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    Mehmood Ahmad
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    The document is an assignment submitted by Aleena Naseer containing sales, profit, and customer metrics for years 2020 and 2019. Key metrics include a 40% increase in sales from 2019 to 2020, gross and operating profit margins of 55% and 32% for 2020, and customer purchase to call and retention ratios declining from 2019 to 2020.

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    The document is an assignment submitted by Aleena Naseer containing sales, profit, and customer metrics for years 2020 and 2019. Key metrics include a 40% increase in sales from 2019 to 2020, gross and operating profit margins of 55% and 32% for 2020, and customer purchase to call and retention ratios declining from 2019 to 2020.

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    5 views1 page

    Asg 1

    Uploaded by

    Mehmood Ahmad
    The document is an assignment submitted by Aleena Naseer containing sales, profit, and customer metrics for years 2020 and 2019. Key metrics include a 40% increase in sales from 2019 to 2020, gross and operating profit margins of 55% and 32% for 2020, and customer purchase to call and retention ratios declining from 2019 to 2020.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 1

    ASSIGNMENT 1

    Submitted by
    Roll No: 2230-6090
    Aleena Naseer

    Year 2020 2019 Sales Growth Gross Profit Margin Ratios Op Profit Margin
    2020 2019 2020
    (Sales 20−Sales
    (Operating Profit / Sales) ×
    19)/ Sales 19 (Gross Profit / Sales) × 100
    100
    ×100
    Sales 70.0 Mn 50.0 Mn 40% 55% 60% 32%
    Gross profit 38.5 Mn 30.0 Mn
    Operating profit 22.5 Mn 20.0 Mn
    Net profit 18.0 Mn 12.0 Mn
    Total assets 36.0 Mn 20.0 Mn

    Parameters 2020 2019 Customer Purchase to call ratio Customer Retention ratio

    2020 2019 2020 2019


    Number of calls made by
    marketing staff to potential 200,000 100,000 30% 40% 0.8 0.9
    customers
    New Customers ordered
    60,000 40,000
    from calls
    Number of existing
    customers at the start of 120,000 80,000
    year

    Number of customer lost 24,000 8,000

    Customer satisfaction 80% 90%

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