Noa Hervàs Berruezo

A popular English-language magazine has invited readers to send in letters sharing their
recent experience of making an important decision. You decide to send in a letter in which
you briefly describe the situation and explain the reasons why you took an important
decision, and assess the consequences of that decision might be in the future.

Dear readers,

Here goes the story about when, how, and why I made one of the most life-altering decisions
in my lifetime.

The tale goes back two years ago when I made the bold choice to pack my bags and venture
to a new city. The decision to uproot my life was not easy, yet my passion for healing and the
pursuit of knowledge drove me to embark on this transformative journey. Leaving the
familiar faces and streets that had seen me grow was a daunting prospect.

So there I was, standing at the door of what was about to become my new home with two
full suitcases and a mind buzzing with anticipation. Even though I recognized that this
change in the narrative of my life was going to be intimidating, I was willing to push myself
and get out of my comfort zone.

After being two years apart from my home, there have been highs and lows. On one hand,
there's the excitement of delving into every lecture, and every interaction, propels me closer
to realizing my dream of becoming a healer. On the other, there's the inevitable
homesickness, the occasional doubt that creeps in during challenging exams, and the reality
of forging new connections in an unfamiliar city.

While I took this leap at a young age, not being fully aware of the future consequences and
the sacrifices involved. I always remind myself why I took this decision and what my end goal
is. I want to become a doctor and each day passing by I’m a step closer to reaching this
dream.

Sincerely,

Noa
Noa Hervàs Berruezo

Read the two texts below.

Write and essay summarising and evaluating the key point from both texts. Use your own
words throughout as fas as possible, and include you own idees in your answers.

In the fast-paced digital era we live in, advertising has undergone a radical transformation.
What once was a billboard advertisement, now has become an ad on a digital platform
reaching a broader audience. These new marketing strategies and techniques have rehashed
the way businesses connect with customers.

At its core, advertising emerged as a vibrant and dynamic art of capturing hearts and minds.
The essence lies in its ability to evoke excitement, blending creativity and strategy to paint
stories that resonate, provoke thought, and inspire action. In the past, the medium to
persuade potential customers was through billboards and screens on the streets, now digital
promotion takes the lead.

One of the key advantages of digital advertising lies in its unparalleled reach. Unlike
traditional forms of advertising, digital platforms transcend geographical boundaries,
enabling businesses to engage with audiences across the globe instantaneously. Social
media, search engines, and display advertising offer brands to tailor their messages to
specific demographics, ensuring a more personalized and resonant connection with
consumers.

Even though the high efficiency this method of advertisement offers to businesses, it comes
with a cost for customers, especially the most vulnerable demographics. Customers
question where is the line between personalization and invasion, and the extent to which
their online activities are being scrutinized, fostering a sense of unease among consumers.

In conclusion, digital advertising has become the center of contemporary marketing efforts.
Its dynamic nature, coupled with unprecedented reach and targeting capabilities, empowers
businesses to navigate the complexities of the digital landscape. Nevertheless, marketers
and policymakers need to establish boundaries to their reach in order to foster an online
environment that prioritizes transparency, trust, and the well-being of the consumers who
navigate it.