Marketing Module 3 Market Opportunity Analysis Consumer Analysis

Principles of Marketing
Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268
Email: email@uc-bcf.edu.ph; Website: www.uc-bcf.edu.ph Grade Level/Section: Grade 11- ABM
MODULE 3 – MKTG Subject Teacher:
Market opportunity analysis: consumer analysis

Learning Objectives:
At the end of this module, student must be able to:
a. distinguish between strategic and tactical marketing.
b. analyze the elements of macro and micro-environment.
c. define marketing research, it’s importance to a business enterprise and identify the steps.
d. describe consumer and business markets.
In case you are unfamiliar with this person, he is known as Mark Cuban, an American billionaire
entrepreneur, television personality, media proprietor, and investor, whose net worth is an estimated
$4.3 billion, according to Forbes and ranked #177 on the 2020 Forbes 400 list. He is also the owner of
the NBA’s Dallas Mavericks.
He is also a member of the show, Shark Tank. Shark Tank is an American business reality
television series that premiered on August 9, 2009 on ABC. The show is the American franchise of the
international format Dragons' Den, which originated in Japan as Money Tigers in 2001. It
shows entrepreneurs making business presentations to a panel of five investors or "sharks," who
decide whether to invest in their company.
In the show, it is important that participants or arising entrepreneurs have enough knowledge
about their business but must also be knowledgeable about their respective customers. Hence, the
coverage of this module.
In this module and the next module, it will be emphasized to you how important it is to know
your consumer just as how important it is to know your company.
Principles of Marketing Page 1 of 11

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Strategic Marketing versus Tactical Marketing

Strategic Marketing Planning comes first when you’re creating your marketing plan. It deals
with the direction of your business growth in relation to your competition and the brand image
necessary to advance your market position.
Then comes Tactical Marketing Plan, which consists of planning the actual activities that
improve your competitive position and convey your brand image. Strategic marketing is the idea.
Tactical marketing is the action.
For clarity, the comparison between marketing strategy (strategic marketing) and marketing
tactics (tactical marketing) is shown below.
STRATEGIC MARKETING TACTICAL MARKETING

Concept Thought Process (Big Idea – Big Taking action near term (How
Picture) to)
Purpose To attain the company’s objectives To execute the strategy
Activities • Understanding the environment Promoting and selling to the
• Understanding the industry customers/consumers
• Understanding the customers
• Understanding the competition
• Understanding the brand
Key Concepts STP (Segmentation, Targeting, Marketing Mix (4Ps for products
Positioning) or 7Ps for services, to include
people, process and physical
environment)
Timetable Timeless Time-Bound
Absence of the other side Too much talking – nothing gets Blind action – doing without
done having a plan
A. Strategic Marketing Planning

Planning marketing strategy requires a thorough understanding of trends in your industry, your
competitive position, and the demographics and buying habits of your target customers. Achieve
this understanding through industry and market research; then formulate your goals. Your strategy
is the road map that helps you to achieve your goals and comprises a financial plan entailing
your marketing budget as well as a conceptual plan. If you run out of money before your
strategies can be implemented, your marketing may not achieve your goals.
Strategic Planning Process

Perform a SWOT analysis to discover the strength, weakness, opportunity, and threat presented
by the industry. Do industry research and market research to develop a thorough understanding
of your company’s business environment. Identify and prioritize the main opportunities and threats
in a single marketing season. Choose only those that are supported by your company’s strengths
and financial capabilities. Don’t hesitate to plan your strategies around only one element of your
findings – too many goals will overwhelm your staff and dilute the effectiveness of your marketing
message. Settle on the brand identity message you wish to convey and apply SWOT analysis to
the messages conveyed by your competition. Use this analysis to determine where you can fill
gaps and take advantage of the weaknesses of your competition. This is your strategy.
To help you understand better what SWOT analysis is, SWOT stands for Strengths, Weaknesses,
Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects
of your business.
You can use SWOT Analysis to make the most of what you've got, to your organization's best
advantage. And you can reduce the chances of failure, by understanding what you're lacking,
and eliminating hazards that would otherwise catch you unawares.

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Better still, you can start to craft a strategy that distinguishes you from your competitors, and so
compete successfully in your market.
Strengths are things that your organization does particularly well, or in a way that distinguishes
you from your competitors. Think about the advantages your organization has over other
organizations. These might be the motivation of your staff, access to certain materials, or a strong
set of manufacturing processes.
Weaknesses, like strengths, are inherent features of your organization, so focus on your people,
resources, systems, and procedures. Think about what you could improve, and the sorts of
practices you should avoid.
Opportunities are openings or chances for something positive to happen, but you'll need to
claim them for yourself! They usually arise from situations outside your organization, and require an
eye to what might happen in the future. They might arise as developments in the market you
serve, or in the technology you use.
Threats include anything that can negatively affect your business from the outside, such as
supply chain problems, shifts in market requirements, or a shortage of recruits. It's vital to
anticipate threats and to take action against them before you become a victim of them and
your growth stalls.
Here is an example for you.
B. Tactical Marketing Planning

Advertising, community building and sales promotions are all parts of your tactical marketing
plan. Advertising entails online, radio, television, and print marketing. It communicates your brand
image and informs your target customer of your presence in the market and any promotional

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events you’re hosting. Plan only activities that directly support your strategic marketing plan. If
your strategy involves expanding into the high-end consumer market, your tactics might aim to
convey a quality image at a reasonable price. Advertising and events showcasing the newest
products and informational events designed to educate your customer community about use
and maintenance of your products can help to convey your company’s reliability as a prime
reason the customer is better served by purchasing your high-end product line.
Tactical Plan Preparation

Apportion the budget prepared established in your strategic plan as necessary to cover your
advertising, community building and sales promotions. Set benchmarks for revenue production
and adjust your strategic assumptions if they aren’t met. Tactical marketing is an ongoing set of
activities and evaluations. Schedule your advertising and events to optimize key times of your
marketing season and plan social networking efforts and newsletters to build a community of
current and potential customers. Spread your tactics out evenly through your marketing season so
you maintain the interest of your customer community and prevent your competition from taking
advantage of any lulls in your marketing.
The Marketing Environment

Marketing environment includes the forces outside of marketing, consisting of macro-
environment (national issues) and micro-environment (company issues), both of which can
influence marketing decisions. For macro-environment, 3 popular frameworks are PESTLE trends,
Industry Analysis, as well as Key Factors for Success. For the micro-environment, a popular
framework is the 6Cs.
1. Micro-environment
The micro-environment is made from individuals and organizations that are close to the
company and directly impact the customer experience.
Examples would include the company itself, its suppliers, other marketing input from agencies,
the markets and segments in which your business trades, your competition and also those around
you (which public relations would call publics) who are not paying customers but still have an
interest in your business. The micro-environment is relatively controllable since the actions of the
business may influence such stakeholders.
Six (6) Cs of Micro-Environment Analysis

a. Company
Think about a value chain within a company where one department supplies another
department’s materials, information and relationships so a company can be both efficient
and effective in creating value to their customers. A company can indicate a plus for relative
strength and a minus for relative weakness for each department’s performance. A weakness
in a specific functional area means improvement projects are needed, which they can learn
from some of the companies cited below.
b. Customers
Me dealing with another weird
There are 5 type of customers that have to be
considered. Let’s make use of rice as the example customer.
for each.
• Consumer Markets – individual buyers who
buy for their own use. Doña Maria rice is an
example.
• Business Markets – organizational buyers
who buy as input to their own products.
Rice sold to the Jollibee Food Group
becomes a business market.

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• Government Markets – government agencies that buy to produce public services. Rice
bought by DSWD that are then given to calamity victims is an example.
• International Markets – buyers are from countries. Taking advantage of wider flat lands,
50% lower production cost and preferential zero tariff for European countries in
Myanmar, SL Agritech intends to plant their soft and sticky rice in Myanmar and export
to the Philippines and elsewhere.
• Reseller Markets – organizational or individual buyers who buy for resell at a profit
without adding anything to the product. An example would be retailers like Robinson’s
supplying companies as part of employee benefits.
c. Competition
The 2 types of competition that need to
be considered from customer’s
perspectives are:
• Direct Competition – similar
offerings from the perspective of
customers
• Indirect Competition – offerings
deemed as substitutes to another
product or service like chocolate
vs. flowers on Valentine’s Day, ow
watching a movie vs. walk in the
park to spend 2 hours of
discretionary time.
d. Channel
Individuals or companies who buy and resell the company’s products to final buyers. (this will
be thoroughly discussed in advance modules).
e. Complementors
Individuals or businesses who can help an organization understand, promote and/or sell its
products or services.
• Physical Distribution
• Marketing Agencies
• Financial Intermediaries
f. Communities
Public stakeholders where the organization needs to be sensitive to their public opinions
2. Macro-environment
The macro-environment is less controllable. The macro environment consists of much larger all-
encompassing influences (which impact the microenvironment) from the broader global society.
Here we would consider culture, political issues, technology, the natural environment, economic
issues, and demographic factors amongst others.
PESTLE Analysis
PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing
principles. Moreover, this concept is used as a tool by companies to track the environment
they’re operating in or are planning to launch a new project/product/service, etc.
PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for
Social, T for Technological, L for Legal, and E for Environmental. It gives a bird’s eye view of the
whole environment from many different angles that one wants to check and keep a track of
while contemplating a certain idea/plan.
• Political factors in PESTLE Analysis

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These factors determine the extent to which a government may influence the economy or a
certain industry. For example, a government may impose a new tax or duty due to which entire
revenue generating structures of organizations might change. Political factors include tax policies,
Fiscal policy, trade tariffs, etc. that a government may levy around the fiscal year and it may
affect the business environment (economic environment) to a great extent.
• Economic factors in PESTLE Analysis
These factors are determinants of an economy’s performance that directly impacts a
company and have resonating long term effects. For example, a rise in the inflation rate of any
economy would affect the way companies price their products and services. Adding to that, it
would affect the purchasing power of a consumer and change demand/supply models for that
economy. Economic factors include inflation rate, interest rates, foreign exchange rates,
economic growth patterns, etc. It also accounts for the FDI (foreign direct investment) depending
on certain specific industries who’re undergoing this analysis.
• Social factors in PESTLE Analysis
These factors scrutinize the social environment of the market, and gauge determinants like
cultural trends, demographics, population analytics, etc. An example of this can be buying trends
for Western countries like the US where there is high demand during the Holiday season.
• Technological factors in PESTLE Analysis
These factors pertain to innovations in technology that may affect the operations of the
industry and the market favorably or unfavorably. This refers to automation, research and
development, and the amount of technological awareness that a market possesses.
• Legal factors in PESTLE Analysis
These factors have both external and internal sides. There are certain laws that affect the
business environment in a certain country while there are certain policies that companies
maintain for themselves. Legal analysis takes into account both of these angles and then charts
out the strategies in light of these legislations. For example, consumer laws, safety standards, labor
laws, etc.
• Environmental factors in PESTLE Analysis
These factors include all those that influence or are
determined by the surrounding environment. This aspect
of the PESTLE is crucial for certain industries particularly for
example tourism, farming, agriculture, etc. Factors of
a business environmental analysis include but are not
limited to climate, weather, geographical location,
global changes in climate, environmental offsets, etc.
There are many templates available for companies to

conduct PESTLE analysis. Many organizations have
provided information regarding their PESTLE analysis as
case studies available on the Internet.
Key Factors to Success

Key success factors (or KSF) are business strategies that are critical to a successful relationship
with your customers.
Key success factors are decided by the needs and preferences of your market and customers,
not by your business. However, consumers aren't going to tell you what those KSF are.
Discovering your key success factors requires researching your customers to understand who
they are, what they want from your company, and what prompts them to make a purchase.
A business generally has three to five key success factors that it needs to focus on to achieve
its goals. Key success factors also may relate to areas of weakness that you must overcome to
create a stronger relationship with your customers.
Once you understand and begin using your key success factors, they become part of your
brand and business style.

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Marketing by Using Key Success Factors

Your key success factors influence your marketing choices. When implemented correctly they
result in robust sales, a strong brand, and a loyal relationship with your customers.
Once you have used research and observation to determine your KSF, you can use them to
tailor the message you send through your marketing.
Example. A major food corporation uses market research to discover that their target
customers are health-conscious mothers between the ages of 25 and 45. Providing a
convenient location is one key success factor for reaching those customers.
To make this KSF part of its business and marketing strategy, the food corporation positions its
grocery stores near gyms, daycare centers, shopping centers, and other areas that its target
customers already frequent. The corporation then creates advertising that highlights the
convenience of shopping at its stores for healthy mothers with busy schedules.
Key success factors can also be applied to individual product launches or events.
Example. A nail salon is advertising its grand opening, and one key success factor of the
opening is having as many people visit the salon as possible that day. To increase customer
turnout, the salon offers a 20 percent discount to the first 50 people who arrive and promotes
this discount in all its marketing.
The Importance of Data Tracking for Key Success Factors

Just as market research is the best way to learn what your customers want, data tracking is the
best way to analyze how well you have identified your key success factors.
Tracking how customers respond to your marketing initiatives will show you whether you are
creating strong relationships with your customers. If your marketing results in strong sales, you've
correctly identified and used your key success factors. If not, you may need to return to the research
and planning stage.
You may also discover that as your business grows and your customer base changes, your key
success factors change as well. Data tracking will help you identify trends over time so that you can
adjust your marketing and sales plans accordingly.
Finding Your Key Success Factors

Each business has different key success factors depending on its industry, location, competitors, and
target customers.
Example. Car buyers expect large yearly sales, so a key success factor for a successful car dealership
is the traditional 4th of July sale. This key success factor wouldn't be appropriate for service-oriented
businesses or those selling products with no margin for discount.
To properly identify and use your key success factors, pay attention to customer retention, the
results of trade show presentations and events, how customers respond to your advertising
and promotions, social sentiment regarding your brand, and media coverage. Then, make
sure that all those things actually translate into sales. If your social sentiment is positive, your
media coverage is growing, and your customers are coming back for more, then you know
your strategies are working.

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Marketing Research
Market Research is the process of assessing the viability of a new product or service through
techniques such as surveys, product testing, and focus groups.
Market research allows a company to discover who their target market is and what these
consumers think about a product or service before it becomes available to the public.
Market research may be conducted by the company itself or by a third-party company that
specializes in market research. Test subjects are usually compensated with product samples and/or
paid a small stipend for their time.
Marketing Research is “the process or set of processes that links the producers, customers, and
end users to the marketer through information – information used to identify and define marketing
opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing
performance; and improve understanding or marketing as a process.
Marketing research specifies the information

required to address these issues, designs the method
for collecting information, manages and implements
the data collection process, analyzes the results,
and communicates the findings and their
implications.”
It is the systematic gathering, recording, and

analysis of qualitative and quantitative data about
issues relating to marketing products and services.
The goal of marketing research is to identify and
assess how changing elements of the marketing mix
impacts customer behavior.
The term is commonly interchanged with

market research; however, expert practitioners may
wish to draw a distinction, in that market research is
concerned specifically about marketing processes.
Marketing research is often partitioned into two sets of categorical pairs, either by target
market:
• Consumer marketing research, and
• Business-to-business (B2B) marketing research
Or alternatively, by methodological approach:
• Qualitative marketing research, and
• Quantitative marketing research
Importance of Marketing Research in a Business Enterprise

How important is Marketing Information? To answer this question, let’s take a peek at history.
In the 1950’s, the US was richer than ever before and its wealth was spread more widely. The
oil coming from the Arab world was cheap and plentiful, a perfect support system for a nation
splurging on bigger and heavier cars with lots of options. Foreign car makers saw an opportunity;
European and, later, Japanese companies brought in smaller cars – amidst perceptions that
American carmakers clung to their belief that they could roll back the foreigners anytime it wanted.
The idea had always been that the imports could have 5% of the market, nothing more.

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But in the late 60’s, mostly because of

Volkswagen (VW), the imports’ share was
beginning to rise, and Detroit, though it did not
yet realize it, could not so readily roll it back. For
in part, it was a reflection of the fact that the
country was changing, and many middle-class
people were changing their ideas of why they
wanted a car and what kind of car they
wanted.
In 1966, the import figure reached 10 per cent with VW getting 60% of the total import
market… US carmakers responded by bringing out their new compacts, but the import sales did not
collapse… steadily, Nissan (at that time, known as Datsun) and then Toyota gained on the other
imports. Nissan introduced the small 1600cc car which became known as the first inexpensive fuel-
efficient car with high-tech, high-performance capability. Sales of Nissan cars and other Japanese
vehicles went up. Nissan promptly jumped into third place among the importers. The US carmakers
tried to play ‘catch-up’; they realized that Japanese cars could be more than functional, they could
be good. In American factories, quality began receiving more than mere lip service and US cars
started to get better. The problem was that the Japanese were not standing still. A number of studies
by professional organizations showed that despite the improvements made by Americans, the
Japanese were still significantly ahead in quality… after 1968, the Japanese passed the West
Germans to become the No. 2 producer of motor vehicles in the world… (excerpts from The
Reckoning, by David Halberstam, 1986, Avon Books, ISBN 0-380-70447-1)
Steps in Marketing Research

1. Define the Problem or Opportunity
The most important part of the marketing research process is defining the problem. In order to
do any research and collect data, you have to know what you are trying to learn from the research.
In marketing research, defining the problem you need to solve will determine what information you
need and how you can get that information. This will help your organization clarify the overarching
problem or opportunity, such as how to best address the loss of market share or how to launch a new
product to a specific demographic.
Develop questions that will allow you to define your problem (or opportunity), and examine all
potential causes so that the research can be whittled down to the information you actually need to
solve that problem or determine what action to take regarding an opportunity. Oftentimes, these are
questions about who your target market or ideal buyer persona is (for example: “What does our ideal
customer look like?”). These might include questions about demographics, what their occupation is,
what they like to do in their spare time—anything to help you get a clearer picture of who your ideal
buyer persona is. Consider as many variables and potential causes as possible.
2. Develop Your Marketing Research Plan

After you’ve examined all potential causes of the problem and have used those questions to
boil down exactly what you’re trying to solve, it’s time to build the research plan. Your research plan
can be overwhelming to create because it can include any method that will help you answer the
research problem or explore an opportunity identified in step one.
To help you develop the research plan, let’s review a few techniques for conducting research:
• Interview prospects and customers. Oftentimes, you get the best feedback by using this tactic
because you’re going straight to the source. This might take the form of a focus group or one-
on-one interviews. Use your defined research problem to help select the right people to
interview.
• Conduct a survey using SurveyMonkey(Online) or another tool.

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• Run user tests on your website or landing page(s). This is a cost-effective approach that can
provide a lot of insight and data on how your customers or potential customers behave or
respond to something, whether it’s new messaging or branding or a modified product or
service you are thinking about offering.
Oftentimes, we do all of this work and gather all of the data—only to realize that we didn’t
have to reinvent the wheel because someone had already run a similar, credible study or solved the
same problem. That doesn’t mean you don’t need to do any research, but learning about what
other organizations have done to solve a problem or seize an opportunity can help you tweak your
research study and save you time when considering all of the research options. In marketing
research, this is called secondary data because it has been collected by someone else, versus the
primary data that you would collect through your own research study.
3. Collect Relevant Data and Information

In marketing research, most of the data you collect will be quantitative (numbers or data)
versus qualitative, which is descriptive and observational. Ideally, you will gather a mix of the two
types of data. For example, you might run an A/B test on your website to see if a new pricing tier
would bring in more business. In that research study, you might also interview several customers
about whether or not the new pricing tier would appeal to them. This way, you’re receiving hard
data and qualitative data that provide more color and insight.
When collecting data, make sure it’s valid and unbiased. You should never ask a research
interviewee, “You think that we should offer a higher pricing tier with additional services, correct?”
This type of question is clearly designed to influence the way the person responds. Try asking both
open-ended and closed-ended questions (for instance, a multiple-choice question asking what
income range best describes you).
4. Analyze Data and Report Findings

Now that you’ve gathered all of the information you need, it’s time for the fun part: analyzing
the data. Although one piece of information or data might jump out at you, it’s important to look for
trends as opposed to specific pieces of information. As you’re analyzing your data, don’t try to find
patterns based on your assumptions prior to collecting the data.
Sometimes, it’s important to write up a summary of the study, including the process that you
followed, the results, conclusions, and what steps you recommend taking based on those results.
Even if you don’t need a formal marketing research report, be sure that you review the study and
results so that you can articulate the recommended course of action. Sharing the charts and data
you collected is pointless if it doesn’t lead to action.
Was your hypothesis proven wrong? Great—that’s why you do testing and don’t run with
assumptions when making decisions that could have a major impact on your organization. It’s always
better to take the results as they are than to twist the data to prove yourself right.
5. Put Your Research into Action

Your research is complete. It’s time to present your findings and take action. Start developing
your marketing strategies and campaigns. Put your findings to the test and get going! The biggest
takeaway here is that, although this round of research is complete, it’s not over.
The problems, business environment, and trends are constantly changing, which means that
your research is never over. The trends you discovered through your research are evolving. You
should be analyzing your data on a regular basis to see where you can improve. The more you know
about your buyer personas, industry, and company, the more successful your marketing efforts and
company will be. When you look at it that way, you should start to wonder why so many
organizations don’t budget time and resources for marketing research.

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786;
442-2564; 442-8219; 442-8256; Fax No.: 442-6268
It is important to take note that there are a lot more to the marketing research process than
these five core steps, but these are enough to get you started. Good luck, and be sure to share any
tips you have discovered for conducting marketing research!
References:
• Go, J., & Escareal-Go, C. (2017). Principles and Practices in Marketing in the Philippine Setting.
14 Ilang-Ilang St., New Manila, Quezon City, Philippines: Josiah and Carolina Go Foundation.
• CC 658.833 k8487 2023 C.1.
Kotler, P. (2023). Entrepreneurial Marketing. New Jersey, USA. John Wiley & Sons.
• Medina, R. (2008). Principles of Marketing. Manila Philippines: Rex Bookstore, Inc.
• Ligaya, E. F., Jerusalem, V. L., Palencia, J. M., & Palencia, M. M. (2017). Principles of Marketing.
Sampaloc, Manila, Philippines: Fastbooks Educational Supply, Inc.
• Ilano, A. B. (2019). Principles of Marketing. Manila Philippines: Rex Bookstore, Inc.
• https://www.mindtools.com/amtbj63/swot-analysis. Retrieved: 11 December 2023.
• https://pestleanalysis.com/what-is-pestle-analysis/. Retrieved: 11 December 2023
• https://www.smartbugmedia.com/blog/the-5-step-marketing-research-process. Retrieved: 11
December 2023

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Principles of Marketing

Governor Pack Road, Baguio City, Philippines 2600

MODULE 3 – MKTG Subject Teacher:

Market opportunity analysis: consumer analysis

Principles of Marketing Page 1 of 11

MODULE 3 – MKTG Subject Teacher:

Strategic Marketing versus Tactical Marketing

STRATEGIC MARKETING TACTICAL MARKETING

A. Strategic Marketing Planning

Strategic Planning Process

Principles of Marketing Page 2 of 11

MODULE 3 – MKTG Subject Teacher:

Here is an example for you.

B. Tactical Marketing Planning

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MODULE 3 – MKTG Subject Teacher:

Tactical Plan Preparation

The Marketing Environment

Six (6) Cs of Micro-Environment Analysis

Principles of Marketing Page 4 of 11

MODULE 3 – MKTG Subject Teacher:

• Political factors in PESTLE Analysis

Principles of Marketing Page 5 of 11

MODULE 3 – MKTG Subject Teacher:

There are many templates available for companies to

Key Factors to Success

Principles of Marketing Page 6 of 11

MODULE 3 – MKTG Subject Teacher:

Marketing by Using Key Success Factors

The Importance of Data Tracking for Key Success Factors

Finding Your Key Success Factors

Principles of Marketing Page 7 of 11

MODULE 3 – MKTG Subject Teacher:

Marketing research specifies the information

It is the systematic gathering, recording, and

The term is commonly interchanged with

Importance of Marketing Research in a Business Enterprise

Principles of Marketing Page 8 of 11

MODULE 3 – MKTG Subject Teacher:

But in the late 60’s, mostly because of

Steps in Marketing Research

2. Develop Your Marketing Research Plan

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MODULE 3 – MKTG Subject Teacher:

3. Collect Relevant Data and Information

4. Analyze Data and Report Findings

5. Put Your Research into Action

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MODULE 3 – MKTG Subject Teacher:

Principles of Marketing Page 11 of 11

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