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SI. No.
No. of Printed Pages: 1
100056
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M.B.A. (General) II Semester Degree Examination,

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September/October 2022
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MANAGEMENT
Human Resource Management
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Time :3 Hours Maximum Marks: 70
Note : Answer any fiveofthe following question with question No. 1 is compulsory, each question
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caries equal marks.
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Define HRM & explain various functions of HRM. 14
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Explain in your own language -
internal & external sources of recruitment. 14
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Define training and explain the significance of training needs assessment.
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What do you understand by Performance Appraisal management system ? Elaborate 14

on any three methods of Performance Appraisal.
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7. "Compensation Management plays a vital role in various aspects of HRM". Discuss.

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8. ka) Explain the importance of job analysis. 5

(b) Explain the different steps in succession planning. 5
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Write a note on incentives.

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M.B.A. (General) II Semester Degree Examination,
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September/October 2022 100051
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MANAGEMENT
21MBA2C8L: Operations Management and Supply Chain Management
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Time :3 Hours
Maximum Marks : 70
Note : Answer any five of the following questions with question No. (Q.1) is
I compulsory,
each question carries equal marks.
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Discuss the key functional areas of Operations Management.
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2. Examine the critical factors of Plant Location.
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3. Define TM and TPM. Explain the factors of TQM
and its significance
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in 14
organizational development.
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Discuss Inventory Management, its objectives and systems.
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8. Examine the types of production with examples.

14
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6. Discuss Work Measurcment and its techniques.
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Discuss the critical factors of Capacity planning, Quality Awards e

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Supply Chains.
and Design of 14
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(a) Components and process of SCM

(b) 5
Procurement process
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(c) Capacity planning
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76212
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MBA II Semester Degree Examination, September/October -
2022
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21MBA2C7L: BUSINESS RESEARCH METHODS
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Time 3 Hours
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Maximum Marks : 70

Instruction : any five of the following questions with question No. 1

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Ansuwer
(Q1) is Compulsory.
each question carries equal marks.

l la) What do you mean by research and briefly explain

its significance ? 7
(b) Explairn the steps involved in Business
Research Process.
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What do you mean by Research Design ? Explain Exploratory
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and Conclusive 14
Research Design.
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(á) Systematic and Stratified sampling
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(b) Population parameter and Sample
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statistic 7

4. How does the Case Study method differ from the Survey
method ? Analyze the 14
merits and limitations of Case Study method in sociological
research.
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5.
in the context of research 14
methodology and describe the precautions that the researcher
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should take while
interpreting his findings.
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Explain the significance of Research Design.
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(b Write a note on Convenience sampling and Judgment sampling.

7
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Describe the four types of measurement scales with examples.

14

(a) What is Sampling ? Distinguish between census and sampling. 5

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(b) State the meaning of scaling. Explain various rating scales.

5
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M.B.A. (General) II Semester Degree
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Examination,
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September/October 2022
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MANAGEMENT
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Strategic Management 100025
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Time :3 Hours Maximum Marks 70
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Note Arnsver any five of the follouing questions with Question No. 1 is compulsory, each
question carries equal marks.

1. Case study. 14
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Formulating a Strategy :
Following Apple Turnaround
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The firm's most important resources and capabilities .are those which are durable,
difficult to identify and understand, imperfect transferable, not easily replicated,
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and in which the firm possesses clear ownership, These are the company's 'most
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important assets' and need to be protected, and they play a pivotal role in the
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competitive strategy which the company pursues. The essence of strategy
formulation, then, is to design a strategy that makes the most effective use of
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these core resources and capabilities.:
Consider, for example, the remarkable turnaround of Apple, the computer company
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behind the Macintosh computers, betwcen 2000 to date. Pundamental was Steve
Job's recognition that the company's sole durable, non-translerable, irreplaceable
asset was Apple image and the loyalty that accompanied that image. In virtually
every other area of competitive performance-production cost, quality, product and
process technology, and global market scope-Apple was greatly inferior to its other
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rivals, such as IBM.9 Apple's only opportunity for survival was to pursue a strategy
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founded upon Applé's image advantage, while simultaneously minimising Apple's
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disadvantages in other capabilities. Apple's new marketing strategy involved
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extending the appeal of the Apple image of individuality from its traditional
more a general,, young e
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Customer group (tech savvy, graphic designers) tomeans
professional types. Protection of the Apple name by of tougher controls
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over dealers was matched by wider, exploitation of the Apple name through entry
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in other industries such as the portable music business to 4% in 2005 and

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Apple's share of the computer market went from 15% in 1985

lost around $700 million in only three months in 1997. However, thanks to the
grew 90% between 2001
iPod and to the Apple's iTunes music stores, its shares
up until today, i.e. from a mere $7/share. Apple is today the premier provider of
MP3 players. resources and capabilities
Designing strategy around the most critically important
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may imply thát the firm limits its strategic scope to those activities whereareit
possesses a clear competitive advantage. The principal capabilities of Apple,
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manufacturing
design and new products development; it lacked both the
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in computer market. Apple's

capabilitics to compete effectively in the. world's
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turnaround from year 2000 followcd it decision to specialize upon design and new
product development.
The ability of a firm's resources and capabilitics to support a sustainable competitive
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advantage is cssential to the time frame of a firm's strategic planning process. If
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company's resources and capabilities lack durability or arc casily transferred or

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replicated, then the company must cither adopt a stratcgy of short-term (harvesting/
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or it nnust invest in cdeveloping new sOUrces of compctitivc advantage.

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These considerations are critical for small technological start-ups where
where the
spced of technological change may mcan that innovations offer only temporary
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competitive advantage. The company must scek cither to exploit its initial innovation
before it is challenged by stronger, cstablished rivals or other start-ups, or it
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must establish the technological capability for a continuing stream of innovations.
The main issue for Apple is to make surc that it takes advantage of this window of
opportunity. Because there are tougher competitors down the road and the more
money it makes, the more companies will enter the market mnaking harder for
Apple to sustain this new found competitive advantage.
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In industries where competitive based upon differentiation and
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advantages
innovation can be imitated (such as financial services, retailing, fashion clothing,
toys), firms have a brief window of opportunity during which to exploit
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advantage before imitators erode it away. Under such circumnstances firms must
their
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be concerned not with sustaining the existing advantages, but with creating the
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flexibility and responsiveness that permits them to create new advantages
at a
faster rate than the old advantages are being eroded by competition.
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Question :
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What lessons can be learnt from Apple's Turnaround ?
2. Differentiate between Vision and Mission Statement. Describe their characteristics 14
and how often do you think the firms vision and mission statements should be
changed and why ?
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3. Define Environmental Scanning and Explain the impact of Business Environment 14
on Firms Decision Making.
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4. Explain Micheal E Porters Competitive Rivalry Analysis or Industry Analysis

and e 14/
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5. Describe GE Nine Cell Planning grid with example and Comment on

its superiority 14
Over BCG Matrix.
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6. Differentiate between Strategy and Tactic. Explain Generic Strategies given by

Porter. 14

7. Why do Companies go Global and explain the different routes for going global
? 14
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8. Strategic Management Process is not a One-stop process a

process. Elucidate. and it is Continuous 14
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76211
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M.B.A. II Semester Degree
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Examination, September/October - 2022

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FINANCIAL MANAGEMENT
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Time :3 Hours 00032
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Maximum Marks 70
:
Note Answer any Five of the following questions with question
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No. 1 is Compuisory.
Eachquestion carries equal marks.

4. The following projccts are mutually exclusive. Which would you prefer under the
14
payback, NPV and IRR criteria ? Assume a discount rate of 13 percent.
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Particulars Project s Project T
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Initial Inve stment Rs. 5,38,000
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Rs. 5,26,000
year inlow
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Rs. 1,26,000 Rs. 2,00,000
|2nd year inflow Rs. 3,76,000 Rs. 3,00,000
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3l ycar inllow Rs. 2,06,000| Rs. 2,00,000|
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(a) Describe the three broad arcas of fnancial decision making.
(b) Discuss how financial institutions act as intermediaries between the
financial markets and end users.
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(a) How is compounding difflerent from discounting ? Explain.
a ycars at 12 10
takes a loan of Rs. 15,00,000 from a bank for pcriod of 5
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(b)
cqual
percent interest rate. Prepare a loan amortisation schedule showing
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instalnent repayments.
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in Capital Structure. 7
Define Leverage and illustrate its role
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(a)
Miller capital structure theory. 7
(b) Bxplain the assumption of Modigliani and
model.
contrast Gordon dividend model and Walter's dividend 14
5. Compare and
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applications of Time Value of Money.
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(a) Explain the importance and proposes to borrow 7

as funds for a new project. It
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6. 10,00,000 amount
A
firm needs Rs. remaining
(b) a loan at 11% interest. The
Rs, 4,00,000 by taking bankowners. If the firm's policy is to have cost of
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by
will be equity contributed
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the interest rate, compute the weighted'average

equity at 3% higher than
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cost of capital.
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Ta) Discuss the various factors influencing working capital decisions.

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Explain the concept of rctained carnings.
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(b) Distinguish between operating and financial leverage.
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(c) Explain the terms interim dividend and final dividend.
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76216
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M.B.A. (General) II Semester Degree Examination,
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September/October 2022
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MANAGEMENT 100057
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21MBA2S2L/T; Personality Development
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Time 1
Hour Maximum Marks : 30
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1. Helping behaviour
(a} inchudes actions that benefit others and the self in the same instance
(b} is defined as a behaviour that only benefits others and does not benefit self
(c) none of these
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(d) includes actions that only benefits self
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When an individual observes another person in an emergency and actively decides

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to help that person, this is known as
{a) audience inhibition
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b)
bystander apathy
(c) diffusion of responsibility (t bystander intervention
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3. Interviews are conversations with
(a) fun (b) purpose (c) friendliness (d) informality
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Which of the following ae the basic sources of stress ?
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4.
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(a) The environment (b) Social and Psychological
(c) Work related thoughts (d) All of the above
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Which of these is not a type of interview ?
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(a) Screening interview (b) Stress interview

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(c) Music interview (d) Lunch interview

In which of these, more than one candidate is interviewed ?

(a) The behavioural interview (b) The stress interview
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(e) The group interview The audition

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(d)
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Which of these interviews is taken for a candidate far away ?

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(a) Lunch interview.

Group interview
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(c) Stress interview (d)

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8. Which of these qualitics are important in a group discussion ?

(a) Emotional stability (b) Hostility
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(c) lgnorance (d) Aggrcssivencss
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9. In group discussions one must communicate with :

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(a) Hostility (b) lgnorance (o) Knowlcdge (d) Long sentences
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10. Stress management is about lcarning :

(a) How to avoid the prcssures of life

(b) How to develop skills that would enhance our body's adjustment when
are subjected to pressure of life
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(c) Both (a) and (b)
(d) None of the above
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11. When is the worst time to break into a group discussion ?
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(a) When everyone is silent
(b) When one person is talking
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When two or three people are talking simultaneously
(d) When there is less time left
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group discussion must advance :
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12. A
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(a) Truth (b) Dishonesty (c) Personal glory (d) Arguments
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13. Which of these must be avoided in group discussions ?
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(a) Speaking facts (b) Asking questions
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(c) Speaking fast (d) Speaking with clarity

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14. In a group discussion we should be

(a) Assertive (b) Domination (c) Ignorant (d) Subjective
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window 2
15. What is the purpose of the Johari
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(a) To help you

see things irom a neW perspective
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To help you make a life-changing

decision
(b)
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(c) To develop self-awareness

and group dynamics
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you are better than your peers

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(d) To demonstrate that

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16. In the Johari Window, the information about yourself that you don't know but
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others do is yOur :
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(a) blind sclf (b) opcn sclf (c) hidden self (d) unknown self
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17. In the Johari Window, the things that we know
about ourselves and keep to
oUrselves represent our :
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(a) unknown self (b) hidden sclf (c) open self (d) blind self
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18. When you move information from the
hidden self into the open self, you're
(a) self disclosing (b) affirming
(c) depressed (d) emnpowering

19. Affirmation involves

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(a) engendering sclf-acceptance
(b) saying yes' to another's requests
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Ac) empathising with someone who wishes to disclose
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(d) taking risk with self-disclosure
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20. Darly theories concentrate on
what motivates individuals in their work.
include They
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(a) Maslow's hierarchy of needs
b}
Herzberg's hygiene and motivator factors
(c) Both (a) & (b)
(d) All of the abOve
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21. A group ofpeople working with common objectives or goals is known as a
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(a) Team b}
Teamwork (c) Group
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(d) Club
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22. Which of the following is not a benefit of teamwork ?
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(a) Inproved solutions to quality problems

(b) Improved ownership of solutions
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(c) Improved commnunications

.(d) Decline in integration

23. Cross functional teams are

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ta) Temporary
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(b) Permanent
Neither Temporary nor Permanent
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(d) EitherTemporary or Permanent

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24. Which one of the following is the best strategy for effectively planning oul your
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tìme ?
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(a) Prioritize all your tasks (b) Iguorc ll the uncxpected work

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Delay any unnecessary work (d) Al of he above:
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(c)
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25. Which one of the following is not
a timc waster ?
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(a) lnternct suring
(b) Spending lime on social ncdia
(cl) Nonc of the abovc
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(c) Unnecessary gossiping

26. Factors associated with lonelincss are

(a) always giving the people benefit of doubt
social anxiety
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introversion
(c) personality traits such as depression, low self-esteem and
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(d) all of the above
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to provide our attitudes

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compare ourselves to others, in order
27. The way in which we as
and behaviours with validity, is known
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(a) self-fulfilling
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(b) social comparison
(c) evolutionary explanation
(d) social completion

a resume ?
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(b) Name, experience
Address, age
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(a) d) All of the above

(c) Nationality
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of the following tasks

?
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performs which
resume and application letter
29. The Two same tasks
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Two different tasks

(d) The same task
Overlapping tasks
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(c)
:

Good manners have been developed

30. more rules to learn
(a) to give people
mean
because people are
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reason
(c) for no good
together easier
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(d) to make living

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