PERSONAL INFORMATION

NAME: - DABHI PARTH DILIPBHAI.

FACULTY: - MANAGEMENT.
PROGRAM: - BBA SEMESTER 2.
INSTITUTE: - KH MADHVANI.
CENTRE : PORBANDAR
UNIVERSITY: - BHAKT KAVI
NARSINH MEHTA UNIVERSITY
ACADEMIC YEAR: - 2021-2022
ROLL NO : - 26
SUBJECT:-INDUSTRIAL VISIT REPORT
FIRM VISITED: - SUDAMA DAIRY
Guided By: - Prof. Dr. Bindiya. S. Soni

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An Industrial Visit Report on
Sudama Dairy

PREPARED BY:-
PARTH DILIPBHAI DABHI.

GUIDED BY:-
PROF. DR. B. S. SONI

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Page | 3
 PREFACE
“Practice and experience make man perfect”
Such experience can be achieved obviously from the
practical work.

Now a days, all industries demand for people who able to

manage & develop the courses providing knowledge about
management B.B.A. is a theoretical as well as practical aspect.

I have preferred Sudama Dairy for the same. This visit

helps me a lot to expand my boundaries of thinking about the
implication of theoretical knowledge.

I have prepared the report based on what i saw, felt and

experienced during the visit in best best possibal manager.

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 Acknowledgement

I am heartily thankful to all those person who have give me

their support, guidance, encouragement and co-operative to
prepare this report.

First of all i am very thankful to Principal Dr. J. S.

Ramdatti sir for giving us permission to visit the unit. I am also
heartily thankful to our guide Prof. B. S. SONI whose guidance
proved worthwhile and turning was made possible in true sense.

I am thankful to management of Sudama Dairy for giving

me an opportunity to make a study of practical visit in their firm.

I expressed my special thanks to Nagajan Parmar and

Umesh Mori for their co-operation during visit time. I am also
convey my thanks to all manager.

I am also thankful to our guide Prof. Dr. B.S.Soni who

help turning was made possible.

Yours faithfully
SONIGRA MANAV K.
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DECLARATION
This is to certify SONIGRA MANAV K. is the student
of semester-2 of B.B.A. in our K.H.M. College. He has
successfully carried out this industrial visit report as a part of
curriculum prescribed by Bhakta Kavi Narsinh Mehta
University. The report his contribution and has been prepared
under the guidance of project guide.

PROF. DR. B.S.SONI

DATE:~

PLACE: ~ Porbandar

ACADEMIC YEAR: ~ 2021-2022

Signature of guide

(Prof. DR. B.S.Soni)

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Serial No. Particular Page No.
1 General Information 8

2 Production Department 12

3 Marketing Department 29

4 Finance Department 34

5 Human Resource 40
Department

6 Future plans 46

7 Conclusion 47

8 Bibliography 48

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 INDEX
INDEX
Serial No. Particular Page No.
1 Introduction 9
2 Company Profile 10
3 History 11

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 Sudama Dairy was established in 22 March 2014 by The PORBANDAR
District co-operative Milk Producer’s Union Ltd. The union is the result of the
burning desire and endless efforts of the great visionaries like Mr. Bhartbhai Jivabhai
Odedra.

At present Mr. Bhartbhai Jivabhai Odedra is the chairman of Sudama

Dairy. The dairy was started with few employees. At present, the dairy has 200 plus
employees. It is producing milk and buttermilk products.

The Head Office and Plant of Sudama Dairy is Located at PORBANDAR. It

is a unique dairy in Kutiyana a very lovely greenish atmosphere in 20 acres. It has
an E.T.P facility.

Today Sudama Dairy producing Market milk, Butter milk, Curd and Ghee.

We believe in quality milk member union of Gujarat Co-operative Milk

Marketing Federation (GCMMF) Ltd – Anand, Gujarat.

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 COMPANY PROFILE

Sudama PORBANDAR District Co-operative Milk Producer’s Union Ltd.,

popularly known as SUDAMA DAIRY was established on 2014.

Type of Union Co-operative Union

Headquarter “Sudama Dairy”, Plot No-277 GIDC

PORBANDAR-360575, Gujarat, India

No. of Units 869 village co-operative Societies and

09 Milk Collection and Chilling Centers

Chairman Shri Bhartbhai Jivabhai Odedra

Key People Mr. Bhartbhai Jivabhai Odedra

Mr. Bhartbhai Bokharia

Employees 200+ Employees

Products Milk, Curd, Ghee and Butter Milk

Source of Raw Milk Milk producers of 869 Village societies of the

district

Annual turn over 876,00,000Litre Milk

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 In 2014 Gujarat Dairy Development Corporation (G.D.D.C) had established
Sudama Dairy, Which was running by the PORBANDAR Milk Union. By co-
operative members of the district sell their milk to the Union and after the processing
on milk they sold it under the name of Sudama Dairy.

The Union was also enabling to do anything for the crisis of Sudama Dairy.
When the Union is established in 2014 they take the responsibilities to solve the
problems of their co-operative members, but some how there are no action taken by
them or may be there are not proper response from the government to save Sudama
Dairy and help the small milk producers will.

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Page | 12
Serial No. Particular Page No.
1 Products 14
2 Process Of Raw Milk 15
3 Raw Material Storage 18
4 Milk Pasteurization Process 20
5 Types Of Milk & Milk Products 22
6 Cream 23
7 Ghee Section 24
8 Curd Section 25
9 Butter Milk 27

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 Sudama Dairy is producing gall its products under the
brand name of Amul. As Sudama Dairy is best in quality. AMUL
asks them to produce for them. The main products are Sudama
Dairy are,

1. Market Milk

2. Buttermilk

3. Dahi

4. Ghee

5. sweets

6. Butter

Sudama Dairy also provide a AMUL POWER DAN to

farmer from BMCS.

Like : Mass Pro Power, Parakil, Nutri Rich etc…

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• Milk Reception
➢ Rawmilk is delivered to the dairy by tankers only.
➢ Dairy’s handaling capacity is 5LLPD. Influshseason
procurementisreaching upto 4LLPD.
➢ Tanker milk is received at RMRD dock. These tankers
arecoming from 09 chilling centers.

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• Flow Diagram

VCS RCM received in tanker

Truck route Plugging

RMR in cans at dock Sampling by Q.A. person

Cand unloding Q.A. clearance

Lid opening Hose pipe connection

Plugging Empty tankers

Grading by Q.A. person Manual cleaning and cip

Dumping Q.A. sampling for SWAB test

Loaded on respective truck route Sampling tank for next use

• RMRD – Details
➢ Capacity : 33,000 litres/hr
➢ Reception : by tankers only
➢ Construction of RMRD tiles : made of cast irongrid
➢ Primary tests at RMRD : Organoleptic test (smell,
Colour)

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 ➢ Name Of Chiling Center
1. Porbandar 2. Kutiyana 3. Bhatia
4. Varvada 3. Veralval 6. Talala
7. Simar 8. Una 9. Dolasa

All of the platform test is performe by QC chemiste if anyvariation is found

in fat and snf then report to abmc. & if any adulteration found then legal action taken
by Dairy.

Requirements of milk arrive form BMC.

Physical Platform test Compositional Other

inspection
Appearance - Temp.-Max 4 C. Fat – Min. 4.5% B.R. Reading at 40
Normal c. -40 to 43
Colour- White OT.-Normal Snf -Min.8.5% R.M. Value -min.
28.0
Odours -clean & Acidity(%LA)- Protein -Min. 3% Adulteration-
pleasant Max 0.135%LA Negative
EM - Absent C.O.B.-Negative MBRT-
Min.0.30hr
Condition of Alcohol test GC - OK
gasket-hygiene (68%v/v)-
Negative

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Page | 18
SOME MONITORING PROCESS

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 4. MILK PASTEUURIZATION
PROCESS.

Raw chillded milk from milk silos

Silo to pasteurizer pump

Auto Valve

Constant head balance tank (milk temperature. 4’c)

Cyclone filter (filtration)

Pasteurization pump Regeneration

(milk inlet temperature. 7C & Milk outlet temperature .46 C -55C)

Cream separator valve (if required), else bypass

Regeneration 2
(milk outlet temperature. 46C -55C & Milk outlet temperature. 60 -65C)

Homogenizer (Bypass Gold Milk)

Heating section (Regeneration 3)

(Milk inlet temperature. 60 -65C & Milk outlet temperature.76 -78C)

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 Holding tube
(Milk inlet temperature. 76 -78 C, Holding period: 16-20 Second)

Milk temperature<76

Flow diversion valve

Regeneration 2
Balance tank (Milk inlet temperature .72C, milk outlet temperature 59C)
Regeneration 1
(Milk inlet temperature. 59 C, Milk outlet temperature 13 C)

Chilling
(Milk inlet temperature . 13C, Milk outlet temperature 3 -4C)

Pasteurized milk silo

Note:- It is of extreme important that plant should not run dry at any stage during
the operation. Damage may be caused to the mechanical items such as pump seal, &
milk separator. Building up of the temperature may damage the plate rubber.
Burning of the milk solids, hence deposition of milk.
➢ Working principal of sensor in balance tank of milk
pasteurization,
Sensor works as per the resistivity of the cable. When milk touches the high
level control label, the resistivity of cable becomes infinite. So , it given signal to
controller cut off the supply of milk feed pump.
When milk goes down to the lower limit the resistivity of control cable
becomes zero, so it gives signal to the controller and the controller and the controller
given the control supply for starting for the pump.
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 ➢ Pasteurized milk storage

SR. No Type Capacity Maker

1 PMST 1 60KL GEA , pune
2 PMST 2 60KL GEA , pune
3 PMST 3 60KL GEA , pune
4 HMST 1 15KL GEA , pune
5 HMST 2 15KL GEA , pune
6 HMST 3 15KL GEA , pune

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Page | 23
then used for ghee . Making with the batch butter churner. Average per day production of
is 1800-2000 Ltr. Ghee is Produced by pre-stratification method.

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Page | 25
➢

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 Butter milk is a fermented dairy product. Which contain beneficial type of
bacteria. In Sudama dairy two type of butter milk is produce that is Amul butter milk.
Following varieties of butter milk are prepared at Sudama Dairy
VARITES FAT% SNF% ACIDITY(%LA) MILK USE
Amul BM 1.1 5.5 0.6 max DTM

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Page | 28
Page | 29
INDEX

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 In this increasingly digitized world, every brand needs to revamp its marketing
strategy. Amul too has cut down its expenditure on TV Ads and has started focusing
more on the online form of advertising just like its competitors.
But before that let’s have a look at its social media presence from the below
table.

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Page | 32
 1. The test of India.
2. Utterly butterly delicious …..Amul

❖ Popular Slogun of Amul

1. Corona – Miles Away From ordinary

2. Colgate – Stronger, healthier gums.
3. Fanta-Drink Fanta, stay Bamboocha.
4. Domino’s Pizza-pizza deliver experts.
5. Gatorade – the legend Continues.
6. Heineken - It’s all about the beer
7. Head & Shoulders- live head firs.
8. Pizza Hut-Market it great.
9. Ben & jerry’s- Peace, love &ice cream.
10. Snickers- Get some nuts!

4. Marketing Objecti
▪ Increase brand awareness
▪ Increase market share
▪ Higher market penetration
▪ Market stability
▪ Find new market
▪ Increase in new customer
▪ Increase in new customer Page | 33
▪ Increase in retained customer
FINANCE DEPARTMENT

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 INDEX
Serial No. Particular Page No.
1 Organization Of Finance and 36
Accounting Department
2 Financial Planning 37
3 Financial leverage 37
4 Capital gearing 38

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 Finance is the life blood of any organization. Finance is most important for
any unit because without finance any unit because without finance any unit cannot
run. The finance manger is play most important role in the unit. Sudama milk
CO.OP. L.T.D. the finance manger plays most important role. The finance manager
the cash when it required in the business.
In the unit five person are appointed for this department. Two person are
appointed for cashier and three person are appointed for accounting department.
❖ Sudama milk CO.OP. L.T.D. use following organization of finance
department:

Finance manager

Cashier Account

Computer
Clerk
Operater

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 Finance planning is required for getting finance when require of it. Without
financial planning the unit cannot run continuously. Financial planning is necessary
for doing routing activity. Financial planning is classified in two parts:
1. Short term finance
2. Long term finance
1. Short Term Finance
In the unit short term finance is most important because in this unit product is
to sell early time to pay salary, product raw material, vehicles rent, electrical bill etc.
the short term finance is require.

2. Long Term Finance

In the unit long term finance is bless required for getting long term finance
this unit issue the share. This unit use the long term finance for purchasing
machinery, land vehicles etc…
In the unit financial planning is made very well. Through financial planning
the unit get easily in future.

“Financial leverage is phenomenal of using fund obtained at a fixed cost in the

hope of increasing the return to equity share holder”
Through financial leverage we can assume the return on equity share holder
fund, how many money is maintain. Also it is that type of expenditure which reduce
the tax liability of the company.

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 ❖ For the year 2017- 2018
Financial leverage = EBIT/EBT
=75,11,747.09/71,45,613.9
=1.05
❖ For the year 2018- 2019
Financial leverage =EBIT/EBT
=6,79,220.51/4,28,807.51
=1.58

Capital gearings express the proportion of preference capital and ordinary

capital. It is the ratio of fixed dividend bearing Capital to ordinary capital.
Sometimes even debentures are included along with preference capital. In this unit
the use only ordinary capital and this unit has no any debenture for debt.
❖ GROSS PROFIT RATIO:
It indicate relation between gross profit and net sales. It is imposition to scones
the total cost of sale or not.
❖ For the year 2018-2019
Gross profit ratio = net profit *100
------------------------------
Sales

= 35,59757.59 *100
------------------------------
12,94,63,211.85
= 2.75%

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❖ For the year 2018- 2019
Gross profit ratio = net profit *100
-------------------------
Sales
= 41,83,854,51 *100
------------------------------
24,12,52,938.71

= 1.73%
❖ Net profit ratio
This ratio establish the relation between net profit and sales
.
❖ For the year 2017- 2018
Net profit ratio = net profit *100
----------------------------
Sales
= 3,53,194.24 *100
---------------------------
12,34,63,211.85

= 0.27%

❖ For the year 2018- 2019

Net profit ratio = net profit *100
----------------------------
Sales
= 4,92,495.80 *100
----------------------------
24,12,52,938.71
= 0.20%

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Human Resoursce

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 INDEX
Serial No. Particular Page No.
1 Organization of HRD 42
2 Recruitment, selection and 43
induction procedure
3 Wages and salary administration 44
4 Job description 45
5 Grievance handling procedure 45

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 Organization of HRD is most important for any unit. Workers are real assets
of the firm following are the structure of HRD which is followed by the Sudama
co. op. milk pro. Uni. LTD.

H.R. MANAGER

SHOPE OFFICER H.R. OFFICER

FOREMAN

WORKER

This unit uses above structure. This unit tack care of all worker and provide
service to him.

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 ❖ Recruitment:
Recruitment is the process of attracting people to apply. The recruitment is a
different from selection which begins after recruitment has ended in recruitment
many people sent an application in any organization.
“recruitment is the process of searching for prospective employees and
stimulating them to apply for jobs in the organization”
EDWIN B. FLIPPO

The Sudama co. op. Milk pro. Uni. LTD uses some source for recruitment. In
this unit many worker and engineers required.

❖ For recruitment this unit uses following ways.

This unit gives advertising in local news paper
This unit recruit from employees relatives
They can recruit from government exchange

This unit required the electrical and mechanical engineer for doing office work
the graduated are needed.

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 ❖ Selection:
Selection is choosing a few from who applied. Selection is a process of
choosing the right person for right job.
In this unit selection process is done on the basis of candidate’s knowledge ,
skill and his experience.
This unit select only qualified person for right job. This unit select the person
as per ability and skill.

❖ Induction procedure:
Induction is welcoming process because the idea is to welcome a new comer
and make him feel at home and generate good feeling toward the job and make him
realized that his job is important.
In this unit induction procedure is done when new candidates is come into
firm.

Wages and salary is an important thing for both workers and unit. In any
organization the workers and officer are work for getting salary or wages from unit.
If any organization do not give proper and time to time salary to the workers
and officers they do not work efficiently.
In this unit the wages and salary is paid on monthly. In the end of month the
salary is paid by firm.
Hence in this unit all members do work do work efficiently. They get regular
salary in this unit.

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 Job description is written summary of given jobs of the circumstantial various
right and responsibility.
Through job description the employee give important to because it helps to
keep away the special job from other jobs.
“a job description is the organized a real prospectus of duties and
responsibility of any specific job.”
Sudama Co. Op. Milk pro Uni. LTD has included the following listed points
under the activity personnel manager:

• Mechanical knowledge
• Technical knowledge
• All information

GRIVANCE HANDLING PROCEDURE is procedure for solve the problems

of workers. In any unit the workers do strike for some his problems, so the
management solve this problems. Hence it said good management of unit.

In Sudama Co. Op. Milk Pro. Uni. LTD the problems of workers are
quickly. This unit satisfy the workers needs like a bonus on festival, holiday etc…

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FUTURE PLAN

Future plan means the plan or activity which will be providing by

company in new future. The future plan of Sudama co-operative
society are as follows.
• Development of milk system
• Development of waste water recycle system
• Development of production process
• Increases product quality and quantity

✓ The organization is wide spread. The milk is procured from the primary milk
collecting societies which in turn collects milk from small / marginal / landless
producers / farmers from various talukas and is sent to their nearest chilling
centers. PDCMPUL has 12+ chilling units at Porbandar, khambhodar, Pata,
Bhati, Sindhpur, Veraval, Varvada, Kutiyana, Dolasa, Jam Khambhaliya,
Talala, Simar etc…

✓ Accordingly, it covers the large geographical area which includes such talukas
& surrounding villages of such BMC units.

✓ Presently the organization is having about 1000+ primary milk collecting

societies which are supplying from all such geographical areas.

✓ Future plans are proposed for the expansion of the existing units and setting
up of processing plant thereby increasing the milk procurement, processing
capacity and to diversify the product range that can be produced from milk.

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CONCLUSION
During my visit, I got very good experience and co-
operation with staff. I got the information about the industry is
from staff of industry. I am very thankful to them for help me in
my report.
I tried my level best to represent each segment of this unit
however there may be some mistake in my report. I hope you may
not consider it.
At last I wish this impart a bright and prosperous success in
future.

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 Bibliography

MY USAGE:
During my industrial visit, I have made my
report on the basis of

Primary Data :
Personal interaction
With employees and staff members.

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Secondary Data
➢ Annual report of the company
➢ Past record of the company
➢ Company brochures

REPORT REFERRED

I had also referred the industrial of

Previous year student.

WEB SITES
Along with all the books I have
Also referred the website of the company for
Further details.

➢ http://sudamadairy.com
➢ www.amul.com

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Personal Management

Human resource management -

Verama & Agarawal

Marketing Management

Marketing management -

Philip kotler

Finance Management

Finance Department -

I.m. Panday

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