The document discusses assessing an organization's readiness for change by evaluating their skill, will, and hill. It provides an example assessment conducted by a pharmaceutical company that is changing marketing personnel's responsibilities to include direct physician sales. The example assessment evaluates the marketing organization's current skills, will or attitudes towards change, and potential obstacles or "hill" to implementation. It finds training needs, skepticism from prior changes, and some resistance due to the new responsibilities. The assessment suggests training, reprioritizing work, and clear benefits to address the gaps and improve readiness.
The document discusses assessing an organization's readiness for change by evaluating their skill, will, and hill. It provides an example assessment conducted by a pharmaceutical company that is changing marketing personnel's responsibilities to include direct physician sales. The example assessment evaluates the marketing organization's current skills, will or attitudes towards change, and potential obstacles or "hill" to implementation. It finds training needs, skepticism from prior changes, and some resistance due to the new responsibilities. The assessment suggests training, reprioritizing work, and clear benefits to address the gaps and improve readiness.
The document discusses assessing an organization's readiness for change by evaluating their skill, will, and hill. It provides an example assessment conducted by a pharmaceutical company that is changing marketing personnel's responsibilities to include direct physician sales. The example assessment evaluates the marketing organization's current skills, will or attitudes towards change, and potential obstacles or "hill" to implementation. It finds training needs, skepticism from prior changes, and some resistance due to the new responsibilities. The assessment suggests training, reprioritizing work, and clear benefits to address the gaps and improve readiness.
As a leader of change, you might be ready to dive in, implement change, and move the organization forward. But that doesn’t mean your organization is ready. How do you know if they are? By assessing three things: the skill, the will, and the hill. Below is an example of an assessment conducted by a pharmaceutical company undertaking a big organizational change that requires all headquarter marketing personnel to now also take on responsibilities for selling directly to physicians and nurses in their offices.
Example Assessment Your Assessment
Skill, Will, and Hill (brief version, for illustrative purposes) (of your specific situation)
The marketing organization has solid communication
1. The Skill skills and has taken our “Interpersonal Effectiveness” It’s critical to understand the skill level of the training, but has no skills on selling directly to organization and what new knowledge and skills healthcare professionals in a time-pressured must be developed to thrive in the desired future environment. They’ll need training on the ABC selling method and a six-month training program that state. Plans are then needed to fill any gaps between includes doing observed sales calls with our district where the organization is and what’s needed. managers. We’ve been through a lot of change over the past year. Internal surveys/focus groups indicate our marketers are tired, skeptical, and anxious about more change, 2. The Will especially change that so directly affects their job What’s the will of the organization for facing change? responsibilities. They have a heavier than normal What are the current attitudes and behaviors? workload given our recent downsizing and given the fact that they’re rolling out a brand-new Marketing Assessing the will includes determining if the Fundamentals Program (MFP) across the globe. We organization has the capacity for added work that can reprioritize the work in rolling out the MFP comes with change and whether or not some current or outsource the work to a training vendor. Our work can be reprioritized or eliminated to free analysis also shows the marketers have taken on too much administrative work, which we can eliminate up capacity. or outsource. We’ll need a plan to have that work out of the marketers’ responsibilities before we begin their sales training.
Change Management Foundations with Scott Mautz 1 of 2
Change Management Foundations with Scott Mautz
Example Assessment Your Assessment
Skill, Will, and Hill (brief version, for illustrative purposes) (of your specific situation) We know 25% of the marketers aren’t interested in 3. The Hill selling (“not what they signed up for”), and another What’s the “hill,” or obstacle, the organization faces 20% are anxious about taking on a role for which they have no experience. We’ll need to make very clear in terms of successfully implementing the change? the benefits for the marketers (more pay, company What are the specific barriers to overcome in making car, etc.) and give them a safe environment to learn the change successful? and grow in, complete with a top-notch training and support program.
Change Management Foundations with Scott Mautz 2 of 2