SECTION B: COMMUNICATION SKILLS (30 marks)

Answer Question 6 (compulsory) and ONE other question in this section

6.

a) Define communication (3 marks)

b) With the help of a diagram describe the process of communication (8 marks)
c) Identify five barriers to communication and how to overcome them (5 marks)
d) Distinguish between message encoding and decoding in relation to the process of
communication (4 marks)

7.

a) State four considerations that a person should make when choosing a medium of
communication (4 marks)
b) Outline four objectives that the management of an organization may seek to achieve
through downward communication. (4 marks)
c) Give two objectives of effective communication (2 marks)

8.

a) Explain the way in which each of the following principles may be achieved in written
communication.
i. Coherence. (4 marks)
ii. Conciseness
b) Outline four qualities of an effective oral communicator (4 marks)

Define grapevine (2 marks)