YE

KAL QiChun Mansion,

ON
invested, develpped and construted
by Yekalon
YE
KAL
ON
Occupy the city's central axis, intersecting with administration, education, transportation,
production, and tourism centers

YE
K AL
ON
Covering an area of 350,000 sqm,
upgrading Qichun's world‐class habitation

YE
K AL
ON
High Quality Education System with Community Kindergarten

YE
K AL
ON
YE
KAL
ON
YE
KAL
ON
QiChun Mansion Brief Introduction

YE ● QiChun Mansion total 4 phases,12 buildings.Total

K
2081 units apartments.

AL
● Each phase Yekalon update design according to
market trend

ON
● Good Design,good materials selection and good
construction make the hot sales and sold out in
very short time.
YE
KAL
ON
 Sales Office

YE
KAL
ON
 Sales Office

YE
KAL
ON
 Unit type

YE
KAL
ON
Mock-up Room( 110 sq.m )

YE
K AL
ON
Mock-up Room(129 sq.m )

YE
K AL
ON
 hot-selling spectacle

YE
The listings were sold out in 3 hours and
sold 380 million RMB, creating a real estate

K
hot-selling spectacle in the local market.

AL
ON
2nd&3rd Phase Rendering&Mock Up

YE
K AL
ON
2nd&3rd Phase Rendering&Mock Up

YE
K AL
ON
2nd&3rd Phase Rendering&Mock Up

YE
K AL
ON
 YE
2.1 What Makes a Good Pr oject With Higher ROI （ Return of Investment ）?

K
● T h e r i g h t p r o j e c t p o s i t i o n i n g & m a r k e t t a r g e t i n g ( c i t y, l o c a t i o n , s u r r o u n d i n g f a c i l i t y, p o t e n t i a l c u s t o m e r s ;

AL
• Ri g h t d e s i g n s & m a t e r i a l s ( b o t h F F E & s p e c i a l i z e d t e c h s y s t e m ) s o l u t i o n s w i t h c o n t r o l l a b l e c o s t , b u t

ON
biggest output ; (Either not the cheapest, nor t h e f a m o u s b r a n d s i n h i g h e s t c o s t m e a n s g o o d s o l u t i o n , b u t
the most RIGHT selections in we l l m a n a g e d d e s i g n s , a n d l a n d i n g p e r f o r m a n c e )

● Higher selling & letting & renting & potential investing rate, even after many years, with other competition
surrounded in the future; 15,000Tk/sqm (double than market rate)

• We l l & e a s i e r M a i n t a i n s & m a n a g e m e n t : F o r l ong ter m c os t s av i ng & se r vice r e p u t a t io n :

• Main Principle: PROPER BALANCE OF INVEST & BENIFITS RETURN

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 YE
2.2 Unbalanced cost strategy : The principle for almost all kinds of projects
to get a higher ROI: Different Invest Type Composition and Proportion

K
Distribution Analysis

AL A. The high Sensitive cost: Worth

ON
for higher invest;
B. The Functional cost: Reasonable
invest;
C. The structural cost: Strictly
control costs;

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 YE
2.2 How to balance the limited invest cost with higher ROI?
A. The high Sensitivity cost should be increase investment based on you perspective:
the highest customer perception are those materials which customers can clearly

K
access and observe that has a critical impact on purchases

AL
Sensitivity cost means a small change in a certain parameter can lead to a large change in the economic effect index.
This is extended to the relatively small investment, high ROI, and the most concerned parts of the owner, such as
garden landscape, door and window , and exterior Facade decoration, lobby decoration, elevator lobby
decoration, intelligent engineering, etc.

ON
敏感性成本：某参数的小幅度变化就能导致经济效果指标的较大变化，这里引申为相对投入较少、成本回报较
高、最受业主关注的部分，如园林景观工程、门窗工程、外立面装修、大堂精装修、电梯前室装修、智能化工
程等。

•According to the experience of many real estate enterprises

in sensitive cost investment, the cost that really has a key
impact on customer purchases, etc. accounts for about
20% of the total cost

•The management of sensitive costs by enterprises is to focus

on the 20% with the highest customer perception

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 YE
2.2 How to balance the limited invest cost with
higher ROI?
B. The Functional cost emphasize reasonable input: Those materials which ensure the basic

K
&necessary function of the whole project.

AL
Functional cost: Here include basic functions and additional functions. The basic function is indispensable function of the
project（For example, generator, water supply is basic function, for commercial, AC and air ventilation is the
basic function; Also elevators, fire fighting systems, and mostly MEP &ELV, ect, are basic functions for most

ON
projects ）; the additional function is the function other than the basic function(For example, unique high end residential
will do sky swimming pool, gym & spa, fountain, PA, garden and public BGM, smart room digital system,
intercom, etc., to increase the selling points) 功能性成本：这里分为基本功能和附加功能。基本功能是实现项目用途必不
可少的功能；附加功能是基本功能之外的其他功能。

Yekalon Suggestion: For most MEP &ELV functional systems, owners can directly purchase or
point Main Equipment suppliers, and local team for installation & accessories, for cost control,
and quality ensure.

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 YE
2.2 How to balance the limited invest cost with higher ROI?

K
C. The structural cost suggested to be strictly control under the premise of
ensuring safety: Structural cost refers to the cost invested in a space system (such as pile foundations,

AL
columns, beams, slabs, walls, etc.) that bear various loads and act as a framework. This part is not much
concerned by the owner, but it is an essential element of the building. It needs to be controlled by indicators
such as steel content, concrete content, formwork content, masonry content, window-to-ground ratio, and

ON
facade ratio.

结构性成本：指对承受各种荷载、起骨架作用的空间体系（如桩基、基础、柱、梁、板、墙等）所
投入的成本。这部分不太受业主关注，但属于建筑物的必备要素，需要进行如钢筋含量、混凝土含
量、模板含量、砌体含量、窗地比、外立面率等的指标控制。

•Referenced main structural cost

from another residential project;

•Different project proportion

might be different;

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