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INCREASE

MARKETING

GROW NO OF
CUSTOMERS
INCREASE
SALES

INCREASE
REVENUE
INCREASE PRICING

INCREASE CUSTOMERS
LIFETIME VALUE
INCREASE
CUSTOMERS
SATISFACTION
INCREASE
PROFIT
REDUCING OVERHEAD
COSTS

REDUCE FIXED COSTS

SHIFTING TO NICHE TECH


REDUCE
COSTS

REDUCING PRODUCT
COST

REDUCE VARIABLE
COSTS
HIRING EMPLOYEES (as
permanent employee)
INSTEAD
OF CONTRACTORS
CONCLUSION :
 Hiring more or keeping employee base with more permanent employee rather than
contractors.
 Establishing manufacturing unit in India near Pune, Hyderabad, Mumbai or
Ahmedabad to reduce logistic costs.
 In India for other sectors acquiring smaller organisation which specialise in ‘Niche
Technologies’ can help company to grow its market in India.
 Investing in India in the ‘BFSI Sector’ , ‘Manufacturing’ , ‘retails’ and whereas in US
and Europe investing in sectors like ‘BFSI’, ‘Healthcare’ and Product based business
like ‘Digital Marketing’.

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