Brand Vision

The mission of Raxer X was to find individuals who can relate to

the best games between Generation Y and Millennials. Racer X
was intended to create a personality of fun, light, and informal.
With Racer X having to be funded in 2020, in San Francisco, we
wanted to create a gaming company that can be fully focused on
games that support family-friendly and accessible games for ev-
erybody of all ages and abilities that can make people become the
next generation of gamers.

Our company objective was to fully invest in games that take

gaming seriously or as casual games for everybody. However, we
intended to create competitive games that can be best for Gener-
ation Y and take the next level of competitive gaming. We wanted
to create a positive community, friendly, adventurous & daring, and
a full community that grew up with technology to take our gaming
experience to the next level.

What separates us from our gaming company is that we know the

intended level of what it takes to be competitive or casual games.
That is why with our competitive games, we created a ranked
system that can be taken into a database that creates high pro-
files of gamers from the West to East Coast that can compete in
tournaments around the U.S. From genres of games like combat,
racing, and Pve, we take full consideration of gamers that want to
be creative and competitive. With casual gamers, we intend to use
a battle pass system where you play for fun to earn rewards which
keeps a balance for all different games to come together. Remem-
ber, we wanted to create a full positive community where everyone
can enjoy themselves from all different backgrounds.
 Table of Contents
Brand Vision................................................................................................................................................................1

Target Audience...........................................................................................................................................................3

Visual Competitor........................................................................................................................................................4

Cover Page.................................................................................................................................................................5

Overall Structure.........................................................................................................................................................6

Visual Identity..............................................................................................................................................................7
Target Audience
Our target audience for Racer X was intended for gamers in Gen-
eration Y to Millenials. This is a group of generations that grew up
with technology and that were highly protected and sheltered by
their parents to stay inside while playing lots of video games. We
all have been there before but having our target audience be very
comfortable with technology, and receiving our news through so-
cial media like TikTok, Twitter, and Instagram, we wanted to keep
our audience of gamers updated no matter the cost.

More into our audience, gamers can come from a variety of back-
grounds whether they are a college student, married or not, having
children or not, we want to compete and give our audience a wide
range of games that they can enjoy with others in their families or
as individuals. We want to create games that can be affordable
and competitive through the lower-middle to the upper-middle
class that can enjoy the gaming experience. Of course, every-
one has a busy life but we target all people from those having an
assortment of jobs to the trade industry professionals who can still
enjoy life while gaming. More than anything, we want our audience
to trust our digital media, have a positive community, be fun and
daring in our games, and be comfortable with our technology to
live the gaming experience.
 Visual Competitor
With our gaming competitors above, you can see they only seem to use one color, which can be iconic or memorable depending on how long they last as a com-
pany. With our Racer X band, we wanted to create a two-color tone logo that can make our audience feel new and excited about our genre of games. Just from
seeing our competitors above, Nintendo uses a “Rodin NTLG” font. You can tell it features a bold font that can be simply seen with readability and scalability. With
Xbox, they use a font called “Segoe”, which features more of a skinny font instead of a bold one. When you see the Xbox brandmark logo, they use two different
logos when combined.

The type of personality that you see from Nintendo tends to target people from a young age instead of our Racer X target audience from Generation Y to Millenials.
Nintendo creates only casual games like Mario, Kirby, and Pokemon that are solely based on fun and exploring. They want a target audience featuring from young
age Millenials that grew up with technology. With different systems like Nintendo Switch, and Nintendo DS, they create game systems that are on the go. They
have a fun or adventurous personality and tone that create all gamers excited.

With Xbox personality, you can tell they make games that can be both casual and competitive. They have the same target audience as Racer X, which is from
Generation Y and Millenials. Xbox has tons of different genres of games from combat, racing, and PVE games. They have a generation of gamers that are from all
over like low, middle, and upper-class. They have tons of different backgrounds which creates a fun, energetic, and positive community from all gamers that come
together.

With Racer X, we tend to make accuracy for our target audience which can range from Generation Y to Millenials. We tend to make sure our audience grows up
with technology that can use our system comfortably. We also first wanted to create casual games for everyone to come together to enjoy themselves from differ-
ent genres of games. With competitive, this made us into the scene from having our gamers competing to the top into our ranked system. We made sure that our
games can fully support gamers into being affordable from a selective family class like lower-middle to upper-middle class. Our gamers can be featured as anyone
whether you a college student, single or married, have children to play games with, and have the personal trait of being fun or daring with our games.
Cover Logo Details
Overal Structure Logo Usage
Color Rotation Transparency

RacerX Racer X RacerX

RacerX Race r
X RacerX

Clear Space Scale

RacerX Racer X
Racer X X
Racer
Visual Identity

Color Font
375BA9 AZ
FDB515 Dash Horizon

Logo Variations Usage

RacerX X
Racer Racer X