Republic of the Philippines

UNIVERSITY OF RIZAL SYSTEM

Binangonan, Rizal
COLLEGE OF BUSINESS

MARK
UP’S
MEDIA
Submitted By:

Alalan, Don Russell

Bantilan, Dave
Capistrano, Mariae Francine
Cruz, John Airiez
Del Rosario, John Edward
Layson, Rose Ann
Mendoza, Dianne
Oliva, John Lloyd
Sulit, Ramon Jun
Sacramento, Ma. Bernadette
Vida, Reynalyn T.

2023
 ADVERTISING PLAN

Budget Plan: Jingle

Creation of the Jingle for Bits and Bites Bistro

Job Name Talent Fee

Singer/s Dave Bantilan PHP 15,000
Composer/s Dave Bantilan PHP 20,000
Producer/s Russell Alalan PHP 25,000
John Edward Del Rosario
Editor/s Russell Alalan PHP 10,000

Total Expense: PHP 70,000

Prior to the process of jingle-making, Mark Ups Media allocated a budget value of
PHP 80,000. After the process, the total expense has a value of PHP 70,000. The
forecasted budget covered the actual expenses. The process includes the composition of
the song, both instrumentals and lyrics, headed by Dave Bantilan. Mr. Bantilan was also
the one who sang the song. On the technical aspects, Russell Alalan and John Edward
Del Rosario were the duo that handled the producing and editing aspects. All in all, the
jingle-making process was successful since the agency used financial and other
resources efficiently.

Rates for Synchronization (Visibility to Various Media Platforms)

Usage Term Territory Platform License Fee

Commercial 1-3 Months Philippines Only TV PHP 225,000

Commercial 1-3 Months Philippines Only Radio PHP 113,000

Commercial 1-3 Months Philippines Only Internet PHP 150,000

Total License
Fee: PHP
488,000

The rates of synchronization or visibility of the song on various media platforms

presented in the table are based on the FILSCAP website, a music advocates that posted
the rates for songs based on different factors like usage, term, territory, and platforms.
The total license fee for the song produced by Mark Ups Media was PHP 488,000. With
the allocated budget of PHP 500,000, the expense is totally covered—an indication of
positive performance.

BUDGET PLAN: Television Advertising

Creation of the Television Ads for Bits & Bites Bistro

Table 1

Job Name Expenses

Actor Dave Bantilan Php 7,000

Actress Ma. Bernadette Php 7,000

Sacramento

Actress Ma. Dianne Mendoza Php 7,000

Cameraman/ Editor John Edward Del Rosario Php 5,000

Cameraman/ Script writer Don Russell Alalan Php 5,000

Script writer Rose Ann Layson Php 5,000

 Total expenses:

Php 36,000

The table 1 shows the job, name, and talent fee of the cast and other stuffs who

participate in making the TV commercial.

Table 2

Props Expenses

Christmas hats (3 pieces) Php 105

Christmas lights Php 350

Total expenses: Php 455

The table 2 shows the main props that are used by the cast in making the TV

commercial.

Prior to the process of TV commercial/ ads making, Mark Ups Media allocated a

budget value of Php 50,000. After the process, the total expenses has a value of Php

36,455. The forecasted budget covered the actual expenses. The process includes by

writing the script, headed by Ms. Rose Ann Layson and Don Russell Alalan. After writing

the final script the actor and actresses prepare themselves in doing their best in acting,

which are Mr. Dave Bantilan, Ms. Bernadette Sacramento, and Ms. Dianne Mendoza.
 In the technical aspect which contributed to the proper angle and lighting of the

set are headed by Mr. John Edward Del Rosario and Mr. Don Russell Alalan. All in all, the

process in making the TV ads is successful with the help of the actors and other staffs

and by using the resources efficiently.

Television Commercial Cost Rates

A published rate card is simply the Advertising Rate for every TV commercial

(TVC).

Advertising Rates of Different Network

ABS-CBN GMA 7 IBC 13 TV5

30 second; 30 second; 30 second; 30 second;

Php 824,374 Php 695, 500 Php 543, 137 Php 444,000

The table shows the advertising rates of the different channel networks that the

agency can use to air the TV ads of Bits and Bites Bistro. The rates is based on the 2022

advertising magazine. In advertising rates every seconds counts and add to the price. A

30-second ad on primetime on ABS-CBN costs P824,374; P695,500 on GMA 7, P543,137

on IBC 13 and P444,000 on TV5. The price also change if it was to be aired during

primetime or non-primetime
 Mark Ups Media Agency choose to air their TV commercial on GMA network where

there are many concurrent viewers for more engagement to the audience. The total ads

rates for the TV commercial by Mark Ups Media was Php 799,825 that have 45 second

time. With the allocated budget of Php 900,000, the expense is totally covered and the

agency can successfully air their TV commercial.

BUDGET PLAN: Print Advertising

Creation of the poster and flyers for the Bits and Bites Bistro

Print Advertising
Poster Flyers
2x3 size – Php 90.00 Bond paper – Php 3.00 each
Quantity: 100 pcs Quantity: 100 pcs
Installation Fee: 500 per person Distribution Fee: 500 per person

Editor’s Fee: 1,000 Editor’s Fee: 1,000

Total: 100 pcs = Php 9,000.00 Total:100 pcs = Php 500.00 (40 pcs)

The first 50pcs Posters will be displayed around Sampaloc and Tanay Rizal the

rest of the posters will be distributed around nearby places. The target places to hang

posters are on places like public places and establishments. The installation of posters

will be needing a workforce in which two to three people will be pay for the work.
 Aside to it Flyers will be distributed to public places such malls and parks. The

flyers will be distributed by two people, who are in charge in giving it away to attract

potential customers.
Reference:

https://filscap.org/wp-content/uploads/2020/04/FILSCAP-Standard-Rates-for-
Reproduction.pdf

https://advertisingrow.com/advertising-magazine/how-much-does-a-tv-commercial-cost-

in-the-philippines/

https://philnews.ph/2018/08/28/abs-cbn-gma-network-advertisement-rates-revealed/