Colegio De San Pedro, Inc.

Colegio De San Pedro, Inc.

College Department

Business Name; FarmXchange

Title: Promoting Inclusive Empowerment for Marginalized Communities

A Social Entrepreneurship Business Plan

Presented to the Faculty of College Department
COLEGIO DE SAN PEDRO, INC.
San Pedro City, Laguna

In Partial Fulfillment of the Requirements for

Social Entrepreneurship of College Students,
(Bachelor of Science in Entrepreneurship)

Garcia, Mirasol, Evardo

Silvestre, Milli, Ditchella
Velasco, Eunice, Lucernas
 Colegio De San Pedro, Inc.

Table of Contents

I. Executive Summary

II. Mission Statement

III. Background and Structure

Founding Story, Founders and Leadership
Legal Form, Description of Model
Theory of Change
Leadership Team, Staffing,
Board of Directors or Advisors

IV. Market Analysis

Industry Overview
Social or Environmental Issue Analysis
Target Market Identification
Market Trends and Opportunities
Market Research Quality
SWOT Analysis
Social Impact Measurement

V. Competitive Analysis
Primary competitors
Competitive products/services
Risks and opportunities in competitive market
Unique Value Proposition

VI. Products/Services
Product/service description
Positioning of products/services

VII. Marketing and Sales

Marketing strategy
Sales tactics
Advertising, public relation, and promotions
Summary of sales forecasts

VIII. Operations
Staffing plan and key personnel
Customer service/support strategy and plan
Facilities required
Production plan or service delivery

IX. Evaluation and Assessment

 Colegio De San Pedro, Inc.

Key Performance Indicators (KPIs)

Data Collection Methods

X. Financial Plan and Projections

Revenue Projections
Sales Forecast
Cost of Goods Sold
Gross Profit Margin
Operating Expenses
Net Income Projections

XI. References
 Colegio De San Pedro, Inc.

I. Executive Summary

FarmXchange is a pioneering venture facilitating seamless buy and sell transactions within the
agriculture sector specifically in Crops and Farming. Executing a direct interaction with the
producers which is the farmers by buying their products, building a strong relationship with
business partners through supplying high-quality of products and promotion along with
advertising the business using social media platform is a big factor that will lead the business
more successful. Our marketplace connects farmers from Barangay Labney in Nueva Ecija and
agribusinesses around the location that the venture is partnering with. Witnessing an increasing
demand for transparent and efficient supply chain is the reason why FarmXchange exist—to
addresses this demand by providing a secure and customer-friendly venture that aligns with
emerging trends in the agribusiness industry. FarmXchange Ventures aims to optimize
efficiency, reduce transaction costs, and enhance transparency in the agricultural trade by doing
the direct trade without having farmers approaching us otherwise we will the one to approach
the farmers. FarmXchange. In exchange of farmers loyalty, we are offering rewards and give
away to the most loyal supplier of our venture—providing free agricultural supplies—fertilizers to
be specific. FarmXchange Ventures acts as a catalyst for fostering collaboration and mutual
growth in the agriculture sector.

Ensuring success of the venture is one of the main goals of the founders. By considering quality
assurance that ensures consistent and high-quality agricultural products to meet customer
expectations and regulatory standards, managing supply chains that efficiently manages the
sourcing, distribution, and logistics to minimize costs and maximize the availability of products,
building relationship that will establishing strong relationships with farmers, business partners
and other stakeholders to secure a reliable and sustainable source of agricultural products,
market insight that stayed informed about market trends, consumer preferences, and industry
dynamics to make informed decisions and adapt strategies accordingly, sustainability practices
that implement environmentally friendly and socially responsible practices to enhance the long-
term viability of the business and align with growing consumer preferences for sustainable
products, and having enough warehousing/storage facilities, to store the crops before selling
them to business partners and other customers.

II. Mission Statement

"At FarmXchange, we are dedicated to help marginalized farmers of Barangay Labney to have
enough access to essential resources and opportunities by building a Buy and Sell business
where it will help the Farmers. Guided by our core values of Sustainability, Integrity, Quality and
Fair Trade, we strive to create positive, lasting change for Marginalized Farmers of Barangay
Labney, Munoz, Nueva Ecija. Through innovative initiatives and collaborations, we envision a
future where “To become a leading sustainable FarmXchange, fostering resilient ecosystems,
empowering local communities, and delivering high-quality, ethically sourced agricultural
products to global markets''. Our commitment to Fairness, Transparency and Integrity drives us
to make a measurable impact, fostering a world where opportunities are for everyone. Together,
we inspire change, empower communities, and build a more balanced, and fair world.”
 Colegio De San Pedro, Inc.

III. Background and Structure

Founding Story

FarmXchange was built by three proficient entrepreneur students in early 2024 with passionate
and visionary peculiarity from diverse academic backgrounds who aim to help farmers through
this venture. Visualizing the outcome of the business—success of both ventures, farmers of
Barangay Labney, Munoz, Nueva Ecija, and business partners makes them even more inspired
to do more. One of the founders was a farmer’s daughter and grew up in farming life—though
she’s currently studying in a different city, she is still knowledgeable about some of the farming
practices as well as the struggles of farming. Inspired by a shared commitment to addressing
sustainability challenges in agriculture and local trade, the founders embarked on a journey to
create a social enterprise that could make a meaningful impact. Combining each knowledge,
experience and willingness to help, they have decided to turn their ideas into reality. Making a
business that will help farmers to have the right to get what they deserve and to be able to
overcome their problem; it may be lacking with modern education or self-motivation in learning
new things. Farming is a sector that gets less attention but is very essential to a country and its
people. Some crops went to waste because of inflation and their supposedly profit goes to
transaction fees and production fees. This venture was made to promote fair knowledge and to
protect farmers who’s unable to defend and speak up their grievances.

FarmXchange will operate as a Hybrid Social Enterprise. This choice reflects a commitment to
combining business principles with a social mission, allowing the organization to pursue
sustainable agricultural practices and address social and environmental challenges in the
agribusiness sector. As a hybrid social enterprise, FarmXchange leverages both for-profit and
nonprofit strategies to achieve its goals. This legal structure enables the organization to
generate revenue through its agricultural activities and trade initiatives while also reinvesting
profits to further its social and environmental impact. This duality allows FarmXchange to
balance financial sustainability with a strong commitment to social responsibility.

FarmXchange is centered to create good relationships with farmers and business partners by
buying crops from farmers and supplying it to the agribusinesses or business partners that are
demanding for it. FarmXchange is also open for donation and percent? of its monthly revenue
will be directed to educational events such as webinars and seminars for farmers and other
events related to farming. FarmXchange is aiming to give high-quality service to farmers and
high-quality products to the consumers.

FarmXchange is visualizing a future where marginalized farmers in Barangay Labney are able
to experience notable economic improvements. Increased access to resources, financial
inclusion, and market opportunities will result in higher income levels for these farmers. With
improved access to resources and sustainable agricultural practices, marginalized farmers will
contribute significantly to food security at both the household and community levels. Inclusive
empowerment is likely to contribute to the reduction of poverty rates among marginalized
farmers in Nueva Ecija. Empowerment for marginalized farmers in Nueva Ecija, when
implemented effectively, can lead to substantial positive impacts after a period of five years.
These impacts encompass economic growth, improved food security, poverty alleviation,
sustainable farming practices, gender equality, community development, and enhanced
resilience. As monitoring and evaluation continue, lessons learned from these initiatives will help
inform future efforts and further promote the well-being of marginalized farming communities.
 Colegio De San Pedro, Inc.

The founders of FarmXchange consisting of three determined entrepreneur women from

different cities but unites with the same advocacy in life. They are all willing to give their best in
making this business successful till the end. Each and everyone have a role to play in order to
achieve the business goal such as vendor negotiation, compare and evaluate offers from
suppliers, evaluating products quality, obtain feedback from customer, inventory management,
product selection, market analysis, sales forecasting, create and maintain relationship with
suppliers, build strong vendor relationship and monitor inventory and plan accordingly.

The FarmXchange staffing is composed of departments and teams that are all dedicated and
willing to make a change for farmers. They are hired and trained to provide and deliver a high
quality of service for both farmers and business partners.

Board of directors and advisors are composed of individuals with prior knowledge regarding the
issue that the business is trying to solve. They are reliable and credible to guide the business
into the right direction. These people play a vital role in managing the business, their skills and
knowledge made them one of the important parts of the company.

IV. Market Analysis

Industry Overview

In addressing social issues in farming, FarmXchange venture will focus on the sector of
Agriculture and Local Trade. FarmXchange will operate within the broader agriculture sector,
encompassing both crop cultivation and agribusiness activities. Focusing the area such as
engaging in sustainable farming practices, emphasizing responsible and fair profit and eco-
friendly agricultural methods. Crop cultivation may include a variety of products, such as organic
produce or other responsibly sourced goods. FarmXchange will be actively involved in Local
trade, facilitating the exchange of agricultural products on a local scale. The venture is
committed to fair and inclusive trade practices, adhering to ethical sourcing standards and
participating in initiatives that promote equitable local trade relationships. FarmXchange will
store the crops to warehouses up until the delivery to the business partners that we will be
supplying the crops.

In alignment to the company’s mission, FarmXchange aims to give solutions to the Marginalized
Communities specifically in Farming sectors. Farmers in the Philippines are one of the
marginalized sectors of the community who experience various impacts of marginalization.
Limited diversification and low productivity are two of the most important challenges when
constraining agricultural transformation in the country.

Addressing marginalization in farming is crucial for several reasons, and it aligns with broader
societal and environmental goals. There are key reasons why addressing marginalization in
farming is important such as Social Equity, Economic Development, Food Security,
Environmental Sustainability, Climate Resilience, Social Cohesion, Global Sustainable
Development Goals, Market Access, Fair Trade, and Cultural Preservation. In essence,
addressing marginalization in farming is not only a matter of social justice but also a strategic
approach to achieving broader societal and environmental goals.
 Colegio De San Pedro, Inc.

Target Market Identification

In building a venture where the primary beneficiaries are the farmers, considering target market
identification is a major concern of the venture.

Demographic Segmentation: FarmXchange primary beneficiary is young farmers between the

ages of 18 and 40. This age group comprises a wide range of people who are currently farming
or are just starting out in agriculture. Farmers may be more open to using modern farming
technologies such as drones, farm management software, and precision agriculture
instruments. As a result, the business that sells these items may try to target this market
segment. Farmers might be more interested in advanced farming techniques with the use of
TESDA agriculture training, sustainability practices, or organic farming, while those with less
formal education might prefer traditional methods. The primary beneficiaries of FarmXchange
are located in Barangay Labney, Munoz, Nueva Ecija

Geographic Segmentation: The target location of the venture is one of the marginalized farming
communities in Nueva Ecija, Barangay Labney, Munoz, Nueva Ecija. Farmers there belonged to
marginalization as they cannot access markets easily due to distance and lack of transportation.

Psychographic Segmentation: Agriculture is a dynamic field, and farmers need to be adaptable

to changing conditions. They must adjust their farming practices based on weather patterns,
market demands, and technological advancements. Being open to change and willing to learn
new methods enhances their ability to succeed. Having a deep connection to their work
motivates them to put in the necessary effort and dedication to achieve success. Farmers who
embrace an entrepreneurial mindset are proactive in seeking opportunities and finding
innovative solutions. Engaging with the farming community and participating in agricultural
associations and cooperatives fosters collaboration, knowledge sharing, and mutual support.
Building strong relationships with fellow farmers and industry stakeholders creates a supportive
network and empowers farmers collectively.

Market Trends and Opportunities

FarmXchange fits the rise of farmers' markets, community-supported agriculture (CSA), direct-
to-consumer sales and modern technology use for marketing is gaining momentum. Consumers
seek transparency and a connection to the source of their food. And There is a growing global
awareness and adoption of agroecological and sustainable farming practices. Consumers
increasingly value products that are grown responsibly without harming the environment. In
addition, modern technology is now taking place for promotion, advertising and even in selling
products of one’s company that FarmXchange is also engaging.

Creating opportunities for marginalized farmers to directly reach consumers. It allows them to
share their stories, build relationships with customers, and receive fair compensation for their
produce without relying heavily on intermediaries and provides an opportunity for marginalized
farmers to showcase their often traditional, eco-friendly farming methods. There is a rising
demand of 70% for ethically produced agricultural goods, presenting a market niche for these
farmers. Social Media plays a vital role aside from promotions but also in exposing every
farmers hardships and stories, giving them the chance to speak their truth and express their
grievance
 Colegio De San Pedro, Inc.

Throughout expansion and evolution of business, FarmXchangeis is willing to explore in

collaboration with social impact investing to attract funding, and partnership with food brands
and retailers such as NFA, Restaurants and Public Markets.

Market Research Quality

Philippine Statistics Authority (PSA)

The PSA shall primarily be responsible for the implementation of the objectives and provisions
of R.A. 10625, R.A. 11055, and R.A. 11315. It shall plan, develop, prescribe, disseminate, and
enforce policies, rules and regulations, and coordinate government-wide programs governing
the production of official statistics, general purpose statistics, civil registration services and
inclusive identification system. It shall primarily be responsible for all national censuses and
surveys, sectoral statistics, community-based statistics, consolidation of selected administrative
recording systems, and compilation of national accounts.

Department of Agriculture (DA)

The Department of Agriculture is the executive department of the Philippine government
responsible for the promotion of agricultural and fisheries development and growth. It has its
headquarters at Elliptical Road corner Visayas Avenue, Diliman, Quezon City.

Research Institutions and Universities

Philippine Rice Research Institute (PhilRice). A government corporate entity attached to the
Department of Agriculture created through Executive Order 1061 on November 5, 1985 (as
amended) to help develop high-yielding and cost-reducing technologies for farmers. The
Institute accomplishes this mission through research and development work in our central and
six branch stations, coordinating with a network that comprises 57 agencies and 70 seed
centers located nationwide.

SWOT Analysis

STRENGTH
-Knowledge of the cultural and social context
of the farmers.
-Strong communication and interpersonal
skills.
-Flexibility and adaptability to work in
challenging and changing circumstances.
-Understanding of the ethical considerations
and power dynamics involved in researching
marginalized populations.
-Team works, the organization works
together.
-Longevity in experience – one of the
members’ father is a farmer who has been a
farmer for over 30 years.
-Willingness to explore alternatives in case
WEAKNESS
-Other founders lack familiarity with the
specific agricultural practices of the farmers.
-Possible language barriers or difficulty in
understanding local dialects.
-Limited understanding of the political and
economic factors that contribute to the
marginalization of farmers.
-Range between the Researcher and the
Target Population.
-Other members are not familiar with the
Farming process.
-Finding enough funding to start the venture.
-Finding enough Stakeholders to support the
venture.
 Colegio De San Pedro, Inc.

problems exist.
-They have an available space to use while
conducting research, as well as other needs
needed in the development of a farming
venture.
- Potential bias or preconceived notions about
the farmers and their circumstances.

OPPORTUNITIES
-Opportunity to let marginalized farmers
speak for themselves and highlight their
challenges and needs
- Potential for generating knowledge and
insights that can inform policy and
interventions to support marginalized farmers
- Possibility of building strong relationships
and partnerships with local organizations and
communities
- Chance to contribute to social justice and
equity by addressing the issues faced by
marginalized farmers.
-the opportunity to apply for public support
and enjoy certain benefits (tax release, for
example)
THREATS
-Limited access to marginalized farmers due
to geographical, cultural, or social barriers
- Potential resistance or distrust from
marginalized farmers towards researchers
- Ethical concerns regarding informed
consent and privacy of the participants
- Possibility of being influenced by personal
biases or assumptions.
Potential for misinterpretation or
misrepresentation of the farmers' experiences
and perspectives

Social Impact Measurement

Measuring the social impact of FarmXchange venture involves assessing the positive outcomes
it brings to the community, farmers, and the agricultural sector. Regular monitoring and
evaluation using these metrics and indicators can help the organization assess its social impact
and make informed decisions to enhance its positive contributions to the community and the
agricultural sector.

Metrics for Success

The average monthly income per households of every farmers in Barangay Labney is ₱20,173,
FarmXchange aim to increase it into ₱25,619 which is a 27% increase in their monthly income.
Improved income is a direct indicator of the positive impact on the livelihoods of farmers
involved in the FarmXchange venture.

The number of unemployed individuals in Barangay Labney is 5.2% of population, equivalent to

12,0126 of Nueva Ecija’s population. Job creation contributes to the economic development of
the community, reducing unemployment and fostering a sense of economic security.
Number of farmers accessing new markets or diversifying their products is ranging between
50% to 70% of farmers. Through FarmXchange, farmers will gain access to broader markets
and diversify products that can enhance their economic resilience and reduce dependency on a
single crop or market.
 Colegio De San Pedro, Inc.

The number of farmers trained and have skill development is approximately 70% of population
and the remaining 30% is still in process of learning with new farming techniques. By providing
training and capacity-building opportunities improves the knowledge and skills of farmers,
increasing the percentage of more skillful and knowledgeable farmers and making them more
adept at sustainable and efficient agricultural practices.

Investment in community development projects investing ineducation, healthcare, infrastructure

is 2.6 percent. Assessing the organization's contribution to increase investment into 4% and to
broader community development beyond agriculture.

Gaining high ratings in customer satisfaction scores and repeat business. Satisfied customers
are more likely to continue supporting the venture, ensuring its sustainability and positive impact
over time.

V. Competitive Analysis: Navigating Market Dynamics

Primary Competition

The primary competition of FarmXchange is ventures that also aim to help farmers and
agribusinesses such as:

1. Agro Link Traders (rice, corn & soybeans)

2. Harvest Craft Solution (sugarcane, pineapple & banana)
3. Green Harvest Producers (mango, papaya & coconut)
4. Crop Connect Exports (coffee, cacao and rubber trading)
5. Fresh Produce Partners (tomatoes, cucumber & lettuce)
6. Golden Grains Trading (wheat, barley & oats)
7. Fruit Harbor Exporters (citrus fruit, guava & passion fruits)
8. Poultry Feed Solutions (corn & soybeans)
9. Oil Crop Extractors (sunflower & soybeans for oil extraction)

Competitive Product/Services

By meticulously dissecting the product and services offered by competitors, Farmxchange

Venture aims to refine its own offering. The comprehensive understanding ensures that the
ventures portfolio align seamlessly with the distinctive needs of farmers, agribusinesses and
buyers ultimately setting it apart in a crowded market.
Competitive products and services are the following:

1. Public Market
2. Agribusiness Cooperatives
3. Wholesale Markets
4. Roadside Stands and Farm Shops
5. Local Produce Sections in Supermarkets:
6. Rice Trading Companies
7. Agricultural Retailers
8. Cold Storage Facilities
 Colegio De San Pedro, Inc.

Risk and Opportunities in Competitive market

FarmXchange as a social venture might encounter risk such as the following:

1. Fluctuating commodity prices

2. Weather conditions
3. Seasonal variations
4. Competition
5. Quality control

Along with encountered risk is acknowledging opportunities as follows:

1. Increasing demand for organic and sustainably grown crops

2. Partnerships with farmers
3. Market diversification
4. Value-added products
5. E-commerce and online platforms

Unique Value Proposition (UVP)

1. Direct Farm-to-Market Road

Providing a seamless and direct connection between local farmers and buyers, reducing
intermediaries and ensuring fair pricing for both parties.

2. Customization Option
 Colegio De San Pedro, Inc.

Offering flexible purchasing options for buyers, allowing them to customize orders based on
specific preferences, quantities, and delivery schedules.

3. Sustainable and Eco-Friendly Practices

Differentiating the business by promoting and practicing environmentally sustainable agriculture,

appealing to consumers who prioritize eco-friendly and responsibly sourced products.

4. Quality Assurance Guarantee

Offering a commitment to high-quality crops, implementing rigorous quality control measures,

and providing transparency in sourcing and handling procedures.
 Colegio De San Pedro, Inc.

Vl. Product/Services:

Product/Service Description

Farmxchange Venture is a buy-and-sell business focused on agricultural products which are

palay, onion, garlic, watermelon and corn. Facilitating transactions between farmers and buyers
to create a seamless exchange platform for agricultural goods.

PRODUCT PRICE VARIABLE COST

PALAY ₱35.00/kg ₱20.00/kg

GARLIC ₱215.00/kg ₱140.00/kg

ONION ₱220.00/kg ₱130.00/kg

WATERMELON ₱60.00/kg ₱18.00/kg

CORN ₱35.00/kg ₱17.00/kg

 Colegio De San Pedro, Inc.

Positioning of Product and Services

At Farmxchange, our physical store stands as a beacon of quality and authenticity in the Nueva
Ecija agricultural landscape. We specialize in delivering a farm-to-table experience that
epitomizes freshness and excellence. Every crop, meticulously sourced directly from local
farmers, undergoes rigorous quality assurance to meet the highest standards of taste and
nutritional value.

Our commitment extends beyond being a marketplace; Farmxchange is a community-

connected establishment, facilitating a direct link between farmers and consumers. As a
champion of sustainability, we curate a selection of crops grown through eco-friendly practices,
aligning with the preferences of environmentally conscious consumers. Without an online
presence, our physical store remains the heart of this endeavor, providing a space where
customers can experience the rich diversity of locally sourced crops firsthand.

Through our educational initiatives, we empower farmers, enhancing their skills and knowledge
to cultivate better crops and foster sustainable agriculture. Farmxchange, with its physical store,
is not just a marketplace; it's a trusted hub for premium, locally sourced crops, reflecting our
dedication to quality and the vibrant community we serve.

VII. Marketing and Sales

Marketing Strategy

FarmXChange Ventures employs a multifaceted marketing strategy, including educational value

to inform consumers about agriculture intricacies, physical marketing to position the brand as an
authority through valuable information and industry insights, credibility building through
consistently delivering high-quality products and services to build trust, and conducting thorough
marketing research to understand demand, pricing trends, and competitors' strategies.

Sales Tactics

In terms of sale tactics, FarmXchange will execute the following:

Partnership with Retailer such as:

Agricultural Retailers Activities to partners with:

1. BONGABON FARMERS TRADING Supplying fresh agricultural products.

2. RHUEY ANDREI TRADING Supplying fresh agricultural products.

3. GOOD DEAL Supplying fresh agricultural products.

4. JCF TRADING Supplying fresh agricultural products.

5. JCF TRADING Supplying fresh agricultural products.

6. MUNOZ PUBLIC MARKET Supplying fresh agricultural products

 Colegio De San Pedro, Inc.

Agricultural retails are the second dealers of FarmXchange venture, building apartnership with
each of them will both give advantage for two parties. As an agricultural trade company, we aim
to have partnership with those other trading company to expand our company and to gather
more support to continue our goal in helping farmers as well.

Advertising, Public Relation, and Promotions

Advertising

Print Media:

PRINT MEDIA ACTIVITIES DURATION/FREQUENCY: ADVERTISING

COMPANY PRODUCTS:

Dun & Bradstreet Printing -Opening Flyers and Posters

advertising tools
Diego Printing Printing -Releasing of new product Banners and Brochures
Company advertising tools
Nueva Ecija Printing - Promoting Social Activity News Letters and
Chronicle advertising tools related to business Flyers

Printing media companies plays a vital role in advertising our business. Printing advertising tools
such as flyers, banners, brochures, and newsletters are huge factor in gaining supporters and
possible partners in business. From opening down to every activity under farming practices will
be advertised using these print media products.

Radio Advertising:

RADIO STATIONS: ACTIVITIES DURATION/FREQUENCY;

Radyo Natin Guimba Promotions for 3 times a year/radio station
(RNG) 105.3 FM Business

DZXO Business products 3 times a year/radio station

advertising
DWBR-AM Arrival of new 1 time every arrival/radio
products station
DWNE Business protocols 1 time every changes/radio
changes station
Radio NE FM100.3 Public 2 times 1 week
service/activities ahead/radio station

FarmxChange Ventures will collaborate with various radio stations for its business activities to
advertise in places that is not reach by any print media products. Hearing and learning by
different barangays and cities through different radio stations will give FarmXchange an
advantage as well as radio station will earn from our advertisement fees.
 Colegio De San Pedro, Inc.

Outdoor Advertising:

OUTDOOR ADVERTISER; PRODUCTS: DURATION/FREQUENCY:

Macapagal Advertising Billboards and Posters 4 times a year

Fernando C. Payawal Mobile Billboards 4 times a year

Advertising

TheSign HQ Advertising Public Transport Ads 5 times a year

AMG Advertising Agricultural Events Promotion 4 times a year

FarmXChange Ventures partners with outdoor advertisers for a diverse range of promotions.
Collaborating with companies like Macapagal Advertising, Fernando C. Payawal Advertising,
TheSign HQ Advertising, and AMG Advertising, FarmXChange Ventures utilizes billboards,
mobile billboards, public transport ads, and agricultural events promotion multiple times a year
to enhance its brand visibility and reach.

Online Advertising:

ONLINE PLATFORM: ACTIVITIES: DURATION/FREQUENCY:

FACEBOOK FarmXchange Page 3 time a day
(Products, Activity, and
Advertisemnet)
TIKTOK FarmXchange Shop 2 times a day
(Advertisement and
promotion)
YOUTUBE Video Advertisement 2 times a week

FarmXChange Ventures actively utilizes various online platforms for brand promotion:
FarmXchange Page on Facebook features products, activities, and advertisements posted three
times a day; the FarmXchange Shop on TikTok focuses on advertisement and promotion with
twice a day of posting; and on YouTube, the company shares video advertisements twice a
week, ensuring a consistent online presence and engagement strategy.

Public Relations (PR):

PUBLIC RELATIONS: ACTIVITIES: DURATION/FREQUENCY

Macky Moto Bloggs Creating a blog regarding the Once a year
business and the farmers
RAPPLER.COM Interview and Promotions Once a year

Climate Generation To be part of their Twice a year

 Colegio De San Pedro, Inc.

educational practice

FarmxChange Ventures engages in public relations through collaborations with Macky Moto
Bloggs, creating an annual blog about the business and farmers. Additionally, partnerships with
RAPPLER.COM involve interviews and promotions once a year, while twice a year, the
company participates in educational practices with Climate Generation.

Community Engagement:

EVENTS: ACTIVITIES: (Pop-Up Shop) DURATION/FREQUENCY:

Pagibang Damara Festival Farm to Table Shop Every Pagibang Damara
Festival
National Agri-Fisheries Watermelon Carving Shop Every Agri-Fisheries
Technology Exhibition Technology Exhibition

Unang Sigaw ng Nueva Ecija FarmXchange Whole Sale Every Unang Sigaw ng
Shop Nueva Ecija Festival

FarmXChange Ventures actively participates in events, operating a Farm to Table Shop during
the Pagibang Damara Festival, a Watermelon Carving Shop at the National Agri-Fisheries
Technology Exhibition, and a Wholesale Shop at the Unang Sigaw ng Nueva Ecija Festival,
ensuring a presence at each event.

Promotions:

1. Offering promotions and discounts during peak seasons or agricultural events.

2. Collaborating and creating partnerships with local businesses, agricultural organizations
to cross-promote products or services to tap into each other’s audiences.
3. Implementing loyalty programs to reward repeat suppliers and business partners to
encourage relationship retention.
4. Running contests and giveaways on market to generate excitement and increase brand
awareness.
5. Attending agricultural trade shows to showcase your products, network with industry
professionals, and generate leads.

Summary of Sales Forecasts

Target for the year, use this formula:

Sales Target = Average Transaction Value × Number of Transactions
 Colegio De San Pedro, Inc.

VIII. Operations

Staffing Plan and Key Personnel

STAFF RESPONSIBILITY SHIFT

-Responsible for sourcing crops, negotiating
prices, and building relationships with 8 hrs/day - Monday-
Manager suppliers and buyers. Saturday
-Responsible for promoting and selling the 8 hrs/day - Monday-
Sales/Marketing Team crops Saturday
-Responsible for sourcing crops from
Sourcing Staff farmers or suppliers. 8hrs/day - M-W-F
-Manages the storage, handling, and 8 hrs/day - Monday-
Warehouse Man transportation of the crops Saturday
-Responsible for inspecting and ensuring 8 hrs/day - Monday-
Quality Control Staff the quality of the crops. Saturday
-These staff members handle the financial 8 hrs/day - Monday-
Finance Staff aspects of the business Saturday
-Responsibilities Operate company vehicles 8 hrs/day - Monday-
Driver to make pickups and deliveries Saturday
-Assisting drivers with deliveries. *Assisting
loading and unloading materials/ products to 8 hrs/day - Monday-
Helper/ Pahinante customers and clients Saturday
t-ruck ban be from 6:00AM – 9:00AM, and
Truck Ban from 4:00PM – 8:00PM Ban 6-9 am and from 4-8pm
responsible for accommodating inquiries 8 hrs/day - Monday-
Customer Service Staff from customers Sunday/7-3 pm

Customer Service/Support Strategy and Plan

 Colegio De San Pedro, Inc.

ACTIVITIES SCHEDULE

Accommodating customer inquiry Monday - Saturday/7-3 pm

Handling customer complaints & returns Monday - Saturday/7-3 pm

Collecting customer feedbacks Monday - Saturday/7-3 pm

Processing orders and transactions Monday -Saturday/7-3 pm

Facilities Required

FACILITIES/EQUIPMENT Cost Quality Quantity

Storage facility 5000 Rent 3
Transportation Vehicles 50,000 Second Hand 1

Weighing Scales 1000 New 2

Cleaning and Sorting Equipment 10,000 Second Hand 2
Forklifts 5000 Second Hand 2
Packaging Materials (Tapes, boxes, plastics,
labels)
Tapes 1000 New 300
Boxes 2000 New 300
Plastic 800 New 300
Labels 500 New 300
Office Equipment (computers, printers,
telephones, and furniture.)
Computer 15,000 Second hand 1
Printer 5000 Second hand 1
Telephone 2,500 New 1
Total Cost: 97800

Production Plan or Service Delivery

 Colegio De San Pedro, Inc.

Palay- 50kg x 22 pesos per kilo =1100 per transaction

Red Onion- 10kg x 250 pesos per kilo = 2500 per transaction
White Onion-10kg x 190 pesos per kg = 1900 per transaction
Garlic- 10kg x 300 pesos per kilo = 3000 per transaction

Palay Production = 792,000 (Sales Target/Month) / 30 days = 26400

We consider our buy and sell crops company wants to sell 24 transactions of a Palay within a
month. Assume that per transaction of palay measured in 50 kilograms gathered per production
cycle.

We can use the following formula to compute production output:

Production Output= Sales Target / Unit Sales per Production Output

Palay Production= 792,000(Sales Target/Month)/30 days=26400
Assume that the unit sales per transaction output is 1,100. This indicates that for each
production cycle, we can do 26400 transactions of palay a day

Using the formula, we can calculate the output as follows:

Production Output = 1,100 per transaction x 24 transactions= 26,400 x 30 days (month) =
792,000 sales target per month of Palay

Production Output = 30 days (month) production cycles

In this case To fulfill the 792,000 sales target, our purchase and sell crops business would need
to complete 26.400 Palay production cycles a day.

Same as well in the Red onion, white onion and Garlic

Red Onion cost 2500 per transaction x 20 transactions in one day =50,000 x 30 days(month)=
1,500,000 Sales target a month in the red onion

Production Output = 30 days (month) production cycles

In this case To fulfill the 1,500,000 sales target, our purchase and sell crops business would
need to complete 50,000 red onion production cycles a day.

White Onion cost 1,900 per transaction x 20 transaction in a day= 38,000 x30 days(month)=
1,140,000 Sales target a month in the white onion

Garlic cost 3000 per transaction x 20 transactions in one day =60,000 x 30 days(month)=
1,800,000 Sales target a month in the Garlic

IX. Evaluation and Assessment

 Colegio De San Pedro, Inc.

Key Performance Indicators (KPIs)

X. Financial Plan and Projections

Our crop buying and selling business aims to capitalize on the rising demand for fresh, locally
sourced produce. We estimate stable revenue growth over the next three years, with a focus on
quality and sustainability. Our revenue estimates are based on market research, historical data,
and predicted market trends. We have also carefully considered the costs of running the
business in order to ensure profitability and sustainability.

Year 1 target profit

Revenue projections:
Year 1: 5,000,000
Year 2: 6,000,000
Year 3: 7,000,000

Our revenue projections are based on extensive market research, which shows that there is a
high demand for locally grown crops. We identified key customer segments, such as
restaurants, farmers markets, and grocery stores, and estimated sales volumes based on our
manufacturing capacity and market potential. Furthermore, we have considered pricing
strategies that are both competitive and profitable.

Expenses Projections:
Year 1: 4,000,000
Year 2: 4,500,000
Year 3: 5,000,000

Our expense projections cover a wide range of business expenses, such as crop production
costs, labor, packaging materials, transportation, marketing, and administrative costs. We
examined these costs thoroughly, taking into account industry benchmarks, supplier quotes,
 Colegio De San Pedro, Inc.

and historical data. We also considered potential cost fluctuations caused by market conditions
and inflation.

Gross Profit:
Year 1: 1,000,000
Year 2: 1,500,000
Year 3: 2,000,000

To calculate gross profit, we subtract the cost of goods sold (COGS) from our projected
revenue. Our COGS include the direct costs associated with acquiring and preparing the crops
for sale, such as seeds, fertilizers, irrigation, and harvesting expenses. We have carefully
estimated these costs based on historical data and industry standards.

Operating Expenses:
Year 1: 800,000
Year 2: 900,000
Year 3: 1,000,000

Our operating expenses include rent for our production facilities, utilities, salaries, marketing
expenses, insurance, and other overhead costs. We have analyzed each expense category and
projected the costs based on market rates, industry norms, and our anticipated business
growth. We have also factored in potential cost-saving measures and efficiency improvements
as we scale our operations.

Net Profit:
Year 1: 200,000
Year 2: 600,000
Year 3: 1,000,000

To calculate net profit, we subtract our operating expenses from the gross profit. Our net profit
projections indicate a positive financial outlook for the business, demonstrating our ability to
generate sustainable profits and ensure long-term viability.
 Colegio De San Pedro, Inc.

XI. References

https://openstat.psa.gov.ph/PXWeb/pxweb/en/DB/DB__2E__CS/0012E4EVCP0.px/?
rxid=bdf9d8da-96f1-4100-ae09-18cb3eaeb313
https://www.frontiersin.org/articles/10.3389/fsufs.2023.1143061/full
https://www.ffa.org/the-feed/ag-101-the-growth-of-direct-to-consumer-selling/
https://pubs.rsc.org/en/content/articlehtml/2023/fb/d3fb00124e
https://www.emerald.com/insight/content/doi/10.1108/JEEE-04-2022-0129/full/html?
skipTracking=true
https://ap.fftc.org.tw/article/2890
https://www.sciencedirect.com/science/article/pii/S0040162522001895
https://agriculture.com.ph/2021/11/11/integrated-farm-in-nueva-ecija-follows-
permaculture-principles-for-self-sufficiency-and-sustainability/

Innovation is key to Nueva Ecija farmer-scientist’s success – Agriculture Monthly

The Supply Chain of Vegetable Production in the Philippines: The Case of Nueva Ecija
Farmers (researchgate.net)