MarketsandMarkets - Foresighting Research & Advisory Capabilities

Future Foresighting
Overview of MnM’s
Foresighting Research and
Advisory Capabilities
2024
© 2024 | www.marketsandmarkets.com 1
INTRODUCTION TO FORESIGHTING
INTRODUCTION
European Pharmaceutical Contract Development and
Manufacturing Organization Market
© 2024 MarketsandMarkets | www.marketsandmarkets.com 2

“We cannot predict the future,
but we can invent it”
Dennis Gabor - Nobel Prize in Physics for inventing holography
WHAT IS STRATEGIC FORESIGHT?
FORESIGHT FORECASTING
Foresight helps clients think more creatively and

strategically about the long-term future, by exploring the
trends and issues shaping the future of their sectors and
society more broadly.
▪ A systematic process for gathering future intelligence

▪ Participatory
▪ Alternative futures
▪ Creates robust strategies across a range of futures
WHAT IS STRATEGIC FORESIGHT?
CLASSIFICATION OF TRENDS
Trend:
▪ A general propensity or direction of a development or change over time
▪ A trend may be strong or weak, increasing, decreasing or stable
▪ Mega trend if it is a long-term change that occurs at global scale (such as climate change or hyperconnectivity).
Drivers:
▪ Underlying forces driving change and propelling trends. The main areas where we see drivers emerge are from technological developments, government
regulations and competition.
▪ E.g. growing legislation regarding CO2 and other emissions is driving energy decarbonisation.
Issues:
▪ A debatable or “hot” topic or an innovative action.
▪ An issue could be a new technology, a potential public policy issue, or a new concept or idea that could mature and develop into a major trend.
Weak Signals
▪ Early signs of directional change which indicate a tendency within a specific theme or domain. Often referred to as “seeds of change”, they can provide
advance intelligence or “hints” about potential future trends.
Wildcard
▪ A low probability, high impact event that has the potential to fundamentally change the workings of regions or markets
▪ e.g. 9/11 terrorist attacks; Covid-19 are global wildcards
WHY IS FORESIGHT IMPORTANT FOR GROWTH?
▪ 1970s: 30- to 35-year average tenure of S&P 500

companies is forecast to shrink to 15-20 years this
decade
▪ “future-prepared firms outperform the average
with a 33% higher profitability [and] a 200% higher
growth.”
▪ Around 25% of Fortune 500 companies practice
foresight in some capacity today.
OVERVIEW OF MnM FORECASTING
INTRODUCTION

OVERVIEW OF MNM FORESIGHTING GROUP
OVERVIEW OF MNM RESEARCH CONSULTING/ADVISORY
▪ MnM has a think tank future foresighting group that tracks and ▪ MnM’s Foresighting team also supports clients with bespoke
monitors 12 Mega trends consulting and advisory services. This includes the following:
▪ The highlight of MnM’s foresighting work is not so much predicting the ▪ Using Mega Trends to define uncontested market opportunities
trends but what we call, “Macro to Micro”. This includes evaluating leveraging the “Macro to Micro” process.
and analysing the impact of these Mega Trends to micro industries
and identifying disruptions and opportunities these Mega trends bring ▪ Typically this includes a collaborative process where we will start with
to your business, organisation, products/services. a creative workshop and identify a pipeline of growth opportunities
and define the opportunities/implications to your business.
▪ The MnM research offering includes access to the research reports
and interactive deliverables like key note scene setting presentations, ▪ We then funnel these opportunities to create business case for
workshops and thought leadership marketing content profiting from these defined opportunities
▪ We have an experienced team led by Sarwant Singh, a well known ▪ This is a creative process that energises organisations, people and
Futurist with over 29 years of experience in foresighting work channels energy to define new and unique blue ocean opportunities.
▪ This proposal outlines our offering and how we can support you ▪ Second section of the proposal outlines how we can support with
Consulting/Advisory work

FORESIGHT TOOLS
AND METHODOLOGIES
Horizon Scanning Trends Research and Analysis Visioning /Futurecasting

Systematic investigation of Deep dive into trends and implications Developing a compelling, preferred future
trends and issues
Backcasting Scenario Planning Macro to Micro

Major decisions and events to To identify strategies or products that Moves from trends to
achieve preferred future © 2 0 2 4are
| robust
w w w . across
m a r k eall
t sscenarios
andmarkets.com implications 9
HOW DO WE MONETIZE THE MODEL WITH OUR CLIENTS?
HORIZON BIG QUESTION DETAILS
Your current focus might be entirely on Horizon-1 (business-as-usual) and less on Horizon-2 and Horizon-3
trends, because of which your business plan would be majorly built on only the known trends. Without a clear
HORIZON 1 view into Horizon-2 and Horizon-3 trends, your business might be susceptible to unfamiliar implications of the
IS YOUR CURRENT BUSINESS unknown market trends. When the same concept extends to your customers and other ecosystem participants,
PLAN MISSING A TRICK?
it dramatically increases the number of potential blind spots in your growth roadmap.
▪ Horizon-1: KS should have detailed coverage on majority of these trends which can be showed as part of a
demo.
HORIZON 2 ▪ Horizon-2: These trends would either be already covered or planned to be covered in MnM KS.
WHAT MAKES MNM AN EXPERT
IN THESE TRENDS? ▪ Horizon-3: We need to showcase thought leadership around these trends in form of Foresighting workshops /
blogs / articles / whitepapers
In the end, these trends need to be integrated with our growth programs. For example,
▪ Horizon-1: Since these are relatively known markets, most companies would be working on increasing their
market share or expanding within their key accounts
HORIZON 3
▪ Horizon-2: Either companies would be figuring out their right to play in these markets or they would be
HOW CAN MNM HELP? conceptualizing a GTM strategy
▪ Horizon-3: Primarily thought leadership
UNIVERSE OF MEGA TRENDS THAT MNM TRACKS
Disruptive trends are high impact global happenings that impact the future world with their far- reaching spread on business,
societies, economies, cultures and citizen lives.
SHIFTING
DEMOGRAPHICS &
HYPER CONNECTED TECHNOLOGY MARKETPLACE COMMODITISATION
MULTIPOLAR
WORLD SINGULARITY EVERYWHERE OF HEALTHCARE
WORLD
SUSTAINABILITY, ECONOMIC POWER

INNOVATION TO ENERGY INDUSTRY HUMAN FUTURE OF
INCLUSION AND HOUSES OF THE
ZERO TRANSITION 5.0 AUGMENTATION MOBILITY
DIVERSITY FUTURE
MnM TRENDS WHEEL HUMAN
AUGMENTATION
HYP
ER-
ICS Cybernetics Editable Humans C
R APHATION WO ONN
RLD ECT
G S Extraponism
MO ANI ED
DE URB Cities as Nations 7G
Faster than
& Bioprinting light travel Dark
eSight
Self Governance
The Mnm Trends wheel Generational
Political
Memory Chips
Nanobots
6G matter
Dark
Shift Neural Links Energy
Trillion Connected Living
N
Gen Z as Dollar
SIO
highlights the sub trends
L U Y,
Customer States Sovereignty Metaverse
INC ILIT
Redefined Quantum
TECINGU
Computing
TY & AB
S
Rise of Tier Prosthetics and
HN LARI
Extended Reality
RSI TAIN
2 cities Exoskeletons
OLO TY
Climate
for the 12 Top Mega Heterogeneous Predictive Super AI
DIVE SUS
Change Analytics
GY
Society Cognitive Autonomous
Ageing enhancements Cloud/Edge World DNA
Circular
Economy Population Computing computing
Trends clustered by Edible Water Scarcity
Urban Farming Body
Hardware Big Data
Narrow AI
General AI
Food Inequality implants Space Log
Green Economy Natural
Packaging Biodiversity Neonati- Jam Deep Language
Horizon. Womenomics onalism 5G Learning Processing Weather
Vibrational Energy management
INNOVATING TO ZERO
Future Machine
Carbon neutral Workplace Learning Hydrogen Economy Lightning
Zero Energy-as-a-
TRANSITION
Diseases businesses Carbon Neutral Service CCUS Energy
ENERGY
Buildings Carbon neutral Decarbonisation Nuclear Fusion Capture
Zero Zero Hunger Virtual Power
Corporate Zero Malnutrition Zero Defects cities Decentralised Plants Ocean and Wave Humidity as
Debts Zero Waste Zero Fatalities Energy Storage Energy an energy
Zero Obesity Population resource
Beyond Growth/Decline 3D printing Floating Offshore
Zero Emails Space Solar
Zero Beyond BRICS Digital Twins Industry 4.0 Wind
Rising Power
Fragmente Micro- Platform Augmented IIOT
Baby Bust Economiesd Trade Conflict Mind, Corporations Reality/ Virtual
Mobility Body Shape Memory
Rise of Africa Greater Debt Solutions & Soul New Click n Brick RealityPlatform Technology
End of Burdens Zero emission Retailing Models Industry
Shifting Alliances Virtual Care as a Nanotechnology 6.0
S
Growth vehicles Integrated Omni-

USE
service
Peak China Ride Hailing Gene Therapy channel Marketing Industrial
Deep
RHO
Shared Mobility Metaverse
IND
Indian Non Invasive Social Commerce sea
Divided America
Juggernaut Connect Car Surgery / Industry 5.0
E
UST
Autonomous Last Mile mining
OW
minimal invasive
Vehicles Logistics Space
RY
Tissue
IC P
Software Farming
Integrated Engineering
5.0
Defined Urban Air
M
Mid Mile Logistics

HORIZON 1: THE KNOWN bed to bed
vehicle Mobility Quantified Patient
NO
Mobility Solutions Social Determinants B2B

CO
V2V, V2G and V2H Marketplaces

E
Hyperloop of Health (SDOH)

HORIZON 2: THE SOMEWHAT KNOWN Zero
(vehicle to grid,
Democratic Healthcare
vehicle to home)
Congestion
Special Therapeutics (e.g. obesity pills)
Transcendal Recommerce
HORIZON 3: THE UNKNOWN Y
Mobility
ILIT Precision Medicine E
MAVERY
OB RE Hypersonic
M speeds Inclusive Health: LGBTQ+ RK WHE
OF FUTU Health Avatars
ETP RE
LAC
Autonomous Medical Robots E
Over the Air' Healthcare
OF HEALTHCARE
PERSONALIZATION
MACRO TO MICRO – STARTING WITH DISRUPTIVE TRENDS IMPACTING OUR WORLD TO OUTLINING
GROWTH OPPORTUNITIES
DISRUPTIVE
TREND
Start with Disruptive Outline the Debate and Short list High
Trends – Define, clarify opportunities and discuss and map Growth Opportunities
sub trends, drivers of the their impact and on a and disruptive
trend relevance to your attractiveness grid business models
RELEVANT Industry/business with impact &
SUB certainty
TREND/DRI
VERS OF
THE TREND
MNM’S FORESIGHTING WORK SUPPORTS CLIENTS UNDERSTAND THE FUTURE OF THEIR INDUSTRY BY
CONDUCTING A MACRO TO MICRO ANALYSIS
MnM Methodology to Develop Future of Industry Analysis
1
Help understand the impact of the Mega Trends
to your industry
2
Paint a picture of your Industry in 2035 and work
backwards to identify key shifts
3
Leverage MnM growth framework to identify
market growth opportunities
WE ALSO PROVIDE A COMPREHENSIVE RANGE OF THOUGHT LEADERSHIP OFFERINGS
LEVERAGING OUR FORESIGHTING WORK
MEGA TRENDS BASED FUTURE OF INDUSTRY

WHITEPAPERS ON FUTURE OF INDUSTRY PODCASTS
THOUGHT LEADERSHIP ASSETS
IN-PERSON KEY NOTE SPEAKER SETTING THE SCENE VIRTUAL EVENTS/ WEBINARS FUTURECASTING FILMS/VIDEOS
EXAMPLE TOOL: MNM GROWTH FRAMEWORK
OBJECTIVE PROMPTS
The aim of the Growth Framework is

to generate strategic business ideas
from each area or prompt. The
prompts enable more creative option
generation at a macro level and
extend the possibilities of strategic
options.
Once ideas have been generated,

they will be prioritised using an
Opportunity Matrix. This will produce
a list of top opportunities to focus on.
These will then evaluated with the
help of the Strategic Option Grid.
OVERVIEW OF OUR ADVISORY
INTRODUCTION
CAPABILITIES

HOW WE SUPPORT WITH FORESIGHTING
Define and create new Develop visionary

Future proof your business Develop growth pipe-line Thought Leadership
business models leaders
▪ We support & help ▪ Generate a pipe-line ▪ Define new ▪ Present your ▪ MnM also supports
organisations of long list of growth operating business organisation as leveraging trends to
evaluate the impact opportunities across model resulting from Industry Thought grow your human
of these Trends to your business these Mega Trends Leader leveraging power and creating
your business. ▪ Prioritise high e.g. Shift from our Foresighting visionary leadership:
▪ Define the growth opportunities CAPEX to OPEX assets • Helping leaders
opportunities, model ▪ Develop marketing evaluate the future
▪ Create business
challenges and ▪ Identify and collateral like White and the related
case for these
implications construct the Papers, Future of opportunities
growth opportunities
building blocks for Industry • Developing a
▪ Future proof your and business case
the business models events/videos transformation
business through ▪ Identify impact to plan
risk/uncertainty your existing ▪ Support in
• Leading change
mitigation business and developing business
management of
product/service and financial plan
the organisation
portfolio

THE MACRO TO MICRO WORKSHOP PROCESS
Highly structured facilitation by MnM team using strategic tools to ideate and evaluate
opportunities and select the most attractive for further analysis
Opportunity Ranking
Plenary Sessions Creative Group Exercises
Exercises
Align “visionary thinking”

Encourage “visionary with business imperatives -
Presentation by MnM on thinking”, teams work opportunities and
future aligned vision together on specific implications
trends
ADVISORY ENGAGEMENTS METHODOLOGY : DIVIDED INTO FOUR PHASES
Detailed assessment of mega trends envionment to identify high impact

SCENE SETTING KICK factors in the macro environment and take the first step to planning for KICK OFF WORKSHOP WEEK 1
OFF WORKSHOP future secnarios
Highly strategic evaluation of the scenarios arising and consequent MNM LEAD & FACILITATE
MACRO TO MICRO implications for client internally – arrive at a prioritised set of 1 DAY STRATEGIC WEEK 6 -8
WORKSHOP opportunities to develop PLANNING WORKSHOP
Conduct deep dive research and analysis covering market, competition,

DEEP DIVE RESEARCH product portolfio, customer assessment and develop a go-to-market STRATEGIC GTM PLAN WEEK 12 - 15
AND ANALYSIS strategy
STRATEGIC ACTION Facilitate creating an action plan for most impactful and attractive
PLANNING opportunites and hold presentations to senior leaders to inform IMPLEMENTATION PLAN WEEK 15/16
IMPLEMENTATION implementation and alignment
WORKSHOP
ENGAGEMENT PROCESS OUTLINED FOR MACRO TO MICRO
IDENTIFICATION PRIORITIZATION ASSESSMENT OF THE PROBABILITY

OF TRENDS OF TRENDS AND IMPACT OF THE IDENTIFIED TRENDS
▪ Team introduction, ▪ MnM to work closely with client team to map Analyse the priority trends in terms of
▪ Validation of project aims & objectives and the entire trend landscape ▪ Magnitude and global impact
methodology ▪ Prioritisation of trends by impact on the ▪ Timing
▪ Establish modus operandi industry and impact to client in the next 5 to 10 ▪ Likelihood of impact
▪ Knowledge download: Client offer, value years
proposition, processes and operations and vision ▪ Degree of impact
▪ Trend presentation and exploration ▪ Nature of impact on client’s product
▪ Horizon scanning and trend brainstorming and service portfolio,
▪ Definition – sub trend identification customers, competitors
▪ Initial prioritisation
KICK OFF WORKSHOP AND BRAINSTORMING,
MEETING BRAINSTORMING REPORT & RESEARCH
EXPLORATION OF STRATEGIC SUMMARY OF RESULTS RESEARCH, ANALYSIS & REPORTING WILL BE

IMPLICATIONS AND OPTIONS AND PRESENTATION PROVIDED BY THE MNM CONSULTING TEAM
▪ Macro to micro analysis to explore the strategic ▪ Evaluation of the strategic
THROUGHOUT THE PROJECT
options attaching to each priority mega trends options and priorities
▪ Evaluate business case of the options ▪ Implementation plan (top level)
▪ Set up an implementation
roadmap and top level risk
~ 3 MONTHS
REPORT & STRATEGIC
uncertainty analysis
RESEARCH REPORT
▪ Next steps
WORKSHOP EXAMPLE OUTPUT
TOOL FOR SCENARIO PRIORITISATION IN WORKSHOP
Identify Growth Opportunities Prioritize Growth Opportunities
TOP 10GROWTH MARKET ATTRACTIVENESS/ STRATEGIC OPTIONS

OPPORTUNITIES CAPABILITY FIT MATRIX EXERCISE
The Industry/Market Deep Dive uncovers Participants weigh questions on market Participants select high-priority Scenario
10 opportunities for the company to attractiveness and capability fit and for further analysis
explore further. determine their top star opportunities.
Scenario
▪ Opportunity 1 Options - 1 2 3 4 5
ONE TO WATCH STARS
▪ Opportunity 2 Strategic Fit 5 3 3 5 5
▪ Opportunity 3
9 3 Stakeholder
▪ Opportunity 4 1 1 3 1 3 5
6 4 assessment
▪ Opportunity 5
▪ Opportunity 6 Risk assessment 3 3 1 2 4
▪ Opportunity 7 2 8 Financial returns 4 4 2 1 4
▪ Opportunity 8 5
7 Implementation
▪ Opportunity 9 10 3 2 3 4 3
analysis
▪ Opportunity 10 LOW PRIORITY Invest
Total 16 15 9 15 21
ILLUSTRATIVE
*Opportunities are illustrative
Option Grid tool source : Dr Tony Grundy
MARKETING OFFERING INCLUDES KEY NOTE SPEECHES, WHITE PAPERS AND VIDEOS
Mega trends analysis is delivered through the following:
Key Note Speeches Futuristic whitepapers Trends videos on future of

industries
Insights and perspectives from our leadership Whitepapers providing a comprehensive analysis Our Trends videos showcase the future of
team to inspire and guide your business of the emerging trends shaping industries and industries with expert insights, analysis and
strategies. Elevate your thinking with our markets. Gain a strategic advantage and stay predictions. Stay informed and up-to-date with
powerful and informative presentations. ahead of the competition with our insightful the latest trends and developments, and make
papers. informed decisions for your business with our
engaging and informative videos
INDUSTRY
5.0
SMART
MANUFACTURING
KEY LEADERS OF OUR FORESIGHTING GROUP
Sarwant Singh Krishnan Chatterjee

President and Chief Commercial Officer, Chief Operating Officer,
London, U.K. MarketsandMarkets™
Sarwant has over 29 years’ global work experience in Krishnan is a seasoned business leader and an expert
management with a focus on forward-thinking with nearly 3-decades of experience in helping
strategic consulting & advisory services within growth companies capitalize on upcoming disruptions and
sectors like Energy, Technology, Aerospace & emerging revenue opportunities in order to accelerate
Defence, Space and Mobility. growth and build market share.
Sarwant is author of “New Mega Trends,” a best He is known for creative breakthroughs in the functions
seller in 30 countries and he has been a regular he has led across organizations. Krishnan's last
contributor to several leading publications, including assignment was with SAP India, where he donned the
Forbes. dual hats of Head of Marketing and Chief Customer
Officer. Krishnan also enjoys the privilege of being
Sarwant has worked with Boards and CXOs of large inducted into Paul Writer's CMO Hall of Fame.
corporates, including PMO office in UK, to use Mega
trends to shape corporate growth and future He plays a vital role in enhancing and expanding the
government policies. overall customer lifecycle, driving the sales and
marketing ecosystem, and delivering a high-impact
Sarwant has a fun and interactive way of delivering customer success journey for our revenue impact story.
Mega Trend speeches and strategy workshops.
CASE STUDIES OF TWO CLIENTS WE HAVE RECENTLY SUPPORTED WITH FORESIGHTING ADVISORY
WORK
CASE STUDY 1: INDUSTRIAL VALVE COMPANY CASE STUDY 2: INDUSTRIAL
▪ Aim: To determine the impact of transformative

trends on flow control solutions and shortlist top
10 tangible growth opportunities
▪ The key aim is to build a pipe-line of growth

opportunities focusing on Horizon 1 and 2 ▪ Aim: To develop innovation pipeline
opportunities beyond just valves
▪ Mega trends workshop including keynote
▪ Five foresighting workshops across geographies speech for their annual R&D innovation day
INTRODUCTION
1. HYPER
CONNECTED WORLD
MEGA TREND – 5G TO 6G WILL BE A CONVERGENCE OF CELLULAR AND SATELLITE NETWORKS, WHICH
WILL HAVE SEVERAL IMPLICATIONS FOR INDUSTRIAL B2B SECTORS IN FUTURE
1G 2G 3G 4G 5G 6G
GENERATION
INTRODUCTION
1958 1992 2000 2010 2019 2028
YEAR
INPUT/INTERACTION
Numbers Arrows T9 Qwerty Touch + voice Gestures + voice
BANDWIDTH 50 Kbit/s 256 Kbit/s 42 Mbit/s 1 Gbit/s 20 Gbit/s ~1 Tbit/s
LATENCY 1s 300 – 1000 ms 100 – 500 ms 60 - 100 ms 1 millisecond ~1 Tbit/s
Analog Cellular Digital Cellular Video Streaming (WiMax Machine to Machine

TECHNOLOGY Data Transfer (CDMA) TBC
Technology Technology LTE, Wi-Fi) (Future Factories)
Connected Home,
Voice Services + Connected Living
SERVICES Voice Services Network as a service Network as a service Connected Car,
Messages Solutions
Connected City
SPACE JAM – SATELLITE LAUNCHES WILL GROW FOUR TIMES FROM 2022 TO 2030
WITH A LARGER SHARE OF SMALLER SATELLITES
SPACE LAUNCH SERVICES, BY PAYLOAD, 2022 VS. 2027
>20,000
Satellites to be launched
2022-2030
~Avg 1600
Satellites to be launched every
year By 2030
FUTURE TRENDS
1. Small satellite market
2. Low cost imagery solutions
3. Global connectivity and navigation
services
4. Human transportation
Source: MarketsandMarkets Analysis
CASE STUDY : MERCEDES-BENZ 5G FACTORY
FROM KAIZEN TO KAKUSHIN
€ 2.1 Bn 20,000 m2 25%

PROJECT AREA EFFICIENCY IN S-CLASS
PLANNED INVESTMENT
ASSEMBLY
increase flexibility, Internet of Things-

capacity and extend ready materials
the operating hours handling technology
360-degree networking
Work monitoring with – from the supplier to
PDAs and VR devices the customer
Data rate of one Integrated M2M Paperless ~300 Driverless Transport
gigabit per second production Assembly Hall Systems To Replace
Traditional Assembly Line
INTRODUCTION
2. European
TECHNOLOGY
Pharmaceutical Contract Development and
SINGULARITY
AI EVOLUTION: THE DAWN OF THE SINGULARITY
DESPITE CHATGPT SUCCESS WE ARE STILL IN NARROW AI DOMAIN
2010 – 22 Narrow AI
NATURAL LANGUAGE PROCESSING MACHINE LEARNING COMPUTER VISION

2023 – 35 General AI
~2035 Super AI
RULES BASED SYSTEMS OPTIMIZATION PLANNING AND SCHEDULING
GENERATIVE TECHNOLOGY ROADMAP TILL 2030 : RAPID SHIFT FROM TEXT TO IMAGES AND VIDEO
PRE-2020 2020 2022 2023* 2025** 2030*** SHORT-TERM (2023-2025)*
Vertical fine-tuning ▪ Improvements in Generative Adversarial Networks

Spam improves Finals draft exceed (GANs)
Basic Final drafts better
detection Longer forms significantly average human
TEXT translation
copywriting
second drafts (scientific paper, baseline
than professional ▪ Advancements in language modeling
first drafts writers
basic Q&A research articles performance ▪ Increased use of Generative AI in creative industries
etc.)
MID-TERM (2026-2028)**
More language Text to product ▪ Advances in meta-learning and few-shot learning

1-line-auto- Multi-line Longer forms Text to product
CODE support (final) better than techniques
complete generation better accuracy (draft)
more verticals full-time developers
▪ Development of Generative AI systems that can learn
from multi-modal data
Finals drafts better ▪ Improvements in Generative AI-based language
Art Mock-ups Final drafts (product
than professional
IMAGES logos (product design, design,
artists, designers
translation and localization
photography architecture, etc.) architecture, etc.)
and photographers LONG-TERM (2029-2030)***
▪ The emergence of fully autonomous Generative AI
AI roblox
systems
VIDEO/3D/ First attempts at Basic/first draft video games and
Second drafts
GAMING 3D/video models videos and 3D files movies offer high ▪ Increased use of Generative AI in scientific research
personalization
▪ Advances in Generative AI ethics and regulation
Initiation Development Commercialization
Source: Secondary Research and MarketsandMarkets Analysis
GENERATIVE AI USE CASES IN B2B SECTOR
FROM PRODUCTIVITY GAINS, TO EFFICIENCY IMPROVEMENT AND EVENTUALLY TO INNOVATION.
Energy Demand Power Grid Renewable Emissions

Process Safety Management
Forecasting Optimization Energy Reduction
Simulation
Management
Supply Chain Product Design
Optimization
Well Design Reservoir Oil & Gas Fault Energy Asset
Management Exploration Energy Trading Detection Management Management
& Diagnostics
POWER PETROCHEMICALS
Real-time Drilling Carbon Capture & Process Predictive Quality Control
Optimization Storage Optimization Maintenance
OTHER PROCESS
OIL & GAS INDUSTRIES
WATER MARINE
Autonomous Automated Marine Traffic

Wastewater Water Water Quality Vessel Design Navigation Management
Treatment Resource Monitoring METALS Waste
Management
Management
Optimized Ocean
Water Leakage Flood Prediction Waste Pest Control
Desalination Alloy Recycling Cargo Loading Exploration
Detection and Control Design Sorting and Research
Metal Anomaly Alternative Addictive Personalized Hygiene Sanitation Monitoring

Detection Materials Manufacturing
Source: MarketsandMarkets Analysis

Note: Other process industries including paper & pulp, fine chemicals, Ethanol/sugar, and paint industries
GROWTH OF NEW COMPUTING SCIENCE
NEUROMORPHIC COMPUTING DNA COMPUTING QUANTUM COMPUTING
Emulating the neural structure and Large scale parallel computation instead Complex ML problem computation with
operation of the human brain of traditional silicon based electronics low latency and energy consumption
SHORT TERM MEDIUM TERM LONG TERM
Satellite Aerial Speech Weather Understanding social Time-release IoT Autonomous Fraud
surveillance Imagery recognition forecasting science & humanities medications security vehicle detection
NLP Robotic Human action Biomolecular Transit Authentication, NLP interface Gene Crypto
control recognition computing mapping image recognition design therapy management
IMPLICATION: INDUSTRIAL PLAYERS ARE COMBINING OT CAPABILITIES WITH IT TO PROVIDE SUBSCRIPTION
BASED PLATFORM-AS-A-SERVICE MODEL
PLATFORM-AS-A-SERVICE
OPERATION TECHNOLOGY INFORMATON TECHNOLOGY

Plantweb
Operation of physical FactoryTalk Data and the flow of
processes to carry them out digital information
Asset Industrial
Analytics and
PLC DCS SCADA Tracking and Safety and
Connected Plant EcoStruxure Reporting
Optimization Security
Advanced Fleet Workforce Process

Fuzzy Logic Expert
Process Management Management Control
Controller Systems
Control
Totally integrated
Ability automation
Process Industry Discrete Industry
INTRODUCTION
INNOVATION TO ZERO
Innovating to Zero is a mega vision where the focus and development will shift toward products and technologies with a vision and target of
“Innovate to Zero”; bringing social innovation to the forefront a shown below.
Zero emission Planes
Carbon Neutral Zero Emission

Cities
Zero delivery wait time
Carbon Neutral Zero Defects

Zero latency buildings
Zero carbon and Zero Faults in factories
shops
Zero Waste/ Emissions Zero Hunger

Zero Malnutrition
Zero Obesity
Zero Emissions,
Zero Congestion
and Zero accidents
in transport Zero Crime Rates
ENERGY TRANSITION
INTRODUCTION
THE FUTURE OF ENERGY WILL BE DECARBONIZED, DECENTRALIZED, DIGITAL AND DEMOCRATIZED
Decarbonization Decentralization Digitalization & Automation Democratisation of Energy
▪ Hydrogen economy ▪ Microgrid ▪ Smart metering, Smart substations, ▪ Localised approach to energy
▪ Battery technologies ▪ DER ▪ Smart factory, sensors, drones etc. solutions
▪ CCUS ▪ Energy-as-a-service ▪ Smart grid ▪ Solutions for all
▪ Bio-fuels, Biodiesel, SAF, etc. ▪ Battery storage & charging ▪ Industry 4.0, Blockchain, ML/AI, ▪ Building & industrial energy
▪ Clean & Renewable energy ▪ Cogeneration (CHP) Data analytics, and real-time management
▪ Integration with renewable energy monitoring, etc. ▪ Prosumer engagement
DECARBONIZATION – GLOBAL RENEWABLE ENERGY BY 2030 POINTS TO DOUBLING TO QUADRUPLING IN MOST
NATIONS
GERMANY
CANADA 2030 ~248 GW
2030 ~125 GW 2021 ~133 GW
2021 ~101 GW CHINA

SPAIN
~1,883 GW
US 2030
2030 ~114 GW ~1,034 GW
2021
2030 ~557 GW ~61 GW
2021
~328 GW
2021 INDIA
2030 ~418 GW
~141 GW
Solar PV 2021
BRAZIL
Wind SOUTH AFRICA
2030 ~392 GW
Hydro 2030 ~44 GW
2021 ~144 GW
2021 ~12 GW
Renewable Energy
Capacity, 2030 (GW)
>1,000
MARKET SHARE (2022) 20.1% 55.5% 16.2% 0.4% 7.7%

11.0% 8.4% 11.6% 21.6% 6.8%
<100 CAGR (2023–2030)
Source: IRENA, and MarketsandMarkets Analysis
THE NEXT BIG ENERGY SOURCE : 21% OF THE FUTURE HYDROGEN COULD BE SUSTAINABLE BY 2035
GRAY HYDROGEN CO2

MARKET SHARE, BY VALUE,
ATMOSPHERE 2022 VS 2030
H2 1.1%
6.9%
METHANE PIPELINE TRANSPORT REFORMER
AND COMPRESSION HYDROGEN STORAGE
2022
BLUE HYDROGEN `92.0%

CO2
CCS/CCUS
7.5%
H2
13.5%
METHANE PIPELINE TRANSPORT AND REFORMER HYDROGEN STORAGE
COMPRESSION 2030
GREEN HYDROGEN 79.0%
H 2O
BBATTERY PIPELINE TRANSPORT AND

SOLAR/WIND ELECTROLYZER HYDROGEN STORAGE
COMPRESSION
APPENDIX

MACRO TO MICRO APPROACH
EXAMPLE GIVEN IS OF IMPACT TO AUTOMOTIVE INDUSTRY
MACRO MICRO
01 02 03 04 05
MEGA SUB DEFINE INFLUENCE ON MONETISATION

TREND TREND YOUR INDUSTRY FUTURE PRODUCT/ BUSINESS MODELS
TECHNOLOGY
Selected Trends That A Sub Layer of Trends Analyse impact to your Example: New Product Example: OEMs can generate
Impact Your Business that Has Wide Ranging industry and what industry Opportunity - Future SUV $500/car with connected car
And Markets Impact you are in. vehicles for Gen Z, New Urban features, new Service lines
Mobility vehicles, 100+ with EVs like vehicle
connected vehicle features, subscriptio.n
Marketplace Features,
Example: Hyper Connected Example: 5G, 6G, Generative Example: As Automotive
World, Technology AI, Autonomous world, company, are you in
Singularity, Industry 5.0, Milenials, business of making cars or
Social Trends providing mobility.
Source: New Mega Trends – Palgrave MacMillan, Markets and Markets
THANK YOU

MarketsandMarkets - Foresighting Research & Advisory Capabilities

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MarketsandMarkets - Foresighting Research & Advisory Capabilities

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Future Foresighting

© 2024 MarketsandMarkets | www.marketsandmarkets.com 2

Foresight helps clients think more creatively and

▪ A systematic process for gathering future intelligence

▪ 1970s: 30- to 35-year average tenure of S&P 500

© 2024 MarketsandMarkets | www.marketsandmarkets.com 7

OVERVIEW OF MNM RESEARCH CONSULTING/ADVISORY

© 2024 MarketsandMarkets | www.marketsandmarkets.com 8

Horizon Scanning Trends Research and Analysis Visioning /Futurecasting

Backcasting Scenario Planning Macro to Micro

HORIZON BIG QUESTION DETAILS

SUSTAINABILITY, ECONOMIC POWER

Growth vehicles Integrated Omni-

Shared Mobility Metaverse

Mid Mile Logistics

Mobility Solutions Social Determinants B2B

V2V, V2G and V2H Marketplaces

Hyperloop of Health (SDOH)

MnM Methodology to Develop Future of Industry Analysis

MEGA TRENDS BASED FUTURE OF INDUSTRY

The aim of the Growth Framework is

Once ideas have been generated,

© 2024 MarketsandMarkets | www.marketsandmarkets.com 17

Define and create new Develop visionary

© 2024 MarketsandMarkets | www.marketsandmarkets.com 18

Align “visionary thinking”

Detailed assessment of mega trends envionment to identify high impact

Conduct deep dive research and analysis covering market, competition,

IDENTIFICATION PRIORITIZATION ASSESSMENT OF THE PROBABILITY

EXPLORATION OF STRATEGIC SUMMARY OF RESULTS RESEARCH, ANALYSIS & REPORTING WILL BE

Identify Growth Opportunities Prioritize Growth Opportunities

TOP 10GROWTH MARKET ATTRACTIVENESS/ STRATEGIC OPTIONS

Option Grid tool source : Dr Tony Grundy

Mega trends analysis is delivered through the following:

Key Note Speeches Futuristic whitepapers Trends videos on future of

Sarwant Singh Krishnan Chatterjee

CASE STUDY 1: INDUSTRIAL VALVE COMPANY CASE STUDY 2: INDUSTRIAL

▪ Aim: To determine the impact of transformative

▪ The key aim is to build a pipe-line of growth

Numbers Arrows T9 Qwerty Touch + voice Gestures + voice

BANDWIDTH 50 Kbit/s 256 Kbit/s 42 Mbit/s 1 Gbit/s 20 Gbit/s ~1 Tbit/s

LATENCY 1s 300 – 1000 ms 100 – 500 ms 60 - 100 ms 1 millisecond ~1 Tbit/s

Analog Cellular Digital Cellular Video Streaming (WiMax Machine to Machine

SPACE LAUNCH SERVICES, BY PAYLOAD, 2022 VS. 2027

Source: MarketsandMarkets Analysis

€ 2.1 Bn 20,000 m2 25%

increase flexibility, Internet of Things-

NATURAL LANGUAGE PROCESSING MACHINE LEARNING COMPUTER VISION

RULES BASED SYSTEMS OPTIMIZATION PLANNING AND SCHEDULING

PRE-2020 2020 2022 2023* 2025** 2030*** SHORT-TERM (2023-2025)*

Vertical fine-tuning ▪ Improvements in Generative Adversarial Networks

More language Text to product ▪ Advances in meta-learning and few-shot learning

Source: Secondary Research and MarketsandMarkets Analysis

Energy Demand Power Grid Renewable Emissions

Autonomous Automated Marine Traffic

Metal Anomaly Alternative Addictive Personalized Hygiene Sanitation Monitoring

Source: MarketsandMarkets Analysis

NEUROMORPHIC COMPUTING DNA COMPUTING QUANTUM COMPUTING

SHORT TERM MEDIUM TERM LONG TERM

OPERATION TECHNOLOGY INFORMATON TECHNOLOGY

Advanced Fleet Workforce Process

Process Industry Discrete Industry

PRE-2020 2020 2022 2023* 2025 2030* SHORT-TERM (2023-2025)*