A Teardown on Zepto’s Product Discovery and

Search Experience.

By

Likhita Parasu

(5-6 mins read)

 About Zepto Product Discovery Search Experience Other Improvements

Zepto is an online grocery delivery service that claims to deliver groceries to cusotmer’s doorstep in less than 10 minutes.

How Does Zepto Work? Zepto has dark stores in high population clusters to reduce the delivery time taken by the

executive to deliver the product. Dark stores are primarily mini-warehouses with a capacity to serve all the

customers within a radius of 3kms.

How does Zepto decides where to open a dark store? Zepto uses L ocus an A I tool that uses the AP I of

, ,
Google . It tracks the customer’s geostatistical data traffic dynamics time taken for the last mile

delivery. It displays all this pivotal data on the dashboard of Zepto. A ,

ccordingly It decides whether to

open a new Dark S tore in that location or not.

Zepto works in the quick commerce segment of India. It is built around the instant service model

Zepto reported a massive 946% growth in users between December 2021 and March 202

Zepto is available in 10 cities. Delhi and Gurugram are the lead markets

It has 85+ dark stores across the country with 2,500+ goods.

https://genztimes.in/zepto-

case-study/
About Zepto Product Discovery Search Experience Other Improvements

Product Discovery

This “Trending near you” section is placed at the centre of the homepage above

all the other recommendations to draw User’s attention to the high demand items

which they might need

There are also other personalized recommendation carousels based on users’

previous and real-time site interactions

without having to resort to search or attempting to find the products from

category page users can also discovery products in the home page from these

recommendations

This encourages impulse buying by cross selling these items which can increase

the order value.

About Zepto Product Discovery Search Experience Other Improvements

Search Experience
Multilingual regional search tags are enabled to enhance search experience
when user search for a specific product that is out of stock, right now it is a dead end
In this case, User will be inclined to visit the competitors’ app to get what they need.

Right now users can see similar products only when they
land on the product page
But when the searched product is out of stock, users are
most likely to drop without opening the product.

Improvement
recommending Top alternatives to the item that is
out of stock Can reduce this drop rate in the Suggested For You
search stage of the funnel
this prime real estate can be used to make
alternate product recommendations.

If customers can find other products that meet

their needs quickly and easily, they’re far more
likely to push through with a purchase.
About Zepto Product Discovery Search Experience Other Improvements

When a product that is added to the cart is out of

stock, right now users doesn’t have any option

except to go back.

Improvement

Instead of okay button, Adding a CTA to the sub

category of the product helps in improving the

product discovery

View Similar Products

Allowing users to easily navigate back to the

product’s category page, They are high chances

that they discover an alternative product from the

list.

replacing these dead ends with valuable detours is a way to hold Users’ attention

for much longer and to ensure that the user journey is not cut short prematurely.

About Zepto Product Discovery Search Experience Other Improvements

Users are asked to suggest a product if they didnt

find what they were looking for Choose a Category
This section appears when user get no results for
the search query. It is also present at the end of the
home page

Improvement
Right now this section has a plain text box for
adding suggestion
Its good to have the user select the category of
the product that they are suggesting by “adding a
dropdown of product categories”
This helps Zepto in improving their inventory and
this category can be used to improve the product
recommendation for the user.

Others