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Q1 Animation WK1 4
Q1 Animation WK1 4
OBJECTIVES
1. Identify areas for improvement, development, and growth
2. Align your PECs according to your business or career choice
3. Identify relevant Personal Entrepreneurial Competencies (PECs) and
assess based on the results.
A B
____1. Creative A. makes wise decisions towards the set objectives
____2. Profit-oriented B. strategic thinking and setting of goals
https://www.montrealtherapy.com/ho
w-to-be-more-self-confident/
https://www.the-
possible.com/creativity-enigma-what-
makes-us-more-creative-at-work/
https://www.dreamstime.com/stock-
illustration-teamwork-get-profit-vector-
illustration-business-cartoon-concept-
image98503460
https://www.slideshare.net/ghie2/ani
mation-pecs-63247857
https://www.slideshare.net/ghie2/ani
mation-pecs-63247857
OBJECTIVES
1. Explain what makes a product unique and competitive.
2. Apply creativity and innovative techniques to develop marketable
products, and employ a unique selling proposition (USP) to a product
and/or service.
NEEDS WANTS
• Are defined as goods or • Are desirable or of
services that are required interest and are not
for health and safety. necessary for survival.
ENVIRONMENTAL SCANNING
Is the process of gathering and using information about the external
market and competitive trends.
1. A casual conversation
PRODUCT/SERVICE
Is anything that can be offered to a market that might satisfy a want or need and
is received for money or other unit of value.
PRODUCT LINE
Finding Value
People buy for a reason. There should be something in your product or
service that would give consumers a good reason to go back and buy more. There
must be something that will make you the best option for target customers;
otherwise, they have no reason to buy what you are selling. This implies further,
that you offer something to your customers that will make them value your
product or service.
Once you have identified business opportunities, you will eventually see that
there are many possibilities available for you. It is very unlikely that you will
have enough resources to pursue all of them at once. You have to select the most
promising one among hundreds of ideas. It will be good to do this in stages. In
the first stage, you screen your ideas to narrow them down to about few choices.
In the next stage, trim down the choices to two options. In the final stage, choose
between the two and decide which business idea is worth pursuing. In screening
your ideas, examine each one in terms of the following guide questions:
3. How big is the demand for the product? Do many people need this product
and will continue to need it for a long time?
4. How is the demand met? Who are processing the products to meet the needs
(competition or demand)? How much of the need is now being met (supply)?
5. Do you have the background and experiences needed to run this business?
6. Will the business be legal and not against any existing or foreseeable
government regulation?
Production Concept – Consumers prefer products that are widely available and
inexpensive. The production concept is more operations oriented than any other
concept.
Product Concept – Consumers favor products that offer the most quality,
performance, or innovative features. The product concept believes in the
consumer and it says the consumers are more likely to be loyal if they have more
options of products or they get more benefits from the product of the company.
Selling Concept – Consumers will buy products only if the company aggressively
promotes or sells these products. Off course, in this era of marketing, we know
that selling is not the only tactic to sell your product. You have to focus on
marketing as well.
Marketing Concept – Focuses on needs/wants of target markets & delivering
value better than competitors. The marketing concept believes in the pull
strategy and says that you need to make your brand so strong that customers
themselves prefer your brand over every other competitor. This can be achieved
through marketing.
Societal Marketing Concept – Focuses on needs / wants of target markets &
delivering value better than competitors that preserves the consumer’s and
society’s well-being.
PLAYERS IN THE MARKET (COMPETITORS)
Animation Studios in the Metro Manila
(This list may not be totally complete)
https://www.mustangbols.com/animation-2d/market
PRODUCT DEVELOPMENT
ENTREPRENEUR.COM: Definition: The overall process of strategy, organization,
concept generation, product and marketing plan creation and evaluation, and
commercialization of a new product.
KEY CONCEPTS OF DEVELOPING A PRODUCT
Generating ideas
Evaluating and screening product ideas
Protecting your ideas
Finalizing design research and development
Promoting and marketing your product.
INNOVATION
business dictionary.com: The process of translating an idea or invention into a
good or service that creates value or for which customers will pay.
How can you be sure your intriguing idea is also something from which you
can truly make a profit?
“A brand is a name, term, design, symbol, or any other feature that identifies
one seller’s good or service as distinct from those of other sellers” (American
Marketing Association).
OBJECTIVES
1. The learner demonstrates an understanding of the Hand Tools and
Equipment used in animation.
PRE-TEST (5 items)
Direction. Classified the following terms whether it is a TOOLS, EQUIPMENT or
MATERIALS. Encircle the correct answer.
TERMS CHOICES
A. TOOLS
LIGHT BOX B. EQUIPMENT
C. MATERIALS
A. TOOLS
PENCIL B. EQUIPMENT
C. MATERIALS
A. TOOLS
COMPUTER/ PERSONAL COMPUTER B. EQUIPMENT
C. MATERIALS
A. TOOLS
BRUSH B. EQUIPMENT
C. MATERIALS
A. TOOLS
EXPOSURE SHEET B. EQUIPMENT
C. MATERIALS
Technical Terms:
• Hand tool: a tool held in the hand and operated without electricity
or power
• Equipment: set of articles (machinery, electronic devices,
mechatronic devices) used or needed for a specific purpose or
activity.
Computer
Light Box Printer Scanner
Set
TOOLS AND EQUIPMENTS FOR HAND DRAWN ANIMATION
PENCIL
Is used to rough out first key drawings. HB or B pencil is needed for clean
drawings, while colored pencil is used for roughing out the animation.
Source: https://www.slideshare.net/conniemariemagno/tools-and-equipment-for-hand-
drawn-animation
CLUTCH PENCIL
Is used for clean-up drawings. Often used by the animators, because it
does not have to be continuously sharpened.
Source:
https://www.slideshare.net/con
niemariemagno/tools-and-
equipment-for-hand-drawn-
animation
SHARPENER
Is used to sharpen a pencil’s lead by shaving away its wood surface.
Source:
https://www.slideshare.net/con
niemariemagno/tools-and-
equipment-for-hand-drawn-
animation
ERASER
Is used to remove pencil markings on the paper. It is important for an
animator to have an eraser to rub out lead cleanly.
Source:
https://www.slideshare.net/con
niemariemagno/tools-and-
equipment-for-hand-drawn-
animation
BRUSH
Is used to get rid of any carbon dust or eraser pieces.
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
MASKING TAPE
Is used to secure animation papers or for taping down the peg bar.
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
MIRROR
Is used to catch the right facial expression for a character.
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
ANIMATION PAPER
Usually comes in field sizes, either 12 x 15. However, A4 size is
commonly used.
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
ANIMATION LIGHT BOX
It is used to clearly through all the layers of drawings.
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
ANIMATION DISC
Is a drawing disc placed on a light box and used to work out camera
moves and panning walk cycles
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
CAMERA RIG
Is made up of metal frame to hold and control the camera without
shaking when being used.
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
CAMCORDER
Is used to record and store images that will be imported to the computer
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
SCANNER
Is used as an alternative device to camera.
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
DRAWING TABLET
Is used for digital coloring and drawing.
Source:
https://www.slideshare.net/conniema
riemagno/tools-and-equipment-for-
hand-drawn-animation
PERSONAL COMPUTER
Is used in animation for line testing.
Source:
https://www.slideshare.n
et/conniemariemagno/too
ls-and-equipment-for-
hand-drawn-animation
PEG BAR
So a peg bar is a piece of plastic, or if
you get fancy a piece of metal that is
meant to hold your papers in place
when you draw and shoot your
animation. You punch your paper
and stick it onto the peg bar as you
draw
Source:
https://www.slideshare.net/conniemariemagno/tools-
and-equipment-for-hand-drawn-animation
MODEL SHEET
OBJECTIVES
1. The learner demonstrates an understanding on how Hand Tools and
Equipment maintain its function.
1. Technological development
This trend leads to a more mechanized and automated equipment,
resulting in great productive potential which must be kept working. This
means that training facilities are becoming more complicated and required
more advanced maintenance.
3. Greater complication
A complicated facility of piece of equipment includes many
components, any or all of which can constitute possible sources of trouble.
Although the operational reliability of each individual component may be
very high, it is necessary to multiply reliability factor of all components
that are dependent on each other in a system in order to arrive at the total
system reliability.
6. Environmental concern
❖ General Objective:
Keep the optimum condition of physical facilities at acceptable levels and
minimum cost to satisfy the expected of programs, services and activities at
acceptable and minimum costs
▪ Specific Objectives:
• To extend the useful life of physical facilities
• To assure the operational readiness of installed
equipment and maximum possible return on investments
• To properly discard hazardous wastes
• To ensure the safety of personnel using
the facilities, physical properties and the
environment
• Increased PRODUCTION
• WASTE/Garbage reduction
How to maintain?
The question on how do we implement the maintenance program will
center on the 5Ms as follows:
• Manpower
• Money (Financial Resources)
• Methods and System
• Machines (Facilities)
• Materials and Supplies
A maintenance program is a comprehensive list of maintenance and its
incidents. This would include all maintenance activities to be undertaken,
manpower needed, maintenance methods to be used, all the materials and
supplies needed and cost involved in the maintenance .
https://www.mustangbols.com/animation-2d/maintain
To perform the maintenance of specific equipment, a maintenance
schedule is drawn. Again, the best source of the list of the maintenance
activities of equipment is its manufacturers/user’s manual. In the absence
of it, the plan can be derived from the known maintenance methods of the
equipment and in accordance with the organization’s policy and procedures.
MAINTAINING TOOLS
To avoid accidents in the work place due to incorrect use of hand tools, it is
a must that you understand the proper use of these tools. Study and practice
proper use and maintenance of tools to prolong their life span and of course to
avoid accidents due to improper or misuse of such tools.
ANIMATION SAFETY
1. Communicate Clearly
Animation has a number of advantages over other training materials and
methods. Because it is inherently three dimensional with motion, 3-D animation
has the ability to communicate more clearly than a two-dimensional drawing or
photo with text and it is also more visually interesting. This helps to keep the
attention of the viewer and improves recall. This combination of three
dimensionality and motion also means that more can be communicated visually,
requiring less text. Visual demonstration is by nature clearer than text which
only gives a second-hand description of events. Also, construction crews are
often multilingual these days and because less text is needed than with 2-D
static instructions, there is less need for translation and therefore less chance of
misunderstanding.
The fact that 3-D animation exists in a three-dimensional virtual space, gives
us complete control over what we show. We can add as much detail as we need
to make it very specific and realistic, or we can add less detail, helping to bring
the focus to the most important aspect of the animation.
2. Virtual Camera
Since the animation takes place in virtual space, our virtual camera can go
places and do things a physical camera could never do. We can get into really
small places where a physical camera would never fit or we can put the camera
in locations that would be either extremely dangerous or cost prohibitive for
anything but a Hollywood production, such as elaborate aerial shots.
Although the danger may be intellectually clear, it is easy to fall into bad
habits if you haven’t either witnessed any of these accident scenarios or
experienced them first hand. The challenge is to help field workers really
understand the potential dangers and instruct them, in a memorable way, on
how to avoid the risks.
3-D animations are a tool our clients have found to be effective in helping to
meet this goal. Currently we are looking into how our 3-D animations can be
integrated into a game engine to be run as a training application on a computer
or better yet a Virtual Reality headset. We continue to look for ways to more
effectively communicate critical information that will help workers be more
efficient and safe.
1. Keep hand tools clean and free from ferrous or other contaminants.
2. A maintenance program is a list allocating specific maintenance of an
area, including equipment and tools to a specific period.
3. A maintenance schedule is a comprehensive list of maintenance and its
incidents.
4. Maintenance is an excellent means of improving the performance and
condition of equipment and facilities.
5. Capital Loss constitute a considerable part of the total cost of training and
must be covered by the added value created.
6. Ensured unsafe environment.
7. Large items of equipment – motor vehicles, industrial sewing machines
8. Small items/equipment – electric fan, floor polisher
9. Simple equipment - plasma cutting machine, simulator (automotive)
10.Technological development leads to a more mechanized and automated
equipment, resulting in great productive potential which must be kept
working.
WEEK 1: KEY ANSWERS WEEK 3: KEY ANSWERS
PRE-TEST PRE-TEST
1. G 1 B
2. C 2 A
3. E 3 B
4. F 4 A
5. D 5 C
POST-TEST POST-TEST
1. STRATEGIC, MAXIMIZING
2. PROFIT ORIENTED 1. ANIMATION LIGHT BOX
3. UNSE OF INFLUENCE STRATEGIES 2. ERASER
4. TRUE 3. CLUTCH PENCIL
5. TRUE 4. SCANNER
6. WIKEPEDIA 5. PERSONAL COMPUTER
7. TRUE 6. PENCIL
8. CONFIDENT 7. MIRROR
9. COMMITTED 8. SHARPENER
10.TRUE 9. BRUSH
10.CAMERA RIG
WEEK 2: KEY ANSWERS 11.CAMCORDER
12.DRAWING TABLET
13.MASKING TAPE
PRE-TEST 14.MODEL SHEET
1 C 15.MODEL SHEET
2 E
3 A
4 F WEEK 4: KEY ANSWERS
5 B
PRE-TEST
POST-TEST 1 A
1. Innovation 2 C
2. Product Development 3 A
3. Concept Development 4 C
4. Needs 5 C
5. Market
6. Selling Concept POST-TEST
7. Developing/Develop a Compelling
Value Proposition 1. TRUE
8. Production Concept 2. Maintenance Schedule
9. Brand/Branding 3. Maintenance Program
10.Wants 4. TRUE
11.Finding value
5. Costs
12.Branding
6. Safe
13.UPS
14.Product Line 7. TRUE
15.Environmental Scanning 8. Simple
9. Complex
10.TRUE
REFERENCES