The Digital Landscape

BANGLADESH
 Mobile & Internet Subscriptions in Bangladesh (Millions)
160
147

140 131.956

120 114.808
Subscribers (Millions)

100
86.559
80.829
80

60 56.167

40 35.523
31.141

20

0
Jan-12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
Year | Source: BTRC
Mobile Subscribers Internet Subscribers
 MOBILE MOBILE INTERNET
SUBSCRIBERS SUBSCRIBERS

156.99 91.35
Million Million
 Mobile Broadband Connections
Mobile broadband adoption expected to accelerate, with 4G services launched in 2018.

2018 2025

With 52.88% adoption in 2018, mobile broadband (4G)

adoption rate is much higher than it was expected.

29% Source: GSMA Mobile Industry Report for Bangladesh, 2018

82%
 Social Media User Data

Total Users Total Users

31,000,000 2,300,000
Male 23,000,000 Male 1,700,000
Female 7,800,000 Female 620,000
Ecosystem
 The App Ecosystem in Bangladesh

News Audio Telco VAS Games Streaming IM Social Utility E-Commerce

Behavioral Insights
BANGLADESH
 Behavior of Young TG (Bangladesh)

They have become increasingly

Social media platforms are their
dependent on digital shopping &
primary source of entertainment
utility services

Even if they have buying power

They are boldly opinionative
but are not responsive to
and strongly driven by fads
traditional advertising

KOLs influence their decisions

Loves to always stay connected
more than traditional
using social apps & media
advertisements
BEHAVIORAL
ANALYSIS
BANGLADESH INDIA
BANGLADESH INDIA
 1.7
seconds
Average time people spend with
a content on mobile news feed
 1.5X
Millennials are more likely to
71%
Increase in video views
find it easier to focus when over the past year
watching videos on mobile
 Understanding of the Category

• Top 6 TV channels of Bangladesh are part of Indian Network.

• Top 6 channels fall under GEC (General Entertainment Channel) category.

• Reason for their success is habituating viewers with specific contents, especially drama serial

• Video content consumption has gone up and there is a hunger for local high quality video contents

• Indian TV channels have not been that successful in penetrating among the Bangladeshi youth

• Drama category dominates the Bangladeshi YouTube video consumption pattern

• Time span of Bangladeshi YouTube video consumption per session is increasing

source : NMS 2016

 Understanding of the Consumer

• People love to SEE things.. Always curious!

• Every one has their own opinion on anything and everything. They are confused but wants to
explore a lot of things in life

• People love to talk and discuss things in different groups. Hence, multiple communities have
recently been created in the online social space.
 Understanding of the Consumer

Cycling - BDCyclists Youth loves to talk and discuss

in different groups. Based on
Movies - সিনেমান ারনের আড্ডা their interests, Facebook groups
have grown in recent times
Music - Bangladesh Band Music Community, MusicCaffe
Traveling - Travelers of Bangladesh
Curiosity - Desperately Seeking Uncensored (DSU),
Game - PUBG Mobile Community ( Bangladesh ), Gamers of Bangladesh
Food - Food Bank, Foodie, Food Talk
Sports - Plaantik, Pavillion
Writing - বইপ্রেমীপ্রের আড্ডাখানা, Somewherein
Technology - Techtunes, ATC-Android Toto Company
Fashion - Pop of Color
 Tone of Communication: Young TG

1 2 3 4 5

Simple Personalized Engaging Authentic Entertaining

& & & &
Frank Conversational Interactive Transparent
Key Interests & Influences

BANGLADESH
What’s popular on Facebook
What’s popular on Facebook

Celebrities

Entertainment

Sports
Popular in YouTube

Music Videos

Big Record Labels

Entertainment Channels

Drama and Movies

Google Trends
 Entertainers in Social Media

Hot in Social Media – Salman Muktadir, Raba Khan, YouTubers, Hero Alam, Sefuda, Ali Gster

Youth loves fun, entertainment, controversies etc.

 Opinion Leaders

Hot in Social Media – Solaiman Shukhon, Aiman Sadik, Arif R Hossain, Junaid Ahmed Palak, Don Sumdany

The same youth are very patriotic, idealistic and motivated for Growth, and hence follows like minded
influencers.
Case Study
 Social Campaigns

Hot in Social Media – Campaign against excessive use of horns, reckless driving, etc.

Short and Direct messages that instantly triggers the minds of the public
Creating Contents
BANGLADESH
Inspirations
Inspirations
Inspirations
Inspirations
Look & Feel of Contents
 VIDEO IS
80% THE NEW
content consumption
will be video by 2020
“LAYOUT”
According to Facebook, short videos are the most consumed
format of communications over the course of 2017.
Tools & Platforms
THE GLOBAL RISE OF
MESSENGER PLATFORMS

Whatsapp 1,550 M

FB Messenger 1,300 M

WeChat 1,058 M

QQ Messenger 803 M

SnapChat 291 M

Viber 260 M
“ Brands need to have a strategy to
connect with their consumers in
messaging platforms
Messenger/Chat App

Social Network

© Statista 2019
 Unilever PureIT Bot Performance in Q3 & Q4 - 2018

849 1337 430 88 69

Orders Queries Answered Complaints Home Demo Devices
Received Resolved Requests Registered
FACEBOOK AD PRODUCTS
LEAD GENERATION

Facebook's lead ads make it easier for you to capture intent from
every person interested in your business through a streamlined
experience that's pre-filled with the information you need to
contact them.

Ad objective – generate leads

• Collect Phone numbers and email address

• Subscribe for newsletter, updates etc.
• Learn more
• Apply now or registration
• Download app

Good for –

• Collect contact info of interested customers

• Subscribing for updates
• Refer to website content
• Conducting quick survey
CANVAS ADS

Expands to a full screen experience

News Feed is always one click away

Vertical and horizontal interactivity

Customizable through unlimited combinations of –

• Copy
• Still imagery
• Video, cinemographs
• Tilt to pan stills
• Carousel
• Links
SHOP SECTION

Lets you display and sell your products right on your

page

Ideal for merchants, retail and ecommerce

advertisers

Free to use
TAG YOUR PRODUCTS
 LINK TO MESSENGER

Useful for promoting new or seasonal offerings and A unique way to provide a coupon
engaging customers in a personal real-time conversation code and a personalized experience
for your customers.
INSTANT ARTICLES

Publishers of any type, anywhere in the world can

deliver an incredibly fast and immersive reading
experience for people on Facebook

Fast and responsive

Interactive and Immersive

Engaging and Sharable

Measurable and Trackable

Simple and Scalable

DISPLAY & SEARCH ADS
Google Advertising

Search Ads

Display (Static/Rich Media/Video)

Gmail Sponsored Promotion

Bumper Ads on YouTube

In-Stream Ads on YouTube

Discovery Ads on YouTube

Search

Advantages Preview

Reaches
Very targeted people with
advertising interests in the
brand/product

First page exposure in

search results
Display

Advantages Preview

Mass Visually
reach appealing

In-depth
Ensures
targeting
visibility
options

Re-
targeting
Gmail Sponsored Promotion (GSP)

Advantages Preview

Topic
Very high
targeting
CTR
(relevant ad)

Target competitors’
& other companies’
domains
 GSP Ad Types Multi Product
Catalog Template

HTML Upload Single Image

YouTube

Preview
Advantages

Enhances
Visually
TVC
appealing
campaign

Relevant Cost
targeting Effective
 YouTube Ads - Instream

Repurposing TVC to effective YouTube Instream

TVC In-Stream
 YouTube Ads - Bumper

Short but Great!

 Thank you!
We are a call away 