, ensuring PO’s raised on time along with regular
payments to the vendors
 Preparing and managing budget and taking approval from HO on the same.
 Sales Training Implementation and new product roll out.
Program Manager, 02/2013 - 06/2018
DDB Mudra Group, Gurgaon
 Being Project Coordinator/Manager, handled different clients from FMCG, Consumer Durables, Writing
Instruments, Tobacco, Telecom sectors etc.
 Responsible for recruitment of ISDs and TLs, Sellout, weekly review with team as well as with clients.
 Floating sales target after discussion with Client to team and constant monitoring of day to day sellout.
 Generated and delivered reports, program review presentations and other program status updates.
 Planned and led team meetings to review business results and communicate new and ongoing priorities.
 Managed external client and business partner relationships.
 Created and maintained annual format for city wise , outlet wise, region wise , period wise calendar and
expenditure for Offline Marketing.
 Audited operations and processes to enhance brand and manage compliance.
 Managed vendors end to end for error free planning, execution, audit and bill settlement.
 Collating information on competitor's performance, market presence and brand positioning
 Regular market visit with clients and with team.
 Remained calm and professional in stressful circumstances and effectively diffused tense situations.
Marketing Executive, 04/2011 - 01/2013
Holostik India Ltd, Kolkata
 Sales and marketing of security holograms and allied products
 Contacted current and potential clients to promote products and services.
 Negotiated terms of sales agreements and developed contracts to successfully close sales.
 Generated leads and solicited new opportunities by leveraging business intelligence and third-party data
sources.
 Responsible for majorly North Eastern India Markets and generate business meeting manufacturers,
attending tender meetings in Govt and PSU departments.
 Analyzed sales space capacities based on system parameters, securing high stock availability.
 Making cost estimates and quotations for clients, follow up for all documentation, order processing and
dispatch on time and later follow up with client for payments for the same
 Created sales strategies to promote advertising offerings and motivate larger deals.
 Participation in trade fairs, marketing events so as to increase customer awareness and response.
EDUCATION AND
TRAINING IILM Graduate School of Management, Greater Noida, 06/2011
PGDM : Retail Marketing

Devi Ahilya Viswavidyalaya, Indore, 12/2008

BBA: Foreign Trade

Gurukul Grammar Senior Secondary School, Guwahati, 06/2005

High School Diploma

ACCOMPLISHMENT  Awarded “Best Performer for Opening 33 brand shops in 2022

 Winner of Whirlpool Star Awards in 2021 and 2022
 Special Recognition by clients in 2013, 2014, 2016 & 2017
 Award winner of "Saletastic Performance" in 2012 for covering all untapped NE states clients.

CERTIFICATIONS  Certified with "Fundamentals of Digital Marketing" by Google Analytics - [2023]

 Licensed Master in Data Analytics by IIM Rohtak – 2019
 SAP MM Certification Course – 2023